NutraNomics® has developed a considerable brand presence since the roll out of their line of nutritional food products back in 1995, accelerated by mounting global health trends which run parallel to NNRX’s own guiding philosophy that education and self-awareness are crucial components for maximizing health and longevity. The company continues to lead the way today as a dominant R&D force in the world of high-quality vitamins and supplements, offering a comprehensive array of gluten-free, non-GMO, whole food-based products which constitute a revolutionary alternative to all of the synthetic, chemical-based vitamins and supplements currently found on most store shelves. Part of the NNRX approach, and another big reason for the company’s success, has been their continued teaching efforts through the educational portion of the company, Health Education Corporation®, which is dedicated to providing the latest insights and guidance in health, nutrition, and wellness to consumers.
NNRX’s product portfolio addresses a massive, growing global market with a combined one-two punch of premium quality vitamins/supplements and the crucial healthy living guidance to go along with those products, a type of educational initiative about proactive health decisions seemingly absent in the modern medical industry. We are now seeing systemic health crises throughout the western world linked to poor diet and sedentary lifestyle and those same trends are now starting to crop up all over the rapidly modernizing world. The 2014 Global Supplement and Nutrition Industry Report, put out by one of the top research publishers in the space today, Nutrition Business Journal, indicates that the global supplement market hit roughly $96B in 2012 (28% supplements, 29% natural and organic foods, 32% functional foods, 11% natural/organic personal care and household) and most likely climbed 8% to around $104B just this last year. Little wonder as the U.S. is in the vice-like grip of a full-blown obesity epidemic according to National Center for Health Statistics data from 2012, with over 35% of the adult population obese and headed for 44% in every state by 2030 if underlying causes remain unchanged (Trust for America’s Health/Robert Wood Johnson Foundation, 2012). NNRX understands the underlying phenomenology on obesity extremely well and has gone to great lengths to formulate solutions for what is now considered a complex disorder and which is a major risk factor for cardiovascular disease, diabetes, cancer, stroke, and hypertension.
In fact, founder, Chairman and CEO of NNRX, Dr. Tracy K. Gibbs, who is also the company’s chief product formulator, spearheaded development of the company’s dietary and supplement protocol for heart disease, which focuses on the very latest university studies indicating that inflammation related to C-Reactive Protein may be vastly more important than cholesterol (the typical metric) for determining heart health. The company’s dietary protocol for heart health emphasizes cutting out low fat foods and trans fatty acids from products like margarine, which disrupt the body’s balance of good fats and is geared more towards reducing overall C-Reactive Protein levels. This protocol is then enhanced through the use of NNRX’s Lipid Systemic Enzyme supplement to aid digestion of all foods, but particularly fats and lipids, helping to restore proper metabolism and improve oxygen delivery by cleaning up the plasma (otherwise rife with triglycerides, urates, and undigested foods), while subsequently reducing stress on the liver. Further supplementing this protocol with NNRX’s new All Omega product, a 100% natural fish oil from Salmon (non-distilled or CO2 extracted), as well as their PhytoNutrient (for chasing out free radicals, softening up the capillaries for improved circulation and naturally fighting inflammation) and The Works products (broad-spectrum mineral content aids fat assimilation while increasing energy and fortifying the body’s own immune system), can yield significant improvements when it comes to heart health. This overall healthy solution set of protocols embodies a perfect example of where the long-term potential is for NNRX as prevailing health trends continue to pick up steam.
American Heart Association data from 2011 indicates that coronary heart disease alone cost around $108.9B/year just here in the United States. According to more recent 2014 statistics on heart attacks, a whopping 720k or more Americans have an attack every year, the majority of which are first-timers. Furthermore, almost half of those first time heart attacks occur outside a hospital, clearly indicating the lack of education in the general population about the onset of heart disease and its symptoms. NNRX has a clear business model to strike with and the iron gets hotter by the day. Not just here in the U.S. mind you, but all around the globe, as more and more people find themselves at a desk, leading a sedentary lifestyle where their diet is also devoid of the natural plant and food-based nutrients their bodies need to maintain optimum health.
The quality and safety of NNRX’s natural, American-made products (rolling out of cGMP-compliant and FDA-approved facilities) is stark contrast to the synthetic multi-vitamins and other typical fare consumers find on the shelf today, often sourced from the same, tiny handful of Chinese chemical producers. Food-based products like those offered by NNRX feature optimum bioavailability and are rapidly taken up/readily recognized by tissues in the body. Such highly bioavailable nutrients are essential for cellular health and represent a new paradigm compared to the synthetics found in a typical competitor’s products, which are largely rejected by the body or only marginally effective, with the vast majority of what the consumer has paid for ending up flushed out of the body as waste. The premium bioavailability in the company’s product portfolio is due to both NNRX’s proprietary Glycoprotein Matrix® technology, which allows the company to extract high concentrations of vitamins and minerals in their natural form, and also due to their patented Assimilation Enhancing System®, a powerful mix of mineral cofactors and planet-based enzymes that further increases the body’s ability to effectively utilize the natural ingredients.
Tighter regulations on the sector which are emerging globally, ranging from stricter Chinese registrations and enforcement to new “herbal medicine” standards in England, collectively represent vast, burgeoning end markets addressed by NNRX’s superb product line up. The same trend in Brazil is essentially moving all of Latin America in this tighter regulatory direction as well, due primarily to Brazil’s role as the largest regional Latin American market. NNRX is well equipped to hit hard and fast across the global stage, with a slick e-commerce site, growing retail presence and highly-trained sales reps serving key markets in the US and Canada, as well as in Japan, Korea, Malaysia, the Philippines, Singapore, Taiwan, and Poland.
Speaking of the Philippines, NNRX inked a key expansion deal towards the end of January this year there with one of the pioneers and trend setters in multi-level marketing, Philippine health and natural products distribution giant, UNO International Corp., shortly before which NNRX CEO Gibbs had given an influential speech at the UNO Regional Convention in Manila. This key deal with the only ISO-certified MLM in the Philippines was announced just two days after NNRX got the first of what is anticipated to be many more purchase orders from UNO. This initial purchase order was for 20k bottles of the company’s exceedingly popular enzyme formulations, which will be distributed by UNO’s network throughout the Philippines.
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