5BARz International, a leader in the cellular network extender industry has announced the hiring of successful industry executive and former CEO of Telefonica USA, Marcelo Caputo to launch its Latin American operations. Caputo’s hiring represents another step in a series of moves in 5BARz’s execution of their international expansion strategy.
With career development rooted in his systems engineering work for Motorola Argentina in 1991, Caputo carries over 20 years of experience in sales, marketing, engineering and network deployment. He later joined Telefonica as an account manager in 1993. Post 1993, Caputo’s responsibilities expanded into sales management and directorships within the Enterprise Communications Unit.
Mr. Caputo was promoted to Vice President of Global Customers Division, Telefonica International, in Madrid, Spain in 2002. In this position he was responsible for sales and P&L in 20 countries. Most recently, Mr. Caputo has led the Global Customers Division for Telefónica Latin America, a segment he not only founded but assisted in increasing the number of clients within five years.
Mr. Caputo joined Telefonica Mexico as its Vice President of Enterprise Customers Division in 2007 where he designed and built a new organization and launched a new convergent ‘fix & mobile’ service portfolio. Profitability increased 22% under his leadership while developing and expanding the business with local, government, and multinational customers.
Company CEO, Daniel Bland, commented, “We could not be more delighted to have Marcelo take this very significant step in his career to join our growing team and to spearhead the development of our Latin American operations. Marcelo has been a member of our advisory board since October 2011, and has developed a clear vision of the opportunities inherent in our Company’s products, and the tremendous potential for the products in Latin American.”
Mr. Marcelo Caputo added, “I am very excited to join the 5BARz team and to grow our business in Latin America. After being an advisory board member for almost three years, which gave me every opportunity to examine the technology and market potential in Latin America, it is clear to me that 5BARz’s revolutionary technology will significantly advance and improve mobile phone user experience while improving customer satisfaction and retention for carriers that use our technology. This is a powerful product offering that is sure to be a compelling growth proposition in Latin America.”
The 5BARz International Inc. business is focused on the global commercialization of a patented product technology branded under the name 5BARz™. 5BARz™ is a cellular network infrastructure device for use in the small office, home or for when users are mobile.
For more information on the company visit www.5BARz.com
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