Before the opening bell, Agora Holdings, Inc. (OTC: AGHI) issued an update on its FRAME social media management technology, providing some additional insight into how the platform can be used to streamline personal branding efforts for both individuals and businesses. The news release highlights the importance of establishing and maintaining a presence on social media in order to accomplish a variety of goals. Whether created to stay connected, meet new people, get the word out about a new business or run for public office, maintaining an effective online presence is made easier with Agora’s recently launched FRAME technology.
“The boundary between online and offline branding is disappearing, and FRAME is here to help everyone navigate this new hybrid universe,” Dan Terziev, chief executive officer of Agora, stated in this morning’s news release. “FRAME is designed to meet the needs of consumers and businesses who use multiple social media websites and platforms on a daily basis by providing a dashboard from which they are all accessible.”
The FRAME social media app was originally launched in September of this year, when Agora made the platform available to 1,000 users from leading universities and colleges in Toronto, Canada. Shortly after that announcement, FRAME was made available on Google Play, putting it at the fingertips of millions of Android users worldwide. The app is currently integrated with some of the most widely-used social media platforms on the market, including Twitter, Facebook and Instagram, and the company has alluded to future plans for integration with a number of other popular social media services, including LinkedIn, Google+, YouTube and Tumblr.
In a separate update released in late October, Agora outlined plans to expand the business-use capabilities of FRAME by continuing to fine-tune the technology in order to provide enhanced production-increase capabilities. The strategy will likely prove instrumental to the growth of Agora’s social media management platform, particularly as adoption of FRAME ramps up in the coming months, driven by Agora’s aggressive pricing model. Unlike many of its competitors, FRAME is currently available at no charge for non-commercial users.
According to a study by Pew Research (http://dtn.fm/cD2DJ), roughly 52 percent of online adults currently use two or more social media sites, and Statista forecasts that the number of worldwide social media users will eclipse 2.5 billion by 2018 (http://dtn.fm/1vXgU). Despite these totals, the market for social media management platforms remains relatively untapped. Simply Measured estimates that just 22 percent of businesses currently use dedicated social media measurement platforms (http://dtn.fm/02Fqf). Through the continued refinement of its FRAME technology, Agora will look to capitalize on this market potential while increasing the efficiency with which users establish and maintain online presences that reflect their branding goals.
For more information, visit www.agoraholdingsinc.com
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