For most companies, especially small businesses that have limited budgets and resources, operational requirements involve a continuum of functions, rather than easily separated processes. Marketing, creative design, production, fulfillment, management, and all the other aspects of successfully working with the marketplace, must flow together. If a company is looking outside for support, it’s not surprising that they usually want a one-stop-shop experience, where everything can be developed and coordinated under one roof, without having to juggle multiple service suppliers.
This is exactly the way that Alliance Creative Group, an Illinois-based marketing and business support company, is growing their service. They are establishing themselves as a single go-to solution provider for clients to achieve all of their strategic marketing, printing, and packaging objectives. The company’s offered services include creative and design, printing and packaging, direct mailing, product development, supply chain management, project management, event marketing, business consulting, and strategic marketing. This comprehensive orientation is reflected in their operational structure, which has grown to be comprised of 8 areas:
• Creative & Design
• Printing – Commercial Offset, Large Format and Digital On Demand
• Packaging – Flexible, Folding Cartons, Thermoforming & Corrugate
• Direct Mail
• Supply Chain Management – Inventory, Distribution and Logistics (JIT)
• Brand Development & Management – PR & Marketing
• Business Consulting & Strategic Marketing
• Fulfillment, Assembly and Kitting
This growth has been possible through selective acquisitions, which they state they will continue as part of a broad printing and packaging roll-up strategy. They are in discussions with multiple new parties regarding potential mergers or acquisitions, and are looking into equipment and software upgrade options. The intent is to have multiple business divisions or subsidiaries working together under one roof, sharing common resources, and helping to increase the overall revenues and profits, while reducing the percentage of expenses by utilizing economies of scale.
For more information, visit www.AllianceCreativeGroup.com
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