As with a fancy dinner party or gourmet meal, when it comes to product marketing, presentation is everything. The success of printing and packaging firms depends on a sturdy fusion of creative design, innovation, function and mass appeal delivered via timely and cost-competitive model. Effective execution of this combination, paired with strong brand marketing, can earn a printing and packaging company an enviable and loyal client base and secure industry footing.
The printing and packaging industry is comprised of a wide range of products and services, including creative design, packaging, supply chain management, printing, direct mail, fulfillment and assembly, and brand development. From folding cartons and corrugated boxes to building brand equity, Illinois-based Alliance Creative Group is making its mark on the industry with the product line-up, client base and financial performance to prove it.
Since its inception in 2000, AGC through a series of strategic transitions and acquisitions has cultivated a set of core business units that provide supply chain synergy and a “one-stop-shop” for strategic marketing campaigns. Currently operating two company websites, AllianceCreativeGroup.com and SnapGraphics.com, ACG’s long-term plan is to create a printing and packaging roll-up company made up of multiple business divisions or subsidiaries sharing common resources and collectively working under one roof.
As a result of this business model and product offerings ACG has established a hearty deck of clients, some of which have been with the company for more than 15 years. In the last three years, the company has recorded more than $30 million in total revenue, $2 million in net income, and $6 million in total assets in the books.
For the most recently reported quarter ended June 30, 2014, ACG reported a 26% increase in revenues to $3.0 million compared to the comparable quarter of 2013. Gross profits of $753,317 marked a year-over-year increase of 51.6%, and the company recorded net income of $40,165, compared to a loss of ($74,850) for the quarter ended June 30, 2013. The company also increased its total assets to $6.4 million compared to a prior-year report of $5.5 million.
Ever on the lookout for unique opportunities, ACG earlier this year signed a consulting agreement that paves the company’s way into the booming marijuana industry via printing, packaging and consulting for companies offering ancillary products like edibles, candles, fertilizers, growing lights, supplements, hemp-based products and more.
Last month, ACG launched a high-end branded corporate gifts and charity website, www.CorporateGifts4aCause.com, to provide its clients a way to give corporate gifts and support a benevolent cause while increasing brand awareness. A portion of the proceeds from each purchase is donated to the charity of the customer’s choice of the following: Wounded Warrior Project, Charity4Life, Wades World Foundation, The Anti-Cruelty Society, Yhim, and Feed My Starving Children.
Wading into new industries and product offerings, ACG pivots off a proven business model that allows room for flexibility, innovation and company growth – key ingredients for increased company value.
For more information, visit www.AllianceCreativeGroup.com
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