- App revenue worldwide reaches record levels
- App downloads rise eight percent between 3Q 2016 and 3Q 2017
- AppSwarm building on business app offerings with cannabis industry LOI
As the growing number of app downloads and associated revenues continue to hit record levels, AppSwarm, Inc. (OTC: SWRM) is turning its expertise in the mobile gaming industry toward the task of helping smaller online game developers and business utility app makers as they negotiate the crowded app marketplace.
AppSwarm uses its proprietary “Swarm” screening process to spot mobile apps with viral potential and help them get to market, where they can connect with their intended users. The company uses a variety of strategies in the drive to market, ranging from stock and royalty agreements to business partnerships and even purchases.
AppSwarm works with those app developers it identifies as having potential to get the most out of their potential revenue stream by bringing their concepts to fruition, analyzing the marketplace, managing the company’s bottom line and establishing direct sales and marketing activity.
App downloads in the two industry-leading stores — Apple’s App Store and Google Play — rose by eight percent year-over-year for the third quarter of 2017 (http://dtn.fm/6PkB5), reaching a total of 26 billion people worldwide with new product downloads alone, according to industry analyst TechCrunch. The report cited data from App Annie showing that revenue from those apps reached a record $17 billion during the same period.
While investment in the pre-IPO game industry is dominated by individuals with large holdings and venture capital firms, SWRM’s focus on small app developer funding and marketing through its incubation and acceleration process establishes a means by which “regular” investors can join the activity.
AppSwarm’s business incubation is one of four revenue streams it identifies, including social game development (it currently lists five games under its banner, such as “Turtles, huh?”), casino- and movie-themed applications and technical expertise contracts. The company expects to report revenues of $6 million to $7 million by the end of 2018 (http://dtn.fm/6uADc).
Its expansion into business utility apps includes a PDF document scanner under its banner, as well as a letter of intent with mobile technology developer SinglePoint, Inc. (OTC: SING), announced in October 2017, by which SWRM intends to roll out cannabis industry-friendly mobile apps (http://dtn.fm/M1Vb8).
The two companies said they expect to have their first product out within the next three months. The service-based app will facilitate business-to-business and business-to-consumer networks under SinglePoint’s subsidiary SingleSeed, which is striving to carve out its own niche in the rapidly expanding cannabis market as legalization efforts continue their march through local and national government halls across the continent.
For more information, visit the company’s website at www.App-Swarm.com
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