- Global app revenue approaching $77 billion
- AppSwarm incubates and accelerates emerging talent in crowded market
- Company building on gaming bedrock, adding business resources and cannabis industry networks
In a crowded mobile app market where large global companies dominate the landscape, AppSwarm, Inc. (OTC: SWRM) is working to befriend smaller developers and creative thinkers who hope to elbow their way in and find an audience. The entrepreneur-incubating company has the expertise to identify promising developers who may need some assistance in getting their products to a solid revenue-building stage, as well as the resources needed to help those developers analyze the marketplace, manage the budget and establish direct sales and marketing networks.
Industry analysts expect the mobile app economy to reach a valuation of $77 billion during the coming year (http://dtn.fm/5oAUc), driven largely by the mounting ubiquity of smartphones around the world, together with the growing geographical penetration of 3G and 4G networks and numerous connectivity options such as Bluetooth and Wi-Fi (http://dtn.fm/q1YsS).
AppSwarm tests the emerging apps’ potential for user engagement and retention, capacity to gain viral traction and readiness to monetize their standout features. Many developers launch their products without a ready strategy for gaining users or a realistic model for driving revenue, and they often end up trying to manage the day-to-day funding realities post-launch. AppSwarm’s specialty is in helping to bridge the gap between understanding the apps’ strengths and the audiences using them.
The company’s bedrock foundation is centered in mobile gaming offerings, which fuel a multi-billion dollar industry with a compound annual growth rate of some 31 percent, although AppSwarm has additional revenue streams focused on casino- and movie-themed applications, technical expertise contracts and business utility apps. One example of a business utility app under its banner is a scanner for PDF documents.
The company partners with developers through joint ventures, royalty agreements, marketing partnerships and outright acquisitions. In November, AppSwarm announced that it had finalized discussions with mobile technology developer SinglePoint, Inc. (OTC: SING) to begin producing apps that boost the growing cannabis industry, including a service-based platform for the business-to-business and business-to-consumer markets that is expected to be completed by January 2018. The first app will be a blockchain and bitcoin payment technology marketed under SinglePoint’s SingleSeed subsidiary, and AppSwarm will be responsible for the technical support and application development.
The app is expected to be available in all states where the cannabis industry is legal and the product is feasible, according to the company. The venture calls for an even-split revenue share on all products to be deployed, and AppSwarm expects to report revenues of $6 million to $7 million within the coming year (http://dtn.fm/eV9CL).
During the summer, the company announced its acquisition of Russian development company Shooterboy Entertainment’s Komandir game, which is available for download from the Apple App Store and Google Play. Komandir marks AppSwarm’s foray into virtual reality, a gaming experience that has gained popularity in recent years and is predicted to reach several billion dollars in global revenues within the next four years, with more than $8 billion going toward location-based virtual reality entertainment alone, according to industry analyst Greenlight Insights (http://dtn.fm/1eFW4).
For more information, visit the company’s website at www.App-Swarm.com
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