NavStar Technologies is a fast-growing provider of asset tracking products and services. Serving the United States and emerging countries throughout the world, NavStar provides an affordable solution for protecting and monitoring high-value assets and cargo. The company has 20,000 units of this proven product in service, and NavStar’s primary goal is creating products and services that support a variety of market segments, including cars, trucks, RVs, and people.
Capitalizing on the explosive growth and change in the telecommunications industry in recent years, NavStar chiefly focuses its sales efforts on the trucking, delivery, and services industry. Target customers include anyone that has to be on the road and make multiple stops and desires to be more productive – saving time and fuel – by avoiding getting lost. NavStar’s product development concept and current features and functionality allow the company to sell into this vast market.
NavStar’s core business is commercial/business GPS tracking and monitoring, and the company plans to expand into personal GPS tracking and monitoring market segments. The same hardware platform used for personal products will also be used to develop services for the M2M segment, including pipelines, meters, and tanks. NavStar is positioned to capitalize on the two current market trends of location-based services and GPS products and services.
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