Based out of Shantou City, China, Big Tree Group is aggressively persisting in its efforts to increase market share in the growing global toys industry. According to The NPD Group, annual global toy sales will reach over $84 billion in 2014. Coming off a strong performance in 2013, Big Tree Group has been bolstering its sizable global footprint by targeting growing regional markets, growing its existing customer base, and adopting new sales channels for greater access to toy purchasers.
At present, Big Tree Group serves as an authorized agent for more than 8,000 toy manufacturers in China. It offers more than 300,000 different types of toy products along with its own proprietary line of construction toys, the Magic Puzzle 3D. Two expansive showrooms, totaling 20,000-plus square feet of showroom space in Shantou City, enable Big Tree Group to show off this wide smorgasbord of toy products to domestic and international toy consumers. All of the toys Big Tree Group represents undergo strict quality control testing at its in-house testing facility in Shantou City.
In past years, Big Tree Group has been positioning itself for expansion into growing regional toy markets across the globe. Late last year, the company announced plans to open a toy sales and distribution center in Thailand, where it will be well-placed for the expected rapid toy industry growth in Asia within coming years. In more recent months, Big Tree Group has been making strong efforts to increase its footholds in North and South America. A July 2014 announcement from the company demonstrated progress on that front, as the company received a $400,000 purchase order from a well-known retail store operator in Costa Rica. Big Tree Group signified its confidence in the availability of more opportunities for additional orders.
The NPD Group reports that digital connectivity is changing the ways consumers find information and make purchases, and Big Tree Group is hardly a latecomer in adapting to that trend. To capitalize on the growing Chinese toy market, the company earlier this year launched a powerful new e-commerce platform, Afangta.com. Through this platform, domestic customers and supply chain partners can view Big Tree Group’s extensive toy catalogues and access a full range of features and services including:
- Online trading services
- Bulk purchasing
- Third-party payment guarantee services through an arrangement with China Union Pay
- Quality testing and assurance services
- Personalized custom product manufacturing services
- Reputation assessment
- Toy chain experience museum
Big Tree Group anticipates the website will help it strengthen its domestic customer base and enhance its brand value.
With its location in Shantou City, deemed by many to be the leading center for toy manufacturing in the world, Big Tree Group is strategically positioned for increasing its line-up of supply chain partners and global distribution presence. Led by toy industry veteran Wei Lin and other forward-thinking senior management figures, the company looks to emerge as an even stronger force in this growing, dynamic international marketplace.
For more information, visit: www.bigtreegroup.net
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