In a news release issued at the beginning of this year, Big Tree Group announced a significant company development: its attainment of a new company record for full-year revenue of over $45 million in 2013. The company noted that its revenue growth was largely attributable to its wholly owned subsidiary, Shantou Big Tree Toys, which handles Big Tree Group’s toy exporting operations. In 2013, Shantou Big Tree Toys grew the company’s toy exporting business by nearly 50%.
Big Tree Group also highlighted its earnings per share exceeding $0.14 in 2013, and signified its confidence that it was positioned for an even stronger performance in 2014. Company Chairman and CEO, Mr. Wei Lin pointed to Big Tree Group’s “emphasis on quality and pricing” as being key factors for the substantial sales revenue growth. Noting the burgeoning demand in toy markets around the world, especially in North America, South America, the Mideast, Asia, and Europe, Mr. Lin signified his belief that Big Tree’s establishment of strong sourcing capabilities, quality control systems, and customer service standards would provide a solid springboard for company growth in the future.
With the strengthening demand for toys in these regional markets, Big Tree Group is well-positioned location-wise for capitalizing on this anticipated climb in consumer demand. The company is headquartered in Shantou City of the Guangdong province, better known globally as being the heart of the “toy capital of the world”. The location’s reputation is a well-earned one, as it is a region that accounts for approximately 70% of Chinese toy sales. It is here that Big Tree Group is working to further position itself as a leading global “one-stop shop” for the international sourcing and distribution of toys and related products. Currently, Big Tree Group functions as an authorized sales agent for over 8,000 toy manufacturers in China offering in excess of 300,000 varieties of toy products. These toys range from remote control toys, digital toys, and sports toys, to play sets, educational toys, dolls, and infant toys.
For display of the toy products to international toy buyers, Big Tree Group operates a 21,000-square-foot showroom in Shantou City. It has also signed a leasing agreement for a 4,000-square-meter toy showroom in Bangkok, Thailand, in anticipation of the region’s growing toy market. Big Tree Group hopes to establish itself there for developing and leveraging key business relationships to take advantage of that growth. In addition to its showrooms, the company leverages other sales channels for domestic and multinational market focuses, inclusive of its marketing its proprietary Magic Puzzle construction toys in the Chinese toy market, its marketing of toys through its online store, and its increasing buyer awareness at notable toy tradeshows.
Currently, Big Tree Group enjoys a large customer base in Asia and Europe and looks to grow into North America and South America through aggressive expansion of distribution channels. If Big Tree Group’s prior track record and financial performance is any indicator, it may be well on its way to emerging as a strong international toy “sourcer” and distributor.
For more information, visit: www.bigtreegroup.net
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