Tablets and smartphones are strong contenders when it comes to competing for a child’s attention, but trends out of the world’s Top toy producing market, China, show that toys and games are standing their ground. There’s also tight competition between competing toy producers –what it takes for a win in this race is incredible inventory, an extensive buyers network and innovation.
China produces roughly 75% of toys worldwide, creating immense pressure on competing toy producers. Market research company Euromonitor estimates that total retail sales of toys and games in China have soared to Rmb68.9 billion in 2013 from Rmb46.3 billion in 2010, representing an average annual growth rate of 14.2%. Among China’s main toy production and export bases is Guangdong, which has manufacturing activities centered around Shenzhen, Dongguan, Guangzhou, Shantou’s Chenghai and Foshan.
Shantou City is known as the “Toy Capital” of the world, and it’s here that Big Tree Group, Inc. conducts operations through its two fully operating subsidiaries, Big Tree Brunei and Big Tree Shantou. Big Tree operates a testing facility to ensure product integrity of the toys that it puts out for display in its 21,000-square-foot showroom.
The company has become a “one-stop-shop” for the international sourcing and distribution of toys and other related products, securing its foothold in the global toy industry and establishing itself as an authorized sales agent for more than 8,000 toy manufacturers. Big Tree’s inventory includes more than 300,000 varieties of toy products such as remote control toys, digital toys, sports toys, play sets, educational toys, dolls and infant toys. The company has built a strong reputation for its inventory, and thousands of international toy purchasers from around the world browse the Big Tree facility to find the next times to hit main street shelves.
In 2011, Big Tree flexed its innovative side and began selling its own patented construction toy, the Magic Puzzle (3D). For the time being, the proprietary Big Tree Magic Puzzle is promoted and distributed solely in the Chinese domestic market, available through Big Tree Shantou’s online store as well as in several retail locations. In response to positive consumer and retail feedback, Big Tree is also evaluating global marketing and distribution of the Magic Puzzle.
Under the leadership of an innovative management team that understands what it takes to succeed a competitive and evolving market, Big Tree operates an aggressive growth strategy to remain a competitive player in the world’s toy industry.
For more information visit www.bigtreegroup.net
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