Archive for the ‘CelebDirect Inc. CELI’ Category

CelebDirect (CELI.PK) – Marketing the Muscle Flex Exercise Product

Tuesday, July 15th, 2008

CelebDirect (CELI.PK) is a direct-response celebrity incubator engaged in direct-response product marketing and celebrity placement/franchise opportunities. The company designs successful campaigns for marketing innovative consumer products it has licensed from inventors and others. These products are sold primarily through direct-to-consumer channels, as well as traditional retail outlets.

CelebDirect recently began marketing its first product, Muscle Flex, a multi-patent exercise device co-developed by Bob Wall, Muay Thai kickboxing champion Thomas Jones, and the world renowned Chuck Norris. The product will allow users to simultaneously increase strength, flexibility, and range of motion. CelebDirect has also recruited female fitness star Monica Brant and film star Wesley Snipes as celebrity endorsers of MuscleFlex.

In 2007, the US fitness equipment and apparel industry generated revenues of approximately $70 billion. This industry is expected to continue growing faster than the overall economy because of several factors. These factors would include the aging of the Baby Boomer generation and the increased understanding of the role fitness plays in preventing disease.

With the Muscle Flex product, CelebDirect is looking to tap into this market. The company has set a target of sales of 2,000 Muscle Flex units in 2008, and revenues of approximately $1 million. The company also anticipates reaching operating breakeven in the 4th quarter of 2008. Going forward, CelebDirect has set a target of quadrupling their sales growth over the next three to five years.

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Small Cap Voice Featured Client: CelebDirect, Inc. (CELI.PK)

Tuesday, November 20th, 2007

CelebDirect, Inc. (CELI.PK) is focused on Direct Response Marketing and provides innovative products through direct-to-market strategies such as infomercials, advertorials, direct mail, Internet marketing, traditional retail and other advertising avenues. The President and CEO, Bill Thompson, has more than thirty years of experience in the Direct Response Industry and has facilitated some of the most successful ad campaigns including The Bose Radio.

The company’s exclusive Direct to Market business model was formed after years of development based on combined industry experience and relationships. Through key contacts and partnerships, Celeb Direct is able to maintain a very low fixed cost base. By strengthening these third party relationships and placing key components into a scaled volume cost scenarios, the company can effectively and efficiently manage costs through actual product orders and product demand instead of taking the risks connected with trying to manage these components themselves.

CelebDirect sets itself apart from the rest of the market by using a three-prong approach that combines an implementation team with years of proven results, capability to identify what products consumers want, and ability to execute all levels in all areas to ensure maximum profitability for any campaign. The company has a number of consumer-based products ready to launch immediately and is working on a number of others.

Let us hear your thoughts: CelebDirect, Inc. Message Board

StockGuru Blog: CelebDirect (CELI)

Friday, November 16th, 2007

Stock Guru Profile News Blogs

CelebDirect is bringing the Dynamic Flex to market with the support of celebrity endorsement! And they have a winner with Wesley Snipes!

The Dynamic Flex

CelebDirect has secured the worldwide exclusive distribution rights for The Dynamic Flex™ .

Wesley Snipes will represent The Dynamic Flex in all global media.

Who does not LOVE Wesley Snipes. CELI has scored big by bringing him on board.

He is perfect as a spokesperson because in his films he plays a characters similar to himself. He is a man’s man but there is no question that he appeals to women. “I love the idea of the man to man, against one another. I like that. I don’t know why.” – On why he loves the sport of boxing.

He is a 5th degree black belt and practices Capoeira, Brazilian martial arts in fact it was his love of physical fitness that saved his life! His apartment was destroyed by the collapse of the World Trade Center’s Twin Towers. He happened to have been delayed at the gym where he was working out, otherwise he would have been home at that moment.

Wesley Snipes is a certified movie star and on August 21, 1998 he received a star on the Hollywood Walk of Fame.

Wesley Snipes is an exciting addition to the endorsement pool!

Stay tuned for the Stock Guru interview with Wesley Snipes.

Contact:

For CelebDirect
Stuart T. Smith, 1-512-267-2430
Fax: 1-512-267-2530
ssmith@smallcapvoice.com
www.smallcapvoice.com

Source: CelebDirect

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About CelebDirect

CelebDirect’s primary business is that of a direct response celebrity incubator and has two divisions; Direct Response Marketing and Celebrity Placement / Franchise Opportunities. CelebDirect brings to market unique and innovative products via direct to market strategies such as infomercials, advertorials, traditional retail and other associated advertising vehicles to expeditiously, economically and broadly market products throughout North America and globally. CelebDirect has a number of consumer oriented products it is evaluating and others it is currently in the process of bringing to market.

CelebDirect also engages in placing celebrity talent and matching them with products and ad campaigns that best suit their respective images and public associations. CelebDirect possesses access to a wide range of celebrities and plans to harness these valuable relationships in product acquisition, effective marketing campaigns and dynamic celebrity placements. The Company’s focus is to increase shareholder value through revenue and profit producing opportunities.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of CelebDirect to be materially different from the statements made herein.

StockGuru.com is owned and operated by Pentony Enterprises LLC, 9555 Lebanon Road, Suite 103, Frisco, Texas 75035. Telephone: (469) 252-3030. Web: StockGuru.com. Email: Publisher@stockguru.com. Disclosure: Pentony Enterprises LLC has been compensated $12,000 from a non-controlling third party for coverage. Pentony Enterprises LLC is not a registered investment adviser or broker/dealer. Pentony Enterprises LLC makes no recommendation that the purchase of securities of companies profiled in this web site is suitable or advisable for any person or that an investment in such securities will be profitable. In general, given the nature of the companies profiled and the lack of an active trading market for their securities, investing in such securities is highly speculative and carries a high degree of risk.