Consorteum Holdings, Inc. (CSRH) to Deploy Next-Gen Mobile Engagement Solutions with Public & Private Sector ClientsWednesday, December 17th, 2014
Consorteum’s wholly owned ThreeFiftyNine Inc. (359) subsidiary aims to work closely with clients to rapidly develop and launch online content using a thin-client server and hybrid mobile application architecture, in conjunction with their proprietary UMI (Universal Mobile Interface), which negates much of the processing load for end-user mobile devices, while also freeing the client of certain development restrictions. A tightly integrated development pipeline between the client and 359 can thus focus on maximum capture of key aspects like characteristics of the target audience itself, goals for the particular brand, and other complex mobile campaign marketing considerations. Considerations like harnessing the big data to drive demographically-focused patron engagement, through features like dynamically scripted conversations and push notifications.
The company’s UMI makes it possible to develop rich, graphically robust content once and then deploy seamlessly everywhere across the mobile space, without having to get bogged down by technical considerations created by the growing diversity of mobile devices out there, or the need to ensure content will be displayed properly on the end-user’s specific device. This amazing ability of the UMI, the result of over five years of engineering and millions of dollars in one-time development costs, to render content in the correct display format irrespective of the end-user’s specific device, shaves massive amounts off the development cycle time generally required to deploy sophisticated content. This ability also frees up much-needed development resources for application to core engagement mechanics, like using the platform’s built in geo-location and geo-fencing technology to conduct geographically-aware initiatives.
All of these technical capabilities combined allow the company’s clients to create highly nuanced marketing campaigns that can target patrons by age, gender or previous responses to other offers, allowing for high return value direct engagement using promotionals like coupons, reward programs, special offers, and interactive sweepstakes. The ability to execute such engagement in a geographically-aware and big data-driven fashion, directly with patrons, using rapidly proliferating mobile devices as the conduit, allows CSRH’s clients to facilitate patron engagement with a level of market granularity that is essentially unprecedented. This kind of end market granularity that can hit the target market at the street level has proven itself to be absolutely key to the success of marketing campaigns and the logistical upside of such solutions isn’t limited to the sphere of commercial deployments either.
The same kinds of solutions that can transform patron engagement in the commercial sphere can also bring tremendous benefits to public sector entities like government agencies. Agencies who really need and can harness the power of big data, as well as geo-location and geo-fencing, to reduce operating expenses and improve the efficacy of a variety of tasks, ranging from personnel and resource management, to the roll out of improved transparency solutions for constituents. For instance, being able to effectively coordinate emergency response in real-time, as well as actively map resources and personnel, is a potential game changer for disaster response or preparedness exercises. Moreover, the robust security capabilities of the company’s thin-client server and hybrid mobile application architecture, empowered by develop once – deploy anywhere delivery, means that the security requirements related to ensuring sensitive/personal citizen information can be handled easily and maintained/updated via the remote server in a consistent manner.
The situational awareness achievable for government agencies when it comes to sprawling personnel and resource networks, through applications developed and deployed using the company’s technology, can save huge sums of taxpayer monies, while alleviating or eliminating daunting backlogs and generally making government more readily accessible. It likely hasn’t even dawned on many government agencies yet just how far they can go with such solutions. Giving users real-time access to the workflow occurring within government offices when it comes to appointments, paperwork, and progress on a given issue, could transform the face of local, state, and federal government itself.
Perhaps more importantly, such solutions allow for unprecedented voter engagement when it comes to developing consensus on a given issue or a piece of legislation. Such solutions could one day also help us transform the nature of how we elect representatives as well, giving us all the tools needed to effect meaningful political change in a geographically-aware and highly granular fashion.
For more information on Consorteum Holdings, visit: www.consorteum.com
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