Category Archives: Dynamic Response Group Inc. DRGP

Dutton Associates Featured Company: Dynamic Response Group, Inc. (DRGP.OB)

September 11, 2008

Dynamic Response Group, Inc. (OTCBB: DRGP) operates through its subsidiaries, engaging in electronic and multimedia retailing through print, radio, television, and the Internet. As a leading innovator of strategic marketing solutions, the company strives to combine advanced technology with unique customer insight to build strong brands that impact people’s lives worldwide. The company is actively involved in the manufacturing, marketing, and sale of health and beauty products around the world.

The company leans on their well established in-house capability in order to reach the right customers across multiple channels, including the Internet, print, radio, direct mail, and direct response TV (DRTV). By utilizing DRTV, Dynamic Response is able to reach consumers directly and is available in 370 million households in seventy countries worldwide.

The company has an agreement with Planet E Shop that allows them to distribute their products in a timely manner from a single fulfillment center located in Dallas, Texas, which oversees their customer support for Internet sales and returns and exchanges. Additionally, Dynamic Response has an exclusive agreement with Global DR, an international sourcing and distribution company with facilities in over 70 countries worldwide.

Dynamic Response Group’s products are designed to appeal to consumers who value personal development, wellness, spirituality and entertainment. The company sells products that help solve immediate challenges such as thinning hair and pest control, while others allow consumers to indulge in their passions, like living a healthy lifestyle or being an avid sports fan. These products include ProCede, a hair thickening treatment system; Riddex Plus, an electronic pest control product that keeps out pests and rodents from entering homes; and the Official NASCAR Members Club, a complete package consisting of the NASCAR membership and select merchandise.

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Small Cap Voice Featured Company: Dynamic Response Group (DRGP.OB)

May 28, 2008

Dynamic Response Group (DRGP.OB) is a strategic marketing solutions provider focused on using innovation and customer insight to build better and stronger brands. The company primarily creates, develops and markets customer products in efforts to build brand awareness and increase sales.

Dynamic Response offers their services to companies throughout varying markets. Some of the company’s clients have included ProCede™, Riddex, “Backyard Drills with Bill Parcells” and “The Legends of Soul” DVD Series. ProCede™ is a hair thickening system for men, Riddex is a pest control product, “Backyard Drill with Bill Parcells” is a DVD series primarily for fathers and sons, and “The Legends of the Soul” is a DVD series of classic soul artists’ current day concerts. Dynamic Response also has an agreement with The Official NASCAR Members Club to market for three years.

Dynamic Response uses their in-house capabilities to market to customers through the Internet, print, radio, direct mail and direct response TV (DRTV). In 2007, the company exceeded $20.1 million in revenues and showed an increase of almost 65% from 2006. Dynamic Response plans to expand their products and services and obtain new talent and resources to continue growth.

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Stocks in the Spotlight Featured Company: Dynamic Response Group, Inc. (DRGP.OB)

April 5, 2008

Dynamic Response Group, Inc. (DRG) is an established media brander, content producer, and licensor of products. As a marketing company, they focus on offering innovative marketing solutions that will help sell various products. They deal with products that help consumers solve personal problems or situations, from thinning hair to pest control. As a content producer, they focus on enthusiasms, from living a healthy lifestyle to being an avid sports fan.

The company utilizes their in-house resources to target customers across various channels, including direct response television (DRTV), the Internet, catalogs, radio, direct mail, and – more specifically – retail markets. This, the company believes, gives customers an alternative to purchasing mainstream products, and enables customers to compare prices and inform themselves by using explicative content.

The vision of the company begins with a product. DRG takes a proactive approach to sourcing exciting, new products from around the world at incredibly low prices. The company discovers these products through a network of vendors, internal resources, and (surprisingly) by running ads. The company researches approximately 30 to 50 products a month, though only a few will go on to the development and testing stages.

DRG’s main product offerings are: ProCede, a hair thickening product; Riddex Plus, a pest control agent; The Legends of Soul, a DVD and CD concert series; and the Official NASCAR Members Club, an affinity marketing program.

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Dynamic Response Group, Inc (DRGP.OB) Lands Exclusive Deal to Market NASCAR

January 28, 2008

Dynamic Response Group, Inc (DRGP.OB), a leading innovator of strategic marketing solutions, announced that the company has signed an exclusive three year deal to market The Official NASCAR Members Club to the 75+ million estimated NASCAR fans residing in the US.

Melissa K. Rice, CEO, stated, “NASCAR has a tremendous brand, and we recognized the opportunity to take its brand to the next level with our affinity marketing program. In working on this initiative for NASCAR, we have established an invaluable model that we can replicate with other brands around the world. This represents an exciting opportunity for us, and it is the logical next step in our business because it gets to the core of what Dynamic Response Group does best — create innovative marketing solutions.”

Dynamic Response Group, Inc is a leading innovator of strategic marketing solutions. Through Dynamic’s varying experience, the company seeks to create, develop and market innovative products and services that build brand awareness and drive sales. Currently, the company has developed leading solutions for the following products: ProCed, a hair thickening system for men; Riddex, a pest control product; “Backyard Drills with Bill Parcells,” a DVD series for fathers and sons; and “The Legends of Soul,” a DVD series of current day concerts of classic soul artists.

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Dynamic Response Group Inc. (DRGP.OB) Issues a Press Release Documenting the Company’s Success in Yet Another Market

January 24, 2008

Dynamic Response Group Inc. is best known for their innovative marketing solutions for products like Proceed, a hair thickening system for men, and Riddex pest control products, but can now say they have successfully branched out into the music marketing industry. The company announced today that its “Legends of Soul” DVD, featuring performances by the Miracles, Delfonics and other legenday artists, has surpassed to $2 million in sales mark. This stunning number has been achieved in less than three months on the market!

The DVD is the fifth multi-million dollar product that the Dynamic Response Group has already successfully launched. Michelle K. Rice, CEO of DRG commented on the milestone: “I am very pleased with the enthusiastic response to the “Legends of Soul” DVD Series…Entering the music marketing business is a significant opportunity for us and aligns with our strategy to further expand and diversify our product base. Based on current visibility, we expect a continued strong performance from the product and look forward to leveraging our innovative marketing solutions to raise brand awareness and continue to drive sales.”

DRG also announced this week that Riddex has eclipsed the $10 million mark in total sales. This product continues to gain momentum from its short form infomercials that generated $2 million in sales in only the first two months of airtime. DGR claims that its marketing success is derived from creating brand awareness and knowing the audience they intend to target. On the wave of successful existing products DRG also has an exclusive three year deal to market the Official NASCAR Members Club, which has a potential fan base estimated at over 75 million in the USA alone.

For the three months ended September 30, 2007 the company saw gross revenues of $4.77 million, an increase of $2.21 million from the same quarter in 2006. They are currently scheduling a release for their 2007 fiscal year and an earnings call will take place soon. The company is in contract with an additional five new products and plans to begin testing them in 2008.

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Dynamic Response Group Inc (DRGP.OB) Hit Product ”Riddex” Breaks the $10 Million Sales Mark

January 23, 2008

Dynamic Response Group, Inc (DRGP.OB), a leading innovator of strategic marketing solutions, announced that the company has received a record $10 million in sales from their control product, Riddex. The product continues to generate strong sales after posting over $2 million in sales from its short form infomercial during the first two months on the market.

Melissa K. Rice, CEO, stated, “Riddex has proven to be a highly desirable product, and the strong demand we are seeing from consumers is truly remarkable. These results are a testament to the expertise of our team and the success of our innovative marketing strategies. Moving forward, we expect sales of Riddex to continue to exceed expectations as we further expand our marketing efforts.”

Dynamic Response Group is focused on creating, developing, and marketing innovative products and services that build brand awareness and drive sales. The foundation of the Company is their direct response TV and Internet advertising business as both have produced many highly effective products. Such products include: ProCede, a hair thickening system for men; Riddex, a pest control product; “Backyard Drills with Bill Parcells,” a DVD series for fathers and sons; and “The Legend of Soul,” a DVD series of current day concerts of classic soul artists.

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