Archive for the ‘Exchange Media Corp. EXMD’ Category

Exchange Media Corp. (EXMD.PK): Mobile Media Advertising’s Growing Importance

Tuesday, December 30th, 2008

Any kind of media advertising requires the use of robust analytics to understand user-behavior and to better plan for future growth, and mobile advertising is no different. The need to advertise through mobile devices has become obvious with Global GSM and 3GSM subscribers reaching 3.48 billion.

Jason Spero, vice president of marketing at AdMob, who demonstrated a free mobile-analytics tool at a recent Mobile Monday meeting, stated, “There seems to be a trend among the companies that have started early. Ringtones and other entertainment content comprise the largest chunk of mobile advertising, along with car ads, TV and movie promos, and ads for well-known consumer brands.”

Exchange Media’s mobile platform allows users to watch the ads on a private mobile screen while offering advertisers personal, user-exposure totaling almost 15 hours a day x 7 days a week. In contrast, TV/Radio exposure averages 3-5 hours. With more than four out of five U.S. adults owning a mobile phone, there’s a very large, under-capitalized source of revenue waiting to be tapped.

Let us hear your thoughts: Exchange Media Corp. Message Board

Exchange Media Corp. (EXMD.PK): The Multimedia Video-enabled Cell Phone

Friday, December 26th, 2008

Not too long ago, cell phones were big, boxy, and too expensive for most families. Unlike phones today, they were only designed to make and take phone calls with a tiny monochrome screen. Today, however, we have sleek multimedia devices that can do so much more than just make phone calls and nearly every family owns at least one of them.

This revolution has brought much greater functionality and consumer demand for music videos, television shows, mobile internet, as well as video ringtones. While many U.S. cellular carriers foresaw this trend and have already generated enormous profits, the emerging markets around the world are just joining the mobile revolution.

Exchange Media Corp. has targeted China for its initial wireless video platform launch, but has plans to extend the services to other countries as well. This platform, known as XCPlayer, is a video content player that allows mobile subscribers to download various video contents to their mobile phones as well as chose a video clip for playback as a video ring tone.

According to Nielsen’s estimates, there are 239 million mobile subscribers in the U.S., with 61 million having video capable cell phones or mobile devices. 61 million represents a huge opportunity, but the opportunities in China alone will be much greater due to an enormous population and their ability to skip the old boxy cell phone phase, and immediately enjoy the benefits of the new mobile multimedia powerhouses.

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Exchange Media Corp. (EXMD.PK): The Mobile Multimedia Revolution

Friday, December 19th, 2008

On his way into the city, a student catches segments of his favorite television show; an entrepreneur checks where his stocks are trading while walking to the office; and a mother takes photos of her little boys playing in the park – all on a mobile phone. The mobile multimedia revolution is taking the world by storm, regardless of age, citizenship gender or class.

As wireless markets continue to evolve, handsets are becoming the nexus of mobile content and applications in developing countries around the world. Growth in the mobile multimedia space shows a strong demand for mobile data content and introduces challenges that the wireless industry must overcome to achieve full success in these bustling regions.

Exchange Media Corp. has focused their efforts on addressing the need for a widely compatible mobile multimedia platform for personal music and video on the go. With their XCPlayer, mobile subscribers can search, download, manage, and play published audio and video content. The software also incorporates value-added services such as video ring tones and real-time high resolution video. With the exploding use of mobile value-added services, Exchange Media stands to profit with its advantageously designed XCPlayer software.

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Exchange Media Corp. (EXMD.PK): China and India Projected to Lead Mobile Market by 2012

Monday, December 15th, 2008

By 2012, mobile connections are expected to reach nearly 5 billion with revenues growing to exceed the $1 billion milestone. Emerging markets are the engine of connection growth in the mobile market and in the next few years we will most likely continue to see this trend continue.

One company poised to take advantage of this rapid growth is Exchange Media Corp., who is focused on providing mobile phone users with a unique end-to-end multimedia video/audio solution. The company’s XCPlayer software enables the searching, downloading, managing, and playing of published audio and video content. XCPlayer, currently the only service software of mobile video ring tones for commercial use in China, also integrates value-added services such as video ring tones and real-time high resolution video.

The company is mainly targeting young mobile phone users aged 18 to 35 since they are more ready to accept new applications with greater eagerness and are already familiar with mobile value-added services. The XCPlayer was designed to be flexible, allowing for future revisions as technology progresses and users demand expanded functionality.

Let us hear your thoughts: Exchange Media Corp. Message Board

Exchange Media Corp. (EXMD.PK) Prepares Launch of Mobile Multimedia Platform

Thursday, December 11th, 2008

Earlier this month, Exchange Media Corp. announced that it has plans to successfully launch its Mobile Multimedia Video and Audio platform, commencing its service in Beijing, China. The platform has excellent compatibility with many phone models and will have even greater compatibility after full implementation.

The company’s software will allow users to search, download, manage, and play published audio and video content. The software also includes value-added services such as video ring tones and real-time high resolution video. According to Exchange Media, the software will support all international audio/video codec based standards and will utilize the most efficient compression and optimization technology to help customers save bandwidth and money.

Chairman and President of Exchange Media, Arshad Shah, stated, “Exchange Media has a unique and solid business foundation… and [is] focus[ed] on countries that are known as emerging markets, where they have millions of new Mobile phone subscribers added annually.”

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Exchange Media Corp. (EXMD.PK) to Also Derive Revenue from Advertising Efforts

Monday, December 8th, 2008

According to a survey, the main revenue source for media companies, such as newspapers, broadcasters, television, etc., are not derived directly from their media products and services, but from advertising on their media platform. In fact, newspapers have been able to increase their earnings by taking advantage of rising advertising revenue; even though they have reduced their newsprint prices.

Exchange Media’s mobile platform allows users to watch the ads on a private mobile screen while offering advertisers personal, user-exposure totaling almost 15 hours a day x 7 days a week. In contrast, TV/Radio exposure averages 3-5 hours. With more than four out of five U.S. adults owning a mobile phone and two-thirds of mobile phone owners agreeing that their phone is very personal to them, there’s a large, under-capitalized source of revenue waiting to be tapped.

The internet industry has found its advertising revenue model in this new digital mobile age needs to be targeted. Targeted advertising has proven to be more effective and accepted by mobile internet users. Exchange Media recognizes this lucrative opportunity and has committed its efforts to advancing the value of mobile advertising.

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QualityStocks Begins Coverage of Exchange Media Corp. (EXMD.PK)

Wednesday, December 3rd, 2008

Sector 10, Inc. will be featured in upcoming Daily Newsletters, Daily Blogs, Message Boards, and the Small Cap Daily Internet broadcasts put out by QualityStocks. QualityStocks has over 750,000 subscribers to The Daily Stock Newsletter, which is a free service that collects data from hundreds of Small-Cap and Micro-Cap online Investment Newsletters and puts it all into one Free Daily Newsletter Report.

Arshad A. Shah, Chairman and President of Exchange Media, has the company focused on providing mobile phone users with a unique end-to-end multimedia video/audio solution. The company’s XCPlayer software allows these users to search, download, manage, and play published audio and video content. The software also incorporates value-added services such as video ring tones and real-time high resolution video.

Because Exchange Media’s XCPlayer has excellent compatibility with numerous mobile phones, it can support millions of users regardless of their phone’s brand. The software also supports all international audio/video codec standards and utilizes the most efficient compression and optimization technology to help customers save bandwidth and money.

Michael McCarthy, Managing Director for QualityStocks, commented, “We are very pleased to have Exchange Media as a featured company. The Company is methodically establishing itself as a category leader.”

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Exchange Media Corp. (EXMD.PK) is Pioneering Media Technology Innovation

Tuesday, December 2nd, 2008

Exchange Media Corp. is focused on developing a new digital media platform that offers the best-in-class services for video on-demand and download–and-play content. China is currently experiencing a 3G mobile technology revolution as users demand fast internet access, games and multimedia content. Consumption of this content is expected to increase substantially as services providing this content are introduced.

Although most revenue for mobile carriers is still coming from wireless telecommunication services, the new media age mobile phones will bring carriers more opportunities to generate revenue from multimedia and original creative content downloads. The changing role of carriers from mobile telecom operators to mobile information operators will usher in a new business model and revenue source.

Exchange Media is already one step ahead of this market with its proprietary audio/video technologies that provide first class mobile multimedia services to target customers. The company’s new mobile media platform, integrating text, pictures, voice and video content, provides content providers, mobile operators, wireless services providers and media companies with the technology needed to capitalize on this new revenue source.

Let us hear your thoughts: Exchange Media Corp. Message Board

Exchange Media Corp. (EXMD.PK) is “One to Watch”

Thursday, November 20th, 2008

Exchange Media Corp. provides mobile phone users with a unique end-to-end multimedia video/audio solution. The company’s XCPlayer software allows these users to search, download, manage, and play published audio and video content. The software also incorporates value-added services such as video ring tones and real-time high resolution video.

Currently, Exchange Media’s XCPlayer is the only service software of mobile video ring tones for commercial use in China. Because the software solution has excellent compatibility with numerous mobile phones, it can support millions of users regardless of their phone’s brand. The XCPlayer also supports all international audio/video codec standards and utilizes the most efficient compression and optimization technology to help customers save bandwidth and money.

The company has primarily targeted young mobile phone users aged 18 to 35 as they are more susceptible to accept new applications with stronger consumption and are already accustomed to mobile value-added services. The XCPlayer was designed to be flexible, allowing for future revisions as technology progresses and users demand expanded functionality.

The number of mobile value-added service users is growing very rapidly, outpacing the number of new mobile phone users. The Chinese market size of ringtones and MP3 music totaled approximately $1.7 billion in 2006 and is expected to grow further as there are more than 520 million mobile users. Exchange Media Corp. is well positioned with their unique and advantageously designed XCPlayer software and stands to profit from the exploding use of mobile value-added services.

Let us hear your thoughts: Exchange Media Corp. Message Board