Category Archives: Giggles N’ Hugs Inc. GIGL

Giggles N’ Hugs (GIGL) Driving Children toward a Better Understanding of Nutrition

August 30, 2016


Recent news has highlighted how obesity in children has doubled in the last three decades. Children are being fed the wrong foods largely because they tend to choose foods based upon taste and appearance rather than nutrition. In recent weeks, a number of studies have come out highlighting the impact of our modern world on children’s relationship with food.

A recent article at Parent Herald ( entitled, “Children Nutrition: Food Commercials Influence Children’s Choice of Food,” covers the impact that mass media has on children and their eating habits. Dr. Amanda Bruce and researchers from the University of Missouri-Kansas City and the University of Kansas Medical Center shine a light on the fact that children choose for taste rather than nutrition. In association with this, according to Dr. Bruce’s research, commercials have a significant and negative influence on food choices children make.

But how can we make children’s nutrition more important to them? News Medical ( recently announced the release of an innovative board game that helps improve nutrition and health in young people. The game has been developed by Focus Games Ltd. and Foodtalk CIC (pediatric dietitians) in order to educate children aged 1 to 5 about health and nutrition. They aren’t the only people fighting a growing battle for the health of children, however; others are going toward a movement where nutrition and taste and fun and education are unified.

Giggles N’ Hugs (OTCQB: GIGL) came to light when Dorsa Parsi, co-founder of Giggles N’ Hugs restaurants, couldn’t find an eating establishment that catered to children and adults equally. At most restaurants, aside from the lack of children-sized utensils and chairs, children’s menus were often greasy and unhealthy. She said: “I also hated the fact that all the ‘kid friendly’ foods were made with artificial cheese or potatoes. Having a very picky eater, I came up with very creative ways to have her get her veggies. I always pureed cauliflower in her fettuccine alfredo and squash in her mac n’ cheese. I always made homemade pizza with pureed spinach in her pizza sauce. She never knew she ate her veggies every day, but going out to dinner meant NO veggies!

Parsi started Giggles N’ Hugs with the aim of providing a healthy restaurant that was both child and adult friendly. The menu includes not only child-friendly meals packed with goodness, teaching children how good taste and health are not mutually exclusive, but also the opportunity for children to connect it all with a fun place to play. Giggles N’ Hugs now has two locations with a strategic expansion plan in place to expand to Asia, Europe, Australia, Latin America, and the Middle East.

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Giggles N’ Hugs, Inc. (GIGL) an Investor-Accessible Play with a Unique Business Model in the Thriving Fast Casual Sector

August 24, 2016


A story that really grew legs earlier this year, based on the May report from leading independent strategic market research firm Euromonitor (, clearly illustrates how China’s massive consumer market has rapidly processed the clean food trend that took years to sweep through Western markets. The shift toward healthier alternatives by a large percentage of fast food and casual dining consumers is likely also related to the accessibility of information that has come with ubiquitous internet access all over the planet. The implications of all this for the industry, however, irrespective of the component architecture of causes, is strikingly unambiguous: serious changes toward healthier menu options have become vital.

Fast food giant McDonald’s (NYSE: MCD), which opened doors in China back in 1987 and has grown to over 2,200 locations, as well as Yum Brands (NYSE: YUM), the operator of KFC and Pizza Hut (7,200 locations), are both shedding Chinese footprint. Yum’s market share alone has declined 17 percent since 2012 (MCD lost around 2.7 percent), resulting in strategic divestment of 20 percent of its overall position to a Chinese company, a vector also being pursued by MCD. Consumers want healthier and heartier meals now. This is perhaps the core driver behind the success of outfits like Panera Bread Company (NASDAQ: PNRA) and Chipotle Mexican Grill (NYSE: CMG), as well as 2015 IPO Shake Shack (NYSE: SHAK), which, while not quite as focused on healthier options, definitely speaks to the same consumer sentiment about real food value.

The time has come to seriously start building a portfolio of promising, investor-accessible fast casual and even fast food companies who understand where the industry is headed and have been able to successfully capitalize on the trends, and not just with lackluster, after-the-fact menu alterations the way MCD has done, a decision which has (unsurprisingly) failed to win over increasingly savvy consumers. It makes sense to look at companies who have flipped the script and started from scratch with a new model, operators who understand not just the underlying trends, but the full spectrum of logistical issues as well. Issues like cultivating brand awareness and an identity early on that will have real staying power, or shrewdly setting up the entire model from the get go to really succeed when it comes to securing optimal locations that are heavily trafficked and/or are geographically localized to premium target demos.

Giggles N’ Hugs (OTCQB: GIGL) is one to watch in this arena, with its unique restaurant concept that fuses together high-end organic food and healthy, cutting-edge play/entertainment for children, a model which has already proven itself by becoming extremely successful in Southern California at some of the high end malls the company brilliantly likes to target for maximum traction – both with the general public and a growing retinue of A-list celebs. This is an extremely important kind of passive celebrity branding that costs GIGL nothing, yet (especially for SoCal folks) resonates hugely with target demos.

Some 15 percent of all ads last year featured high profile celebs (, and whilst most companies must navigate the choppy waters of picking the right kind of celebrity that parallelizes their brand, secure endorsements via huge payouts, or gift celebrities their products in mere hopes that they will thereby gain attention – GIGL simply has to do what it does best: open the doors every morning to one of the finest organic casual dining, “Gymboree” playspace experiences available anywhere on earth. And it just so happens to be the perfect place for birthday parties, which GIGL does masterfully, with themed and specially catered parties that have live entertainers and actors/staff dressed up as the kid’s favorite cartoon star, comic book super hero, or other, similar thematic constructs.

Fast casual is the sector sweet spot, too, as this entire clean food trend comes to a boil globally, with the segment showing a 10.4 percent sales uptick last year compared to 2014 ( Even the largest consumer foodservice market on Earth, China, saw sales grow 9.5 percent year over year to $617 billion. The GIGL story is really something to look at, with tightly-knit partnerships between the company and some of the world’s largest mall operators helping to ensure its longer-term franchise success, as well as a brilliantly executed and highly unique model. By the way, this is a model that can work anywhere on the planet. This versatility is something for investors playing the long game to think about with GIGL, especially considering the baseline receptivity in Asian markets to this kind of family-centric dining concept.

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At Giggles N’ Hugs (GIGL), Children can be Seen and Heard

August 15, 2016


Last year The Washington Post published an article with the captivating title ‘The most important thing you can do with your kids? Eat dinner with them.’ It was penned by Anne Fishel, a professor at Harvard Medical School, who is a founder of The Family Dinner Project and author of “Home for Dinner”. It’s a piece that every parent should read, pointing as it does to often unexploited opportunities for childhood development at mealtimes. Two parents who know of these fortuities are Joey and Dorsa Parsi, who founded Giggles N’ Hugs (OTCQB: GIGL) in 2007.

A feature in Bloomberg Businessweek tells their story. On Valentine’s Day 2007, Joey took his wife out for the first time since the birth of their second child six months earlier. Their first child, an exuberant three-year-old with the delightful name of Yasmine, collided with a fellow diner’s table, spilling his water, whereupon the aggrieved patron glared at Joey, condemnation evident in his looks. As Joey said to Dorsa later:

“Shame on us for taking kids to a restaurant where we have to turn to our 3-year-old and say, ‘Be something other than a child.’”

However, out of evil came good. That adverse incident gave the L.A. couple the idea to create a kid-friendly restaurant concept which they christened Giggles N’ Hugs, a play on the name of the hugely successful Australian children’s music group, The Wiggles. The rest, as the saying goes, is history.

Attitudes to children have changed since the fifteenth century when, in a collection of homilies (Mirk’s Festial) written by English clergyman John Mirk, the saying ‘a child should be seen, but not heard’ appeared in its original form. Modern parents want to spend time with their children, but, all too often, other time demands make this difficult. Consequently, mealtime presents a unique opportunity for bonding.

Dr. Fishel writes that ‘researchers found that for young children, dinnertime conversation boosts vocabulary even more than being read aloud to… Young kids learned 1,000 rare words (those not among the 3,000 most common) at the dinner table, compared to only 143 from parents reading storybooks aloud.’ Vocabulary, naturally, is crucial to the acquisition of knowledge. The child can only learn if he or she understands.

Research has also shown that ‘for school-age youngsters, regular mealtime is an even more powerful predictor of high achievement scores than time spent in school, doing homework, playing sports or doing art’. In addition, ‘family dinners have been found to be a more powerful deterrent against high-risk teen behaviors than church attendance or good grades’.

Giggles N’ Hugs is not only an upscale fast casual that offers a menu created from the finest organic ingredients; it’s a fine-dining institution offering the solution to a social problem. Social mores have changed since the fifteenth century, but, in many cases, institutions have remained the same. A Giggles N’ Hugs outlet is a restaurant and play space combo where parents can relax and dine while kids frolic under supervision. Currently, the company operates two upscale locations in high-profile Los Angeles malls. There’s one at Westfield Topanga Shopping Center in Woodland Hills, Canoga Park; and a second at the Glendale Galleria.

There are encouraging indications that these are choice locations. In the area served by Westfield Topanga Shopping Center, 38 percent of households have at least one child and 30 percent of households have incomes in excess of $100,000. In the area served by Glendale Galleria, 47 percent of households include children and 23 percent have incomes above $100,000.

Giggles N’ Hugs is aiming to have 12 restaurants up and running by the end of 2017. This is eminently possible since mall owners believe having Giggles N’ Hugs as a tenant will burnish the family image brand of a mall. In addition, such a tenant will create glamour and buzz and increase foot traffic to the mall. Giggles N’ Hugs has been offered rent discounts of up to 75 percent and upfront cash to cover setup costs. At present, discussions are underway with Westfield to open restaurants in major airports throughout America, including Los Angeles International (LAX), Kennedy, LaGuardia, Newark, O’Hare, Boston and Logan.

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Giggles N’ Hugs (GIGL) Taking Steps Toward Further Expansion

August 8, 2016


Giggles N’ Hugs (OTCQB: GIGL) is an award-winning, health-oriented, family restaurant company based in Los Angeles. Aside from serving healthier options to both children and adults, the company’s restaurants offer play areas for kids, meaning that adults can sit back and relax while children play games, join in with activities, and so on. So far, GIGL has been voted the “Number 1 Party Place” and was given the award for “Best Pizza in Los Angeles” by Nickelodeon. It was also awarded “Best Indoor Playspace” by Red Tricycle and was listed “Best Family & Indoor Kid-Friendly Restaurant” by CitySearch & GoCityKids.

As it stands, Giggles N’ Hugs has two locations in the top premier malls in Los Angeles. Not only this, four of the largest mall owners in the U.S. have offered GIGL up to 75% discount on rent as well as up to three quarters of a million dollars of cash upfront for each location in order to get GIGL into their malls across the country. The major mall operators interested in the relationship include: Westfield Group (OTC: WEFIF), which owns 55 properties across the country; Macerich Group (NYSE: MAC), which owns 62; General Growth Properties (NYSE: GGP), which owns 135; and Simon Properties (NYSE: SPG), which owns over 300. Mall owners are offering these opportunities because GIGL has proven to help turn malls into family destinations and increase traffic from this market.

In addition to the above developments, GIGL recently announced its engagement of Kiddos, Inc. and Michelle Steinberg of dOMAIN Integrated in order to elevate its marketing and PR strategies. Both organizations are highly trained and have a number of success stories in marketing, PR and investor relations, as well as the restaurant industry and merchandising. dOMAIN and Steinberg will help GIGL at a base level to expand and build partnerships on a nationwide scale.

There is also a growing demand for Giggles N’ Hugs franchise opportunities from both large multi-unit franchise operators and individuals. This has led to the opportunity to further expand on a global level. So far, the company has received interest from potential franchisees in Canada and nearly every major city in the U.S. Other operators have come from as far as Asia, Australia, Europe, Latin America, and the Middle East – all key international markets.

Last but not least, Giggles N’ Hugs has been offered huge licensing and merchandising opportunities to provide the company with additional forms of revenue. dOMAIN Integrated offers expertise in extending IP into licensed products, bringing in celebrities, encouraging new forms of income, publishing relations, and reaching out to new target markets. The company has therefore decided to encourage Giggles N’ Hugs to expand into branded products for a fuller customer experience. These products will be sold in stores and at a variety of retail outlets. Some merchandise opportunities include: organic food products, children’s clothing and accessories, drink and snack ware, coloring books and stickers, and vitamin water for kids.

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Giggles N’ Hugs (GIGL) Proud Presenters at the 9th Annual LD Micro Conference Main Event

June 1, 2016


Giggles N’ Hugs (OTCQB: GIGL) is the company behind three award-winning family restaurants based in Los Angeles. The company’s restaurants feature a one-of-a-kind concept in which adults can relax and children can act exactly their age. GIGL offers a range of activities for children at affordable prices, including parties, and is open seven days a week. It uses a variety of children’s entertainers and has won a number of awards. In addition, the company has regular promotions and a membership program with perks, special kids events, and a lot more. It’s unique, healthy menu and upscale atmosphere has attracted a celebrity clientele.

The company has a market cap of $4.03 million with an attractive investors plan. Some of the highlights Giggles N’ Hugs offers to investors include a niche demographic, multiple revenue drivers, increasing financial performance, and mall operator cooperation. GIGL continues to gather interest from a number of external sources in different countries that want to expand the concept in the Unites States and globally, which is one of the many reasons why Giggles N’ Hugs is attending June’s LD Micro Conference Main Event, where it will be presenting.

Founded in 2006, LD Micro is an independent resource in the microcap space. Over the past 10 years, it has grown from a small newsletter to an event with over 200 companies attending. The opportunity to attend is great for companies looking for investors, as the event attracts brokers, bankers, and visitors looking to make an investment.

Aside from attending the event, GIGL will be presenting on June 9, 2016. This means GIGL will be in the spotlight in front of over 1,000 investors. In addition to this, GIGL will be providing one-on-one meetings with its management team throughout the entire day.

In a recent news release, Joey Parsi, CEO of Giggles N’ Hugs, had this to say: “We’re excited to present at the LD Micro Conference main event. With our Century City location just a few minutes away from the conference site, this is a great opportunity for us to meet with bankers, brokers, analysts and investors right here in our backyard.”

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It may be Time to go Long on Giggles N’ Hugs (GIGL)

May 26, 2016


A look at the short sales ( for Giggles N’ Hugs (OTCQB: GIGL) is showing why it may be time to go long. At the end of last year, short interest in the stock was 3,671. By April 29, 2016, that had declined to 490. Changes in short interest may reflect market sentiment. When short interest climbs, it’s because there’s an expectation that the stock will fall. When short interest declines, it could be the opposite. So why are the shorts getting nervous? The company’s latest 10-Q may have an answer. It shows that revenues were $878,932 for the quarter ended March 27, 2016, which was an increase of almost 10 percent over the fourth quarter of 2015. That’s quite an achievement.

Cost of revenue, which includes operational expenses, depreciation and amortization, was $859,659, resulting in a gross profit of $19,273. This was an improvement from the fourth quarter of 2015, when the company experienced a negative gross profit of $17,986 due to increases in labor and occupancy costs. That first quarter performance is an indication that the company can weather a storm.

In December 2015, Giggles N’ Hugs engaged Chardan Capital Markets, LLC, a boutique investment bank headquartered in New York. Under that agreement, Chardan is introducing Giggles N’ Hugs to potential investors and business partners, advising management as they prepare for road shows and performing a wide variety of other financial services. A very likely part of Chardan Capital’s ambit may be a securities offering under Regulation D. Giggles N’ Hugs plans to raise $5 million through a 506(c) offering. The 506(c) provision is new and was introduced to implement Section 201(a) of the JOBS Act with the object of eliminating the prohibition on using general solicitation under, what is now, Rule 506(b). Under Rule 506(c), companies will be allowed to employ general solicitation and advertising to accredited investors.

In its last Annual Report, Giggles N’ Hugs hinted that some of those funds will be used for promotional purposes. So far, the company’s marketing and advertising initiatives have been limited as it has sought to conserve working capital for operations. However, with additional funds, the company plans to market its products and services through a multi-pronged campaign. It will directly engage local preschools, kindergartens, and elementary schools in a variety of promotional programs. The company also plans to advertise on television channels such as Disney and Nickelodeon, as well as in additional print publications, radio, and satellite radio. The company’s first store has been frequented by numerous celebrities, which provides free and invaluable publicity, and management’s belief is that a large scale marketing campaign that increases the exposure of Giggles N’ Hugs would result in a significant increase in traffic and revenue.

Giggles N’ Hugs operates kid-friendly restaurants. Currently, there are three Giggles N’ Hugs locations in upscale Los Angeles malls. There’s one at Westfield Mall in Century City on Santa Monica Boulevard; a second at Westfield Topanga Shopping Center in Woodland Hills, Canoga Park; and a third at the Glendale Galleria. Those three fine dining establishments have average revenue of close to $1.2 million.

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Giggles N’ Hugs (GIGL) Molding Children into Contributing Members of Society with After School Activities

May 24, 2016


Giggles N’ Hugs, Inc. (OTCQB: GIGL) is the company behind three award-winning, family restaurants in Greater Los Angeles. Founded in 2010, the company has grown tremendously over the past six years. Giggles N’ Hugs is a place where families can come and relax, kids can act their age and adults can have a relaxed and healthy meal knowing that their children are in safe hands. The company offers a range of incredible, fun activities and awesome children’s entertainers, and it can host a range of events including birthday parties. Parties and events can be customized and come in all shapes and sizes depending on what guests want.

Aside from the incredible events GIGL runs, it has become one of the go-to places for celebrities across the country and has won a number of awards. Some of these include being voted #1 birthday place in LA by Nickelodeon, Best Pizza in LA by Nickelodeon, Best Indoor Playspace by Red Tricycle, and many more. Aside from the awards for food and facilities, GIGL works toward keeping children safe and healthy. The company uses extracurricular and out-of-school activities to mold the children of today into future contributing members of society.

Children, of course, do not just learn from school. They grow and progress through a number of educational and social experiences. Fun and effective afterschool programs offer a range of benefits that bring another height to their education on both an academic and social level. Aside from boosting academic performance, children are less at risk of bad behavior and also have the opportunity to engage in physical activities that promote better health.

Giggles N’ Hugs is not just a chain of family friendly restaurants that offer organic, healthy food. It is a company that is dedicated to offering parents a place to be while their children are involved in a range of beneficial activities. These include: face painting, scavenger hunts, karaoke, dance parties, arts and crafts, and much more. A feature at, entitled ‘Benefits for Youth, Families & Communities’ (, highlights a number of benefits of afterschool activities, some of which include improving academic performance and classroom behavior.

Giggles N’ Hugs came about when Dorsa and Joey Parsi could not find anywhere to have a healthy meal with their children. They now cater for thousands of children and families across southern California. GIGL is a family-friendly restaurant that does not just offer a child-friendly menu, but everything that goes with it. From utensils, to the right sizes of chairs, and everything in between, GIGL has become a positive life experience for children. GIGL teaches children about team building and nutrition, and also shows them right from wrong. The company is one-of-a-kind and offers a range of afterschool activities that are engaging, entertaining and educational.

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Giggles N’ Hugs, Inc. (GIGL) Riding Organic Wave in Restaurant Industry

May 20, 2016


It’s safe to say that demand for organic food has transcended the category of niche and entered into the mainstream. In 1990, domestic sales of organic food and beverages totaled just $1 billion, but, by 2009, that figure had grown to $24.8 billion, according to the American Organic Trade Association. For comparison, the conventional food market grew by less than two percent over the same period. Rising awareness regarding the health benefits of eating organic, along with growing health concerns among consumers, is expected to continue to drive rapid growth for the organic market, with TechSci Research forecasting a compound annual growth rate of over 16 percent for the five-year period ending in 2020.

With consumer preference rapidly shying away from products grown with pesticides and synthetic fertilizers, the restaurant industry has been placed into a state of flux. Data from Statista suggests that more than half of all U.S. consumers reported always trying to eat healthy when visiting restaurants, and an impressive 72 percent of diners were more likely to visit restaurants with healthy options on their menus. Still, at least one in four Americans eat some type of fast food every day, and 20 percent of all American meals are consumed inside of cars, according to a study by Stanford University.

This data seems to suggest a common trend. While Americans want to eat healthier, convenience plays an undeniable role in daily dietary choices. Giggles N’ Hugs, Inc. (OTCQB: GIGL) combines convenience with high-end, organic food by offering family-friendly atmosphere and an endless supply of entertainment for young families. With a trip to one of GIGL’s three locations in Greater Los Angeles, parents can enjoy the peace of mind that comes with ensuring that the kids are eating healthy without sacrificing on the convenience that’s attracted people to fast food restaurants for decades. Surveying current market conditions, the company’s management team is now focused on building upon the success of its three locations by entering new markets across the country.

“We recently engaged Chardan Capital as our investment bank to go out and raise some capital for us so that we can expand… to multiple locations throughout the United States,” Joey Parsi, chief executive officer of GIGL, stated in an interview with QualityStocks. “We’re in a very enviable position in… the restaurant world.”

On June 9, 2016, prospective shareholders will have an opportunity to take a more in-depth look at GIGL’s recent success, as well as its plans for the future, when the company presents at the 9th annual LD Micro Conference main event. The event will take place at the Luxe Sunset Bel Air Hotel, which is located just minutes away from GIGL’s Century City location. In a news release, Parsi described the conference as “a great opportunity for us to meet with bankers, brokers, analysts and investors right here in our backyard.”

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Giggles N’ Hugs, Inc. (GIGL) Turning Child’s Play into Big Business

May 18, 2016


Giggles N’ Hugs (OTCQB: GIGL) has grown by leaps and bounds in a short time. The young company, founded in 2010, has flourished by smartly developing and promoting its niche restaurant concept to the point that it is now considered one of the most attractive franchise prospects in the market.

Fun and fare are always on the menu at Giggles N’ Hugs’ family-centric restaurants. At each of its Southern Californian locations, the company successfully brings together lively, innovative play and activities that children can dive into with fresh, organic food that gain their parents’ approval. Known as the “first and only restaurant” to do exactly this, Giggles N’ Hugs has mastered the ability to lead foot traffic to its locations in Century City’s Westfield Mall, Woodland Hills’ Westfield Topanga shopping center and the Glendale Galleria. From its ritzy, family-friendly ambience to its dedicated play areas for kids who are 10 and under, and from its high quality menus to its popular and profitable party packages, the company knows exactly how to cater to its clients, many of whom are celebrity parents and kids based in Los Angeles, that sprawling Southern California city famed as the center of the nation’s film and television industry.

Southern California agrees with Giggles N’ Hugs. In this region, the company enjoys all of the wonderful opportunities and success that come hand-in-hand with its access to the right location, location, location. While the company recognizes its enviable position in the restaurant world, it is not resting. Rather, it is looking with an eye toward the future at its next phase of expansion.

Giggles N’ Hugs is motivated to duplicate the feat it has experienced with its first three locations and seeking the additional funding to achieve its next major goal: growth to dozens of locations in key markets across the nation. Its existing restaurants are already hits in the balmy, sunny climes of Southern California, and management expects that the Giggles N’ Hugs’ restaurant concept will do even better in vital markets like Seattle and San Francisco, where rain showers and sprinkles are often the norm. From running the company’s Los Angeles-area restaurants, management has found that, on rainy days, the company experiences massive bookings and sales spikes, because people would rather play or host their birthday parties indoors than venture outdoors to parks or beaches. They expect this distinctive aspect of the business to return greater revenue and profit margin numbers and drive the growth of shareholder value as the company moves forward with its expansion plans.

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Giggles N’ Hugs (GIGL) Was Created To Help Get Kids Healthy, Not Just Help Parents Relax

May 13, 2016


According to official CDC data, childhood obesity has more than doubled in the past three decades among children (it has tripled among adolescents), and the portion of kids in the country aged six to eleven who are obese, now stands at nearly 20 percent. Type 2 diabetes (often called adult-onset diabetes), once virtually unheard of in people under the age of 30, is now rising to such staggering prevalence among children and adolescents that peer-reviewed medical journal Diabetes Care recently described it as an emerging epidemic. Increasingly sedentary lifestyles among today’s children, driven by factors like mounting screentime and further exacerbated by a diet typically consisting of processed or junk foods that are laden with high-fructose corn syrup or equally problematic chemical sweeteners, has produced an extremely dangerous situation for many. And the cycle of unhealthy choices all begins with eating and playing habits that are established when we are young.

This fundamental problem is one of the driving forces behind the creation of the Giggles N’ Hugs, Inc. (OTCQB: GIGL) brand of family-friendly, upscale casual dining restaurants, which feature enormous 2,000 square-foot-plus children’s indoor playspaces, where kids under 10 can run, jump, and play to their heart’s content. Backing up that serious commitment to healthy exercise is an expertly crafted menu that is part high-end, gluten-free, organic, locally sourced artistry, engineered to woo parents back time and again – and part delicious kids meal foods that are secretly packed full of healthy ingredients. By tricking kids into eating healthy through clever culinary techniques, like pureeing vegetables that kids otherwise stamp their feet about into a delicious and healthier pizza sauce, or using other similar techniques, Giggles N’ Hugs has assembled a wow-factor menu that will tantalize tykes, while allowing Mom and Dad to rest assured that they are establishing good eating habits.

As the kids grow up, they will come to realize the difference between the high-quality, organic, locally sourced pizza and other foods they have been eating at Giggles N’ Hugs and the kind of fare they might get from a Domino’s Pizza (NYSE: DPZ) or Yum! Brands’ (NYSE: YUM) Pizza Hut. This subtle redefinition of a beloved kids dish like pizza, around a healthier standard, is the kind of life lesson that will really stick with a kid as they mature, impressing upon them that their favorite foods don’t have to be unhealthy. More to the point, it will impress upon them the idea that healthy food can be delicious and fun at the same time, allowing them to feel good about healthy choices, and to more ably continue making healthy decisions on their own. Moreover, the clear and direct association between healthy eating and healthy play is made in such a natural way, it really sticks in the subconscious.

More and more parents are tuning in to health consciousness and demand is steadily increasing for precisely the kind of finely-tuned concept Giggles N’ Hugs represents. As the company moves to franchise out beyond its primary three locations in some of LA’s top shopping centers, a real healthy option when it comes to someplace to take the little ones to eat could soon be coming to towns all across America. Given that the company now offers extremely affordable all-day passes starting at $6 a child and that the locations are always staffed by highly-trained and professional employees who cater to and even dote on the children, Giggles N’ Hugs is the perfect additional venue for any mall or shopping center. Parents can drop the kids off to play and get the shopping done, before returning to have a meal with their young ones and returning home. It’s an appealing offer for busy moms, in particular, and could become a popular nationwide option as the franchise proliferates.

Needless to say, the lease space and conditions the company has access to as a result of its mall-enhancing profile are premium to say the least, and that fact should help to facilitate rapid expansion once the model starts to crop-out beyond LA. As it stands though, the company is already on very solid footing, with its flagship location in Century City’s Westfield Mall, and two other locations at the Glendale Galleria and Westfield Topanga Shopping Center (Woodland Hills), doing exceptionally robust turnover business. This is especially true when it comes to the themed birthday parties that the company goes to great lengths over, with each party being tailored to the individual boy or girl for whom it is thrown. Birthday parties have become a revenue staple for the company and this is a growth market for GIGL, with a best-in-class set of offerings for parents that pack more bang for the buck than any competitor on the market today. And these parties come complete with all the amenities, from gift bags, themed desserts, decorations, and the usual assortment of fun activities, like karaoke, scavenger hunts, or arts and crafts, which are available every day at Giggles N’ Hugs – to costumed staff playing the part of the child’s favorite superhero.

The writing is on the wall when it comes to continued upside for companies that are able to really tap in to the clean food trend and get a stranglehold on the zeitgeist the way GIGL has. Not only has this company essentially created the first organic, upscale casual dining restaurant that is totally comfortable for both under 10’s and their parents, the company is in a prime position to franchise its brand nationwide, and has the industry contacts with the big shopping center owners which are needed to follow through.

This idea and the company itself are still small enough for any investor to put down roots. It is a potential goldmine when you consider we could be looking at the next McDonald’s (NYSE: MCD), especially since this is a model you can really feel good about. Pretty safe to say there won’t be any high profile PR disasters for GIGL about food quality to weigh down the share price long-term, either.

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Giggles N’ Hugs (GIGL) Supporting Child Development through Fun, Educational Activities

May 9, 2016


Giggles N’ Hugs, Inc. (OTCQB: GIGL) is the company behind three award-winning, family-friendly restaurants that incorporate fun with education on all levels. The company’s restaurants create an environment where adults can enjoy some relaxation while their kids can act exactly how they are meant to: like children. GIGL does not just conform to modern trends by putting children in front of video games or computers while adults mingle amongst each other. It provides entertainment that teaches young children a set of skills for them to develop in a healthy way.

Recent studies have shown that children are relying on technology as their main form of entertainment. This, in turn, has proved to have negative impacts on a child’s development, both mentally and physically. A study published on the Huffington Post website, entitled ‘How Technology Is Having A Serious Impact On Your Child’s Development’, states, “A recent study has revealed that children are losing touch with vital life skills due to digital device overuse. More than half of children aged between two and ten feel more confident using a tablet than learning to swim, telling the time and tying their shoe laces.”

Although technology also has a positive impact on the development of human beings, things have gone from one extreme to another in the past 20 years. The days of families sitting around a dinner table without the television on are becoming fewer. In addition to this, many children find more pleasure sitting inside on their tablet than playing outside in the yard.

The lack of social skills and need for nature are not the only issues that have arisen since the increase of technology as a source of entertainment. In ‘Determining the Effects of Technology on Children’, a study published by Kristina E. Hatch from the University of Rhode Island, the author highlights the health-related issues that have come with this new phenomenon. Hatch says that, according to, “The obesity rate in children has tripled in the past 20 years.” Other health related issues have also come to light, including the fact that children’s sensory skill development has been put at risk and children are communicating differently than previous generations (not necessarily in a good way).

It must be said that the technological advancement witnessed in the past 20 years has not all been negative. There have been advancements that have benefited children in the classroom, socially and even physically. This said, with no boundaries and a lack of other options outside of referring back to a device for fun, there have been a considerable number of rising issues.

Fortunately for families in the U.S., the days of finding a child-friendly environment with healthy meals are not lost. Yes, Giggles N’ Hugs owns and operates three family-friendly restaurants, but it also offers parents the opportunity to feel relieved that their children are being entertained the old fashioned way. Aside from providing children with hours of amusement, GIGL runs an endless number of activities that benefit kids on both a physical and educational level. From team building to a range of other artistic and creative games, kids are having their minds opened to a mound of new skills that would not be possible in front of a tablet. To top everything off, all of these are accompanied by Giggles N’ Hugs’ range of healthy, child-friendly recipes.

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Giggles N’ Hugs (GIGL) Setting Entertainment and Dietary Standards for Mall-Going Children and their Families

May 6, 2016


Giggles N’ Hugs, Inc. (OTCQB: GIGL) is one of kind in that it’s positioned as the only restaurant company that weaves a high-end, organic food menu with top-notch and emotionally stimulating play environments for children ten years of age and younger. Giggles N’ Hugs’ Los Angeles mall locales deliver a family-friendly, upscale setting with play areas that their target age group absolutely soaks up with smiles from ear to ear. The company features high-quality, gluten-free menus made from fresh and local foods. There is nightly entertainment in the form of concerts, magic shows, face painting and puppet shows, which are increasingly popular among families looking for an outside of the box experience.

Activities at Giggles N’ Hugs are plentiful. There are team building games that offer encouragement to kids to play and work in teams to solve problems. The company’s highly trained, respectful and professional staff watches the children, making sure they are engaged in the activities at hand. GIGL’s indoor ‘playspaces’ are staffed by musicians who lead the kids in sing-alongs or simply take time out to read them a good story. There are arts and crafts centers guided by directors who aid in helping each child with their individual works of art.

All-day discounted passes provide hourly and all-day passes to the children’s indoor playground – which in some cases can become an activity in and of itself, lasting well after dinner. The all-day passes start at only $6 per child. Giggles N’ Hugs is open until 9 p.m. on select days of the week, so your kids can enjoy an extra hour of fun beyond the regular 8 p.m. closing time.

Parties and packages are a big draw at Giggles N’ Hugs. The company’s calendar is chock full of special activities around the kids indoor playspace while also offering an award-winning café that is becoming well known for serving organic snacks and meals. GIGL can also cater your next party and offers party packages for your children and their friends.

Giggles N Hugs, Inc. owns and operates restaurants geared toward the entertainment and dietary needs of kids with play areas for children 10 years and younger in California. Company restaurants are located in the Westfield Mall in Century City, Westfield Topanga shopping center in Woodland Hills, and the Glendale Galleria in Glendale, California. Founded in 2010, GIGL is headquartered in Los Angeles, California.

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Giggles N’ Hugs, Inc. (GIGL) beats Revenue Projections in 2015

May 3, 2016


Earlier this month, Giggles N’ Hugs, Inc. (OTCQB: GIGL) filed its Annual Report (10-K) for the financial year ended December 27, 2015 with the Securities and Exchange Commission (SEC), and the report shows that the company is bringing home the bacon. Annual revenue was $3,451,772, which exceeded net sales for 2014 ($3,340,941) by $110,831, or three percent. That’s better than the industry as a whole. A report for the National Restaurant Association (NRA) prepared by Duff & Phelps, titled ‘2015 Restaurant Industry Forecast’ (, estimated that ‘in inflation-adjusted terms, industry sales are projected to increase 1.5 percent in 2015.’ However, that expansion in business is not the only relish that Giggles N’ Hugs is serving.

Giggles N’ Hugs is a unique, upscale fast casual with a carte du jour created from only the finest gluten-free organic ingredients. The beef comes from grass-fed cows that haven’t been ‘beefed-up’ with hormones. Naturally, there are always vegetarian options. Breads and pastries are made fresh daily by local artisan bakeries. Only trans-fat free canola oil and extra virgin oil are used, and the company will trick or treat all year round with its very own ‘Mom’s Tricky Treat Sauce’, which hides pureed vegetables in kids’ favorite meals, such as pizza, pastas and macaroni and cheese.

Giggles N’ Hugs owns and operates fine dining establishments with staff on hand to free parents from the fuss of first hand supervision. There are play areas for children 10 years and younger that feature kid-size castles, giant climbers, pirate ships, walk-on dragons, tricycles, swings, bouncies, and an abundant selection of toys. There’s also daily live entertainment and performances that include magic shows, concerts, puppet shows, face painting and arts and crafts.

The company’s founder and CEO, Joey Parsi, started the company in 2007 after he and his wife realized there were no eating places that catered to the special needs of parents with young children. Now, its restaurants are located in the best locations in Los Angeles. There’s one at Westfield Mall in Century City on Santa Monica Boulevard; another at Westfield Topanga Shopping Center in Woodland Hills, Canoga Park; and a third at the Glendale Galleria.

The company has been highly rated by Nickelodeon and by City Search, an online site that allows diners to blog about their experiences and rate restaurants. It has been featured on the TV Guide Channel, Fox Channel 11, Extra TV, Access Hollywood, Entertainment Tonight, and in Businessweek, People Magazine, The Los Angeles Times, Los Angeles Family, West-Side Today, US Magazine, OK Magazine, and Life and Style Magazine.

A typical Giggles N’ Hugs restaurant is around 6,000 square feet with 2,000 square feet allocated for the play area, 2,500 square feet for the dining area, and 1,500 square feet for the kitchen. The company estimates the build-out cost for a new restaurant at between $700,000 and $900,000. That figure takes into account pre-opening expenses and improvement allowances from landlords.

In the coming months, contingent on available financing, the company will undertake an aggressive multi-pronged marketing campaign. The spearhead of this promotional activity will directly engage local preschools, kindergartens, and elementary schools. Giggles N’ Hugs also plans to advertise on television channels such as Disney and Nickelodeon, as well as in additional print publications, radio, and satellite radio. With so much on its plate, Giggles N’ Hugs could prove to be a meal ticket for investors.

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Giggles N’ Hugs, Inc. (GIGL) Knows How to Run a Niche Business

April 28, 2016


Little did Dorsa and Joey Parsi know, but their idea of creating a kid-friendly restaurant that even parents could enjoy would become a successful business venture right from the beginning. Seeing a need for a restaurant that could deliver both physical fun and nutritious food for the whole family, the Parsi’s opened their own in February 2008 in Brentwood, California. Not long after, Giggles N’ Hugs, Inc. (OTCQB: GIGL) saw quick success followed by an offer from Westfield Corp. (OTC: WEFIF), a major mall developer, for its own place in Westfield Century City Mall. Westfield offered to pay 60% of construction costs, which led to the restaurant’s completion in 2010. Since then, Giggles N’ Hugs has expanded to three successful locations in California malls and is looking to grow throughout the nation. Catering to such a niche demographic might seem like an unfruitful idea, but a company that focuses its efforts on a specific, yet significant market can be more successful than larger companies.

One of the first advantages Giggles N’ Hugs has that adds to its success comes from knowing its customers. The company knows what the customer wants and needs to build a strong relationship. The Parsi’s themselves understand the restaurant woes that come from taking a young child out and seek to eliminate the frustration and instead add fun. Giggles N’ Hugs also has a marketing advantage over larger companies, because it knows where and how to advertise to its niche market. Just by knowing its customers on a more intimate level and offering something new, Giggles N’ Hugs gains an edge over its competitors.

Similarly, Giggles N’ Hugs, along with its staff, delivers top-notch customer service to families who will keep coming back. Because the restaurant’s niche market is smaller, every customer counts. By creating a friendly atmosphere with an attentive staff, Giggles N’ Hugs pulls ahead of the rest. Putting parents and their children first establishes a memorable experience which, in turn, markets the brand organically through word of mouth. Plus, Giggles N’ Hugs has the ability to make changes quickly based on client feedback since decision-making isn’t hindered by a large hierarchy.

Dorsa and Joey Parsi can relate to their customers through their own experiences. Giggles N’ Hugs caters to families who want a truly fun, family-friendly restaurant that also provides nutritious foods. Giggles N’ Hugs will continue to expand its one-of-a-kind restaurant concept, which never forces parents to sacrifice on quality food in exchange for a space to play.

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Giggles N’ Hugs, Inc. (GIGL) Helping Parents Teach Children Valuable Team Building Skills

April 25, 2016


Giggles N’ Hugs, Inc. (OTCQB: GIGL) is a family-friendly restaurant and playspace company that aims to teach children a variety of skills, including team building. GIGL started when Dorsa Parsi, co-founder of Giggle N’ Hugs, realized there was no restaurant that was both child and adult friendly. The inspiration came to build an environment where adults could enjoy a nice meal while children play and learn valuable skills through team building activities.

GIGL isn’t just about keeping kids busy while adults eat out. The company’s restaurants and playspaces offer more than just games. They provide a full-bodied, fun learning experience for children. Aside from monkey bars and jungle gyms, Giggles N’ Hugs offers a range of team building games that teach children valuable life lessons from a young age. Talented musicians can lead children in a group sing-along or entertain them with a good story. At the arts and crafts center, kids are encouraged to be creative and are guided by professional staff members. Activities are hosted every 30 minutes and revolve around teamwork and team building. These include scavenger hunts, kids karaoke, face painting, dance parties, arts & crafts, and much more.

According to a study by the Wisconsin Council on Children & Families, titled ‘Quality Matters: A Policy Brief Series on Early Care and Education’, children cultivate 85% of their intellect, personality and skills by the age of five. Building the right foundation from a young age is pivotal. Giggles N’ Hugs specializes in providing a safe, fun environment to teach children the social skills they need while also providing an organic menu that will work as a healthy source of energy. Many places provide child friendly menus. However, it is hard to find a menu that incorporates the nutritional ingredients that kids need to grow. GIGL makes kid-friendly meals without compromising on nutritional standards. The company uses pureed vegetables in its meals so that children can enjoy their favorite dishes while eating healthily.

Giggles N’ Hugs allows children to engage in non-stop play while adults can unwind in one of Los Angeles’s top family restaurants. GIGL’s restaurants are award winning, family oriented establishments. They have been voted the #1 Birthday Party Place in Los Angeles and Best Pizza in Los Angeles by Nickelodeon! The company has also earned awards for Best Indoor Playspace by Red Tricycle, and is listed as one of the Best Family & Kid-Friendly Restaurants by CitySearch and GoCityKids. In addition to GIGL being a fun, indoor space for children and adults to unwind, the menu is made up of certified organic ingredients that everyone can enjoy. This family friendly restaurant and playspace is the perfect location for everyone to share an educational, fun, life changing experience together.

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Giggles N’ Hugs, Inc. (GIGL) is an Expansion-Ready Model with a Pitch-Perfect Mix of Offerings for the Kid-Friendly Dining/Play Center Market

April 22, 2016


Giggles N’ Hugs (OTCQB: GIGL) combines a fresh and healthy menu, replete with great-tasting and refined dishes that appeal to discerning adults, as well as kid-friendly selections that boast numerous organic features ( (like being gluten-free and made from locally-grown ingredients) that you simply won’t find in other so-called kid-friendly restaurants – with a highly themed and stylistic Gymboree-like play area that dominates the floor space. It’s a model that has seen the company rocket to stardom among the stars, with numerous A-list celebs bringing their children to one of the company’s three locations in upscale malls throughout LA, either for lunch, or for a birthday bash. And the company has just been doubling-down on its core competencies since making a name for itself in LA, generating big initiatives to grow through the expansion of company-owned and/or franchised locations in other malls throughout the U.S., in precisely the same fashion as they expanded from the company’s initial Westfield Century City location, to the Westfield Topanga Mall and Glendale Galleria.

Voted the number one family restaurant by Citysearch and Yelp, as well as the number one birthday party place by beloved children’s network Nickelodeon!, Giggles N’ Hugs does what it says on the tin, fostering a dining and play environment that (for perhaps the first time in the history of the industry), really goes that extra mile to cater to children. And GIGL has ingeniously been executing this next-gen kid-friendly model off the back of catering to the increasingly selective tastes and discerning attitudes of parents who want to make sure their kids eat healthy. Parents who also understand that in order to get the kids to really eat healthy, those healthy choices must generally be embedded in otherwise attractive/delicious menu items that finicky children can’t say no to.

The shared vision of GIGL founder and CEO Joey Parsi and his wife, to really make a place where kids can be at home and thus give the parents a chance to also relax, has been brilliantly realized and subsequently stamped with the mark of excellence by household names such as actress Drew Barrymore, English singer and songwriter Adele, and homegrown musical celebs like Beyonce and Jay-Z. These restaurants are a marvel to behold and equally accommodate everyday mom and dads who want to have a drink and watch the game on a jumbo flat screen while their rambunctious kids, who want to laugh and play, climb around, and actually be children, can do so without earning reprimands to sit still. The amount of stress relief for parents contained in the basic equation is incalculable and GIGL has really created something of an institution for busy parents, and choosy parents who want to have a birthday blowout for their special little ones, while also having access to a truly healthy menu that is also scrumptious to kids.

Needless to say, there is an entire nationwide footprint of over 1,000 malls (and a broader 47,000 shopping centers) that could stand to benefit from the presence of a Giggles N’ Hugs, because it isn’t just a dining choice or superb birthday party location, it’s like a nursing home for under 10’s, where moms can drop the kids off and let them play safely in the expansive 2,000-square-foot-plus play area while they get the shopping done or just unwind in the relaxed mall setting.

Mall owners and site leaseholders love the Giggles N’ Hugs model, because it frees up a key demographic to more actively patronize the locale’s other establishments. This is an advantage which opens up sought-after square footage across the country in upscale malls quite readily, giving GIGL exclusive access to sweetheart development deals and lease conditions at some of the choicest locations, where the company’s model has the best chance to thrive sales-wise. The company is pushing hard coming off a banner 2015, which saw extensive operational streamlining that has led to significantly improved margins and increased YOY sales performance. Net cash used in operating activities was slashed last year, almost in half from 2014 levels, on the back of strong sales, and the company is currently exploring ways to further leverage the bedrock value of its existing services, while also seeking to add on new, parallel services.

GIGL is confident that the company not only has some of the best overall dining experiences available anywhere today for parents and their young children, but a similarly trend-setting and growing portfolio of food products and designs underlying those experiences as well – products and designs which can be used to secure a leadership brand position in the sector. Toward this end, GIGL is continuing to innovate and is currently mapping out vectors such as curb-side take-out, increased availability of beer/wine selections, branded baby food, branded merchandising, and gift certificates, all intended to augment already strong day-to-day commercial operations (increasingly fueled by themed parties that carry exceptional profitability margins). The company has even been looking at partnering with a baby products supplier, whereby GIGL could generate commissions on sales of the various furniture, fixtures, toys and other equipment available in the play area, about the acquisition of which parents are constantly inquiring.

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Giggles N’ Hugs, Inc. (GIGL) – Where Fun and Fare Create Lasting Memories

April 20, 2016


On the rare occasion when it rains in the Los Angeles area, people tend to escape indoors. Parents with kids in tow tend to head home, or to places like Giggles N’ Hugs (OTCQB: GIGL), a trio of award-winning restaurants in Southern California.

At Giggles N’ Hugs, fun and fare create a fitting pair. The restaurant operator brings together high-end, organic food for adults and active, cutting-edge entertainment for children in order to create a kid-friendly, adult-friendly and family-friendly atmosphere at its restaurants in the Westfield Mall on Santa Monica Boulevard, the Westfield Topanga Shopping Center in Woodland Hills, and the Glendale Galleria in Glendale.

Birthday parties are a very high-margin business for Giggles N’ Hugs, and when these parties fall on rainy days, the company experiences a notable amount of bookings. Parents who can no longer hold their kids’ parties in their backyards or an outdoor park often head to Giggles N’ Hugs on rainy days, creating a substantial sales spike for the company.

Giggles N’ Hugs’ restaurants are a draw for numerous reasons, weather-aside. At each of its restaurants, the company has created a pleasant environment where parents can relax and enjoy delicious, healthy food while their kids play to their hearts’ content. Along with high-quality menus made from fresh, local ingredients and filled with items like gourmet paninis, signature salads, thin crust pizzas and specialty coffees and smoothies, the company offers massive play spaces and endless activities for kids who are 10 years and younger. Among other offerings, the company’s restaurants also feature nightly entertainment (e.g. magic shows, concerts, puppet shows and face painting), premium children’s entertainers and hugely popular, themed party packages for parents who want to do something special for their kids.

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Giggles N’ Hugs, Inc. (GIGL) Knows How to Bring Families Back For More

April 14, 2016


By now, Giggles N’ Hugs, Inc. (OTCQB: GIGL), the company behind three family-friendly restaurants and playspaces in Greater Los Angeles, has made a name for itself among California adults and children alike. The company’s restaurants offer a one-of-a-kind experience for youngsters and their families by providing quality, organic food and physical play. Children love the natural food while not even noticing all of the wonderful nutrients packed within each bite. They also enjoy the many jungle gyms, play castles, ball pits, and fun-filled activities that await them with each visit. Parents can just sit back and relax while their children have the time of their young lives. Paired with cost-effective incentives and the ease of planning a party celebration, Giggles N’ Hugs doesn’t make it a hard choice for parents to return!

After the initial party experience delivered by the restaurant, parents feel confident that their children will always have a great time. Plus, Giggles N’ Hugs makes the whole party planning process a walk in the park for busy parents. Through the restaurant’s interactive website and easy, step-by-step navigation, parents can order their child’s dream birthday party in minutes. A few simple clicks will allow parents to choose the location, date and time, type, theme, and any additional opportunities for fun that would make the day even better. Giggles N’ Hugs also provides an electronic invitation service so parents can have customized invitations delivered to their guests. Then, all parents and kids have to do is eagerly count down the days. The restaurant and professional attendants see to every detail from set up to clean up. Giggles N’ Hugs truly delivers a special, stress-free day for everyone.

Once parents see how much their children loves the playspace, Giggles N’ Hugs offers membership cards for unlimited play, so the fun doesn’t have to be centered on just birthday parties. Included in the one month, three month, and six month membership cards is unlimited play for the whole family on any day of the week. Now, in addition to unlimited play, card members get 10% off all food, beverages, and retail purchases, along with 5% off birthday parties. Members also get first access to special events and monthly deals. With easy signup and great deals, it’s no wonder families keep coming back.

Giggles N’ Hugs offers plenty of simple and cost-effective opportunities that make the likelihood of return visits extremely high. The confidence and joy that families experience after the first visit plant the seeds toward making Giggles N’ Hugs a common household name. Investors can see this evidence through the company’s steady revenue streams, expansion plans, and merchandising strategies.

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Giggles N’ Hugs, Inc. (GIGL) Continues to Foster Healthy Creativity and Imagination in Kids

April 12, 2016


The company behind three award-winning restaurants and playspaces, Giggles N’ Hugs, Inc. (OTCQB: GIGL) offers everything a family could want. The first-of-its-kind restaurant chain delivers both healthy food and play that turns an otherwise stressful dinner out into a magical experience. Kids and parents enjoy themselves so much that they keep coming back for more, resulting in steady success for the company. Giggles N’ Hugs currently situates itself within three California mall locations in Greater Los Angeles, including Westfield Century City, Westfield Topanga and the Glendale Galleria. Families can stop by for after-school and weekend fun or be wowed by detailed birthday party celebrations. Giggles N’ Hugs promises the opportunity for kids to be kids while nurturing their imaginations and creativity.

Sitting at a computer, playing video games, and watching television offer only passive participation for children, as they are created by someone else. Kids need a chance to develop and grow their imaginations while young, so they have healthy critical thinking skills and creative problem solving capabilities as they mature. According to an article in The Wall Street Journal, imagination is important for learning about people and events that we don’t experience firsthand. Imagination is vital to understanding and contemplating history, events in the world, and even the future. Children should be able to visualize past cultures, like the ancient Egyptians, or even what other children look like across the world.

In preschool, children with imaginary friends are more creative, have better social skills, and can take on the perspectives of others. Even role playing aids in a child’s ability to see through another’s eyes. Imaginary games and storytelling also help kids develop learning habits, communication skills, and vocabulary. All of these creative outlets encourage kids to use all of their senses and bodies while developing muscles and neurological connections.

Giggles N’ Hugs offers a magical place where children can be whoever they want. The playspaces have monkey bars, jungle gyms, castles, and even a big dragon for kids to play on. Professional attendants also guide active games, storytelling, arts and crafts, and sing-a-longs. There’s karaoke, face painting, dance parties, scavenger hunts, magicians, puppet shows and more to get kids to actively participate. Themed parties even give children the chance to become dazzling princesses, fierce pirates, famous rock stars, brave superheroes, and everything in between. The creative possibilities are endless with the accommodating staff at Giggles N’ Hugs.

The ability to think outside the box stems from a strong imagination. To create human beings with imagination, opportunities should be abundant while they’re young. The perfect creative outlet can be found simply by playing. Fortunately, Giggles N’ Hugs encourages young children to step away from technology and into a world of their own making using the creative tools and activities happily provided.

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Giggles N’ Hugs, Inc. (GIGL) Offers Birthday Packages for Children of All Ages

April 6, 2016


Every kid’s birthday is an occasion that calls for a celebration. However, there are certain years that mark special milestones in a child’s life, such as the first, fifth and 10th birthdays. These milestone birthdays should be planned carefully and resourcefully to create lasting memories. Giggles N’ Hugs, Inc. (OTCQB: GIGL) proudly offers Los Angeles’s top rated, hugely popular birthday party packages for families that want to do something special for their kids.

A baby’s first birthday party is also your first anniversary of becoming a parent. While this is a great cause for celebration, there is no need to break the bank just to give your baby a festive party. You only have to come up with a party that will make your baby the center of attention. When you throw a party at Giggles N’ Hugs, the company takes care of every single detail so you can enjoy the day, secure in the knowledge that its award-winning, professional staff is handling setup, cleanup, and everything in between. Giggles N’ Hugs has everything you want at the best price in town.

Birthday parties for 5-year-olds should be planned well, because this is the age when children can already have fun with the event. Whatever the theme, Giggles N’ Hugs has you covered. Check out its superhero themes for both boys and girls, princess themes, pirate and mermaid themes, cartoon pups themes, jungle themes, dinosaur themes, candy land themes, rock star themes, and so much more.

When preparing for your child’s 10th birthday party, keep in mind that this is the time when most kids think that they are not babies anymore. This is also the period when they already have definite ideas about the party they want. Therefore, it is very vital that you listen to their requests. Giggles N’ Hugs has been voted the number one family restaurant, number one birthday party place, and the number one indoor play space in all of Los Angeles.

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Giggles N’ Hugs, Inc. (GIGL) Delivers Nutritional Menu while Captivating the Small Mall Visitor

April 5, 2016


It’s that Saturday morning Mom has been anxious about for a couple of weeks now. With the week’s pile of laundry mounting, she has come to the realization that it’s now time to fight through traffic and parking lot chaos to do some last minute mall shopping before her business meeting tonight at seven. A couple of other details come to mind. Dad’s still out of town, and she’s got three children between four and ten in tow with the clock racing toward lunch hour. Fortunately, Giggles N’ Hugs, Inc. (OTCQB: GIGL) has the ideal solution!

Giggles N’ Hugs’ path toward growth is paved with ways to provide busy parents the peace of mind of knowing their children’s imaginations will be captivated and their nutritional needs met on each and every mall visit at prestigious Los Angeles, California, mall locations. All of the food at Giggles N’ Hugs is made with the freshest quality ingredients available comprised of a variety of organic, nutritious choices that provide parents the satisfaction of knowing that their children are eating food that is healthy for them. By rolling nutritional menu offerings in with customized themes targeted to a child’s imagination, the company sees an avenue that leads toward satisfying unmet needs of the small mall visitor while creating shareholder value.

Notably, Giggles N’ Hugs has been voted the #1 spot for indoor after school activities in the Los Angeles area. The company offers children numerous activities and games while allowing them to have fun on a giant pirate ship, dive into a ball pit or slide down slides. Other activities include monkey bars, a jungle gym and a hopscotch course. If that weren’t enough, there’s karaoke, dance parties and scavenger hunts, as well. Children are entertained by Disco Joe, Jitterbug Jake, puppet shows, face painting, and balloon artists. GIGL’s well-trained staff facilitates fun from entry to exit.

Giggles N’ Hugs, Inc. owns and operates kid-friendly restaurants with play areas for children 10 years of age and under. The company owns and operates a restaurant in the Westfield Mall in Century City, a restaurant in the Westfield Topanga shopping center in Woodland Hills, and a restaurant in the Glendale Galleria in Glendale, California. Giggles N’ Hugs, Inc. is headquartered in Los Angeles, California, and opened its first restaurant in 2009.

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Giggles N’ Hugs, Inc. (GIGL) Helps Parents Make Healthy Living a Lifestyle, Not a Trend

March 31, 2016


Giggles N’ Hugs, Inc. (OTCQB: GIGL) is currently the top kid- and parent-friendly restaurant company in Los Angeles. What’s not to love about a play space that offers fun activities that promote exercise along with food that is nutritious and delicious? Parents can choose to sit on the outskirts of the 6,000 square foot restaurants to enjoy themselves while their children roam free inside the play area. Not just for dinner and after school, Giggles N’ Hugs also offers fantastically themed parties for every occasion that are sure to please even the most stubborn of children. Parents can also be confident that their children will always receive natural and healthy menu items at Giggles N’ Hugs, because its restaurants are already ahead of the growing organic trend that is sweeping fast food chains.

It seems that the natural and organic food trend might stay around for a while longer. Global sales of healthy food products are estimated to reach $17 trillion by 2017. In an article on Forbes, James Russo, SVP of global consumer insights at Nielsen, stated, “While economic concerns continue to remain in the forefront for consumers, health and wellness concerns continue to increase in importance.” He explains that the idea of using food to manage health issues instead of instantly grabbing medication could be the source of this organic food burst. That said, more and more food chains are starting to pay attention to their menus so that consumers and their families have the option of eating healthier.

With more natural food options comes the opportunity for parents to become role models for their children earlier in terms of eating healthy. If children see their parents eating organic, natural foods, they will follow suit. That’s where Giggles N’ Hugs comes in. The restaurant chain is fully stocked with locally sourced, hormone-free, and organic foods that make up a menu filled with a variety of delicious options. Adults can get wraps, salads, sandwiches, and pasta, while children can get favorites like mac n’ cheese, mini hot dogs, cheeseburgers, and pizza. Giggles N’ Hugs even has its own “Mom’s Tricky Treat Sauce” that hides pureed vegetables in otherwise unhealthy meals like pizza and pasta. For example, the cheesy mac n’ cheese is filled with pureed butternut squash, while pizza and spaghetti sauces are laced with pureed spinach. No one can tell the difference!

With parents increasingly aware of what’s in the food their children are eating comes the realization that buying natural and nutritious food should be a lifestyle, not a trend. Children should learn at a young age that healthy eating doesn’t necessarily mean sacrificing on taste. Giggles N’ Hugs is the perfect catalyst for jumpstarting young children down a healthier eating path with its tasty menu filled with vegetables and whole-grains. The already successful restaurant intends to continue delivering high-end food options to families with the expectation of expanding across the United States.

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Giggles N’ Hugs (GIGL) is a Fast Casual that Takes Food Safety Seriously

March 29, 2016


When it comes to fast casuals, Giggles N’ Hugs (OTCQB: GIGL) is the cream floating to the top. Its restaurants are located in the best locations in Los Angeles. There’s one at Westfield Mall in Century City on Santa Monica Boulevard; there’s another at Westfield Topanga Shopping Center in Woodland Hills, Canoga Park; and there’s a third at the Glendale Galleria. Its clientele reads like a list of who’s who. Victoria Beckham has been spotted at one restaurant with her 4-year-old daughter, Harper. Heidi Klum has dined at another with her 10-year-old, Henry. Halle Berry has taken Nahla, her 8-year-old daughter, with ex-boyfriend Gabriel Aubry to have fun at the third. And, according to the site BEYONCÉ TRIBE ITALIA ‘Beyoncé, Jay & Blue (were) spotted at Giggles N’ Hugs in LA’ ( last month.

This is not surprising. A fast casual restaurant like Giggles N’ Hugs has all of the upscale features associated with fine dining that would attract Hollywood royalty, except that its restaurants escape the formality of dressing up to go there. Also, Giggles N’ Hugs is unique in that its entire rationale revolves around allowing parents to dine while they enjoy the companionship of their kids without having the pressure of fussing over them. The design of the Giggles N’ Hugs restaurants is intended to create a fun, casual, family atmosphere where children can interact with parents and each other and where everyone enjoys freshly prepared, organic, nutritious and reasonably priced meals. Founder and present CEO, Joey Parsi, started the company in 2007 after he and his wife, Dorsa, realized there were no eating places that catered to the special needs of parents with young children. Consequently, the three family-friendly restaurants all have play areas for children 10 years and younger. The restaurants also feature daily live entertainment and shows.

Fast casuals are the fastest growing segment of the restaurant business. They embody a new concept that aims to combine elements of quick serve establishments, such as lower prices and faster service, with full-service restaurant features, such as quality service, better food and more sophisticated atmosphere and décor. The concept is thought to have been pioneered by Chipotle Mexican Grill (NYSE: CMG), which opened its first restaurant back in 1993. Now, Chipotle is a mammoth enterprise with close to 2,000 restaurants and, according to its latest 10-K filing for the year to December 31, 2015, $4.5 billion in revenues.

Compared to Chipotle, Giggles N’ Hugs is doing okay. For one, it hasn’t been, like Chipotle, plagued with food-safety disasters. Last year was a particularly trying year for Chipotle. It has had seven reported food-safety incidents over the past nine months. There was an outbreak of E. coli in July 2015, norovirus in August 2015, salmonella in August 2015, E. coli in October 2015, E. coli in November 2015, and norovirus in December 2015, as well as the more recent March 2016 norovirus outbreak. Joey Parsi is having none of that. He has said:

“We take food safety seriously, which is how we have maintained an “A” grade health inspection score since opening nine years ago. All food and equipment is inspected daily prior to opening, and continually throughout the shift, to ensure freshness and temperature levels are optimal.”

Giggles N’ Hugs also has better store averages than Chipotle, which has seen average restaurant sales rise from just over $400,000 at the end of 2007 to a high of $648,500 at the end of June 2015, as an analysis of its SEC filings reveals. That average has since declined, because of the food scares, to $496,300 at the end of 2015. In contrast, Giggles N’ Hugs’ average restaurant revenues are around $850,000, a level Chipotle has never reached. Essentially, Chipotle’s revenues are big, because their restaurant count is big. Giggles N’ Hugs’ last 10-Q filing shows revenues of $2,650,290 for the nine months ending September 27, 2015, which, annualized, translates into average restaurant revenues of close to $1.2M.

Giggles N’ Hugs is also planning expansion. According to the SmallCapNetwork (, ‘the company aims to have 12 units up and running by the end of 2017.’ Recently, it engaged the investment bank Chardan Capital Markets and aims to raise $5 million through a 506(c) offering. Giggles N’ Hugs is in the enviable position of having an extensive choice of locations since it is such a magnet for mall foot traffic. The company is presently negotiating with the top four U.S. mall owners, who are ‘yearning’ to have Giggles N’ Hugs in their malls and are prepared to offer cash upfront to fund between 60 and 70 percent of opening costs. Looks like Giggles N’ Hugs could be the next Chipotle, without the bad food episodes.

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Can Giggles N’ Hugs (GIGL) help Revive Mall Traffic?

March 28, 2016


The king of retail for decades, the death of shopping malls was proclaimed as online shopping soared. Death predictions for brick and mortar malls are a bit premature, but in the battle of clicks vs. bricks, the clicks are taking an ever-increasing chunk of brick and mortar business. Online shopping was less than 2% of all retail in 2004 but by 2013 e-commerce accounted for 6% of all retail sales in the U.S., and e-commerce growth dwarfs that of brick and mortar.

Recent stats show that malls are now suffering their greatest level of vacancies since the over-building boom of the ‘70s. Vacancy rates hover around 35% in over 200 different shopping malls nationwide. Over the next decade, many of America’s shopping malls will fail, and only upscale shopping centers with high-end anchors are expected to survive.

Maybe that’s why Westfield Corporation (OTC: WEFIF), one of the largest mall owners and operators in the world, wants to expand their existing partnership with Giggles N’ Hugs, Inc. (OTCQB: GIGL). Anchored in upscale malls, Giggles N’ Hugs is a one-of-a-kind restaurant chain that combines active, cutting-edge play and entertainment for children with high-end, healthy organic food. A true family destination, Giggles N’ Hugs provides an upscale, family-friendly atmosphere with a play area that children absolutely love. Nightly entertainment with magic shows, concerts, puppet shows, face painting, play areas, party packages and high-quality fresh local foods makes Giggles N’ Hugs the place families want to go to do something special.

In a letter to the Giggles N’ Hugs management team, a Westfield Corporation executive recently stated, “Based on the performance we have seen from Giggles N’ Hugs contributing to the overall family foot traffic, making the kids corridor a vibrant part of the mall, as well as helping us turn both Century City and Topanga malls into major family destinations, we know there is more business to do with your Company. Westfield is thrilled to have Giggles N’ Hugs as a tenant and would like to strengthen our relationship with Giggles N’ Hugs by having more locations in our shopping centers and airports.”

Shopping malls as major family destinations? Increased family foot traffic? Vibrant corridors? No wonder Westfield already offers Giggles N’ Hugs up to 75% rent discounts and up to 50% of buildout costs and now wants to expand the existing partnership by offering Giggles N’ Hugs its entire worldwide portfolio of malls for consideration for future locations.

Giggles N’ Hugs not only puts smiles on the faces of families, but also, for a change, mall owners are smiling. With significant international franchisee interest and a target of 12 company-owned stores within two years, Giggles N’ Hugs could make investors smile, too.

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Giggles N’ Hugs, Inc. (GIGL) – Investing in Opportunities for Smart Growth


As a young company, Giggles N’ Hugs, Inc. (OTCQB: GIGL) frequently has its eye on smart, continuous growth. Over the course of the last year, the company streamlined its operations, markedly improved its margins and increased year-over-year sales. This year, Giggles N’ Hugs intends to build on its 2015 achievements by taking advantage of even more opportunities to invest in its growth.

Giggles N’ Hugs occupies a desirable position in the restaurant world. It is the first restaurant operator to bring together high-end, organic food with active, cutting-edge play and entertainment for children. It owns and operates one restaurant in the Westfield Mall in Century City, another in the Westfield Topanga shopping center in Woodland Hills, and a third in the Glendale Galleria in Glendale, California. Due to their proximity to Hollywood, the Giggles N’ Hugs restaurants count among their clientele many of America’s celebrity kids and parents, including Dennis Quaid, Mark Wahlberg, Ben Affleck and Jennifer Garner, Sarah Michelle Gellar and Ellen Pompeo. Owing to their location, these restaurants have a remarkable ability to generate foot traffic.

Likewise, the experience that Giggles N’ Hugs offers in each of its restaurants is a hard-to-resist draw. Every location offers an upscale, adult- and kid-friendly atmosphere with a dedicated, custom-made 2,000 square-foot play area that children aged 10 and younger tend to love. All-day activities (e.g. karaoke and face painting) and nightly entertainment (e.g. magic and puppet shows) are included in the company’s offerings. Plus, families that wish to host special occasions for their kids can hire Giggles N’ Hugs to throw one of its popular themed parties in their homes or at one of the company-owned restaurants.

Giggles N’ Hugs’ three locations are said to be three of the many reasons for the company’s success – and investing in more locations seems to be a great path going forward. A short while ago, the company engaged Chardan Capital, an investment bank, in its growth efforts. Giggles N’ Hugs tasked the bank with seeking out and raising capital, so it could expand to additional locations throughout the U.S.

A second, major growth initiative that the company is considering is the launch of a vast franchising program. Over the years, Giggles N’ Hugs has received numerous inquiries from interested parties looking to replicate its concept and success around the world. It has caught the eye of several of the nation’s largest mall landlords, including Westfield Corp. (OTC: WEFIF), which has offered its entire portfolio of malls for Giggles N’ Hugs to consider for its future locations. Westfield, in particular, is also offering the company a tenant allowance that would noticeably cut opening and rent costs, a very attractive proposition.

In building on recent achievements and promising opportunities, Giggles N’ Hugs seems well-placed to execute its 2016 growth initiatives.

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