Archive for the ‘GreeneStone Healthcare Corp. GRST’ Category

GreeneStone Healthcare Corp. (GRST) Has Specific Road to Growth

Tuesday, November 13th, 2012

It’s not unusual for companies to talk about growth, pointing to new technologies and market potential. But potential is a nebulous term, often backed up only by a reference to the total number of estimated customers in a given market or the total annual sales value of a given market. The road to get to those customers and to reach that market potential is not usually specified in any detail.

GreeneStone Healthcare is an exception to the rule. The company currently runs clinics providing healthcare services in the Canadian province of Ontario, focused on executive healthcare programs and addiction disorders. GreeneStones has researched and laid out in detail both their target market, and their specific planned and very impressive growth targets, and how they will get there, based upon what they see as a huge and underserved need.

Backed up by statistics in various regional and national reports, GreeneStone is going after the addiction and mental health market, which has been largely unaddressed, especially in Canada where the public health system is becoming financially squeezed. They cite Ontario’s public healthcare cost which has increased at a compounded rate of 7.1% over the past 10 years, with relatively little spent on addictions, eating disorders, and other growing mental health issues. They point to quantitative reports estimating that the ultimate cost to society of such mental health and addiction issues is actually 50% greater than all forms of cancer combined. Clinical depression, for example, can result in reduced functioning that far exceeds all the major cancers, and alcohol abuse is responsible for more deaths than some cancers and infectious diseases.

GreeneStone already has successful mental health and other clinics in place, and has a well-defined growth path allowing it to fill that serious gap. GreeneStone currently generates approximately $600 to $1000 per day per bed in a sector that has produced valuations for facilities well in excess of that. The company’s plans, using a build-and-buy strategy, call for a ten-fold growth in facility capacity (beds), leading to an increase in revenue from $7 million to nearly $90 million. They’ve already identified several acquisition targets in the U.S. and Canada which are either underperforming or could be expanded, plus they will be building/converting to create new facilities.

For additional information, visit the company’s websites at and

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GreeneStone Healthcare, Inc. (GRST) Has a Powerful Unpaid Sales Force

Tuesday, November 6th, 2012

Word-of-mouth marketing is arguably the most effective method of persuading members of a target market to give a product a try. A satisfied customer can be the most influential voice a company can have, since they represent an unbiased opinion based upon first-hand experience. A single positive experience, or single negative experience, can become magnified through word-of-mouth, influencing multiple prospects to try, or avoid, a product or service. A satisfied customer can, in effect, be a company’s most successful and dependable sales person, even though they are totally unpaid.

In the case of GreeneStone Healthcare, the word-of-mouth effect is especially significant. GreeneStone’s Executive Healthcare service provides company client executives with seamless access to an integrated team of medical, counseling, coaching, and addiction experts to help companies keep their key players out of trouble and on top of their game. Corporate movers and shakers are exactly the kind of influential supportive voice a company wants in the marketplace, able to get the word out to not only other executives but entire organizations. They represent industrial decision makers that may go from company to company over the course of their career, sometimes even starting their own companies. Having such people on your unpaid team is worth a world of advertising, and can cultivate territories long before a company has even decided to expand there.

In addition, the relationship of GreeneStone with such executive clients is a special and deep one, based upon sometimes profound life-changing events. Imagine the power of a customer whose life your services may have actually saved. That’s the kind of front-end that GreeneStone has benefited from as it extends its reach, with expectations for major corporate expansion over the next few years.

For additional information, visit and

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