Vision is an elusive talent for many company managers. It is, in many instances, quite a bit easier to follow the crowd and try to make a company go through traditional channels instead of breaking with the crowd and going a different way. Sometimes the less taken path leads to a dead end, others times it leads to success as paths once again converge. Just because a company is taking a different path does not make it less of an opportunity, only a hidden opportunity. Recognizing the different path and the opportunity it presents is the key, a key that could be very profitable.
ICP Solar Technologies Inc., an integrated solar power products manufacturer and marketer, works to manufacture and market solar power related products at the retail and residential levels. The company holds license to the Coleman brand solar power rechargeable products line and has recently signed a letter of intent to purchase a Spanish solar power photovoltaic products company.
Where most solar power products companies have been focusing on the commercial and residential markets for solar power, ICP Solar has chosen to focus on the retail products solar power market. This is not to suggest that the company does not have its sights set on the residential and commercials solar power markets, but rather that it has chosen to enter the solar marketplace from a different point. It has chosen to establish a beachhead in the retail solar power products marketplace first and then move into the heating and power aspects of the industry on its own timeline. October 2008 is that time of choosing as the company begins to take advantage of its proprietary processes, solar roof tile products and a Spanish photovoltaic power company, Ibersolar Energia S.A.
In many respects, October 2008 is turning into a significant leaping point for the company. It has joined with a lifestyles company to drill down into the upscale digital products marketplace to find applications for its solar retail products while also pursuing the international solar heating and power markets. Although the retail project is sure to position the company for the inevitable use of solar in retail product applications, the purchase of Ibersolar will greatly add to its closer term revenue opportunities.
Ibersolar is a well established solar power company in Europe, offering a full range of residential and commercial solar power products and systems. The company will also bring an established customer base and contacts in government and supplier circles. The acquisition has, in one stroke, moved ICP Solar into the world of the larger international solar player, while offering economies to facilitate its growth. Where ICP Solar may have been dismissed in the past, it is now ready to compete and profit on a truly global marketplace wherever it may lead.
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