Category Archives: Latitude 360 Inc. LATX

Latitude 360’s (LATX) Settlement Agreement with EPR Properties Enables Re-focus on Nationwide Expansion

January 7, 2016

Latitude 360, Inc. (OTC: LATX) today announced that following a settlement agreement and full release of all liabilities with 30 West Pershing, LLC, a subsidiary of EPR Properties, the company has closed its Indianapolis, Indiana, and Jacksonville, Florida, entertainment/eatery venues.

According to management, the deal removes significant liabilities and clears the path for the company to explore new locations and joint ventures.

“We want to thank these communities for their support and loyalty over the years as Latitude 360 developed and refined our award-winning concept. Although there is disappointment in closing these two locations, our brand and concept remain strong and we feel that this settlement will provide the company the opportunity to expand the Latitude 360 brand to multiple new locations across the country. We will always cherish the memories and great times we had with our guests in Jacksonville and Indianapolis,” Latitude 360 CEO Brent Brown stated in the news release.

Latitude 360 CFO Alan Greenstein agrees, further noting, “This settlement will allow our company to improve its balance sheet and position ourselves for planned future growth.”

For more information on the company visit www.latitude360.com

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Latitude 360 (LATX) Mega Venue Model Winning Over Consumers with Luxury Dine-In Movies, Live Entertainment, Fantasy Sports Betting

December 22, 2015

There are more choices available today than ever before for consumers who want to enjoy a night out, either with their friends and colleagues or their families. One might even say there are too many options competing for consumer’s entertainment dollar, making the very task of selecting a venue something that routinely becomes an open debate, as a given party’s tastes and interests all jockey for position. Hence a continuing trend within the industry toward consolidating more options into a single location.

One of the segments of the market where this is especially clear is at the box office, which saw slight declines in ticket sales last year to around $10.4 billion in North America and $36.4 billion worldwide, according to the MPAA, as pressure from streaming sources like Netflix (NASDAQ: NFLX) and Amazon (NASDAQ: AMZN) Video continue to mount. This trend has meant big business for innovative private companies like Alamo Drafthouse Cinemas, one of the first movers when it comes to dine-in theaters combining more comfortable seating with casual dining and alcoholic beverage choices in order to win over increasingly difficult to court movie goers.

The sector’s largest players, such as AMC Entertainment Holdings (NYSE: AMC), are also gravitating more and more in this direction, with an increasingly prominent bottom line component that consists of dine-in theaters. This move has been tracked closely and emulated by other motion picture exhibitors such as Regal Entertainment Group (NYSE: RGC) and more globally-focused players like Cinemark (NYSE: CNK), which recently opened a new 14-screen theatre in Roanoke, Texas, based on its NextGen cinema design concept, featuring luxury recliners and a larger menu, including a full selection of alcoholic beverages. A recent survey by RBC indicates that nearly half of all respondents do not have a favorite theater chain, but the overwhelming majority did express a desire to patronize locations that featured upgraded seating and concession options, as well as those venues which offered alternative content. To wit, 24 percent of respondents in the RBC survey cited AMC by name, likely due to its continuing emphasis on improving the overall customer experience by offering precisely such expanded offerings.

But why stop at dinner and a movie? Still quite rare, but increasingly prominent up-and-comers such as award-winning pioneer Latitude 360 (OTC: LATX) have already jumped ahead a page. Latitude 360 fuses together just about every option consumers have to choose from into a winning package that elegantly combines diverse entertainment options under a single roof. Sure, consumers can enjoy an exceptional meal and drinks off of a giant menu, alongside a Hollywood blockbuster displayed on a 25 by 11 foot screen backed up by over 10,000 watts of thumping DTS™ digital surround sound at a luxurious, yet intimate, dine-in Cinegrille® cinema at one of Latitude 360’s growing footprint of 35,000 to 85,000 square foot locations – but they can also take in the numerous other entertainment options as well. Options ranging from a full sports bar with HD screens and a separate sports theatre, to Las Vegas-style live entertainment such as music and comedy, as well as dancing, premium bowling, a game arcade, and even a luxury cigar lounge.

This mega fusion of entertainment venue options, which the company touts as the “360 Experience,” takes brilliant advantage of economies of scale, while also offering consumers the most compelling entertainment one-stop-shop available anywhere. No longer must families or coworkers argue over where to go for lunch, or for dinner and a movie, so long as there is a Latitude 360 in their town. The company has even been breaking new ground in terms of the options available, with recent additions such as a cutting edge real money fantasy sports gaming platform called 360 Fantasy Live, which gives guests the ability to participate in daily contests while watching the game on massive HD screens in comfort. This one option is a huge advantage for LATX, given that there are now nearly 52 million players in North America alone, according to 2015 data from the Fantasy Sports Trade Association, and daily fantasy sports games will generate some $2.6 billion in entry fees this year, with the market growing at a rate of 41 percent per annum through 2020 to over $14.4 billion (Eilers Research).

Tack on how LATX has recently embraced an on-premise integration of a branded ordering and payment app via partnership with mobile payments solution provider MyCheck, and it becomes readily apparent how this incredibly investor-accessible company with five locations throughout the U.S. is laser-focused on maximizing the customer experience. Set to debut in the coming months, the branded app will not only revolutionize the customer experience by allowing guests to easily order/reorder from the menu, it will also allow them to review and split the bill amongst friends from their smartphone(s), subsequently giving them access to such emerging payment methods as Apple’s (NASDAQ: AAPL) Apple Pay – the app will also provide LATX’s business model with overhead shearing benefits.

Latitude 360 is clearly ahead of the curve when it comes to the entertainment venue market, fully answering questions that many consumers have not yet even begun to ask, but one of the driving reasons behind the success of the company’s upscale multi-dimensional entertainment eateries is an overarching commitment to top shelf customer service. The company’s highly trained and attentive staff will have their jobs made easier by the addition of the new branded app, opening doors to enhanced service capabilities in other areas, likely leading to an even stronger rapport with local markets, such as those surrounding existing Latitude 360 locations in Jacksonville, Pittsburgh and Indianapolis, as well as its newly acquired locations in Syracuse, and Bethlehem, PA. The company has also signed a deal with established restaurant and hospitality group, Al Sedriyah, opening up the Latitude 360 brand for franchise locations in Qatar and Saudi Arabia, showing that this business model not only has universal appeal, but that management has no intentions of slowing down.

For more information on the company visit www.latitude360.com

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Latitude 360 (LATX) Adds the Intrigue of Fantasy Sports to its Smorgasbord of Entertainment Delights

December 18, 2015

Latitude 360 (OTC: LATX) is surfing the wave of an industry that, according to a recent study, is growing at over 16% per annum and has been maintaining that rate over the past five years. The company is an award-winning, full-service upscale restaurant and leisure emporium that plans, develops, constructs and operates premier entertainment venues. At present it operates three such locations. The first was opened in January 2011 in Jacksonville, Florida; the second in November 2012 in Pittsburgh, Pennsylvania, and the third in Indianapolis in January 2013. The company plans to open three more locations. The first of these is slated for Syracuse at Destiny USA, the largest shopping center in the state of New York.

Latitude 360’s menu of entertainment options at its three locations includes a main restaurant (360 Grille & Bar), a luxury bowling alley (The Lanes), a dine-in movie theater (Cinegrille), a game room offering the latest hi-tech video and redemption games, a theater for live performances (Latitude Live), a sports theater with multiple HD screens, a luxury smoking lounge (Latitude Lit), and a dance arena (Axis Bar & Stage).

Latitude 360 is promoting a seminal idea. It aims to redefine the modern American entertainment experience by altering the mix and variety of entertainment options available at one venue. Latitude 360 is the Disneyland for adults. The company’s strategy is to create a one-stop entertainment shop where dining facilities, the movies, bowling, gaming, live entertainment or a sports bar can be found. The company recently launched its latest product offering, 360 Fantasy Live, in the highly lucrative fantasy sports market.

Fantasy sports allow sports fans to bet on the performance of their favorite players. Fantasy sports are fast becoming the sports fan’s stock market, since every fan that knows and loves his football can now put his knowledge to the test. The Fantasy Sports Trade Association (FSTA) reports that, currently, there are close to 57 million players of fantasy sports in the U.S. and Canada, each of whom spends, on average, $465 per year. That amounts to roughly $26.5 billion. The customer base for fantasy sports, according to the FSTA, has been growing at an annual compounded rate (CAGR), from 2010 to 2015, of over 12%. The typical fantasy sports player is male, around 37, and college educated, and about half earn more than $75,000. The industry has yet to realize its potential. It is now moving into sports other than football.

For more information on the company visit www.latitude360.com

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Latitude 360 (LATX): Providing Atmosphere for Adults of Every Demographic

December 15, 2015

When planning corporate events to reward employees for all of their hard work, it is much easier to reserve a ‘one stop shop’ for everyone instead of trying to overcomplicate the process by finding the best caterer, the nicest venue, popular entertainment, etc. Latitude 360 (OTC: LATX) is following the popular Dave & Buster’s (NASDAQ: PLAY) business model, but adding a few of its own touches with its live entertainment, fantasy sports, bowling, movie theater, and cigar lounge.

The company has three locations: Jacksonville, Pittsburgh and Indianapolis. Locations vary from 55,000 to 75,000 square feet and are perfect venues for consumers and corporate events. Whether it’s just a few friends wanting to relax, have a drink, smoke a cigar, and watch their favorite football team; or a birthday party to enjoy some casual dining before taking in a movie and a game of bowling, Latitude 360 has you covered.

Since live entertainment in the form of musicians, DJ’s, and standup comedy routines is so immensely popular in metropolitan areas, the company has designed the facilities needed to capitalize on that revenue stream as well. Having options is key for keeping old and new customers coming in the door, so whatever your forte, however casual or extreme, Latitude 360 will be able to accommodate you and your family, friends, co-workers, and employees.

An effective promotional campaign is paramount for a business like Latitude 360 to stay ahead of the competition. Recently, the company signed partnership agreements with Cross, Monster Energy, and Major League Fantasy.

Fantasy sports is a booming industry, and it’s only going to get bigger. Millions of consumers use their phones and laptops religiously to update rosters, make trades, talk smack, and get the latest player news and stats. The only thing missing is a popular meeting place for friends to get together during a draft or head-to-head matchup. The company has the foresight to recognize this needed venue and has implemented it into their architectural plans.

For more information on the company visit www.latitude360.com

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Latitude 360 (LATX) Adds the Intrigue of Fantasy Sports to its Multi-Dimensional Entertainment Experience

November 24, 2015

When it comes to fun and excitement, Latitude 360 (QTCQB: LATX) shareholders will not find the company sitting on its laurels. As if a grille and bar, luxury bowling lanes, a dine-in movie theater with HD sports theater- and game room were not enough to tantalize one’s senses, the company has recently added to its multi-dimensional experience the skyrocketing attraction of daily fantasy sports.

360 Fantasy Live is anticipated to boost Latitude 360’s overall entertainment concept and enhance the experience of watching the games – while also driving revenue through high guests average check from longer visits watching games and revenue from 360 Fantasy Live contests.

In addition to great food, spirits and 360 Fantasy Live, Latitude 360’s Jacksonville, Pittsburgh and Indianapolis locations also offer dine-in, Vegas-style live performance theaters, HD sports theaters, bars, dance floors and stages for DJs, state-of-the-art video arcade and the area’s best private events. Fully involved from start to finish with its endeavor, the company plans, develops, builds and operates its venues to deliver its unique “360 Experience.”

For more information on the company visit www.latitude360.com

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Latitude 360, Inc. (LATX) Offers Loyal Members Amazing Perks for Non-Stop Entertainment

November 17, 2015

The growing amount of unused rewards cards in consumer wallets might cause hesitance when approached by more businesses-seeking new members. However, Latitude 360, Inc., an operator and developer of multi-dimensional dining venues, offers membership programs that provide faithful patrons with an array of benefits that keep them coming back. For those even casually interested, the free Latitude 360 VIP Rewards card accumulates points for each purchase, eventually totaling in amounts for free entertainment like the comedy club, dine-in movies or luxury bowling.

Helping to solidify customer relationships, the company also offers two club membership cards that have even more bonuses. Patrons who purchase the Blue Membership pay $25 a month and automatically receive double the points on every purchase. Plus, they get two comedy show tickets along with unlimited movies at the popular Cinegrille and a $25 game card to the venue’s arcade. Blue members even get free luxury bowling during the week one hour at a time. All of this comes with a personal concierge to help coordinate these fun activities and carries a monthly value of more than $200.

With the second option, the Black Membership, regulars get triple the points on every purchase. They also get 4 free comedy tickets with unlimited movie tickets through the week. Then they have 8 movie tickets for the weekends with two-free hours of luxury bowling any time. This membership also provides a personal concierge. These memberships not only work at Latitude 360 venues, but also at local businesses around their three locations. Members can get local discounts at places like LA Fitness in Jacksonville, Eden’s Market in Pittsburgh, and A Touch of Zen in Indianapolis.

Since customer loyalty is extremely valuable for businesses, issuing member-only incentives may create a lasting relationship between client and company. With so many member benefits, Latitude 360 Inc. can expect returning customers while attracting potential clients for more business.

For more information on Latitude 360 Inc., please visit www.latitude360.com

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Latitude 360, Inc. (LATX) Engages With the Fantasy Sports Market

October 21, 2015

Latitude 360 is an award-winning developer and operator of upscale, multi-dimensional dining and entertainment venues. The company is involved in the planning, development, construction and operation of its venues, all of which deliver its signature “360 Experience,” a unique dining and entertainment experience that is unlike other concepts around the world.

Latitude 360 has three cutting-edge venues operating in Indianapolis, Indiana; Pittsburgh, Pennsylvania; and Jacksonville, Florida. At each of these locations, guests are presented with a flood of entertainment choices. Yet, Latitude 360 continuously looks for ways to improve the guest experience at its venues.

In September 2015, Latitude 360 entered the exploding daily fantasy sports market. The company officially launched 360 Fantasy Live, a much anticipated platform designed to appeal to booming number of national daily fantasy sports enthusiasts and others who may have never heard of Latitude 360 or its restaurants.

360 Fantasy Live will allow users to register on www.360fantasylive.com then participate in thrilling, spirited daily fantasy contests ranging from free competitions to wagered events that offer chances to win big money every day. Some of the competitions currently available are the daily Major League Baseball, and National Hockey League contests as well as weekly and daily National Football League season contests. Contests for the National Basketball Association will join the mix at the beginning of their season.

Not only does 360 Fantasy Live significantly improve Latitude 360’s overall entertainment concept, it also considerably intensifies the sports watching experience. 360 Fantasy Live has been initiated at all of Latitude 360’s dining and entertainment venues so that the patrons who participate in the daily fantasy contests can watch their players perform on the venues’ large high-definition screens. The platform also allows these patrons to continue the Latitude 360 experience after leaving one of the company’s locations via the 360 Fantasy Live website.

For more information, visit the company’s website at www.latitude360.com

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Multi-Dimensional Approach Cements Latitude 360, Inc. (LATX) in Entertainment, Upscale Casual Dining and Fantasy Sports Market

October 5, 2015

From entertainment and food to overall guest experience, Latitude 360 is all about a multi-dimensional approach that increases corporate and shareholder value. Latitude 360 is an award-winning pioneer of a dining and entertainment venues that blend premier upscale casual dining with a variety of entertainment choices such as luxury bowling, dine-in movies, high definition sports and more.

In addition to the key offerings mentioned above, each 360 location include Las Vegas-style live performance showroom, a feature bar hosting the area’s top musicians and/or DJs, game arcade, and luxury cigar lounge, and many choices of private meeting space. Through agreements with Monster Beverages (NASDAQ:MSNT) and Pepsico (NYSE:PEP), and paired with an impressive menu (http://latitude360.com/menu/) from its Latitude 360 Grille, Latitude 360 is committed to creating a branded “360 Experience” that encourages customer loyalty and word of mouth marketing.

The company also recently added dimension to its payment options via partnership with MyCheck, a mobile payment technology platform. The Latitude 360 mobile app, scheduled for launch in October, will allow guests to easily order beverage and dessert items off the menu, reorder other items already on their check, and then easily view, split their bill with friends, and pay using multiple linked payment methods such as Apple Pay (NASDAQ:AAPL). Guests will also be able to view their status and redeem benefits from their Latitude 360 Membership and Rewards program — all from the Latitude 360 app their smartphone.

Launched in 2014, Latitude 360’s monthly club membership program provides guests with a cache of monthly entertainment assets at a value price, as well as exclusive access to a 360 Club Concierge service – all for a monthly fee. The program has quickly grown to more than 5,000 monthly paying members.

Latitude 360 also recently expanded its entertainment offerings with the recent partnership and pending acquisition of Major League Fantasy (MLF), a leader in the daily fantasy sports industry, and concurrently launched its own branded daily fantasy sports service: “360 Fantasy Live” (www.360fantasylive.com). By adding yet another dimension to its existing locations, “360 Fantasy Live” enables Latitude 360 to drop anchor in the rapidly growing fantasy sports market, which is expected to reach $6 billion-$10 billion by year-end 2016. With this offering, Latitude 360 is now one of the first live, multimedia venues to offer in-house, high-stakes, competitive daily fantasy events.

How do you house such a multi-dimensional operation under one roof? Lots and lots of space. Latitude 360’s current venues range from 35,000-85,000 square feet packed full of eating and entertainment options that appeal to a broad base of guests, private events and corporate clients.

You’ll find a Latitude 360 location in Jacksonville, Florida, Pittsburgh, Pennsylvania, and Indianapolis, Indiana, each of which is highly focused on providing a branded “360 EXPERIENCE.” Latitude 360 also currently operates two additional locations under management agreements in Syracuse, New York, and Saucon Valley, Pennsylvania, under the Revolutions brand – www.revoutionsbowl.com. These locations will be rebranded as Latitude 360 venues in the fourth quarter of this year.

Topping off its multi-dimensional approach to brick and mortar expansion, increased corporate and shareholder value, and growing entertainment options, is a visionary management team with a diverse line of experience. Under this leadership, Latitude 360 anticipates opening additional 360 venues in major cities overseas and domestically.

For more information visit www.latitude360.com

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Latitude 360, Inc. (LATX) Partners with MyCheck to Enhance Guest Experience and Engagement

September 22, 2015

Latitude 360, an award-winning developer and operator of upscale, multi-dimensional dining and entertainment venues, this morning announced its partnership with leading mobile payment technology platform MyCheck. Per the agreement, MyCheck will provide” new robust avenues” to strengthen Latitude 360 customer engagement via its own branded ordering and payment app.

The partnership will be an on-premise brand integration and extend to the five current locations Latitude 360 operates, including Jacksonville, Pittsburgh, Indianapolis, Syracuse, and Saucon Valley, as well as future locations.

“We are thrilled to partner with MyCheck as we are always looking for opportunities to elevate the guest experience in our venues,” Brent W. Brown, CEO/Founder of Latitude 360 stated in the news release. “After analyzing multiple options, we concluded that MyCheck was a unique partner that could meet our needs, given their potential to not only boost the guest experience that our customers have come to expect at our venues, but also increase sales and help our staff reach peak performance. Being that our five venues range in size from 55,000 to 75,000 square feet, utilizing MyCheck will facilitate the ability for our guests to engage in the many entertainment options Latitude 360 offers without delay.”

With the partnership comes a groundbreaking, custom-designed app scheduled for release in October. The Latitude 360 mobile app will allow guests to easily order beverage and dessert items off the menu, reorder other items already on their check and then easily view, split their bill with friends and pay, using multiple linked payment methods including Apple Pay. In addition, guests will be able to view their status and redeem benefits from their Latitude 360 Membership and Rewards program – all from the convenience of the customer’s smartphone.

“We are proud to partner with the innovators at Latitude 360, and enable this unique experience into what has become an ultimate dining and entertainment destination,” said Tal Zvi Nathanel, co-founder and U.S. CEO of MyCheck. “We are excited to our integrated capabilities to further enhance the Latitude 360 Experience and satisfaction among a growing number of guests.”

Today’s news follows recent significant announcements from Latitude 360 as the multi-dimensional entertainment venue and eatery continues to grow its roster of in-retail promotions. The brand recently signed partnerships with Cross, Monster Energy, and Major League Fantasy.

For more information, visit www.latitude360.com

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Visiting Latitude 360, Inc. (LATX) in Pittsburgh

September 16, 2015

This weekend I made a three-hour trip out to Latitude 360’s Pittsburgh location with full intentions of experiencing everything the venue had to offer. But with a comedy club, dine-in movie theater, luxury bowling, full arcade, dining, and live music, it was simply impossible to properly enjoy everything in one night.

Our Arrival

My friend and I arrived around 7pm. Before driving into the parking lot, I had no idea the building would be so huge. As soon as you come in the doors, you get a great view of the massive first floor. The first thing you notice, though, is one of the employees at a table with a spinning wheel featuring various prizes. This setup is used to make sure new people learn about the 360 Membership Club before getting started.

The membership programs and how they are introduced are really brilliant. Within a few moments, everyone knows they want to have at least the free green membership, which gives you reward points for engaging in various activates and whatever prize you win for signing up. But, if you plan on spending a few hours there, it’s a no-brainer to upgrade to the $25/month blue membership, which gives you over $100 of value to enjoy that very night (not to mention unlimited movies Monday through Thursday and concierge service), as well as ongoing perks for each month you’re a member. There is also a black membership option to get even more perks, but regardless of which option chosen, there are strong incentives to make sure members come back regularly.

Enjoying the 360 Experience

The first thing we did was walk around to see the whole place and then strategize on the best way to enjoy the night. It was amazing to see how big the facility really was and the wide range of people of all ages.

We started with the arcade, which had everything from skee ball, racing games, prize cranes, and a dance machine to shooters, 4-way air hockey and much more. My friend and I had a really great time. Afterwards we were able to cash in on tickets won by playing the various games. The ticket store featured all kinds of candy, toys, electronics and countless other items.

Next, we made it just in time to enjoy the comedy club. The first comedian was an up-and-comer who engaged the crowd well while we all enjoyed a great menu of mixed drinks, draft beer, and food. The second comedian was Carl Strong, who you might have seen on HBO, Showtime or The “Tonight Show”. He had virtually everyone roaring with laughter. This part of the evening exceeded my expectations because I thought the comedy club would just be a sideline perk, but it definitely wasn’t. According to one of the hostesses, many of the people there were “walk-ins” for the show. Having performers that single-handedly bring in outsiders is an excellent way to introduce people to Latitude 360!

After the show we chose the sports bar section of the on-site restaurant instead of the quieter dining area. Although there are multiple premium offerings, such as filet mignon and ribeye, I went with the Cajun Shrimp Po’ Boy with a side of sweet potato fries. It was no doubt the best Po’ Boy I’ve ever had. There was a very generous serving of shrimp, which fell out more than once.

It was amazing how fast time went by. The next thing we did was bowling. There are bowling lanes on both the first and second floor. All the lanes have comfortable couches to sit on, large video screens, flatscreen TVs to track score, and a full-service wait staff for food and drinks. Setting up the game was easy and the luxurious environment definitely made the game more enjoyable.

The last thing my friend and I did was check out the live music. The band was on stage in front of a good-sized dance floor surrounded by tables. You could tell the company really went all-out on the sound system and lighting. Enjoying it all with everyone else definitely ended the night well.

Although we were planning on seeing a movie in their dine-in movie theater, there just wasn’t enough time to do everything. From what I read on promotional material, the movie theater features comfortable home theater-style seating with trays to hold menu items and a huge HD screen with 10,000+ watts of DTS™ digital surround sound. I have no doubt it would have been a great experience, too.

Overall Impression

I’ve never been to a place before quite like it. There are tons of things to choose from and always having a full service menu of food and drinks was really great. Also, the staff was able to answer all my questions and gave great service.

It’s important to note that no one there knew who I was, so our experience was the same as everyone else. After coming back home, my friend thanked me for a good time and said he would love to visit the place again whenever I decide to go back. What Latitude 360 put together is really special and I hope they come to our local area soon!

Click on the pictures below to see full sized images or visit the Facebook photo gallery at http://dtn.fm/latx-photos

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Latitude 360, Inc. (LATX) Kicks Off Highly Anticipated Fantasy Football Contests

September 9, 2015

Latitude 360, the company behind the ultimate upscale multi-dimensional entertainment eatery, recently upped the ante on its award-winning ‘360 Experience’ through the official launch of its fantasy sports platform, 360 Fantasy Live. Just in time for football season, 360 Fantasy Live provides fantasy athletes with an opportunity to claim cash prizes while soaking in the top-quality entertainment, food and drinks on offer within every Latitude 360 location across the country. By signing up at www.360fantasylive.com, players will have access to a wide range of daily and weekly contests throughout the entirety of the 2015 National Football League season and beyond.

“We’re excited to enhance our current line of offerings with the launch of 360 Fantasy Live, building on the months-long excitement and competitiveness of the NFL season,” Brent Brown, chief executive officer of LATX, stated in a news release. “Our mission is to continually evolve the Latitude 360 brand to reach more consumers and build customer loyalty once they step into our venues – all part of an overarching vision to empower our brand and exponentially grow shareholder value.”

In the past decade, the number of people playing fantasy sports in North America has exploded. An estimated 56.8 million people are expected to participate in fantasy sports this year, up more than 350 percent from 2005, according to a report by the Fantasy Sports Trade Association. Daily fantasy sports, in particular, have experienced a significant boost in recent years. In 2012, fantasy sports players spent, on average, $5 each year on daily Fantasy sports, but that figure is expected to grow to more than $250 by the end of 2015.

While major industry players such as Yahoo (NASDAQ: YHOO) and CBS (NYSE: CBS) continue to evolve their offerings in order to meet shifting consumer demand, LATX is in a strong strategic position to establish a sustainable foothold in the thriving fantasy sports market in the months to come. When combined with the industry-leading experience on offer at its venues, the company’s 360 Fantasy Live platform is a groundbreaking take on the fantasy sports phenomenon that’s expected to promote considerable industry growth in the future.

LATX currently owns and operates locations in Jacksonville, Pittsburgh and Indianapolis, and the company recently announced an agreement with Frank Entertainment that’s expected to double the number of Latitude 360 locations before the end of the year. The launch of 360 Fantasy Live, as well as the company’s impending expansion, highlights its aggressive growth strategy.

For more information, visit www.latitude360.com

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Latitude 360, Inc. (LATX) Enters Burgeoning Daily Fantasy Sports Market with “360 Fantasy Live”

September 3, 2015

Latitude 360, the “ultimate upscale multi-dimensional entertainment eatery,” just announced the official launch of its 360 Fantasy Live platform at www.360fantasylive.com, just in time for the official start of the 2015 NFL season next week.

Users can now register on the 360 Fantasy Live site and participate in exciting and competitive daily fantasy contests ranging from free competitions to wagered events with chances to win big money every day.

Other exciting competitions include daily Major League Baseball contests, which are immediately available, and NFL season contests that will start shortly thereafter on Monday, September 7.

360 Fantasy Live dramatically elevates the sports watching experience while intensifying the overall dynamic Latitude 360 entertainment concept. In addition to appealing to national daily fantasy sports enthusiasts, 360 Fantasy Live will be activated within Latitude 360’s dining and entertainment venues, providing a substantial enhancement to guests who can participate in a daily fantasy contest while watching their players perform on huge HD screens.

“We are excited about bringing 360 Fantasy Live to patrons as well as those who never heard about our venues. This platform is special and our expectations are very high because it allows everyone to continue the Latitude 360 experience after leaving one of our locations,” stated Brent Brown, CEO of Latitude 360.

For more information on Latitude 360, visit www.latitude360.com

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Latitude 360, Inc. (LATX) Expansion Strategy Fueled by Consistent Draw from Ultimate Dining and Entertainment Destination Model

September 1, 2015

With the recent word that Latitude 360, Inc. (OTCQB: LATX), the ultimate dining and entertainment destination, is expanding beyond its already successful three-venue footprint consisting of locations in Indianapolis (75,000 square feet), Jacksonville (50,000 square feet) and Pittsburgh (65,000 square feet), as management agreements have been signed and a LOI has been issued, to take over and subsequently acquire three more locations in New York and Pennsylvania – the company is well on its way to successfully executing its aggressive expansion strategy, which has the company launching three locations per year over the next four years. Much like the previous venues – such as the company’s massive Latitude 360 located in the Clearwater Crossings Shopping Center on Indianapolis’ north side, in one of the city’s most vibrant commercial areas, with direct access to the Keystone office complex and nearby upscale Simon-owned Fashion Mall – these three new locations have been selected for being located in thriving areas, which offer exceptional customer demographics.

More importantly, this move by the company to acquire existing, established locations, two of which are currently being run as upscale bowling, dining and entertainment venues under Frank Entertainment’s Revolutions brand, saves Latitude 360 considerable time and expense over new location build-outs. Two of the new locations will be transitioned to the Latitude 360 brand and begin operating as such by Q4 2015, giving the company immediate access to the host markets for revenue generation, and thus accelerating LATX’s overall expansion timeline significantly. The company’s decision to close via an all-equity transaction will further allow LATX to conserve capital momentum, while still providing the company with rapid expansion of its compelling upscale casual dining and state-of-the-art entertainment model’s footprint.

Integration and managerial takeover of these new locations will be assisted by the anticipated launch of Latitude 360’s daily fantasy sports offering, 360 Fantasy Live, which lets players compete for real money across a wide selection of daily and weekly game modes, all with tight social network integration, customizable user profiles and other online features, like leaderboards and analytics. The recent partnership with hard-hitting fantasy sports gaming network, Major League Fantasy, has poised LATX to capitalize on the booming $26 billion dollar (aggregate spend) fantasy sports market and will help to both attract new clients to its locations, which feature several HD screens to watch the game on, as well as giving existing patrons an exciting new option to go along with the numerous other entertainment offerings already available at a Latitude 360.

And what a menu of offerings there is indeed. With everything from gourmet dining and a full bar, to luxury bowling and a state-of-the-art game room with video games and ticket redemption games, as well as a dine in movie theater and HD sports theater, Latitude 360 has something for everyone in the neighborhood. Latitude 360 even has live music and a dance floor, as well as live comedy shows, booked around some of the hottest local or national acts in music and comedy today. The facility’s multiple networked HD screens also make Latitude 360 a great place to plan an executive luncheon, or take clients out to show them the latest proposal. This concept, which packs nearly everything you could want under one roof – whether it’s a birthday party for the kids, a night out with friends, or an executive meeting – has been sweeping customers off their feet since the company’s initial location launch, and that’s why management is so intent on expanding rapidly into other choice markets.

Get in while the getting is good, visit the company’s website to learn more www.latitude360.com

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Latitude 360, Inc. (LATX) Announces Execution of Management Agreements for Two New Locations and Enters LOI to Purchase Three Stores

August 28, 2015

Today before the opening bell, Latitude 360, Inc., the “ultimate upscale multi-dimensional entertainment eatery,” told investors that it has entered into management agreements for two locations of Revolutions, an upscale bowling, dining & entertainment concept owned by Frank Entertainment. The company intends to later acquire these two stores plus a third location in the near future via a Preferred Equity transaction.

The company expects these new locations to operate as Latitude 360 in the fourth quarter of this year. The move is part of Latitude 360’s expansion strategy and will effectively double the number of locations. The company has also entered into a letter of intent with Frank Entertainment to acquire these three locations. Assuming a definitive purchase agreement is entered into with the company and Frank Entertainment, it is the intent to close the acquisition of these three stores in the fourth quarter of 2015 subject to all closing conditions being met and liquor license approval being obtained from relevant government entities.

Latitude 360’s efforts are now focused on the integration and management of these locations and the September launch of 360 Fantasy Live, a cutting-edge daily fantasy sports platform. The Company expects that these strategic moves will provide a significant revenue increase and management believes will assist the Company as it positions itself for an uplisting to a national exchange in the future.

“We are confident the timing of the deal with Revolutions and 360 Fantasy Live’s upcoming launch made this the right move to create the most shareholder value for the capital outlay required. The decision to acquire existing locations will enable rapid top-line growth versus waiting for the construction of new location build-outs. We are excited about bringing the Latitude 360 to more markets as we continue to grow the revenues of our current locations,” said Brent Brown, CEO of Latitude 360.

Bruce Frank, President and CEO of Frank Entertainment, stated, “Latitude 360 is executing at the highest level in the restaurant entertainment space. The customer ‘360 Experience’ is one of the best concepts in the industry. We are excited to be a part of the momentum and look forward to more potential synergies with Frank Entertainment.”

In today’s press release, Latitude 360 also stated that it will not be moving forward with the previously announced construction and build out of the Albany, Kingston Collection or Shops at West End (Minneapolis) locations. The company executed mutual termination agreements on each location.

For more information, visit www.latitude360.com/corporate/investor-relations/

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Latitude 360, Inc. (LATX) Looks to Capitalize on Popularity of Fantasy Sports with Pending Major League Fantasy Acquisition

August 26, 2015

In 2014, an estimated 57 million Americans participated in fantasy sports, and strong growth is expected to continue in the years to come. By 2016, industry reports estimate that fantasy sports could account for as much as $10 billion annually, as the popularity of daily fantasy games continues to expand. Latitude 360, Inc. (OTCQB: LATX), through its pending acquisition of Major League Fantasy, is in a strong strategic position to capitalize on this market performance, building on the success of its innovative upscale dining and entertainment venues.

The daily fantasy sports boom is led by established market players, such as DraftKings and FanDuel, and the movement is rapidly spreading. Yahoo (YHOO), a leader in more traditional seasonal fantasy sports, recently launched its first ever daily format, and more than 55 million people throughout North America participated during its first year. Latitude 360 is entering the daily fantasy sports market at the apex of a surge in popularity, and the company’s innovative plans to improve upon the current formula could give it an edge as it begins to enter new markets around the country.

Fantasy athletes at Latitude 360’s award-winning locations will be treated to the full host of amenities on offer as part of the company’s ‘360 Experience’ – including a comedy club, cigar lounge, live performance theater, luxury bowling lanes, dine-in movie theaters and more. Additionally, the company plans to offer high-stakes fantasy games in its exclusive VIP ‘Black Rooms’, which will have entry fees ranging from $250 to $25,000 and an enhanced viewing experience for players and spectators that will be second-to-none. By offering brand new game modes, real-time experiences, daily featured prize contests and interactive tools not available on any daily fantasy sites or apps, Latitude 360 will look to rapidly expand its share of the booming fantasy market.

“With our recent partnership and pending acquisition of Major League Fantasy, we’ve… made a sizeable entrance into the multi-billion dollar sports fantasy market,” Brent Brown, chief executive officer of Latitude, stated in a news release. “The combination of our upper-scale sports watching experience in our venues coupled with the ability to participate in daily fantasy sports we see as something our sports fan patrons will definitely enjoy when they come to visit our locations.”

Upon release, Latitude 360’s innovative take on daily fantasy sports is expected to be available at all of the company’s dining and entertainment venues nationwide – including current locations in Jacksonville, Pittsburgh and Indianapolis – as well as planned, additional venues under development. For prospective shareholders, the company’s continued refinement and expansion of its proven ‘360 Experience’ could provide a platform for rapid financial growth in the months to come.

For more information, visit www.latitude360.com/corporate/investor-relations/

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Visionary Leadership Drives Establishment, Expansion of Latitude360, Inc. (LATX) Concept

August 19, 2015

Latitude360 chairman, founder and CEO Brent Brown started developing the Latitude 360 concept in 2007, and over the last five years has amassed a strong staff of more than 500 employees and a growing foothold in the restaurant and entertainment industries. Widely recognized within Florida’s business world, Brown’s track record demonstrates his keen ability to transform a vision into a continuously growing, revenue-generating establishment.

Latitude 360 is an award-winning pioneer of a dining and entertainment venues that combine premier upscale casual dining with numerous state-of-the-art entertainment choices. The company develops, constructs and operates cutting-edge Latitude 360 venues ranging from 50,000-85,000 sq. ft., packed full of eating and entertainment options that appeal to a broad base of guests, private events and corporate clients.

The company’s three locations in Jacksonville, Florida, Pittsburgh, Pennsylvania, and Indianapolis, Indiana, encompass the Latitude brand of exceptional food and beverage combined with numerous entertainment options in an upscale venue. Key offerings at each 360 location include Las Vegas-style live performance showroom, a feature bar featuring the area’s top musicians and/or DJs, luxury bowling, dine-in movies, high-definition sports theatre, game arcade and luxury cigar lounge and many choices of private meeting space.

Seven years after Brown began laying the groundwork for Latitude 360, the company has established a first-of-its-kind, fee-based monthly club membership program through which guests have access to a cache of monthly entertainment assets at a value price as well as exclusive access to a 360 Club Concierge service. The program has quickly grown to more than 5,000 active monthly paying members.

In the first quarter of 2015, Latitude 360 reported gross sales of $6.4 million, up 19% compared to $5.4 million in the first quarter of 2014; net sales increased 4.45% compared to the prior-year quarter; and group sales increased 45% to $1.6 million compared to $1.1 million for the comparable quarter of 2014.

Brown’s growth strategies incorporate his more than 15 years of experience in various specialties, including management, leadership and start-up finance, project development, complex real estate development and acquisition, re-zoning, rental management and investment banking. Brown’s experience not only contributes to the success and growth of the Latitude 360 brand, it has also earned him some industry recognition.

Brown is a member of the YLC Advisory Committee for the Manhattan Institute, has served on the South East Vision Committee for the City of Jacksonville as well as sat on the board of trustees for the Jacksonville Chamber of Commerce, and has received a steady flow of awards:

• 2008 Jacksonville Business Journal ranked Brent in the Top 40 Businessman under 40
• 2012 The Ultimate CEO for Northeast Florida by the Jacksonville Business Journal
• 2013 Entrepreneur of the year by Entrepreneur Anchor Magazine
• 2014 Latitude 360 awarded the Florida Fast 100 Companies for the top 100 growth companies in Florida
• 2015 Top 10 Industry Ranking in The Jacksonville Business Journal’s 2015 Book of Lists
• He also is a Co-Founder of H.A.T.U.A. International

Latitude 360 recently expanded its entertainment offerings when it Partnered and pending acquisition of Major League Fantasy (MLF), a leader in the daily fantasy sports industry. By implementing “360 Fantasy Live” into is existing locations, Latitude 360 is making a strong entrance into a rapidly growing market expected to reach $6 billion-$10 billion by year-end 2016.

Many companies are taking advantage of growing demand for daily sports fantasy leagues, but while DraftTeamDaily Fantasy Sports Corp. (OTC:PMXRF), Buffalo Wild Wings (NASDAQ:BWLD) and even Yahoo!, Inc. (NASDAQ:YHOO) enjoy footing in the fantasy sports industry, the acquisition of MLF allows Latitude 360 to position itself as one of the first live, multimedia venues to offer in-house, high-stakes, competitive daily fantasy events.

Brown and his equally strong core management team have not only designed, developed, constructed and operate three Latitude 360 venues around the country, but also plan to open three new venues this year. With an established presence in current markets and three new locations on deck, Latitude 360’s management team has an eye not only on national expansion, but international expansion as well.

“It is our belief that the truest indication of our strength is indicated in our store level results. With three store locations opening in the very near future, we intend to continue to grow and expand, offering customers the best dining and entertainment experience available. Our strategy remains to continue to expand in the United States, expand internationally and increase sales at existing locations. We have made solid progress on these initiatives and look for these to continue into the remainder of 2015 and beyond,” Brown stated in an April news release.

For more information visit www.latitude360.com/corporate/investor-relations/

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Latitude 360, Inc. (LATX) Broad-Spectrum Entertainment & Full Service Dining Venue Model Greatly Enhanced By Addition of Fantasy Sports Book

August 17, 2015

According to the latest data from TechNavio and the Fantasy Sports Trade Association, the growing popularity of the fantasy sports market will remain strong for the foreseeable future. With a 36.9 percent year-over-year growth in the player base to around 56.8 million as of 2015, buoyed by a projected CAGR of roughly 10.32 percent through 2019, fantasy sports are quickly becoming a major attraction in their own right. The demographics of the core market are also choice, with 66 percent of players being men, the average player age being 37, 57 percent of players possessing a college degree or higher, and more than 47 percent of the players having a household income in excess of $75,000 a year.

Another major contributing factor to the growth of the market is how, despite the continued spread of other types of gambling across the U.S., from casinos to lotteries, sports betting has continued to be isolated to either Las Vegas or niches like horse racing. Because fantasy sports exist in an area protected by Unlawful Internet Gambling Enforcement Act of 2006 exemption, they are the perfect way for people to scratch the gambling itch and win big money, actually leveraging their knowledge of the players and their favorite sport in order to succeed, rather than merely trying to court Lady Luck. This factor is key to the rapid growth of fantasy sports, as it has opened up a massive, untapped small-stakes market for companies like FanDuel and DraftKings, which offer players the chance to draft a hypothetical team and compete against others online for big prizes, like the $2 million first-prize awarded at the fifth annual FanDuel Fantasy Football Championship earlier this year.

Always zealous NFL (National Football League) diehards are driving this booming industry and make up more than 73 percent of daily fantasy sports players. An ideal market to focus on, due to the fan’s insatiable demand for content, dedication to the sport, and willingness to spend. The action doesn’t stop at football either, every major sports league in the country has its own daily fantasy sports market, and with an average annual spend of around $465 per player, the aggregate space is now estimated to be worth an enticing $26.4 billion dollars.

Even tech and search giant Yahoo (NASDDAQ: YHOO) is getting into the game, with a bid to become one of the top providers of daily and one-week (where the fantasy season runs for a week rather than over the course of a single day) fantasy sports having been announced last month. Yahoo will reportedly start off with a focus on the largely underserved MLB (Major League Baseball) crowd, before advancing its own platform into other areas. Small-stakes plus big scale means potentially huge returns for companies who can successfully establish themselves in this thriving sector and that’s why Latitude 360, Inc. (OTCQB: LATX) – the owner/operator of a growing footprint of upscale 35,000 to 85,000 sq. ft. venues combining full service dining with an extremely wide variety of entertainment options that appeal to the largest number of consumers and corporate clients – is also putting down roots, with its recent partnership and pending acquisition of sector up-and-comer, Major League Fantasy (MLF) (www.playmlf.com).

Since launching in November last year, MLF has seen extraordinary growth, with numerous players flocking to the platform. Driven by the choice between daily, weekly, and full-season contests spanning every major sports category, the MLF player base is growing by leaps and bounds, making MLF a serious contender for becoming the top daily fantasy sports gaming network in the country. Recent partnership deals with NBA World Champs, the Oakland-based Golden State Warriors, a broader independent endorsement deal with top Warriors player Draymond Green, as well as a partnership agreement with star NFL wide receiver for the Atlanta Falcons, Julio Jones, are a major testament to how savvy LATX is when it comes to connecting with the fantasy sports gaming community. And the Jones agreement positions the company nicely for the roll out of its planned Latitude 360 locations in Alabama and Georgia.

The MLF acquisition makes Latitude 360 the first such operation to offer customers live, in-venue fantasy sports books, and the platform put together by MLF is sure to continue successfully winning over new players in the same manner that it has been. With a player base that more than tripled over May and June this year on the strength of tight social integration and a finely-crafted overall user experience, MLF is reckoned by many to be second to none in the space today.

This newest feature is but the latest attraction to find itself among Latitude 360’s “360 Experience” suite of offerings, available at the company’s award-winning multi-dimensional entertainment eateries. A suite of offerings which runs the gamut from full service dine-in movies and upscale casual dining with a full bar, to ultra-modern bowling lanes and ticket redemption interactive gaming. Also among the entertainment options at Latitude 360 are live local comedy acts, music and DJ’s, as well as luxury cigar lounges, a Las Vegas-style live entertainment theatre, and now the 360 Fantasy LIVE fantasy sports book.

360 Fantasy LIVE is a superb addition to an already compelling broad-spectrum entertainment venue approach, as it dovetails exceptionally well with the existing amenities, such as the numerous HD screens available in the bar areas, and the state-of-the-art HD Sports Theater, where fans can follow the latest action while enjoying full service dining options.

Take a closer look by visiting http://latitude360.com

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Latitude 360, Inc. (LATX): Redefining the Family Entertainment Center Concept via Ultimate Upscale Multidimensional Entertainment Eatery Model

August 13, 2015

The rapid evolution of home entertainment in recent years, culminating in home theatre technologies like soon-to-be-released Ultra HD Blu-ray players, massive 102-inch 4K TVs and hi-res audio, as well as the proliferation of diverse interactive games delivered by next-gen consoles and powerful computer display hardware like NVIDIA (NASDAQ: NVDA) graphics cards, has put considerable competitive pressure on movie theatres, FECs (family entertainment centers), and other entertainment venues like bars, nightclubs, and restaurants. Today’s savvy consumers want more bang for their entertainment buck and, in a move telegraphed by the shift from brick and mortar retail to shopping online via etailers like Amazon (NASDAQ: AMZN), more and more consumers are staying home more often, opting to enjoy their advanced home entertainment suites with a movie off Netflix (NASDAQ: NFLX) or Amazon Prime. Even with big-budget blockbuster attractions like Viacom (NASDAQ: VIAB) subsidiary Paramount’s Mission: Impossible – Rogue Nation currently playing on the big screen nationwide across sold-out theatres, a film which grossed $56 million in its opening weekend, National Association of Theater Owners data indicates relatively slow growth for the North America movie theatre sector.

With ticket sales off by five percent last year from 2013’s figures, driving just $10.36 billion in revenues, a sum lower than in 2009, the roughly $16 billion movie theatre sector is currently projected as growing only 1.9 percent in 2015, and has been exposed to disruptive reinvention of the underlying business model by innovators. Indeed, movie-goers are now flocking to venues that offer a more comfortable and engaging experience, with operations like AMC (NYSE:AMC) Dine-in Theatres and private company Alamo Drafthouse Cinema stealing the show, as they offer patrons the thrill and image quality of the big screen, combined with casual/fast casual menu options, vastly improved seating, or even a large selections of alcoholic beverages.

This trend has led to innovative fusions of multiple entertainment options into single venues by companies like the Dallas-based subsidiary of Australian company, Ardent Leisure Group (OTC: ANRRF) (ASX: AAD), the highly-successful Main Event Entertainment . Main Event employs an Eat/Bowl/Play model at its nearly 20 FECs, bringing together a variety of interactive games, such as technologically advanced bowling lanes, billiards and multi-level laser tag, with virtual and regular arcade video games, and topping the entire package off with a sizeable menu, ranging from fast-casual to chef-inspired casual, as well as a full bar offering beers, wine, and creative cocktails. This one-stop-shop model has become the cutting-edge of the industry and is garnering increasing traction as the destination of choice for small groups of friends, corporate events, and family parties.

It is along these same lines that up-and-coming sector player Latitude 360, Inc. (OTCQB: LATX) has structured its ultimate entertainment eatery business. Latitude 360 is capitalizing on the proven success of companies like Ardent Leisure Group and actively expanding its operation to an ever larger nationwide presence via its own already well-established brand. With three locations currently based in large shopping centers that have been selected for their choice regional demographics, and three more locations in the hopper set debut in the near future, Latitude 360 is intent on taking the FEC fusion concept to the next level. By putting together under one roof a wide, synergistic array of options, Latitude 360 is focused on winning the hearts and minds of consumers who are looking for the complete afternoon meeting, night out, or party experience.

A key element of the company’s approach is its emphasis on capturing the shift towards dine-in movies via its Cinegrille® luxury dine-in cinema, by fully exploiting the potential of the roughly $160 billion casual dining market, occupied by brands like Darden Restaurants’ (NYSE: DRI) Olive Garden and LongHorn Steakhouse, or Cracker Barrel (NASDAQ: CBRL), as well as the burgeoning $35 billion fast casual market, superbly characterized by newer players such as Chipotle (NYSE: CMG) and Panera (NASDAQ: PNRA). Elegantly styled home theater-quality seating with dining trays for convenience, combined with 25 foot by 11 foot HD screens and 10,000 watts of DTS™ digital surround sound, are a big part what makes Latitude 360’s Cinegrille® dining experience something to come back for again and again. The dining formula is quite impressive in its own right too, with full food and beverage service offered in the main dining area, as well as throughout the establishment.

Ultra-modern bowling lanes, equipped with the very latest in interactive scoring features, a giant video wall, a mega sound system and luxury leather seating, constitutes a total reimagining of the bowling alley experience for the modern age. This winning realization of the modern bowling alley includes a state-of-the-art game room as well, with professional billiards tables, and over 70 various interactive and redemption center-based games. Paired up with the luxury bowling and casual, fast casual, or upscale dining choices is a complete selection of HD Sports Theater viewing options, offering patrons the chance to catch the latest fight or other sporting event on multiple screens inside with a cold pint, or at the outdoor patio where they can lounge with a cocktail, or even on the huge indoor jumbo-tron. All the screens are wired for multi-media presentations and microphones, making them great for product launches and corporate lunch/dinner meetings. Because Latitude 360 as a concept was designed from the outset as a full-spectrum event center for birthdays, corporate events or social events of all kinds, the company’s trained event planning specialists can also help customers arrange a whole host of different kinds of events, accommodating just a few guests, or as many as 2,000 people at most locations. Guests can even hook up a Sony (NYSE: SNE) Playstation® 3 or any other gaming system to the projection screen for the ultimate gaming party.

Add to these sports bar and gaming options the presence of Latitude Live, a Vegas-style live performance theater, complete with event-style seating capacity that is able to accommodate several hundred guests, as well as a sophisticated AV stage setup with a giant LED wall backdrop, and you have the makings of the ideal micro-event center for private functions. Latitude Live hosts live comedy on weekends and puts LATX in the $350 million comedy club circuit loop as a growing, increasingly prominent nationwide spot for comedy enthusiasts to catch today’s top performers. Moreover, the Axis Live nightclub, bar and live music venue, complete with a high-energy dance floor, makes Latitude 360 the perfect place for a night out with friends, where everyone can enjoy dancing, great food, and a full selection of beverages.

With three locations currently open in Jacksonville, Florida (50,000 square feet), Pittsburgh, Pennsylvania (65,000 square feet) and Indianapolis, Indiana (75,000 square feet), as well as locations slated to open this year in upscale areas like a location in Albany, New York (53,000 square feet), as well as one in Kingston, Massachusetts (37,000 square feet), are also proceeding apace. The company has done considerable due diligence on both of these areas and identified an organic receptivity towards, as well as lack of, live and multidimensional entertainment. These upcoming locations are just the leading edge of LATX’s aggressive, strategic expansion vision.

A fact attested to by recent developments such as a multi-year, on-premise brand integration agreement executed with Monster Beverage (NASDAQ: MNST), the producer of the wildly successful Monster Energy® drinks. Monster has soared to a 14 percent market share of the energy drink space in recent years (right behind Red Bull) and the company posted a 4.7 percent rise in gross margins for Q2 2015 to 56.9 percent, clearly indicating to investors how valuable such a deal is to the Latitude 360 brand. This key brand integration is perfect for the high energy identity of Latitude 360, and the even more recent announcement by LATX, that the company has partnered with and pending acquisition of one of the leading fantasy sports providers, Major League Fantasy, making Latitude 360 the first to offer a chain of live, in-venue fantasy sports books, further separates the company from competitors.

Projected as growing to around $10 billion in revenues by next year alone, fantasy sports have become incredibly popular. With major players like Yahoo (NASDAQ: YHOO) recently throwing their hat into the fantasy sports ring, following after the successes of operators like DraftKings and FanDuel, the Latitude 360 experience’s outcrop into “360 Fantasy Live,” complete with high-stakes fantasy games backed up by amenities like the comedy club, bowling lanes and entertainment theatre, as well as a cigar lounge, should really help to further establish LATX’s overall brand presence. This is a shrewd move for the company that appeals directly to one of its core target demographics, upper-class males from 18 to 49, and by cultivating affluent professionals across choice regional markets in this manner, Latitude 360 should be able to maintain serious momentum as the company continues to expand its logistical footprint. Especially considering customer loyalty membership programs like the Latitude 360 Rewards and Membership Club Card, which rewards frequent patrons with free bowling, comedy shows and other perks/rewards, allowing them to rack up double (Blue class membership) and even triple (Black class membership) points with every purchase.

Clearly, LATX’s vision of going above and beyond the Eat/Bowl/Play model offered by sector players like Ardent Leisure Group’s Main Event Entertainment, expanding into lucrative segments such as live music and events, as well as fantasy sports, will help the company to identify itself as the ultimate in upscale multi-dimensional entertainment eateries. This move by LATX to completely redefine the FEC space and dovetail in additional, complementary elements will no doubt provide the fuel needed to achieve the company’s goal of expansionistic escape velocity, and become a national contender for the top sector slot.

Investors can take a closer look by visiting http://latitude360.com

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Latitude 360, Inc. (LATX) is “One to Watch”

August 4, 2015

Latitude 360 is an award-winning pioneer of a dining and entertainment venues that combine premier upscale casual dining with numerous state-of-the-art entertainment choices. The company develops, constructs and operates cutting-edge Latitude 360 venues ranging from 35,000-85,000 sq. ft., packed full of eating and entertainment options that appeal to a broad base of guests, private events and corporate clients.

Through its three current award-winning locations in Jacksonville, Florida, Pittsburgh, Pennsylvania, and Indianapolis, Indiana, Latitude 360 employs roughly 500 talented individuals working to deliver the brand’s unique “360 EXPERIENCE” which fuses the magic of exceptional food and beverage with multiple entertainment options in upscale, contemporary-designed venues. Key offerings at each 360 location include Las Vegas-style live performance showroom, a feature bar featuring the area’s top musicians and/or DJs, luxury bowling, dine-in movies, high-definition sports theatre, game arcade and luxury cigar lounge and many choices of private meeting space.

In 2014 Latitude 360 launched the first-of-its-kind monthly club membership program which provides guests with a cache of monthly entertainment assets at a value price as well as exclusive access to a 360 Club Concierge service – all for a monthly fee. The program has quickly grown to more than 5,000 monthly paying members.

Latitude 360 recently expanded its entertainment offerings when it acquired Major League Fantasy (MLF), a leader in the daily fantasy sports industry. By implementing “360 Fantasy Live” into is existing locations, Latitude 360 is making a strong entrance into a rapidly growing market expected to reach $6 billion-$10 billion by year-end 2016. The acquisition of MLF allows Latitude 360 to position itself as one of the first live, multimedia venues to offer in-house, high-stakes, competitive daily fantasy events.

Led by an experienced and visionary management team, Latitude 360 is focused on further expanding its brick and mortar locations and anticipates opening additional 360 venues overseas and domestically in major cities like New York, Boston, Atlantic City and Chicago.

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Latitude 360, Inc. (LATX) Engages QualityStocks Investor Relations Services

August 3, 2015

Latitude 360, an award-winning pioneer of combining premier upscale casual dining with state-of-the-art entertainment, today announces that it has engaged the investor relations services of QualityStocks. Based in Scottsdale, Arizona, QualityStocks has assisted more than 300 public companies with their efforts to broaden influence, attract growth capital and improve shareholder value.

“The Latitude 360 brand is rapidly growing in the food and entertainment industry, and with our recent partnership and pending acquisition of Major League Fantasy, we’ve also made a sizeable entrance into the multi-billion dollar sports fantasy market,” stated Latitude 360 CEO Brent Brown. “As we continue to expand our portfolio, explore options to grow our brick and mortar locations, and fine-tune our strategy in fantasy sports, QualityStocks will work on communicating our performance to potential shareholders. For existing shareholders, this partnership represents our commitment to clear and concise communication through this exciting season of growth.”

QualityStocks will use its network of partners, daily and weekly newsletters, social media channels, blog and other outreach tools to raise visibility of Latitude 360 among current shareholders as well as the larger investment community.

“Latitude 360 employs a unique business model that, when combined with exemplary management, positions the company on trek for incredible growth,” stated QualityStocks Managing Director Michael McCarthy. “As a trusted partner, the QualityStocks team will apply a vast network of resources, tools and experience to elevate the Latitude 360 brand and communicate the company’s progress and achievements to the broader market.”

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Latitude 360, Inc. (LATX) Expanding Presence in Restaurant Industry through Operation of Innovative Dining and Entertainment Venues

July 22, 2015

Latitude 360 combines premier upscale casual dining with state-of-the-art entertainment to create cutting-edge destinations that appeal to a broad base of consumers and corporate clients. The company currently owns and operates three award-winning venues in Jacksonville, FL; Pittsburgh, PA; and Indianapolis, IN, and it plans to open an additional location in Albany, NY in the coming months. Patrons at Latitude 360 locations have access to a wide variety of dining and entertainment options – including the 360 Grille, the AXIS Bar & Stage, a bowling alley, a game room, an HD sports theater and a dine-in live performance theater.

In recent weeks, Latitude has taken steps toward expanding upon its proven entertainment formula through the planned acquisition of Major League Fantasy, the first and only daily fantasy product with a fully-integrated social network. When completed, this acquisition would give Latitude a platform upon which to establish a strong position in the daily fantasy gaming industry, which is expected to be a $10 billion market by the end of 2016.

“With the potential acquisition of Major League Fantasy, we’re excited to incorporate the best fantasy sports experience into Latitude 360’s unmatched entertainment and dining experience,” Brent Brown, chief executive officer of Latitude 360, stated in a news release. “We at Latitude 360 see it as something our sports fan patrons will definitely enjoy… and our HD sports theaters are a perfect venue for the ‘360 Fantasy LIVE’ daily fantasy sports experience.”

In the first quarter of 2015, Latitude successfully leveraged the marketability of its entertainment destinations to record strong financial results. The company’s gross sales for the period were $6.4 million, which was a 19 percent year-over-year improvement. Additionally, Latitude realized a 4.4 percent increase in net sales, as compared to the first quarter of 2014. These results were bolstered by the company’s entry into the international market, as it signed an international franchise agreement to license its concept for a new location in Qatar.

Moving forward, Latitude will look to continue building on its recent industry growth in order to promote sustainable returns in the future. As the company continues to add revenue through the sale of premium memberships to its locations, it is in a strong position to capitalize on the overall stability of the restaurant industry. For prospective shareholders, Latitude’s recent performance makes it a viable investment option that offers the possibility of tremendous upside for the foreseeable future.

For more information, visit www.latitude360.com

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