Archive for the ‘Loans4Less.com Inc. LFLS’ Category

Loans4Less.com, Inc. (LFLS) Continues to Grow with Nationally Expanding Housing Market

Thursday, June 27th, 2013

After years of discouraging news on the housing front, the housing recovery is now well under way. With it, however, have come a new set of challenges and concerns. Chief among them is the fear that the market, at least in some parts of the country, is entering a new bubble phase.

Bubbles have always been part of the real estate landscape, but have traditionally been highly localized and were simply accepted as minor, if inevitable, fluctuations. Since the recent real estate and financial collapse, however, the word has taken on a new gravitas. Fast rising housing prices, primarily in the West, have understandably provoked a certain amount of anxiety.

Housing prices in parts of California have jumped over 30% in the past year. Nevertheless there is a major difference in the dynamics behind the increases. Unlike previously, where loose credit created a highly unstable underpinning, and prices were supported almost entirely by speculative greed, today’s market represents more of a bounce back from record lows, based upon pent-up demand and low inventories. Credit is much tighter now, creating a firmer economic foundation and reducing chances of a sudden collapse.

Loans4Less.com, a California based online mortgage broker and real estate information platform, is perfectly aligned with the more conservative approach to credit, in addition to the continuing growth in the nationwide real estate market and the influx of new buyers it represents. The company focuses on “A” paper conforming loans, plus has gone to great lengths to create a comprehensive online user resource, attracting both buyers and sellers seeking up-to-date real estate and mortgage information. The goal is to become a national real estate platform, attractive to partnerships, and the company’s revenue growth continues to support its strategy.

For more information, visit www.Loans4Less.com

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Loans4Less.com, Inc. (LFLS) Ready for California’s Changing Housing Market

Thursday, June 20th, 2013

The median home price in California in May notched the biggest year-over-year increase in 30 years, up 31.9 percent to $417,350 from $316,460, according to the California Association of Realtors (CAR). The last time the sunshine state’s median home price increased with similar momentum was in February of 1980 when prices soared 29.1 percent to $94,489 from $75,520 in February the year prior.

Likely catalysts for last month’s increase are fewer sales of distressed properties and higher transactions dealing with more expensive homes, says Leslie Appleton-Young, CAR associate vice president and chief economist.

“We’ve had a big drop off in distressed property sales and with the price appreciation you have home sellers coming off the fence and listing (homes). Demand is incredibility strong,” Appleton-Young recently told the Los Angeles Daily Sun.

Appleton-Young also noted that home buyers are making larger down payments and benefitting from stable loan products.

“While home prices are increasing at levels above those observed in 2006-2007, the fundamentals of the housing market are much more solid than what we experienced a few years ago,” Appleton-Young continued.

With interest rates near record lows and the housing market signaling a broader economic rebound, companies like Loans4Less.com, a California-based online brokerage firm focused on standard “A” paper loans, are experiencing first-hand the “solid” fundamentals and subsequent uptick in confidence in the housing market.

Recently ranked 66th out of 200 top residential mortgage loan originators in the United States, Loans4Less.com has positioned itself as a debt-free, fully sustainable small business seeking out select avenues to saturate the market in California while seeking opportunities to expand service in more states.

While the housing market is showing signs of stabilization, potential homebuyers are moving forward, albeit with caution. As the market continues to rebound, Loans4Less.com offers potential homebuyers a wide range of online resources, such as mortgage calculators, service partners, organizational tools, industry news, and even a searchable glossary where potential buyers can familiarize themselves with mortgage lingo.

For more information, visit www.loans4less.com

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Loans4Less.com, Inc. (LFLS) Expands with Growing Market

Wednesday, June 12th, 2013

A recent Mortgage News Daily article by Jann Swanson (http://owl.li/lirdy) paints a generally optimistic picture for America’s residential real estate market, referring to the latest reported figures from Fannie Mae, and saying that their research team calls the housing recovery “undeterred”. The article points to the annualized rate of housing starts in March as being over a million units for the first time since 2008, although it indicated that the growth was due to multi-family starts. However, sales of new single-family homes also rose from February, contributing to a 51% growth in first quarter new home sales.

The report also said that housing affordability is expected to remain above normal through 2017. Affordability takes into consideration a number of factors, including interest rates and family income, and above normal readings suggest market sustainability. Declining housing inventories are providing an upward pressure on home prices, and Fannie Mae expects this to continue, suggesting a growing seller’s market.

California-based online mortgage broker service, Loans4Less.com, has developed, and continues to expand, its online portal for anyone seeking residential real estate and mortgage information. The company sees their market continuing to grow, both in California and other parts of the country, and expects their system to become a platform of nationwide scope, available to both consumers and business partners.

For consumers, it’s an easy-to-use online starting point, especially for those fairly new to the home purchase process. Not only does it show the most recent mortgage rates, points, and other financial data, it offers a number of financial tools for doing personal calculations. Over time, the plan is to provide a growing base of information covering every state, with access to related partners and services.

For more information, visit www.Loans4Less.com

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Loans4Less.com (LFLS) Interview Recap: CEO Hershman Discusses Current Position, Expansion Strategy on StockRadio.com

Wednesday, June 5th, 2013

In a recent interview with TheStockRadio.com, Loans4Less.comCEO Steve Hershman laid-out the company’s competitive abilities, financial current financial position and plans to expand into a national brand name.

LFLS is an online CA mortgage loan brokerage for “A” paper Conforming residential first mortgage programs. The company has maintained stability by working only with qualified buyers with proven income, a practice that fared well for the company when the mortgage crisis hit. While the downturn in the housing market crippled much of the industry, LFLS stayed on pace by continuing operations as it always had by avoiding subprime loans; offering best rate wholesale offerings; providing quality customer services; and delivering on promises made to customers.

In the interview Hershman explained how LFLS competes with big name banks today by offering more competitive rates than big banks and employing a commission-based staff with focused knowledge on the mortgage industry.

“Our posted rates are significantly more competitive … and that’s what it’s all about – it’s about competitive pricing. Furthermore, a retail bank is not going to be as knowledgeable or diverse in the amount of mortgage products available to guide that particular borrower through the process,” he explained.

From a financial standpoint, the company has earned some bragging rights. LFLS has no debt, makes 38-40 percent net earnings before taxes, and is a self-sustained, cash flow operation with $1 million in revenues.

“If you study our financial reports and the audited financial statements, there’s not a going concern clause in there – our auditors are quite happy that our business is self-sustaining,” Hershman said.

Having established a firm presence in California, the company is now looking for joint-venture or partners with several jurisdiction licenses so it can expand the LFLS brand into other states and eventually nationwide.

“We want to turn Loans4Less.com … into an all-state residential mortgage loan platform,” Hershman said. “Our dream is to hook in with a large mortgage bank that has 30 licenses so we can transform the Loans4Less Web site into a national offering.”

Because the “Loans4Less” brand name is so general, Hershman said the company has breathing room to expand offerings in the future to encompass car loans and consumer loans in the future, and that the market is ripe for a new presence.

“We think the market is ready for a new brand name. Banks and bigger players are always looking to take over a new branding opportunity because they don’t want people taking a piece of their pie,” Hershman said.

For more information visit www.Loans4Less.com– the full audio interview can be heard here: http://thestockradio.com/presceo-steven-hershman-of-loans4less-com-inc-lfls-pk/2777

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Timing is Perfect for Loans4Less.com, Inc. (LFLS)

Thursday, May 30th, 2013

History can be a dependable teacher and guardian, protecting us from repeating mistakes and pointing to important opportunities that can otherwise go unnoticed. But history ignored is powerless, and those unwilling to study the past will always face an uncertain future. It’s a lesson confirmed most recently by America’s real estate collapse, a financial catastrophe that resulted in nearly 4 million foreclosures across the country. More than numbers, each foreclosure was a personal disaster for those who went through it, sometimes ruining marriages, breaking up families, and leaving scars that could last generations.

It’s easy to point to the economists and financial leaders that should have known better, people who, fueled by a mix of greed and irresponsibility, willingly packaged loans that were purely speculative. By so doing, they were effectively selling a car without brakes, making a crash not only probable, but virtually unavoidable. And yet a simple glance at history could have prepared anyone, regardless of their financial training.

Over the past 60 years, existing U.S. home prices, adjusted for inflation, can be seen to have remained largely steady, with small scale booms toward the end of the 1970s and the 1980s. In those booms, a house for $100,000 might have jumped to $115,000 on average, although some areas spiked more than others. Then, beginning around 2000, a price rush started like no other in American history. By 2006 prices had gone off the charts. Instead of a $100,000 house jumping to $115,000, it was suddenly exploding to $200,000, multiples of any previous boom, with prices in some areas far exceeding even that. Like walking the gentle hills of Iowa and suddenly coming across Mount Everest, it’s hard to imagine that anyone could not anticipate the massive readjustment that would inevitably come.

Few would ever want to see a repeat of such an earthquake. With a stricter mortgage environment and reduced housing inventory, some are surprised that housing prices are once again on the upswing, but to a much more modest degree. For California-based online mortgage broker Loans4Less.com, this new and steady growth is providing the perfect foundation for their own development and expansion. The company is rapidly building what it predicts will be an extensively used nationwide platform for real estate and mortgage partners across the country. They’ve created an easy-to-use comprehensive online environment for consumers seeking mortgage and real estate information, a platform that can be leveraged by others to ultimately form a central portal for the industry. With 80% of all home buyers using the Internet for their house hunting, and housing demand continuing to rise, the timing couldn’t be better.

For more information, visit www.Loans4Less.com

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Loans4Less.com, Inc. (LFLS) and the Growing Power of the Online Market

Thursday, May 23rd, 2013

There are well over 2 billion Internet users worldwide, with over 77% of the U.S. population going online on a regular basis. Facebook alone has over a billion users, and Google processes over a billion search requests every day. Most online time is spent looking up information or connecting with other people, but a growing part of the online experience is about spending money.

In the early days of ecommerce, predictions were made that online purchasing would never take off because people would never give up the in-store experience of physically handling the goods. Today, Americans spend roughly $200 billion online each year, with most people comfortable purchasing at least some things on the Web, including clothing, jewelry, electronics, and furniture.

When it comes to real estate, fully 80% of all home buyers do part of their house hunting online. California-based mortgage brokerage Loans4Less.com has a lot of experience riding the online wave, and in fact has built its entire operation around the rapidly advancing capabilities and popularity of online processing. More than simply being an effective online mortgage middleman, Loans4Less is building a sophisticated Web-based platform and portal to be used for partnering across the country.

Loans4Less has effectively integrated the sometimes complex world of residential mortgage loans into an online environment in such a way as to create an attractive portal for home buyers while offering compelling options for joint venture and licensing partners. Their carefully crafted use of online technology has given them a cost effective way of reaching out to both buyers and partners.

In short, as the online world continues to expand, Loans4Less, with its rapidly expanding revenue base, expects to remain on the leading edge.

For more information, visit www.Loans4Less.com

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Loans4Less.com, Inc. (LFLS) Featured in Exclusive CEOCFO Magazine Interview

Wednesday, May 15th, 2013

Loans4Less.com, an online mortgage loan brokerage firm, was recently interviewed by CEOCFO Magazine. Company CEO Steven M. Hershman discussed several key company and industry points pertinent to consumers and the investment community.

Loans4Less.com’s unique foothold in the mortgage industry was discussed, as well as:

• The allure of Loans4Less.com vs. a bank lender
• How the Company was established
• The proven strategy that ensured resilience through the financial crisis
• The current mortgage environment in California
• Nationwide expansion goals via strategic partnerships, mergers or licensing agreements
• The value of highest quality, consistent customer service

Recently ranked 66th out of 200 top residential mortgage loan originators in the United States, Loans4Less.com has positioned itself as a debt-free, fully sustainable small business seeking out select avenues to expand its market position.

“We are not a company that has debt or cash flow problems, so we are offering a very clean perspective and alternative as a new emerging brand and we believe the time is right, mortgages are not going away,” Hershman stated. “Loans are a product and service that people every day of the week across the country are looking for, a loan to buy a house or refinance, or buy a car.”

To read the interview in its entirety visit: www.ceocfointerviews.com/interviews/Loans4Less13.htm

To learn more about Loans4Less.com, visit www.Loans4Less.com

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Loans4Less.com, Inc. (LFLS) Announces Financial Results for Q1 2013

Tuesday, May 7th, 2013

Loans4Less.com, an online mortgage loan brokerage firm focused on Conforming loans, today reported its first-quarter financial results for the three months ended March 31, 2013.

First quarter highlights:

• Sales increased 13%, or approximately $27,911, to $243,532
• Net ordinary income increased by 34%
• Positive outlook for full year 2013

“We are pleased to report increases in our first-quarter performance for the three months ended March 31, 2013. The 13% increase in revenues is largely attributed to strength in general refinancing, which was achieved with little to no advertising. Our Company’s ability to minimize advertising expenses and still continue to grow through existing clients and referrals is a testament to the high quality service we offer as well as our potential to continue steady growth patterns,” Steve M. Hershman, Chairman & President of Loans4Less.com stated.

Q1 2013 sales increased 13% to $243,571 from revenues of $215,660 reported for the comparable quarter a year earlier. The increase in revenues is mainly attributed to increased mortgage commission revenues from refinancing.

Net ordinary income for the first quarter was $106,383, an increase of 34% compared to $79,532 for the prior year period.

Total operating expenses for the first quarter ended March 31, 2013, were $149,320 compared with $136,129 for the comparable quarter of 2012. The Company had overall General and Administrative expenses of $149,320, an increase of 26% compared to $118,879 reported in the first quarter of 2012.

The outlook through the end of 2013 is expected to remain positive as the general refinancing business continues to grow. Loans4Less is well positioned to continue its current operations and expand without outside financing; however, the company is seeking to raise capital to advance its ongoing plan of operations with the aim of investing in a new platform of technologies in order to facilitate increasing revenues through aggressive advertising and marketing with the main goal of developing a recognizable new national loan brand name.

The company also told investors today that it is seeking licensing and/or joint venture arrangements in other jurisdictions and potentially in other loan products in order to effectively brand Loans4Less.com as more of a general loan consumer portal site while using mortgage services as its base service.

For more information, visit www.Loans4Less.com

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Loans4Less.com, Inc. (LFLS) Offers an Important Home Buyer Starting Point

Wednesday, May 1st, 2013

In a recent Washington Post article by Robert McCartney (http://dtg.fm/43iJ), the importance of careful shopping when it comes to real estate transactions was made clear. The article points to lawsuits currently being brought against individuals accused of arranging kickbacks for steering business to specific companies, arrangements that homebuyers can end up paying for in the form of higher title, mortgage, or other fees.

Real estate agents that push buyer traffic to a specific title company, mortgage lenders that funnel business to specific mortgage insurers; it’s not allowed but it can still happen, and home buyers are usually the ones that unknowingly pick up the tab. As the article points out, it was largely during the earlier real estate boom that many of these practices got started, but it’s still enough of a problem that more legal action is expected. For home buyers, the moral of the story is to shop around to ensure that you are getting the best deal. You may not have any way of knowing if there are back-door kickbacks going on, but you can still search for the best bottom-line deal to avoid being slapped with associated higher fees characteristic of such arrangements.

Loans4Less.com, a California-based online mortgage loan brokerage working on a national presence, taps a marketplace full of mortgage lenders, and represents a good starting point for identifying the best deal. The company goes out of its way to maintain its A+ TrustLink Rating with the Better Business Bureau, and does not quote rates, points, or closing costs that are not deliverable. The company focuses on Conforming and Jumbo “A” paper mortgages, and was recently ranked by Origination News as one of the top 2012 loan producers by dollar volume.

The company is in the process of expanding nationally, using their online technology as a highly functional platform for partnering across the country.

For more information, visit www.Loans4Less.com

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Loans4Less.com, Inc. (LFLS) Well Prepared for Abundant Opportunities

Tuesday, April 23rd, 2013

If you look at a map of the U.S. that is shaded according to the percentage of housing units that are in foreclosure, the focal points of the county’s recent real estate meltdown can still be seen. Nevada continues to lead the list, as it did during the heart of the crisis, while Florida, always near the top, now ranks second. But California, once running close to Nevada, has recently improved significantly. In fact, California is now experiencing what some are calling the beginning of a real estate boom.

A few years ago, California was considered one of the ground-zero states in terms of foreclosure activity, with California and a few other hard hit states accounting for more than half of all foreclosures in the nation. Some California cities, like Merced, had foreclosure rates topping 10%. In 2009, a record 600,000 homes in California received a foreclosure filing, the greatest number of any state.

Today the California real estate headlines are all about shrinking inventory and rising prices. The number of foreclosure sales in California has dropped to nearly half of what it used to be, while sales prices have increased every month for the past year. Most recently, median sales prices in California are reported to have jumped by over 8% in March alone.

California-based Loans4Less.com, an expanding online mortgage loan brokerage, finds itself in a perfect position to take advantage of this rapidly rising sea. However, unlike the previous real estate bubble, where mortgages were nearly handed out like candy at a state fair, today’s mortgage market is far stricter. It’s a new-found respect for the principles of sound underwriting that fits neatly with the Loans4Less philosophy of focusing on “A” paper residential loans. The company was recently ranked by Origination News as one of the top 2012 loan producers by dollar volume, and they are actively seeking to use partnerships and online technology to expand their successful business model across the country.

For more information, visit www.Loans4Less.com

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Loans4Less.com, Inc. (LFLS) Takes Advantage of Print Advertising to Drive Online Business

Tuesday, April 16th, 2013

As seemingly every aspect of information flow becomes digitized, it would appear that there is no place left for print-based marketing. Revenue from online advertising surpassed revenue from print advertising back in 2010, and the distance between the two continues to grow. Newspapers and magazines have attempted to make up for losses through their own digital efforts, but found themselves late to the game, and have had trouble restructuring themselves to a fundamentally different environment.

However, there remain aspects of the print world that have yet to be adequately replaced by digital technology. In spite of the exodus from print media there are important print marketing options that companies are now beginning to recognize. Publication advertising space is often far less crowded today, allowing individual ads to stand out in a way not possible before. Print advertising rates, traditionally negotiable, are subject to far heavier discounts as publications shrink and publishers scramble for business. And there are types of print advertising that are still highly effective at reaching a niche audience.

An example is Loans4Less.com, a fast growing online mortgage loan brokerage, expanding nationally from its California base. The company has dedicated itself to online technology, structuring itself from the ground up to an online platform that it can spread across the country. So it’s ironic, and indicative of the still appreciated power of print media, that Loans4Less has recently chosen to launch a major print-media based marketing campaign. The company intends to use 133 provincial newspapers in California to reach 1.7 million readers focused on the real estate and mortgage market.

The company’s Chairman and President, Steven Hershman, summed up the rationale behind the move: “Newspaper advertising is a cost-effective way to reach a highly targeted demographic. The existence of Internet marketing doesn’t mean print advertising initiatives should be abandoned, it means you get strategic. There are a great many regular newspaper readers out there and we aim to inform them about our highly competitive mortgage brokerage and pricing services.”

For more information, visit www.Loans4Less.com

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Loans4Less.com, Inc. (LFLS) Recognized as a Top Residential Loan Originator

Tuesday, April 9th, 2013

Loans4Less.com, an online mortgage loan brokerage firm focused on Conforming loans, today announced it has been ranked by Origination News as one of the top 2012 loan producers by dollar volume.

Loans4Less.com recorded loan volume of $104 million on a total of 309 loans issued last year. The publicly traded online mortgage loan brokerage was ranked in the top third, taking place 66 out of 200 top residential mortgage loan originators in the United States,

Steven M. Hershman, Chairman & President of Loans4Less.com, stated, “We have diligently worked to advance broader operations without compromising the quality of current services and outreach. Being ranked in the top third of the list of leading loan producers is testament to our commitment to the Company, our customers and our shareholders. We intend to maintain this upward trend as we continue to increase the value of the Loans4Less.com brand.”

As previously announced, the company is pursuing opportunities to offer its loan services to customers outside the State of California, focusing on proven marketing strategies and business practices.

“We are on track to expand our Loans4Less.com brand and seek JV Partner(s) to duplicate our [California] origination model in other states and in the meantime we are focused on the two most important rules for a long-term superior success rate, ‘better before cheaper and revenue before cost,’” [per article in Harvard Business Review, April 2013].

For more information on the company, visit www.Loans4Less.com

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Loans4Less.com, Inc. (LFLS) Reports Anticipation of Becoming Fully Reporting by 2014

Tuesday, April 2nd, 2013

Loans4Less.com, a publicly traded online mortgage loan brokerage focused on Conforming loans, today announced that it is on target to become a fully reporting company next year. The company’s Annual Report & Audited Financials for 2012 have been posted at www.otcmarkets.com/stock/LFLS/filings.

The online mortgage loan brokerage also reported initiatives to ink licensing and/or joint-venture arrangements as well as possibly pursue other loan products to rebrand Loans4Less.com as a general loan consumer portal while continuing to offer mortgages as its base service.

Steven M. Hershman, Chairman & President, commented, “We are excited to be on track to become a fully reporting company and provide greater transparency to investors. As we continue down this path, the Company’s aim is to raise equity capital via the pending CROWD financing offering rules and invest in a new platform of technologies. This will enable Loans4Less.com to accelerate revenue growth through aggressive advertising and marketing with the focal point of establishing a recognizable national loan brand name.”

For more information on the company, visit www.loans4less.com/lfls-investor-relations.html

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Why the Bubble Has Set the Stage for Loans4Less.com, Inc. (LFLS)

Thursday, March 28th, 2013

It was called not only the biggest bubble in real estate history, but the biggest bubble of any kind that has ever happened. It involved not only the U.S., but countries around the world, with the globalization of economic markets feeding the spread. Any time that the market value of something is based primarily upon independent price inflation not tied to corresponding changes in fundamentals, it can be termed a speculative bubble. It’s an occasional though inevitable occurrence in free markets, able to tempt even foundational institutions with the prospect of easy money. But it doesn’t take a serious student of history to recognize that every bubble is inevitably followed by some sort of crash.

In 2003, a healthy rise in U.S. real estate prices began to turn into a boom, with average new home prices jumping nearly 50% over the next three years. Then, in 2006, the inflow of money dwindled, soon turning the other way. By 2008, the outward flow had become a panic, with falling prices eventually leaving close to a quarter of all U.S. homeowners owing more on their homes than they were worth in the market. In some states, thousands of homes were simply deserted as people walked away from mortgages. Finally, in 2012, prices bottomed out, and investors, who had never gone completely away, began to pounce, purchasing and holding property as rentals and waiting for prices to go up, which they are now doing.

With some cities now seeing double-digit price gains, including parts of California, and with mortgage rates still low, the dream of home ownership has come back to life in a big way. Even those who got hit the worst are looking to jump back in. But the loan market today has little in common with that of 2006, based as it is on much stricter credit requirements.

It’s a world tailor-made for California-based Loans4Less.Com, a rapidly growing online mortgage loan brokerage. The company focuses on conforming “A” paper loans, and is actively developing a national Web-based loan origination platform for joint venture and licensing partners. The company is in a unique position, and is highly optimistic about the growth of its target market as housing bounces back, an understandable view considering the company’s total revenues for 2012 increased by approximately 64% compared to 2011.

For more information, visit www.Loans4Less.com

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Loans4Less.com, Inc. (LFLS) Champions the Customer

Monday, March 25th, 2013

Borrowers go to Loans4Less.com, a growing California-based online mortgage loan brokerage, for easy to access loan and related real estate information, but primarily for the company’s advertised interest rates and closing costs. Since Loans4Less deals with many wholesale lending institutions, they can put together a range of mortgage products to suit the needs of the customer.

But the company’s real strength is that it has integrated the sometimes complex world of residential mortgage loans into an online environment in such a way as to create an attractive platform with compelling options for joint venture and licensing partners as well as for end consumers. It’s an approach that is highly cost effective, providing the leeway for the company to offer flexible packages that are especially attractive to low interest rate seekers. At the same time, Loans4Less is also up-front about risks and the need for careful evaluation, representing an openness and dependability that attracts new buyers.

An example is the company’s “Lock and Float Down Policy”. Depending upon what the borrower is looking for, Loans4Less is able to lock in interest rates. It sounds good, but rates can go down as well as up. To deal with this, the company can seek to “re-lock” a loan with a different lender in order to obtain better terms. However, in times of high-volume or volatile markets, they may advise the borrower not to adjust the original rate lock, avoiding the risk of gambling for a marginally lower rate that may not materialize. They also point out that current mortgage industry practices prohibit the use of appraisal reports derived from a different lender or third party. So, if a loan is cancelled in order to resubmit to a different lender to obtain a lower “float down” rate, it may end up requiring an additional appraisal and associated fee.

It’s this concern for open communication and the application of experience to protect the customer that is especially important to prospective borrowers, coming out of a real estate market where many were burned by careless practices.

For more information, visit www.Loans4Less.com

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Loans4Less.com, Inc. (LFLS) Launches New Marketing Initiative to Reach a Potential 1.7 Million

Monday, March 18th, 2013

Loans4Less.com, an online mortgage loan brokerage firm focused on conforming loans, today announced the company is ramping up its brand exposure and market penetration by launching a targeted newspaper advertising campaign to a circulation of more than 1.7 million readers in California.

“Newspaper advertising is a cost-effective way to reach a highly targeted demographic,” Steven M. Hershman, Chairman & President, stated. “The existence of Internet marketing doesn’t mean print advertising initiatives should be abandoned, it means you get strategic. There are a great many regular newspaper readers out there and we aim to inform them about our highly competitive mortgage brokerage and pricing services.”

Loans4Less.com’s attractive newspaper advertisement will be used to promote its services in 133 provincial papers in California.

“Because we’re utilizing the newspaper medium, we know the exact scale, cost and reach of our campaign, which allows us to gauge the ad’s effectiveness as we receive new loan inquiries,” Steven Hershman concluded.

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Loans4Less.com, Inc. (LFLS) and the Challenge of Going National

Monday, March 11th, 2013

When California-based online mortgage loan brokerage Loans4Less.com recently reported their selected audited 2012 financials, revealing an impressive 64% jump in annual revenues, in addition to the payoff of $98,000 in revolving debt, it was clear that the company was ready to move forward with its goal of expanding to become a national loan origination platform.

In spite of the fact that the residential mortgage loan market is still somewhat encumbered by strict underwriting requirements, a reaction to the country’s unprecedented real estate crash, Loans4Less is still going strong. Part of this is due to the fact that the company remains focused on solid conforming mortgages, and consider themselves “conforming and jumbo A-paper experts”. Their outlook is optimistic, and they are actively involved in developing a loan origination platform of national scope for joint venture and licensing partners.

Loans4Less obviously knows that expanding their mortgage brokerage capabilities nationally is not as simple as adding more pages to a website. Every state has a unique set of rules relating to residential financing, and the company intends to position itself as the last word for those seeking mortgages and real estate information. Below are just a few of the areas where rules can vary from state to state:

• Loan Flipping – Depending upon how it is defined, loan flipping, the aggressive selling of refinanced loans that are of no real benefit to the consumer, is banned in most states. (This is not to be confused with real estate flipping, which is the purchase and quick resale of properties.)

• Negative Amortization – Loans that require very low payments, but which cause the principal to continue growing, are also banned in many states.

• Prepayment Penalties – Surprisingly, a number of states still allow lenders to include some form of financial penalty if the borrower pays off the loan early.

• Debt To Income Ratio – States vary on how lax lenders can be in determining the ability of the borrower to repay a loan.

For more information, visit www.Loans4Less.com

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Loans4Less.com, Inc. (LFLS) Reports Select Audited Financials 2012

Tuesday, March 5th, 2013

Loans4Less.com, publicly traded online mortgage loan brokerage focused on becoming a national loan origination platform, announced certain audited financial results for the year ended December 31, 2012.

Total revenues for 2012 increased by approximately 64% compared to 2011. The company also reported the payoff of $98K in revolving debt from free cash flow, which made a significant improvement in Loan4Less.com’s balance sheet. According to today’s press release, the Annual Report 2012 will be posted in due course.

Loans4Less.com believes the mortgage origination market will stay very active this year even though lender underwriting standards are enabling only best credit quality borrowers to close on their loans. The current mortgage market mainly consists of Fannie Mae/Freddie Mac Conforming fixed rate refinancings.

Steven M. Hershman, Chairman & President, stated, “Purchase activity is gaining traction with mortgage rates still very low. Loans4Less.com sees highly favorable market conditions as a catalyst for ongoing significant improvement in our business growth and future expansion. We are developing an all-state mortgage loan origination platform for joint venture and/or licensing partners in order to brand and expose Loans4Less.com as a national site for loan products and earn revenues from these ventures.”

For more information, visit www.loans4less.com

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Loans4Less.com, Inc. (LFLS) Anticipates Solid Growth as Housing Market Continues to Thaw

Thursday, February 28th, 2013

Pending home sales for January rose 4.5%, better than an increase of 2.0% pegged by most analysts. The National Association of Realtor Wednesday said the index climbed to its highest reading in nearly three years, marking a 9.5% improvement over the same time last year. Following the report, U.S. markets cruised higher as investors read the data as evidence the housing market will keep recovering.

Knowing that lender underwriting standards are more favorable for best-credit borrowers than sub-prime borrowers, Loans4Less.com, a California-based online brokerage firm focused on standard “A” paper loans, is experiencing growth along with the broader market.

According to preliminary figures, LFLS anticipates full-year 2012 revenue growth of 61% to $1.03 million versus revenues of $644,000 reported the year prior, and a 41% increase in earnings to $262,000. The company also trimmed $98,000 in revolving debt from free cash flow.

Despite signs the housing marketing is stabilizing, the crash and wake of 2008 isn’t far enough in the past for many hopeful homebuyers. To alleviate concern and streamline the home buying process, LFLS offers a myriad of online services, such as mortgage calculators, service partners, organizational tools, industry news, and even a searchable glossary where potential buyers can familiarize themselves with mortgage lingo.

With interest rates near record lows and the housing market signaling a broader economic rebound, company chairman and President Steven M. Hershman believes the company is positioned to benefit as confidence in the market grows. LFLS plans to take advantage of the warming housing environment by expanding service to include offerings in more states.

“Purchase activity is gaining traction with mortgage rates near record lows. Loans4Less.com sees highly favorable market conditions as a catalyst for ongoing significant improvement in our business growth and future expansion,” Hershman stated in a press release last month.

For more information visit www.Loans4Less.com

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Loans4Less.com, Inc. (LFLS) Service Partners

Wednesday, February 20th, 2013

The act of buying and moving into a new home can involve far more than a simple purchase transaction. It can easily become a whole series of activities that ends up dominating your life for months, even years. Beginning with the causes of the move (relocation due to a new job or personal issues, seeking a bigger or smaller home, financial factors, tired of renting, etc.), a move usually involves a lot of research, evaluating houses and neighborhoods, possible real estate agents, checking out financial options, setting up movers and coordinating all the legal work with the actual physical move, taking care of needed fix-up, and dealing with a new set of services and utilities. It can be daunting, especially for first-time buyers.

Loans4Less, a California-based online residential mortgage broker, has begun the process of building a centralized database of service providers in California and elsewhere that can make the moving process easier. As contacts are developed, the information will be moved to Loans4Less websites, providing a growing resource for buyers across the country. This will be good for consumers, but of course it’s also good for Loans4Less, since it gives the company an opportunity to show why their AAA-rated mortgage brokerage service is the best in the business.

Below are some of the service partner lists soon to be populated on the Loans4Less websites:

• Accountants/CPA’s
• Alarm & Security Systems
• Appraisers
• Architects
• Attorneys
• Building Contractors
• Business Inventory Factoring
• Business Lending
• Carpet Cleaners
• Commercial Real Estate
• Credit Counseling
• Credit Repair
• Debt Settlement
• Electricians
• Escrow & Title
• FHA & VA Loans
• Financial, Estate & Retirement Planning
• Flooring
• Foreclosures
• Garden & Landscaping
• Hard Money Mortgages/Trust Deeds
• Heating & Air Conditioning
• Home Equity Loans & Lines
• Industrial Real Estate
• Insurance Services
• Interior Design & Decorating
• Kitchen & Bath Remodeling
• Locksmiths
• Plumbers
• Pools & Spas
• Property Inspectors
• Property Management
• Realtors
• Reverse Mortgages
• Solar Energy Systems
• Termite & Pest Control
• Time Shares
• Windows & Screens

For more information, visit www.Loans4Less.com

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Loans4Less.com, Inc. (LFLS) Sits on Top of a Growing Market

Tuesday, February 12th, 2013

After a long time on the bench, the housing market is back. Nationally, housing prices have seen the biggest gains in seven years, with some states seeing jumps exceeding 9%. Arizona, one of the states hardest hit by the real estate crash, has seen an annual housing price increase of over 16%. A recent report listed all 50 states as now showing improving markets. Correspondingly, although there are still many cash sales, and in spite of the stricter lending requirements now in place, there were a reported 8.6 million mortgage originations in 2012, the highest level since 2007. And, for 2013, existing home sales are expected to rise by another 9%.

In addition, as the job outlook improves, the number of people with sub-prime credit scores is shrinking, strengthening the market for new houses. Until recently, only people who were relatively well off could get through the tighter credit and income filters to buy a home, and these people purchased bigger homes, keeping the price of builders fairly high. Now, with more people able to measure up, home sales of all types should benefit.

It’s an environment well suited for Loans4Less.com, a growing online residential mortgage broker based in California. The company is focused on so-called “A” paper loans, requiring good credit, good income, and a good down payment. As a leader in online brokerage, Loans4Less has an expansion strategy that isn’t constrained by the costs and lead time of brick-and-mortar operations.

For more information, visit www.Loans4Less.com

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Loans4Less.com, Inc. (LFLS) Sits Comfortably Above the Fray

Monday, February 4th, 2013

It’s an inconvenient reflection on America’s biggest financial institutions and the agencies designed to watch them. The real estate bubble and eventual crash brought a slew of hearings, all pointing to the same picture: People in high places not doing their job. The bubble of exploding housing prices proved too tempting for many in the business, leading to mortgage investment decisions that were based on price speculation instead of the borrower’s ability to pay or credit worthiness. Loose financing accelerated the fire, drawing in more investors and more buyers.

Like any bubble-based market fueled by speculative greed, as long as money flowed in and prices went up, the illusion had legs. People got rich, which drew in still more people and more money. Speculative individual loans became speculative packages, until much of the industry was resting on a house of cards. Of course, as always happens, the flow of funds eventually slowed, and the market began to realize that the emperor had no clothes. Those who had gotten in were faced with the problem of getting out, and the eventual stampede and collapse took much of the economy with it.

The result of it all has been, and will continue to be, a spate of new regulations designed to ensure that housing loans are based upon sound lending practices versus speculation, although some would say that the problem was never the lack of regulation but rather a lack of enforcement.

Whatever the conclusion, Loans4Less.com, a successful online mortgage broker based in California, finds itself sitting comfortably above the turmoil. As a mortgage broker focused on “A” paper loans, the company is poised for strong growth and is recognized for carefully avoiding the risks of the subprime market. “A” paper loans traditionally require a high credit score, full documentation of income and assets, a low debt-to-income ratio, and a significant down payment. In effect, Loans4Less approaches the market in exactly the way that it should have been approached by all before the housing bubble had a chance to form.

For more information, visit www.Loans4Less.com

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Loans4Less.com, Inc. (LFLS) Engages KMJ Corbin to Audit Financials, Reports Growth Strategy

Monday, January 28th, 2013

Loans4Less.com today announced that it has engaged the CPA firm KMJ Corbin & Co. to audit its financials. KMJ Corbin specializes in SEC Auditing & Reporting, Corporate Tax, and Sarbanes-Oxley services.

Loans4Less.com is a publicly traded online mortgage loan brokerage focused on becoming a national loan origination platform for standard “A” paper conforming residential mortgage programs. The company is also prioritizing a brand building strategy by growing revenues via cost effective advertising and expanding into more U.S. states to maximize shareholder values. The company maintains an A+ TrustLink rating with the Better Business Bureau.

Loans4Less.com also reported today that the company has recently added an automated Guaranteed Closing Cost Calculator feature to its website that will help consumers view their respective non-recurring closing costs as associated with various specific interest rate choices. Loans4Less.com promises future functionality to its website.

Steven M. Hershman, chairman and president of Loans4Less.com, said, “Our main focus this year is to expand the Loans4Less.com platform into additional states. Loans4Less is proceeding with a financial audit which we believe will add credibility and establish a more transparent foundation for us to raise capital. The company is profitable; however, increasing investor interest is anticipated to accelerate the implementation of our growth initiatives.”

For more information, visit www.loans4less.com

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Loans4Less.com, Inc. (LFLS) Knows the Language

Wednesday, January 16th, 2013

Consumer-oriented online mortgage broker, Loans4Less.com, has learned that one of the challenges facing consumers looking for residential mortgages is simply understanding the many real estate and financing related terms. If a contract, for example, has a term that a buyer or seller doesn’t fully understand, it can lead to serious problems down the road. Simply talking with a professional about a real estate transaction and related financing can be difficult without knowing the language.

To this end, Loans4Less has incorporated a very simple but important consumer tool on their websites. It’s a comprehensive and searchable real estate and financial glossary, covering hundreds of related terms that can pop up in real estate and mortgage transactions. Out of all of them, some of the first few basic ones are listed below. Ask yourself how many of them you know.

• Acceleration Clause – A provision in a mortgage that gives the lender the right to demand immediate payment of the outstanding loan balance under certain circumstances. Usually when the borrower defaults on the loan.

• Adjustment Date – The date the interest rate changes on an adjustable rate mortgage.

• Amortization Schedule – The breakdown of individual payments throughout the life of an amortized loan, showing both principal contribution and debt service (interest) fees.

• Assessment Ratio – The comparative relationship of a property’s assessed value to its market value.

• Assignment – Transfer of ownership of a mortgage usually when the loan is sold to another company.

• Biweekly Mortgage – A mortgage where you make “half payments” every two weeks, rather than one payment per month. This results in making the equivalent of 13 monthly payments per year, rather than 12, significantly reducing the time it takes to pay off a thirty year mortgage.

• Bridge Financing – An interim loan made to facilitate the purchase of a new home before the buyer’s current residence sells and its equity is available to fund the new purchase.

• Buy Down – Extra money paid in a lump sum to reduce the interest rate of a fixed rate mortgage for a period of time. The extra money may be paid by the borrower, in order to have a lower payment at the beginning of the mortgage. Or paid by the seller, or lender, as incentive to buy the property or take on the mortgage.

• Chattel – Any personal property which is not attached to or an integral part of a property. Chattel is not commonly taken into consideration when appraising the value of real property.

• Conventional Mortgage – A traditional, real estate financing mechanism that is not backed by any government or other agency (FHA, VA, etc.).

• Deed Of Trust – A document which transfers title in a property to a trustee, whose obligations and powers are stipulated. Often used in mortgage transactions.

For more information, visit www.Loans4Less.com

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Loans4Less.com, Inc. (LFLS) Reports Preliminary 2012 Financial Results

Wednesday, January 9th, 2013

Earlier this morning, Loans4Less.com provided certain preliminary financial results for the year ended December 31, 2012. Revenues for the year are expected to increase by approximately 61% compared to the prior year. Annual Net Ordinary Income is 41% greater compared to 2011. An improvement of $58K in the balance sheet is also anticipated with $98K in revolving debt paid off from free cash flow.

According to today’s press release, the complete 2012 annual report and financial results will be posted in due course. E&OE.

Loans4Less.com projects the mortgage origination market will stay very active this year even though lender underwriting standards are allowing only best credit quality borrowers to close on their loans. The current mortgage market mainly consists of Fannie Mae/Freddie Mac Conforming fixed rate loans for refinancings.

“Purchase activity is gaining traction with mortgage rates near record lows,” Steven M. Hershman, Chairman & President, commented. “Loans4Less.com sees highly favorable market conditions as a catalyst for ongoing significant improvement in our business growth and future expansion.”

For more information, visit www.loans4less.com

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