Category Archives: Moxian Inc. MOXC

Moxian, Inc. (MOXC) Rings Nasdaq Trade Opening Bell to Celebrate Uplisting

November 29, 2016

After a long journey in which no efforts were spared, China’s online-to-offline integrated social media operator, Moxian, Inc. (NASDAQ: MOXC), was officially uplisted earlier this month when its common stock began trading on the Nasdaq Capital Market. To mark this moment, the company’s management traveled to New York City to ring the Nasdaq Trade opening bell last Wednesday, on November 23.

The event at the Nasdaq MarketSite in Times Square was attended by CEO and Chairman James Tan and Executive Director Hao Qing Hu. The pair rang the trade opening bell at 9:30 a.m. ET to mark the beginning of the Wednesday stock market trading session and also in honor of their company’s recent Nasdaq uplisting. Tan said he and his team were very honored by this achievement, as it reflects the hard work of everyone at his company in their efforts to get investors’ attention and increase shareholder and corporate value.

Founded in 2013, the company began preparing for the Nasdaq uplist earlier this year with two U.S. Securities and Exchange Commission filings required for this upgrade: a securities registration statement and a reverse stock split. The Chinese company had been trading on the OTCQB Venture Marketplace since 2014. To further help with the company’s efforts, Tan put together a strong team with more than 100 years of combined experience in various industries and technologies. The company’s management team has experience with both public and private companies in Asia and the U.S., while Tan himself is a highly-experienced manager who has occupied executive positions with various public companies, including Pacific Internet, Ltd., a formerly NASDAQ-listed company.

Moxian markets an O2O integrated platform operator that primarily targets small- and medium-sized enterprises to help them connect with customers and prospects. The social commerce platform integrates social media features, gamification and entertainment, as well as business intelligence capabilities, being built around the company’s proprietary Social Customer Relationship Management tool. The Social CRM was created with the purpose of improving interaction between businesses and consumers by enabling merchants to run targeted advertising and marketing campaigns.

Merchants can gather and analyze relevant behavior data about their customers via the Moxian+ Business app, with the goal of understanding their audiences better and offering every user group a more personalized experience. The user information is gathered via the Moxian+ User app, dedicated exclusively to shoppers. This app includes a game center, a rewards redemption center and social media networking capabilities. It can further make personalized shopping recommendations based on geolocation and a user’s saved preferences. Both apps are available for Android and iOS devices.

For more information, visit the company’s website at www.Moxian.com

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Moxian, Inc. (MOXC) Making Strides toward 2016 Expansion Plans

November 22, 2016

This has been a successful year for Moxian, Inc. (NASDAQ: MOXC). The company, a China-based provider of social media marketing and promotion platforms, has been making progress toward achieving its plans for expansion. Since its beginnings in 2010, MOXC has launched the Moxian+ User Application for consumers to take advantage of various social networking tools, rewards, activities, and games. Separately, the company launched its Moxian+ Business Application, allowing merchants to build relationships with consumers and manage advertising.

With China leading the O2O market today, it is no surprise that MOXC has been targeting small- to medium-sized businesses in the larger metropolitan areas of China. In January of this year, Moxian established its Beijing subsidiary, Moxian Technologies (Beijing) Co. Ltd., in the Dongcheng district of Beijing. This new corporate subsidiary is focused on growing sales in the Beijing area. The company also plans to expand its in-house sales team in Beijing to 50 salespeople in order to pursue maximum market penetration.

In addition, according to an updated coverage report of Moxian, Inc. undertaken by Crystal Equity Research (http://dtn.fm/qMT9c) and released on August 30 of this year, the company has “perfected and tested its O2O platform in Asian markets and is homing in on the largest metropolitan areas in China.” The report also states that Moxian should see a dramatic increase in revenue from merchant subscriptions, as it has now opened direct sales offices in some of the most popular areas of China. Moxian could also be building distribution partnerships with third parties that already have significant relationships with merchants.

Driving more sales and expanding to Beijing are not the only highlights from 2016. Recently, MOXC uplisted to the Nasdaq Capital Market. The release of this news was accompanied by that of Moxian completing a best efforts public offering of over 2.5 million shares of its common stock at a public offering price of $4 per share. This uplisting will play a key role in widening MOXC’s visibility within the investment world as well as increasing shareholder value.

For more information, visit the company’s website at www.Moxian.com

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Moxian, Inc. (MOXC) Uplists to Nasdaq Capital Market

November 15, 2016

In an exclusive interview with MissionIR released late last year, Edmund Ooi, Vice President and Director of Creative & Marketing with Moxian, Inc. (NASDAQ: MOXC), outlined the company’s near- and long-term goals. Along with expanding Moxian’s merchant base and increasing revenues, Ooi pointed toward uplisting the company’s common stock as a major goal in order to widen its visibility within the investment community and increase shareholder value. Earlier today, Moxian achieved this goal, as its common stock began trading on the Nasdaq Capital Market.

The uplisting was announced in a news release issued after market close on Monday. The release also highlighted Moxian’s recent completion of a best efforts public offering of 2,501,250 shares of its common stock at a public offering price of $4.00 per share. The company expects gross proceeds from this offering to total just over $10 million, before deducting placement agents’ commissions and related expenses. Axiom Capital Management, Inc. and Cuttone & Co., Inc. acted as placement agents for the offering.

Moxian engages in the business of providing social marketing and promotion platforms to merchants aiming to promote their operations through social media channels. The company’s Moxian+ (Business) mobile app provides the business tools and data analytics capabilities required to drive increased conversion and retention rates. Through the Moxian+ (User) app, consumers have the option to collect loyalty points from issuing merchants, win MO-Coins that can be used with any merchant in the Moxian ecosystem and chat with friends. When combined, these two apps create a powerful online-to-offline (O2O) platform designed to help merchants accelerate business growth by studying trends and other data regarding their target consumers.

The scope of the O2O commerce marketplace is worth noting, particularly as it relates to Moxian’s home markets within the People’s Republic of China. According to eMarketer (http://dtn.fm/WdE19), O2O ecommerce sales in China are expected to surpass $62.4 billion in 2016, with forecasts calling for annual growth of about 21 percent over the next two years. In January, Moxian better-positioned itself to capitalize on this forecast growth through the formation of a new corporate subsidiary in Beijing. Maintaining this presence in the national and cultural center of China is expected to offer numerous opportunities to Moxian as it continues to expand upon its position in the growing O2O market.

For more information, visit the company’s website at www.Moxian.com

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Moxian, Inc. (MOXC) O2O Platform Connects Consumers, Businesses for ‘Online Lifestyle, Offline Fun’

November 14, 2016

Although it started mostly as a way for brick-and-mortar merchants to get more customers by offering special deals and discounts via online advertising, a tendency that is still maintained, the Online-to-Offline (O2O) market has rapidly evolved past that point to include all manner of services and to serve as a connecting bridge between consumers and merchants. The market has grown to include click-and-collect services traditionally offered by brick-and-mortar merchants, as well as on-demand services such as Airbnb or Uber, deal sites such as Meituan.com or Groupon (NASDAQ: GRPN), all the way to services such as fresh market delivery, pick-up dry cleaning, restaurant booking, food delivery, and more.

The expansion of O2O services is likely to play a major part in the growth of China’s massive eCommerce sector, expected to reach $1.1 trillion by 2020. With this in mind, a growing number of Chinese companies, such as Shenzhen-based Moxian, Inc. (OTCQB: MOXC), have begun to invest heavily in the O2O sector and have even developed specific software and tools aimed at both merchants and consumers active in this market. Chinese eCommerce giant Alibaba Group Holding Limited (NYSE: BABA) last year purchased 20% of consumer electronics chain Suning for $4.63 billion and, earlier this year, invested more than $1 billion in food delivery services Ele.me. In addition, a growing number of O2O businesses will focus on ways of providing services and products to regions where they were previously unavailable. Alibaba’s Taobao platform has actually started a campaign recently to encourage Chinese farmers to sell their products on the platform.

Moxian’s O2O platform targets small- and medium-sized enterprises, including traditional brick-and-mortar vendors, being designed to help them connect with prospects and customers at a deeper level. By integrating social media features, entertainment and gamification, and business intelligence capabilities, the Multi-Channel Social Commerce Platform allows both consumers and businesses to connect and interact under the unique concept of ‘Online Lifestyle, Offline Fun’. More specifically, the comprehensive platform has at its core a proprietary Social Customer Relationship Management tool developed with the specific goal of improving consumer-business interaction by allowing vendors to run targeted marketing and advertising campaigns.

The Moxian+ Business app allows merchants to collect and analyze insightful behavior data about their customers, with the purpose of knowing their audience better and offering each and every user group a more personalized experience. The user data is collected through the Moxian+ User app, dedicated to shoppers, which includes a gaming center, a rewards redemption center and social media networking capabilities. Based on geolocation and a user’s preferences the app also makes personalized shopping recommendations, including vendors, promotions and special deals that are in the user’s vicinity.

For more information, visit the company’s website at www.Moxian.com

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Moxian, Inc. (MOXC) – Facilitating Stronger Customer Relationships

November 8, 2016

Keeping and cultivating satisfied customers is clearly a critical aspect of any company’s success. Building and maintaining strong customer relationships is key, requiring businesses to not only stay in touch with customers, but also to effectively deal with any customer service issues. The most successful businesses have been known to build the most impressive records of customer service, a growing emphasis in the competitive marketplace.

Building a strong relationship with customers is not just an inspiring sign on a wall, it takes serious time and dedication. According to Fox Business (http://dtn.fm/EI3Ai), the most important aspects of building better customer relationships for a business include making every customer interaction count, establishing connections, listening to customers, rewarding loyalty, and efficiently training employees. It is also important for businesses to stay up-to-date with the growing tech needs and opportunities.

Social media continues to develop and change, allowing businesses to interact more easily with consumers and to understand what they want or could use. It is an important tool for anticipating future customer needs and solving consumer issues. Businesses, especially small businesses, are looking to creative outside marketing services to better interact with their consumers. Moxian, Inc. (OTCQB: MOXC) offers exactly such services and more. MOXC is in the business of providing social marketing and promotion platforms that help businesses advertise and communicate via social media. The company’s services are designed to help merchants enhance their interaction with potential customers and/or buyers.

MOXC has its own platform called Moxian+User. The application consists of a proprietary virtual currency, social networking, redemption center, and game center. The company also offers the Moxian+Business application, helping merchants engage with customers, transforming them into members, and allowing them to communicate with customers when it counts.

These two platforms allow businesses to increase repeat sales by building a mobile presence, constantly updating consumers with new products, stories, news, and other information. In addition, the business application allows employees to market the business and address customer service issues while on the move.

For more information, visit the company’s website at www.Moxian.com

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Moxian, Inc. (MOXC) Giving Businesses a Stronger Mobile Presence with Consumers

October 31, 2016

With mobile devices continuing to grow in popularity, companies need to adapt their websites and strategies to reach this mobile audience. As a result, organizations are having to build a stronger mobile presence and associated marketing strategy to effectively capture consumer attention.

According to the Huffington Post article ‘5 Key Elements for an Effective B2C Mobile Marketing Strategy’ (http://dtn.fm/qQHn9), the elements that businesses need to consider in order to ensure they are reaching the right audience at the right time with the right content include: social media marketing, tailoring content for mobile use, using mobile-friendly emails, using hyper-targeted ads, and choosing a responsive design. Since social media in particular is widely used on mobile devices, companies now need to make sure that all aspects of their marketing strategies are appropriately tuned to this widely-accepted form of communication.

Moxian, Inc. (OTCQB: MOXC), a company in the business of providing social media marketing and promotion platforms to help merchants advertise through social media, offers two mobile friendly applications: the Moxian+ Business app and the Moxian+ User app. These applications allow merchants to connect more easily with consumers thanks to targeted ad campaigns and promotions, together with consumer behavior data compiled from the Moxian user database.

The Moxian+ Business application allows organizations to convert consumers into members, which in turn helps them build lasting relationships, increasing repeat sales. With the help of this mobile application, businesses can regularly update customers with new products and other information. Not only this, the application mobilizes staff, which allows them to market their business via social media from their mobile devices. The application also offers multi-channel promotional tools, both online and offline, and provides business reports on the go.

For more information, visit the company’s website at www.Moxian.com

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Moxian, Inc. (MOXC) and Its Magnetic Marketing Mix

October 26, 2016

Moxian, Inc. (OTCQB: MOXC) is using its new media marketing solution to make a strong play in the Asian marketing industry. Headquartered in Shenzhen, China, the company offers some of the biggest interactive marketing products of the mobile internet era for social and business communities. It provides merchants with tangible opportunities to strengthen their outreach to consumers, and it delivers win-win solutions that allow companies to use big data to gain considerable insight into their operations, as well as their competitors’. With its online-to-offline integrated approach, Moxian infuses major mojo into a company’s marketing plan.

When Moxian Chairman and CEO James Tan was interviewed by Asian Fund Space in May 2016, he spoke about the company’s strategies for success. Even more so, the resulting article (http://dtn.fm/7CmAY) revealed the three things management estimates Moxian needs to do to become a successful internet company. One, Moxian needs to identify a market need and its potential to deliver the products that would be in demand. Two, Moxian needs to emphasize quality over quantity with respect to writing and design code. Three, Moxian needs to develop the ability to design and build the infrastructure that will enable it to deliver products and support services to the market it has identified.

It has been three years now since Moxian was founded and the company is still very much technology driven. About half of Moxian’s staff of 170 (approximately 80 people) are focused on research and development (R&D). And, out of these 80 staffers, about 20 focus on end-product development while the remaining 60 are general R&D staffers.

Since its founding in 2013, Moxian has maintained an active product release and operations schedule. In October 2013, it launched its Moxian App 1.0 for beta in China and Malaysia. The following spring, it set up sales and marketing departments in Malaysia and Mainland China, and, shortly after, registered 50,000 merchants and 300,000 global users for its app. By September 2014, it had kicked off development of its Moxian+ platform, and, in the summer of 2015, it opened a new office in Shenzhen and also co-hosted and sponsored the Xinhua New Media Integrated Conference (Moxian’s deal with Xinhua, in particular, marked a major milestone in its development). Finally, later that October, the company completed the launch of its Moxian+ User App and Moxian+ Business App.

Over the years, the thriving new media market has given rise to a fast-growing net advertising sector in China and the rest of the world. In China alone, the advertising market is expected to hit around $80 billion in 2016. With about half of this number coming from mobile ad revenue, Moxian’s management sees this development as welcome news as the company has been preparing to tap into this booming market for quite some time now.

For more information, visit the company’s website at www.Moxian.com

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Moxian, Inc. (MOXC) Enhancing Relationships between Users and Merchants with Consumer Behavior Data

October 18, 2016

Consumer behavior is the study of why users buy or do not buy a product or service. This data also includes the why, what, when, where, and how. Consumer behavior attempts to understand the buyer’s decision-making process. It studies individual consumer habits while taking into account things like demographics, age group, religion, and more in order to understand what people want from their shopping experience.

There are, of course, a wide range of factors that can influence customer behavior. Some of these include: the environment, social variables, cultural variables, pricing, promotions, product quality, and customer service. Also, as mentioned above, demographic factors affect customer behavior. These include age, gender, marital status, income, education, and occupation.

With consumer behavior data being at the forefront of e-commerce today, the goal is to know what consumers want before they even ask for it. Algorithms and big data are now enabling retailers to capitalize on their consumers by offering them what they want based on their shopping history and all the other variables.

With marketers now having access to all sorts of useful data, it is no wonder they are able to target prospective clients and consumers and link them to specific merchants and products. Companies such as Moxian, Inc. (OTCQB: MOXC) who are in the business of providing social media marketing and promotion platforms to retailers allow merchants to run highly targeted and successful advertising campaigns.

MOXC enables consumers and merchants to better interact thanks to consumer behavior data compiled in the Moxian database. With this information, merchants are able to identify consumer patterns, identify individual customers, uncover opportunities to deliver integrated and targeted marketing campaigns, and optimize marketing efforts for the future. Moxian works on the basis that consumers and businesses should be able to connect and interact more easily with one another to achieve the concept of “online lifestyle, offline fun.”

For more information, visit the company’s website at www.Moxian.com

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Moxian, Inc. (MOXC) Enables Merchants to Expand Reach via Targeted Advertising Campaigns

October 12, 2016

Traditional marketing campaigns are often a shot in the dark, with merchants sending out a particular message to as many people as possible, hoping it will stick. Even with more refined tactics that allow marketers to target a particular customer group based on age or education or income level, it is nearly impossible to reach out to customers individually. But with the advent of social media, businesses have found it is easier than ever to stay connected with their target audiences and to reach those audiences with personalized messages specifically developed for each and every segment of their client base.

Social customer relationship management (CRM) tools and intelligent data analytics services such as the ones offered by China’s Moxian, Inc. (OTCQB: MOXC) are now of crucial importance for merchants who seek to know their audience and their preferences better and incorporate this information into their marketing strategies. The number of social media users worldwide is expected to grow to 2.5 billion by 2018, which in turn is more than likely to have a major impact on consumer habits and on merchants’ strategies to tap into an ever-growing customer base. While traditional customer relationship management tools typically only collect and manage static data about customers based on their interactions with the company over phone or email, Social CRMs add an essential layer of information: the information put out there by the customers themselves through their social media profiles. This allows merchants to develop a more complete profile of their target audience and therefore take action faster and develop customized messages and campaigns for each consumer group.

Capitalizing on this trend, Moxian found an innovative way of combining social media with business intelligence, all built around a proprietary Social CRM tool developed with the specific goals of helping consumers and businesses interact better and allowing merchants to run targeted advertising campaigns and promotions. Via the Moxian+ Business app, with its built-in Social CRM, businesses can compile behavior data about their customers, getting to know their audience better and offering users a more personalized experience. The app also allows businesses to set up online stores and generate customized reports based on intelligent data analytics, but also stay in touch with their social media followers and customers and answer their queries in real-time through an instant messaging system.

User data is collected through a dedicated app for shoppers, the Moxian+ User app, which includes social networking capabilities, a gaming center and a rewards redemption center. Designed specifically for consumers, the app includes Moxian’s proprietary virtual currency, Mo-Coins or MO-Points, which can be earned by playing games and then exchanged for prizes from Moxian or merchant users. The social networking tool allows users to set up customized profiles, join chat groups, find friends and topics of interest, and more. The app also includes an online mall and personalized shopping recommendations, including nearby vendors, offers and promotions, based on a user’s preferences and geo-location.

For more information, visit the company’s website at www.Moxian.com

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Moxian, Inc. (MOXC) Enabling the Growth of Social Commerce

October 4, 2016

The year of 2016 is seeing retailers working toward social media as a form of commerce, with more efforts being made to determine the best way to drive sustainable e-commerce sales through social media. Some of the better known examples of the move to social commerce include Amazon (NASDAQ: AMZN) allowing customers to add items to their shopping carts with #AmazonCart, Facebook (NASDAQ: FB) adding a “Buy” button to make it easier for consumers to purchase items without leaving their social media accounts, and Coca-Cola’s (NYSE: KO) #ShareACoke campaign.

But, the evolution of social commerce truly started in 2012, when Facebook added its collection features. Later, in 2014, Facebook, Twitter (NYSE: TWTR), and Tumblr (NASDAQ: YHOO) added “Buy” buttons. In 2015, Facebook added a shoppable page and made messenger payments available, Instagram added a “Shop Now” feature, Pinterest added buyable pins, and Twitter finally expanded its Buy Now partnerships. In 2016, Facebook enabled a feature allowing consumers to buy event tickets on the social media site, and Pinterest added buyable pins open to all SMBs, as well as a Pinterest shopping cart.

In addition to the above developments, according to Sumo Heavy Industries (http://dtn.fm/LFq4h), social media referral traffic to e-commerce sites grew by 198%, with baby products, home furnishings, health and wellness, and automotive purchases being the most influenced by social media. Facebook showed the highest conversion rates for all social media e-commerce traffic at 1.85%, according to Shopify (http://dtn.fm/9wOLd).

Although social commerce is still developing, Sumo Heavy Industries found that it remains a promising channel, with 73% of users who have tried “Buy” buttons saying they would do it again, and one in five people saying they are open to the idea despite not having tried it yet. Also, according to an article published in Marketing Week (http://dtn.fm/0Fts7), out of 2,017 people aged 18 and over who were surveyed, 56% of them like or follow brands because of their products, and research shows that Facebook is the most popular site for direct purchases.

Yet not all businesses are convinced of this new way of selling. Some describe it as “making a mistake” while others have not optimized their websites for mobile use (51%). Not only this, 31% of these organizations have no intention of optimizing their sites, which millennials find increasingly irritating, according to statistics (http://dtn.fm/69fE0).

Fortunately, Moxian, Inc. (OTCQB: MOXC) is in the business of providing social marketing and promotion platforms to aid merchants in growing and advertising their businesses through social media. Moxian incorporates social media, entertainment, and business intelligence. The company is a multi-channel social commerce platform that includes a relationship management system in order to generate knowledge for merchants so they can better interact with their chosen audiences.

For more information, visit the company’s website at www.Moxian.com

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Moxian, Inc. (MOXC) – An Information Partner for Smart Growth

September 28, 2016

Moxian, Inc. (OTCQB: MOXC) is a precision marketing machine. For six years, the corporation has been steeped in integrated marketing techniques, offering ways for companies to get to know their customers and competitors as well as they know themselves.

Moxian is a pioneer of novel social marketing and promotion platforms with a particular focus on Asian markets. From its head office in Shenzhen, China, the company has developed and delivered products and services that enable its merchant clients to manage advertising campaigns and promotions targeting potential customers.

Since 2010, Moxian has leveraged big data to create winning marketing solutions and encourage stable, sustainable growth. With constant, harmonious promotion and business development, Moxian steadily drives local merchants and users to its marketing platform while simultaneously pushing that platform to the mainstream areas of the Internet. Moxian’s platform is specially designed to attract new users to subscribe to it and to entice current users to return frequently. How does the company do this? It employs social media to encourage regular interactions between merchants and consumers.

Once Moxian drives merchants and consumers to its platform, it monitors and tracks their activity. The data collected from its database of users’ activities is in turn offered to and used by merchants who wish to study consumer behavior on the platform. In offering this option, Moxian has built a social customer relation management tool that allows business owners to engage in precision marketing.

With the guidance of its experienced management team and a set of wide-ranging business strategies, Moxian seems ready to take advantage of the significant market opportunities presented by the online-to-offline sector in China. As a growing number of merchants adopt its platform, merchant fees will likely offer a major source of repeat revenue for the company, which is also poised to earn additional revenue from the sale of advertising on its platform. All in all, the company’s multiple revenue sources, operating performance and growth initiatives are positioning it to advance even further.

For more information, visit the company’s website at www.Moxian.com

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Moxian, Inc. (MOXC) Helping Millennials Communicate with Businesses through Social Media Marketing

September 19, 2016

An impressive 90% of young adults aged 18 to 29 use social media, with a third of them saying that it is their preferred means of communication with businesses. 70% have an account on at least one social media platform, 52% use two or more social media sites, and the average social media user maintains five accounts, all according to Business2Community.com (http://dtn.fm/TkMZ2). Statistics continue to show the development and projected growth of social media as a marketing tool.

Although return on investment (ROI) is still hard to measure today, 80% of marketers use “vanity metrics” such as “likes” and “shares” as primary success metrics for their social media platforms, and 56% of these base social media success on website traffic. Over 50% of the companies surveyed did not believe or were not sure that social media was linked to their organization’s marketing strategy. However, many if not all consumers said that social media plays a significant role in their buying decisions.

By 2018, the number of social media users worldwide is expected to reach 2.5 billion, which is why social media marketing budgets are expected to double within the next five years. As a result, the overall share of social media marketing budgets is expected to increase from 9.9% to 22.5%. But why is social media marketing so popular and why is it expected to grow so rapidly?

The answer, in a word, is millennials. With a third of millennials saying they prefer social media to communicate with organizations, it is unlikely that these consumer habits are going to change any time soon. Social media habits are following millennials as they age, meaning businesses are having to adapt to a trend that is going to continue to flourish.

Moxian, Inc. (OTCQB: MOXC), providing companies with social media marketing and promotional platforms, is embracing these growing consumer trends and acting on them. The company has designed its platforms with the aim of helping merchants grow and advertise their businesses through social media. Moxian, Inc. has two primary products: Moxian+ User app and Moxian+ Business app.

These enable merchants to run targeted advertising campaigns and promotions with the aim of improving the interaction between merchants and consumers. Behavior data is compiled, making the experience for the user more personalized and giving merchants the ability to get to know their audience better. The Moxian+ Business app has built in Social Customer Relationship Management (SCRM), allowing merchants to push promotions in a variety of ways and generating reports customized to their own shops.

For more information, visit the company’s website at www.Moxian.com

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Moxian, Inc. (MOXC) Merges Social Networking, Personalized Shopping and Gamification for a Unique Customer Experience

September 13, 2016

Savvy Internet and smartphone users worldwide are increasingly drawn to one-stop mobile apps that offer access to a wide range of different functions in one neat, customer-friendly package. A concept that pairs social networking and e-commerce is particularly popular, most notably on the fast-growing Chinese market, which currently has the highest number of Internet users in the world and the largest e-commerce market, expected to reach $1.1 trillion by 2020 (http://nnw.fm/q9L62). This is a trend Shenzhen-based Moxian, Inc. (OTCQB: MOXC) is fully aware of, having created a comprehensive online platform that combines social features with gamification, personalized shopping recommendations, social customer relationship management and intelligent business analysis to offer regular users and merchants a unique online experience.

Capitalizing on this trend, China’s e-commerce giant Alibaba Group Holding Limited (NYSE: BABA) started mixing social networking functions into its e-commerce platforms a few years ago in an attempt to get users to spend more money and time on its sites. This strategy paid off, as confirmed by the success of its Taobao mobile app, which allows users to do almost anything and everything, from buying things online to joining dedicated chat groups, reading the news, ordering takeout, booking travel tickets and more. The app has actually helped Alibaba increase mobile revenue to $2.6 billion and its number of users by 39 percent, according to June 2016 figures. The concept does not seem to have caught on in the West just yet, as attempts to create a similar social network-e-commerce platform have generally failed. One such example is Facebook’s (NASDAQ: FB) Beacon app – an advertising system launched in 2007 that compiled user info from e-commerce and other websites until it was terminated in 2009 after it came under fire over privacy concerns.

While Moxian’s platform is not an e-commerce portal, per se, it does include an online mall and personalized shopping recommendations, including nearby merchants, offers and promotions, based on a user’s preferences and geo-location. These features are available under the Moxian+ User app, designed specifically for consumer users, who are given access to social networking, a gaming center, a rewards redemption center and the company’s proprietary virtual currency. Users can win this virtual currency in the form of MO-Coins or MO-Points by playing games and then they can exchange it for prizes sponsored by the company and its merchant users. The social networking features allow users to set up personalized multimedia profiles and then look up interest groups, friends and topics to share items of interest, join chat groups or read the news.

With this model, consumers are driven toward Moxian and merchants, while merchants are given the opportunity to run personalized advertising and marketing campaigns based on the info they learn about their customers through the platform. For this purpose, merchant customers use the dedicated Moxian+ Business app, which also offers a built-in proprietary social customer relationship management tool. The app allows businesses to set up online stores and generate customized reports based on intelligent data analytics, but also stay in touch with their customers and answer their queries in real-time through an instant messaging system.

For more information, visit the company’s website at www.Moxian.com

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Moxian, Inc. (MOXC) Helping Merchants Target the Right Audiences with Intelligent Data Analytics

September 6, 2016

When it comes to social media advertising, there are a number of insights into the best way of reaching the right audience. Most experts will start by establishing a budget, choosing the right channels through which to advertise, and creating ads that they hope will kick off the process of converting viewers to customers.

Smart ads are not just posted to random audiences, but rather are tailored to reach the person that fits the criteria specified for that particular ad. WordStream (http://nnw.fm/9jAUu) emphasizes that “Targeting all of your fans isn’t precise. It’s lazy and you’ll waste a lot of money. Your fans aren’t a homogenous blob. They all have different incomes, interests, values, and preferences… Keyword targeting and other audience targeting methods help turn average ads into unicorns.” Today, social media platforms offer paid advertising that enables merchants to target specific groups with their ads. Moreover, once an ad is up and running, businesses should be looking to track and measure results.

Social media advertising is not just about the number of people clicking on an ad, but also exactly which people are doing the clicking. There are many criteria available to distinguish the target of each ad, including such factors as demographics, behavior, interest, follower stats, and keyword targeting. When it comes to social media platforms, there are a multitude of metrics that enable businesses to measure the success of their advertising, including ways to monitor click through rates, costs per click, likes, shares, frequency, and relevance. Not all of these are relevant to every ad a business posts, and it is essential to focus on the metrics that are most pertinent to a specific ad.

Moxian, Inc. (OTCQB: MOXC) is an organization that provides social media marketing and promotion platforms that help merchants accelerate and advertise their business growth through social media. The company has two apps: Moxian+ User and Moxian+ Business. Moxian’s online platform allows merchants with brick and mortar facilities to extend their marketing reach. To do this, the company has equipped its business app with tool kits to convert customers into fans.

Moxian allows small- to medium-sized organizations to conduct targeted marketing campaigns to members of the Moxian community in the form of ads. Aside from providing an advertising platform, the company also offers a range of business tools enabling merchants to know their audiences, get more customers and keep them, with intelligent data analytics tools to help businesses capture data with greater ease.

For more information, visit the company’s website at www.Moxian.com

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Moxian, Inc. (MOXC) Moxian+ Platform Stands Toe-to-Toe with Sector Majors in Burgeoning Chinese O2O Market

August 30, 2016

China’s burgeoning O2O (online-to-offline) market has shown us quantifiably robust growth vectors, undergirded by the most attractive baseline metrics of any such market on the planet. Chinese vice minister of Industry and IT, Chen Zhaoxiong, told crowds at the Internet Society of China’s 2016 China Internet Conference in June that the number of 4G users in China is more than 530 million as of Q1, more than the U.S. and Europe put together. China’s Internet economy was valued at roughly $171 billion last year, while the O2O services segment was estimated by iResearch Consulting Group at approximately $68.71 billion, up 27.7 percent compared to 2015 (http://nnw.fm/95lTR).

While there are some big players currently dominating the market, there is plenty of room left at the margins for thriving localized networks, a phenomena which echoes the internal dynamics of the O2O space itself. Before taking a look at some of the major players, it is worth noting an up and comer like Shenzhen-based Moxian, Inc. (OTCQB: MOXC), which has a market cap under $400 million and yet has put together an extremely compelling, integrated O2O platform known as Moxian+.

Half of the company’s 170 or so employees are R&D people and its CTO is the same Dr. Ng Kek Wee whose Oracle and IBM award-winning consulting startup was acquired by Pactera (formerly NASDAQ: PACT), which was itself taken private after acquisition by Blackstone Group (NYSE: BX).

Needless to say, the Moxian+ User and Moxian+ Business architectures/apps are brilliantly designed given their origins in a tech hotbed like Moxian. The architectures come complete with big data-driven social CRM (customer relationship management), engagement gamification/actual games, and even a proprietary/platform-specific digital currency (MO-Points and MO-Coins) for merchant driven reward redemptions. Moxian+ Business is where the real meat is though, offering comprehensive business intelligence analytics, demographic profiling insights, easy to setup customer engagement/loyalty programs, and ubiquitous advertising capabilities.

A projected 20 percent CAGR is easily understandable for the O2O space in China, with restaurants and food delivery being the narrow end of the transformational wedge. And with online retail currently around 13 percent of the overall retail space as of early this year, in what is the world’s largest ecommerce market ($589 billion), it is little wonder that one of the biggest internet companies on earth, Chinese operator Tencent (OTC: TCEHY; TCTZF), continues to hammer out its own O2O footprint with gusto.

A strategic investment in indoor mapping company Sensewhere, to license its indoor positioning software for Tencent Maps, was a clear move by Tencent to jockey for position with Baidu’s (NASDAQ: BIDU) Baidu Maps (shows group-buying deals from its Nuomi platform), and taxi/restaurant finding marvel AutoNavi, which is majority-owned by the Chinese version of Amazon (NASDAQ: AMZN), Alibaba (NYSE: BABA).

Alibaba’s $483 million investment last year in its Koubei JV, aimed at unifying its footprint in fast local delivery with its growing O2O presence, is a very clear signal to investors from China’s ecommerce king about the future of the country’s O2O market. There is a big opportunity here for investors to lay down some territory of their own, especially when you consider events like the $18 billion Meituan-Dianping valuation in January for China’s biggest group deals site, which laid claim to the title of the largest ever single funding round ($3.3 billion) for any VC internet startup in the country’s history.

Tying together the increasingly dominant mobile user with local brick and mortar businesses is a recipe for success in China for a savvy developer like Moxian, whose Moxian+ platform not only allows merchants to more easily/readily engage potential/returning customers, but which was born of the same robust cloud service technology that proved good enough for financial institutions and major corporations.

Delivering enterprise-class capabilities to the broadest possible merchant market should keep MOXC well in the running, even as sector majors gobble up the largest pieces of the pie. It is worth noting that this level of capability made it easy for MOXC to recently secure an exclusive reseller agreement with Xinhua New Media for gaming industry ad space, a deal that puts Moxian’s platform and digital currency front and center, before a growing Xinhua New Media App user base of over 110 million users (over 10 million active per day).

For more information, visit the company’s website at www.Moxian.com

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Moxian, Inc. (MOXC) Targets Merchant-Customer Interaction with Proprietary Social CRM

August 29, 2016

Whether we like it or not, social media has had a major impact on how businesses interact with their customers online. It is a great avenue for businesses to get their messages out and enhance awareness of their brands. It also has a huge potential of backfiring if any possible customer complaints voiced via social platforms are not handled properly. In addition, a lot of companies are still not responsive enough on social media and rarely reply to potential customer inquiries through the channel. As a result, many businesses fail to tap the full potential of social media when it comes to understanding and consolidating their client base. That’s where social customer relationship management (CRM) programs such as the one developed for the Chinese market by Moxian, Inc. (OTCQB: MOXC) come in.

The traditional customer relationship management platform typically focuses on managing and collecting static data about customers based on phone or email interactions between company and customers. The collected information often includes contact history, past purchase data and customer demographics. With Social CRM systems, an additional layer of information is added, extracted from the social networks where a customer shares information. A Social CRM allows companies to develop a more complete profile of their customers by tracking info such as revenue and social influence. By monitoring information that the consumer shares publicly outside of the direct communication with the company, any business will be able to combine the data it already has about current or prospective customers with new info around their intentions and sentiments. This will allow companies to take action faster, project customer needs in advance and develop a customized response to each consumer group.

It was with this personalized approach in mind that Moxian set off in 2010 to create a new way of combining social media with business intelligence and entertainment. The Chinese company’s proprietary Social CRM system is at the foundation of its multi-channel social commerce platform, and was developed in such a way to help consumers and merchants interact, further allowing merchants to run targeted advertising and promotions that can then generate personalized reports.

Targeting the giant Chinese online-to-offline market, Moxian’s platform for small and medium-sized enterprises consists of two primary mobile apps: Moxian+ Business App for merchants and Moxian+ User App for shoppers, both of which are available for free download for both iOS and Android users.

The company’s business app has built in Social CRM and offers merchants a wide range of options, from setting up a store on the Moxian platform to pushing promotions through the platform and obtaining customized reports for their stores. The user app serves to introduce consumers to the platform and includes social networking capabilities, a game center and a redemption center. The app comprises Moxian’s proprietary virtual currency, MO-Points and MO-Coin, which can be earned by playing games and then used to redeem prizes from merchants or Moxian. This mechanic ultimately helps to drive registered consumers to the merchants and allows companies to advertise their services, run marketing campaigns and learn about their customers and their habits through the Moxian platform.

For more information, visit the company’s website at www.Moxian.com

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Moxian, Inc.’s (MOXC) Artful Approach to the Trillion-Dollar O2O Market

August 18, 2016

In his immortal treatise on the conduct of warfare, The Art of War, Sun Tzu Wu, commander of the Ch’i armies, stressed the importance of indirect tactics or doing things differently. The English military historian, B.H. Liddell Hart, in his The Strategy of Indirect Approach, published in 1941, later examined this point. Captain Liddell Hart analyzed important historic battles and came to a conclusion that validated Sun Tzu’s 2,500-year-old maxim that battles are won by those who attack their opponent’s weaknesses. This is a principle that the captains of Moxian, Inc. (OTCQB: MOXC) know all too well. In the company’s latest 10-Q, filed just a few days ago, this credo appears:

“Where we believe we are different from other companies is that our plan is to sign up merchants first and build our user base utilizing their customers. Many companies utilize a different strategy of building up a user base first and then signing up paying merchants and other clients to access that user base.”

That Moxian strategy is aimed at China’s mammoth Online-to-Offline (O2O) market. The company has built an online platform for small and medium-sized enterprises (SMEs) that already operate brick-and-mortar establishments, which will enable them to extend their marketing reach. The platform, named Moxian+, is one that will not only give SMEs an online presence but also create an ecosystem of merchant clients and shoppers through its social media features. Moxian+ consists of a User App for shoppers and a separate app, called the Moxian+ Business App, for merchant clients. Both versions of the App are currently available in the Google Play Store and the Apple App Store, where they can be downloaded free of charge.

The Moxian+ platform has five main components. The first is its ecommerce capability. Merchant clients can advertise and promote their products, on the one hand, while shoppers or users, as they are referred to in the Moxian universe, can order products for later delivery. The second component consists of MO-Points Rewards and the MO-Coins Virtual Currency. Users can obtain MO-Points when they shop online, which allow them to participate in activities sponsored by merchant clients. MO-Points can be redeemed at merchant clients’ online shops or can be redeemed for MO-Coins, which can be used at any merchant client’s physical store location.

Users can also play games on Moxian+. This third useful component is linked to the fourth, which is Moxian+ as a social media engine that allows users to connect with each other and with merchant clients. Users can also, naturally, make new friends, discuss interests with old ones, and share pictures and videos. The fifth component of the innovative Moxian+ platform is its data analytics capability. Merchant clients are able to receive regular reports on a variety of demographic and purchasing data generated by users, giving them insightful intelligence to construct effective marketing campaigns.

As its 10-Q states, Moxian’s strategy is to quickly add merchant clients with subscription accounts. Users will follow naturally, building on the base of existing customers that the online locations already have. The company has already signed up over 30,000 merchant clients in Shenzhen, China, for test versions of the platform. These provide a fertile base to be targeted for upgrade to subscription accounts on Moxian+.

The O2O industry has emerged rapidly as one of tremendous potential. An article in Inc. magazine explains ‘Why O2O Commerce Is a Trillion-Dollar Opportunity’ (http://nnw.fm/U1cPb). The most attractive features of such platforms appear to be their data analytics faculties. The Inc. piece enthuses that:

“Equipped with O2O tools and services, business owners would have an unprecedented level of accuracy in their online marketing and, for the first time ever, would be able to reliably determine ROI from online advertising. Until recently, that technological ability simply did not exist.”

The report went on to point out that Alibaba (NYSE: BABA) had invested about $3 billion in O2O technology and that the U.S. Chamber of Commerce shows that ‘over 93 percent of purchases still take place offline, which accounts for over $4 trillion each year’. In China, where Moxian is operating, the numbers are even larger.

For more information, visit the company’s website at www.Moxian.com

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Moxian, Inc. (MOXC) Moving Toward NASDAQ Thanks To Experienced Team

August 10, 2016

Founded in Shenzhen, China, Moxian, Inc. (OTCQB: MOXC) has provided companies worldwide with the opportunity to advertise and promote their services and products to a range of targeted audiences through social media marketing and promotion platforms. The company has at its core the aim to enhance the interaction between customer and merchant by using data compiled from user activities and various forms of analytics. Moxian, Inc. now has two applications: Moxian+ User and Moxian+ Business.

But, Moxian is currently pulling out all the stops for a Nasdaq move in order to make the most of the related opportunities that James Tan, Moxian CEO, believes are better for the company at this point in its development. The fact that the company is now trading in New York and able to show its future earning potential to a broader group of investors is not its only asset. Moxian, Inc.’s team has over 100 years of combined experience in a range of industries and technologies.

Moxian’s board of directors is made up of the CEO and chairman, James Tan Meng Dong, and directors Liew Kwong Yeow, Hao Qing Hu, Yang Nan, and Ajay Rajpal. Between them, the board has experience in managing both private and public companies based in the U.S. and Asia. In addition to this, CEO and chairman James Tan served as a director on the board of Pacific Internet Ltd, which was a Nasdaq-listed company.

Aside from the board of directors, Moxian has a specialized management team which includes all the above as well as a legal director, a vice president, a creative marketing manager, a chief financial officer, a chief operations officer, a chief technology officer, a vice president of business development, a director of product development, and a deputy director of infrastructure.

In October 2013, Moxian launched its Moxian App 1.0 beta in China and Malaysia. By September 2014, the company started developing Moxian+ User and Moxian+ Business Apps, which were made available to the public in October 2015. Thanks to a wealth of knowledge from its management team, board of directors, and other employees, the company is able to evolve year after year. In addition to all of the above, Moxian recently announced that its board of directors has approved a reverse stock split of the company’s issued and outstanding shares of common stock.

For more information, visit the company’s website at www.Moxian.com

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Moxian (MOXC) Implements Innovative O2O Strategies to Create an Effective Social Commerce Platform

August 2, 2016

Moxian, Inc. (OTCQB: MOXC) is one of China’s leading O2O platforms, helping companies connect with their customers and prospects at deeper levels than ever before. Moxian, Inc.’s interactive social media platform uses perfectly tailored features to help merchants advertise their services and products to the right target audiences. In turn, clients can play games, find friends, join groups, collect points, and redeem them in Moxian’s own online mall. Moxian, Inc. uses a combination of fun, modern strategies, and characteristics to connect prospects with companies they want to do business with.

Geolocation is not a new feature; it first surfaced in 2008 at the beginning of the smartphone revolution. However, Moxian, Inc. has integrated geolocation with its Moxian+ User App to allow users to connect with peers and businesses in their area. On the other hand, companies using the Moxian+ Business App use the geolocation feature to promote their products and services to the right markets.

MOXC also offers businesses the opportunity to use the Moxian+ Business App as a Social Customer Relation Management platform. Companies can use Moxian’s database to enforce their branding strategies and target the right audience. This allows them to build customer loyalty, bring in more business, and build a brand by targeting users that are more likely to be interested in their services. This is also achieved through Moxian’s personalized user experience, which gathers information from the Moxian+ User App. Together it creates a personalized shopping, gaming, and social networking experience for prospects, and presents them with products and services they are more likely to purchase.

A personalized user experience also means targeted ad campaigns. With this, businesses can efficiently show ads to users that are more likely to purchase their services. MOXC creates a personalized user experience, and this in turn builds the relationship between companies and prospects before they even enter the sales funnel.

Lastly, the Moxian+ User App provides user gamification to enhance customer experience and help businesses learn more about their markets. Users can choose from an array of games to play on their devices, and they can win gifts from Moxian merchants. Merchants have the opportunity to run personalized marketing campaigns, which boost qualified traffic. Moxian+ combines all of these features with offline interaction. The gifts and prizes are redeemable at merchant’s brick and mortar locations. This drives more qualified leads to both digital channels and physical locations, creating a dynamic toolkit to convert prospects into customers.

For more information, visit the company’s website at www.Moxian.com

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Moxian, Inc. (MOXC) Makes NASDAQ Move Up Motions

July 26, 2016

Moxian, Inc. (OTCQB: MOXC) is gearing up for a NASDAQ listing. In an interview (http://nnw.fm/8DzdP) with Asia Fund Space, Mr. James Tan, CEO of Moxian, spoke passionately about the impending upgrade, likening his company to Facebook (NASDAQ: FB), which in its early years had promising earnings potential but minimal revenues. Tan believes a NASDAQ listing will make the company known to an investor community that is better informed about tech companies like Moxian. Moxian has been trading on the OTCQB Venture Marketplace since early 2014. Now, two recent filings with the U.S. Securities and Exchange Commission show Tan is following up on his earlier pronouncement.

In June 2016, Moxian filed a Securities Registration Statement (Form S-1), which is the initial registration form for new securities. Form S-1 is required under the Securities Act of 1933 so that potential investors might receive financial and other significant information concerning securities being offered for public sale; and so to lessen the likelihood of deceit, misrepresentations, and other fraud in the sale of those securities. For this reason, the Act has earned the sobriquet, the ‘truth in securities’ law. The Registration Statement requires a company to provide an overview of its business and plans for the future, a description of the securities to be offered for sale, information on its management, financial statements certified by independent accountants, and say how it intends to use the funds raised by the securities offering. The S-1 can be viewed at http://nnw.fm/XvD2O.

In addition, earlier this month, Moxian announced that its board of directors had approved a reverse stock split of the company’s issued and outstanding shares of common stock, par value $0.001 per share, at a ratio of 1-for-2. The reverse stock split will reduce Moxian’s authorized common stock from 500 million shares to 250 million shares. The stock split, which has been approved by FINRA, will make it easier for Moxian’s stock price to approach the listing requirement. It has meant that from July 12, 2016, for 20 business days, the trading symbol of the stock will be MOXCD, before reverting to MOXC. The 8-K filing for the reverse stock split is available at http://nnw.fm/p7Tv0.

Moxian is in good hands as it prepares for the listing upgrade. James Mengdong Tan, its CFO, president and CEO, is an experienced manager who has held senior executive positions in both private and public companies. He is also currently a director and CEO of 8i Capital, which provides advice on corporate floatation on major exchanges. Tan was the Chairman and CEO of Vashion Group, a company listed on the Singapore Stock Exchange (SGX), from 2003 to 2006. From 2006 until 2009, he was the Executive Director and CEO of Vantage Corporation Limited, which is also listed on the SGX. In addition, he served on the board of Pacific Internet Ltd, a NASDAQ-listed company, until it was taken private.

Moxian is in the online-to-offline (O2O) business. The company provides small and medium-sized enterprises (SMEs) featuring an established brick-and-mortar presence with an online platform, Moxian+, which allows them to conduct business, interact with existing customers and obtain new customers. Moxian+ has five components. Its social media engine not only facilitates discourse between merchant clients and consumers but also allows consumers to connect with each other and act as brand promoters. With Moxian+, ecommerce is easy. Merchant clients can publish information on products, offer coupons, advertise events and sales and keep consumers educated with blogs. And, consumers can order products at the online shops for express delivery.

Moxian+ also includes incentives to encourage shopping and has its own currency. Shoppers can obtain MO-Points when they shop online, which allow them to play games on the Moxian+ platform or engage in other activities sponsored by merchant clients. The MO-Points can either be redeemed at online shops or exchanged for MO-Coins: virtual currency that can be used at any merchant client’s physical store location. There are a variety of games on the Moxian+ platform that shoppers can play to win MO-Points and MO-Coins. Finally, Moxian+ offers data crunching capability that provides insights on consumer behavior. Now, merchant clients can better tailor their promotions to suit their target markets.

For more information, visit the company’s website at www.Moxian.com

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Moxian, Inc. (MOXC) (MOXCD) Personalizing Its User Experience Further with Geolocation

July 19, 2016

Geolocation provides location data that allows social media platforms to connect users with others in their area. It also tells them about events and matches them to online activities that could be of interest. Geolocation first became popular back in 2008. Although many smartphone users have never used a geolocation application, many companies today are integrating geolocation into their social media applications and online platforms.

There are many reasons for marketers to use geolocation in their strategies. It represents data that enables companies to effectively target customers according to location, interests, and need. The Marketing Tech Blog describes geolocation as “the ultimate tool for nailing time and place: allowing businesses to promote their products and services in order to find the right market placement, and for their customers to receive tailored treatment based on their interests and needs.”

That said, although marketing has become not only instant, but location-based, geolocation is not being used to its full potential. Many consumers have privacy concerns about giving out their location. By sharing their location, they are essentially trusting the brand or company that is asking for their whereabouts. To make this work, marketers must use brand authority. They must give the consumer a trustworthy reason to share their location. To encourage users to give personal information, companies now integrate geolocation into their social media. In order to build geolocation into social media, one must remind consumers to check-in, encourage cross-promotion with social networks, and use geographic information from social media to encourage location-based participation.

Moxian, Inc. (OTCQB: MOXC) does just this. The social marketing and promotion platform integrates social media, entertainment, and business intelligence, helping merchants to accelerate and advertise through campaigns and promotions. The company has two products: Moxian+ User and Moxian+ Business. The Moxian+ User App has integrated geolocation, which allows consumers to search for merchants close to them. This feature not only gives users personalized information on events and promotions in their area, it also connects them to nearby friends. The application features a media messenger service, a gamification platform, a rewards platform, and a space for users to spend their virtual currency.

For more information, visit the company’s website at www.Moxian.com

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Moxian, Inc. (MOXC) Connecting Businesses and Consumers through Social Customer Relationship Management

July 12, 2016

Customer Relationship Management (CRM) is a tool companies use to manage their relationships and interactions with their customers. Using a CRM system enables businesses to collate information from their various customer service streams. These systems allow merchants to see everything about their customers in one place. This includes their history with the company in question, the status of any orders, and even information drawn from their social media accounts. It takes CRM to the next level: Social CRM (SCRM).

Traditional CRM is designed to manage the customer relationship through conventional channels. On the other hand, SCRM gives the consumer more control. In an IBM Institute for Business Value study by Carolyn Heller Baird and Gautam Parasnis, titled From Social Media to Social CRM, the authors found that: “Traditional CRM strategy focuses on management solutions for channels such as corporate Web sites, call centers, and brick and mortar locations. With Social CRM, these strategies now take into account the dynamics of the community-based environment that defines social media – an environment in which control of the relationship has shifted to the customer, who has the power to influence others in his or her social network.”

With this in mind, companies have taken a big leap towards tapping social media for marketing. Many of these believe social media will transform the way their business works. Unfortunately, many companies that have embraced the use of social media in their business are not using the platforms to their full potential. This is partly because many businesses confuse social media strategy with social CRM strategy. In actual fact, these two are very different. The key difference is the integration and approach for engaging customers.

Moxian, Inc. (OTCQB: MOXC) integrates social media, entertainment and business intelligence. The social marketing and promotion platform helps merchants accelerate business growth through social media. Leveraging over 100 years of combined experience, the company has developed a Multi-Channel Social Commerce Platform that uses a variety of its own tools to generate data for businesses. Moxian’s proprietary Social Customer Relationship Management platform works in a way that helps merchants and consumers interact. The Moxian+ Business App has built-in SCRM, allowing merchants to push a variety of promotions and marketing campaigns that, in turn, generate personalized reports.

For more information, visit the company’s website at www.Moxian.com

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Moxian, Inc. (MOXC) Offering Customers a Personalized User Experience

July 5, 2016

In the Accenture Personalization Survey, it shows that most consumers would prefer a personalized retail experience. Also, from a Conversion Rate Optimization Report published in partnership between Redeye and EConsultancy, it says that 63 percent of businesses are personalizing their marketing activity for their customers. Lastly, 73 percent of online shoppers prefer to do business with brands that use customer information to make their shopping experience more personal, according to Digital Trends.

These are just some of the current e-commerce statistics that have seen a rise since 2014. Dave Richards from Accenture Consulting had this to say on the matter: “Personalization can be a powerful method for retailers to differentiate from competitors, increase basket size and build customer loyalty.” This growing trend that allows consumers to self-identify or use their social media platforms to log in to sites allows companies to collect personal information from their customers. They can then use this to customize each individual shopping experience both online and in-store. Although this marketing method has grown significantly in the past two years, statistics show that 38 percent of marketers still do not use personalization in their marketing.

This could be due to the fact that, despite most people preferring a personalized online shopping experience, many consumers are limited as to how much personal information they are willing to give to retailers, at least according to Accenture. Dave Richards followed his previous statement with: “To effectively implement personalization across all channels, retailers would benefit from understanding customers at a broad level as well as individually – determining where personalization strategies can best drive business results, and giving key subsets of customers the choice on how they wish to participate.”

But personalizing consumer experiences does not stop at retail stores for clothes, food, equipment, and other material products. Moxian, Inc. (OTCQB: MOXC) provides social marketing in order for organizations to continue to advertise and grow their businesses through social media. The company has two products: Moxian+ User and Moxian+ Business. These products and services help merchants personalize and target campaigns while enhancing the relationship between them and their users. This is done through the Moxian database, where consumer behavior is compiled.

The Moxian+ User app is designed for users to collect loyalty points from merchants. The app uses geo-location to tailor consumer searches to where they are at a specific time. In addition to the geo-location feature, users are able to set up personalized social media networks, allowing them to interact with friends, join groups and topics, and share and chat with a variety of social circles.

For more information, visit the company’s website at www.Moxian.com

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SMEs can Make More on the Moxian, Inc. (MOXC) Marketplace

June 29, 2016

The Department of Commerce’s Quarterly Retail E-Commerce Sales report (http://dtn.fm/G4a7J), issued last month, shows, as expected, that online commerce continues its relentless growth. E-commerce sales for the first three months of 2016 registered an increase of about 15 percent over the comparable period in 2015. E-commerce continues to bite into traditional sales. The first quarter of 2016’s growth of 15 percent far exceeds the 2.2 percent rise in total retail sales. Additionally, online sales in Q1 2016 were 3.7 percent higher than those in Q4 2015. This is remarkable. The last quarter of the year is always the peak period when many retailers ‘go in the black’, or become profitable, while first quarter sales are historically the lowest.

However, despite its phenomenal growth, e-commerce still comprises a minor share of the overall retail market. E-commerce sales for Q1 2016, at $92.8 billion, were just 7.8 percent of total retail sales for the period. Future development of online commerce depends on the increased acceptability of transacting online and the extent to which brick and mortar establishments migrate to the Web. Many such establishments are building an online presence through websites and social media channels, yet being found on the Web is the obverse to finding the proverbial needle in a haystack. A search for ‘handbags’ returns over 72 million results, while one for ‘ties’ produces more than 279 million pages. Being found through organic search on the internet is a major challenge for small enterprises.

The story is the same in China, where Moxian, Inc. (OTCQB: MOXC) operates at present. With a population three times the size of the U.S., both the pitfalls and opportunities are much larger.

Census figures (http://dtn.fm/9PgmV) for the U.S. reported 1.1 million retailers of all kinds in 2008, a figure that must be higher now since the 2008 measure surely reflects the depressed economic conditions of the Great Recession. Taken together with the ‘102,728 e-commerce retailers in the United States that are generating at least $12,000 per year in revenue’, offered in an informative Forbes piece (http://dtn.fm/8GWsn), it appears that just about 10 percent of retail establishments have managed to successfully establish an online salient. These numbers reveal opportunities that Moxian plans to exploit as an intermediary. That’s because, as a 2014 article (http://dtn.fm/gMJ86) in Forbes has prophesied, vertical marketplaces are coming into their own. Citing the ascent of ‘large vertical services marketplaces like Uber, Airbnb, Upwork and HomeAway/VRBO’, the author explains these successes by suggesting that the ‘secret sauce’, as he calls it, is focus.

“The secret sauce is not the technology, although that plays an important supporting role. It is the single-minded obsessive focus on solving one big universal problem for the buyers, and removing that friction that existed in transacting offline. When the solution is understood, built and solved at scale, this ‘secret sauce’ enables marketplaces to grow exponentially,” reads the article. The idea here is that horizontal marketplaces, in trying to be all things to all men, will be nothing to no one in the end.

There is more to this idea than just hype. The Moxian+ online platform does what all good intermediaries do; It matches buyers and sellers. It provides a support infrastructure so customers can pay safely and engage with others, and it helps merchants promote their goods and analyze buying patterns. The Moxian+ platform reduces informational asymmetries and increases transparency of price and quality. Overall, consumers spend less time searching and have a more satisfying shopping experience.

Moxian, Inc. engages in the business of providing social marketing and promotion platforms designed to help merchants accelerate and advertise their business growth through social media. These products and services enable merchants to run targeted advertising campaigns and promotions, and aim to enhance the interaction between users and merchant clients by using consumer behavior data compiled from the Moxian database of user activities. The company has two primary core products: Moxian+ User App and Moxian+ Business App.

For more information, visit the company’s website at www.Moxian.com

Let us hear your thoughts: Moxian, Inc. Message Board

Moxian, Inc. (MOXC) Providing Merchants with Tool Kits to Use on Customers through Social Media Marketing

June 23, 2016

Aside from the fact that the marketing world is growing quickly thanks to evolving technology, social media has become one of the most widely used sources for marketing products and services. According to Regalix, when marketers were asked where they would be increasing their spending in 2015, 54% said social media. Furthermore, the top three areas in which they would be increasing spending are social media advertising, social media marketing, and social media engagement. Not only this, but 62% of these people said they expect an increase in usage of social media, and 64% believe social media is a critical enabler of their products or services, according to Salesforce.

Moxian, Inc. (OTCQB: MOXC) provides promotional tools and marketing opportunities to merchants through social media. The company has two products: Moxian+ User and Moxian+ Business, both of which were made to enhance the relationship between consumer and merchant. To do this, Moxian runs targeted advertising campaigns and promotions according to a business’s needs. Moxian, Inc. does not just provide targeted marketing, but a combination of social media, entertainment (such as games), and business intelligence to generate valuable data for a range of companies.

Moxian+ User consists of a platform that has social networking, a redemption center and a game center. Users are able to earn a virtual currency to buy prizes from the Moxian mall. Moxian+ Business is built for merchants to set up a store and push promotions through a variety of tools. These applications allow Moxian to gather data from consumers as well as provide merchants with the opportunity to design and promote marketing campaigns. This allows businesses to learn about their customers.

Moxian, Inc.’s business model has allowed it to build a social media platform where both users and businesses can interact with one another and benefit from the services. Businesses are able to take advantage of intelligent data analytics, a range of business tools, a loyalty program, and advertising opportunities. Consumers can search for merchants close to them, play a variety of games to win virtual money, shop and spend their virtual money on prizes, and communicate with friends through the instant messenger tool.

For more information, visit the company’s website at www.Moxian.com

Let us hear your thoughts: Moxian, Inc. Message Board

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