MusclePharm is a healthy lifestyle company that lists on the OTC Bulletin Board. The company develops and manufactures a full line of NSF International and Informed Choice approved nutritional supplements that are free of banned substances. Their products address all categories of an active lifestyle, including muscle building, weight loss, and maintaining general fitness through a daily nutritional supplement regimen. Founded in 2008, MusclePharm has their headquarters in Denver, Colorado.

The company (based on years of research at the MusclePharm Sports Science Center) creates their products through an advanced six-stage research protocol involving the expertise of top nutritional scientists and field-tested by more than one hundred elite professional athletes from various professional sports leagues. These include the National Football League, Mixed Martial Arts, and Major League Baseball.

MusclePharm sells in more than 120 countries and is available in more than 10,000 U.S. retail outlets. These include Dick’s Sporting Goods, GNC, Vitamin Shoppe, Vitamin World, and Wal-Mart. In addition, MusclePharm products sell through more than 100 online stores, including bodybuilding.com, Amazon.com, and Vitacost.com.

The company provides a line of nutritional supplements comprising of amino acids, herbs, and proteins to address various categories of an active lifestyle. Their products include Assault, which combines natural ergogenic agents to promote endurance, ramp up training intensity, and sharpen mental focus.

The company’s Battle Fuel combines assorted natural compounds to influence the body’s hormonal, recovery, and immune pathways. Their Bullet Proof product is a combination of various natural components to support the most restful state of sleep possible, and to optimize the recovery and repair through specific hormonal modulation and nutrient delivery. In addition, their Combat Powder is a timed-released protein food that contains whey protein concentrates, hydrolysates, isolates, egg albumin, and micellar casein.

Moreover, MusclePharm’s products include Re-con, a muscle reconstruction matrix that refuels and rebuilds muscles, as well as replenishes nutrients. They also have their MuscleGel, a nutrient product to build lean muscle and fuel fat loss. Their Shred Matrix product combines different natural compounds to influence the body’s multiple metabolic, energy, and performance pathways.

Today, MusclePharm reported their preliminary financial results for the 2012 first quarter ended March 31, 2012. Net sales for the first three months of 2012 increased nearly fourfold to approximately $19 million from $4 million for the 2011 first quarter. International sales grew 400 percent to approximately $4 million from $1 million in the year-ago first quarter. Income from operations grew to approximately $1 million versus a loss from operations of $1 million for the 2011 first quarter. MusclePharm expects to issue a news release with their complete financial results for the 2012 first quarter on or before May 15, 2012.

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MusclePharm is a nutritional supplement company focused on helping consumers enjoy a healthy, active lifestyle. The company develops and manufactures an entire line of NSF International and Informed Choice approved nutritional supplements that are free of banned substances. Its line of supplements are sold in more than 120 countries are available in over 10,000 US retail outlets.

The company today provided some updates regarding its business activities. Foremost among these is the announcement that MusclePharm is finalizing agreements with two top U.S. retail chain stores to supply MusclePharm supplements and its MMA Elite branded product. The two retail chains in question have more than 9,000 stores combined in nationwide.

Additionally, MusclePharm announced it will be utilizing capital to expand sales and distribution into international markets with an initial focus on the European Union, the United Kingdom, the Middle East, and Latin America’s largest economy, Brazil. The company has already expanded its operations into neighboring Canada.

MusclePharm also engaged Strategic Apex Group LLC to help the company with executive compensation policies. The company also adopted several policies in regard to corporate governance including the establishment of a five member board of directors, charters for various committees, governance guidelines and a code of ethics, an audit policy, a stock trading policy, and a hotline policy.

For further information about MusclePharm and its products, please visit the company’s website at www.musclepharm.com

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MusclePharm Corp., an expanding U.S. nutritional supplement company, was pleased to report today its preliminary financial results for the first quarter ended June 30, 2011.

On a preliminary basis, the company anticipates unaudited gross revenues for the three months ended June 30, 2011 of approximately $4,000,000, an outstanding increase of approximately 854% as compared to gross revenues of $468,109 during the corresponding three month period ended the year prior.

Gross Margins for the first quarter of 2011 are expected to have increased to approximately 35%, or $1,320,000, as compared to gross margins of approximately 23%, or $106,859, in the second quarter of 2010.

MusclePharm CEO Brad Pyatt commented, “We are very pleased with the 854% revenue growth and over 10% margin improvement we experienced during the second quarter of 2011. Our expanding product line, combined with the rapidly growing online and retail distribution business, has us well positioned for continued future growth.”

Mr. Pyatt continued, “The growth of our brand recognition that we have built in less than 3 years is a direct result of our aggressive yet calculated marketing model. This approach has allowed us in 2011 to decrease our advertising costs while growing our revenues over 800%.”

Although the company expects to report a net loss for the three month period, it is continually making the necessary changes to become profitable in the near future.

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MusclePharm® is a leading developer of National Science Foundation approved nutritional supplements, engineered from the ground up by a team comprised of some of the best nutritional scientists. The Company is founded and managed by pro athletes who identified a major gap in the market and sought to fill it with the ultimate solution.

The entire lineup of MusclePharm products is designed specifically to meet performance profiles and regimens typical of today’s top athletes in sports from Mixed Martial Arts and Bodybuilding/Power lifting, to NFL Football, MLB Baseball and endurance sports. The products are proprietarily formulated to be 100% free from any banned substances while delivering the optimum balance of components. The Hardcore Series encompasses five unique products, covering everything from maximizing blends used to prepare for training and workouts, to “game day” super foods/stacks that offer sustained energy and performance boosts, with two products even created just for night time recovery and muscle growth.

Also in the offerings is a series of FitGel shots of concentrated products, incorporating the patent-pending Profusion™ Technology (essentially a high bandwidth molecular processing boost) designed for on-the-go profiles and a unique formulation designed to shred excess weight, perfect for the wider range of nutritional consumers who are looking to tone down and get in shape.

MusclePharm is a serious, healthy, natural supplement developer run by people who know what the sports demand and what the body demands, people who themselves languished in the contemporary supplement market and sought a new way. The answer is MusclePharm and the Company has not wasted any time signing top athletes from all major target markets, subsequently engaging all the right retail outlets, placing the product on over 5k stores shelves throughout the US at leading retailers like GNC and Vitamin Shoppe. The Company has also done an excellent job with its web presence and the products are readily available online via bodybuilding.com, Amazon and Vitacost.com, with a sharp website making it easy for interested consumers to shop online or find a local retailer.

The Company also has a line of sportswear designed for the serious athletic competitor. No frill, all skill gear for the hardest hitting looks, MusclePharm Sportswear is really taking off with MMA fighters and a recent announcement, May 19, 2011, of the Company’s clothing line going live at a variety of top MMA e-retailers has only accelerated momentum.

Also in May the Company showed its brilliant branding and marketing savvy, bringing New York Giants and Jets greats like Justin Tuck, Amani Toomer and Santonio Holmes to the grand opening of a new GNC location in New Jersey. It is this kind of exposure, coupled with the products winning instant credibility via first-hand usage throughout the athletics sector, that has produced such a strong platform for both MSLP and the products.

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One of the first rules of business is to know your customer. You need to know and respect them, and they need to know and respect you. It’s a guiding principle that can easily be overlooked in the everyday struggle to grow. Managers without an intimate knowledge of the market they serve sometimes get lost in the numbers, allowing bean-counting to replace a real understanding.

MusclePharm, producer of sports and bodybuilding supplements, has based everything on a mutual identification with the bodybuilding and fitness market. It’s the reason that the management team is so heavily invested with people having direct experience in diverse aspects of the sports, bodybuilding, and fitness industry, prior to joining MusclePharm.

• Brad Pyatt (CEO) brings with him seven years’ experience as a professional athlete, and more than five years’ experience in sports nutrition. He played in the NFL with the Indianapolis Colts and Miami Dolphins, in addition to Arena Football with the Colorado Crush, and has been President and CEO of Muscle Pharm LLC since its inception.
• Cory Gregory (President) served as owner and President of T3 Personal Training, a personal training service that managed and oversaw approximately 40 clients, prior to joining MusclePharm. He was also President of the Ohio Natural Bodybuilding Federation.
• Lawrence Meer (CFO) was CFO and COO for GS Sportswear, a Colorado sportsware promotional company, in addition to serving as President and CFO of Color It, Inc., a textile finishing company out of Florida.
• Leonard Armenta (Executive VP) has 10 years in the sports nutrition industry, prior to MusclePharm, including work as founder and CEO of Colorado Sports Innovations.

The close association of the management team with the market it serves is one of the reasons the company devotes so much effort to researching and developing the supplements it sells. MusclePharm utilizes a string of scientists, athletes, trainers and coaches, together with high-priced systems and equipment, all to evaluate and verify supplement effectiveness.

For additional information on MusclePharm and their products, visit the company’s website at www.MusclePharm.com

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Every product sold by MusclePharm, a Colorado-based provider of bodybuilding and general fitness supplements, is the result of a lengthy development process, involving the work and input of scientists and medical personnel, along with fitness experts, professional level athletes, and coaches. In addition, the company’s Advisory Board represents a wealth of scientific expertise in the field of nutrition and therapeutics.

• Dr. Eric Serrano is considered one of the leading sports nutrition doctors in the country, with clients that include athletes from the NFL, NHL, and MLB.
• Dr. Roscoe Moore is a former U.S. Assistant Surgeon General, serving for many years at varying levels with the U.S. Department of Health and Human Services.
• Dr. Michael Stevens has over 20 years of diversified healthcare and pharmaceutical industry experience, including 17 years at Bristol-Myers Squibb.
• Dr. Ron Sekura is the former Chief of the Pharmaceutical and Regulatory Affairs Branch of the Division of AIDS at the National Institute of Allergy and Infectious Diseases, at the NIH.
• Dr. Jeffrey Stout is an Associate Professor and Director of the Metabolic and Body Composition Laboratories in the Department of Health and Exercise Science at the University of Oklahoma.
• Mariel Selbovitz is a graduate of Cornell University, and received her Master’s in Public Health at the Johns Hopkins University. Among many other things, she is a partner in BioEquity Partners.
• Louie Simmons is a strength consultant for a number of NFL and college football teams, including the Green Bay Packers and New England Patriots.
• Greg Jackson is a well-known expert in mixed martial arts, and has trained and developed top-ranked fight teams, with several fights appearing on Spike TVs Ultimate Fighter.
• Paul Dillet is one of the most influential bodybuilders in the world, and has been instrumental in creating a new era in fitness and bodybuilding for the everyday athlete.

For additional information on MusclePharm and their products, visit the company’s website at www.MusclePharm.com

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It’s been a heady few weeks for MusclePharm Corp., makers of sports nutrition supplements for bodybuilders, athletes, and fitness enthusiasts. The company just signed a licensing agreement with MMA Elite, the Mixed Martial Arts brand of sports licensing giant UBM (Ultimate Brand Management), under which MusclePharm supplements will be distributed to major drugstore chains and big box clubs. In addition, the company also signed Jeremy Deluca, a moving force behind the growth of online powerhouse Bodybuilding.com, as Chief Marketing Officer and Co-President. It all reflects MusclePharm’s ongoing efforts to grow distribution along with the brand name.

MusclePharm sells its various health supplement lines both domestically and internationally. They sell through physical retail chains, including approximately 1200 GNC stores, and nearly 500 of The Vitamin Shoppes outlets. They also sell through roughly 100 online sites, such as Bodybuilding.com, the largest online retail outlet for sports nutrition products where MusclePharm products are some of the biggest sellers.

The strategy of the company is to become known as the athlete’s company, run by athletes, providing an underlying brand stature and increased consumer confidence. MusclePharm spends a great deal of money and time researching and developing their products, getting input from professional athletes, coaches, fitness experts, and medical personnel. They add to this a variety of state-of-the-art equipment, enabling them to attach real numbers to their tests. They want the company’s name to be synonymous with quality.

The company and its products already have endorsements from a number of NFL players, UFC fighters, and fitness athletes. Sponsored fighters, for example, wear the MusclePharm brand on their uniforms, paralleling MusclePharm’s advertising at Ultimate Fighting Championship events. MusclePharm also does in-store promotions, with athlete appearances.

The company now even has an expanding MusclePharm apparel line for men and women, including workout wear, caps, shorts, t-shirts, and pullovers, all moving the MusclePharm brand.

For additional information on MusclePharm and their products, visit the company’s website at www.MusclePharm.com

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MusclePharm Corp., an expanding U.S. nutritional supplement company, today announced a licensing deal with retail giant MMA ELITE of UBM, LLC (Ultimate Brand Management). Entitled MMA ELITE Supplements Powered by MusclePharm, the award-winning supplements will be distributed through mass market retailers, major drugstore chains and membership clubs. Walmart, Sam’s Club, Costco, CVS, Walgreen’s and numerous other international chains are targeted for the distribution of these products.

MMA ELITE, which is an Official Partner of the Ultimate Fighting Championship (UFC), has been experiencing extraordinary growth with sales now totaling more than $150 million. MMA ELITE products are available at top retailers in the U.S.A. and will gain international distribution for Holiday 2011. Furthermore, its licensing company, UBM, has achieved more than 400 percent YTY growth over the past 12 months.

“MMA ELITE Series Powered by MusclePharm will give consumers the high-quality products that they have become accustomed to with MusclePharm . This new Distribution channel will continue to help grow the MusclePharm brand, and will add a significant increase to our already growing sales with the launch of this in Quarter 3,” MusclePharm Senior President and Co-Founder Cory Gregory stated. “We are on pace to do approximately over 4M in sales for Quarter 2, and with this is new distribution channel we anticipate Quarter 3 to be our biggest Quarter to date.”

Like MusclePharm, MMA ELITE also has a strong relationship with several UFC standouts, including current champions Jon Jones, Jose Aldo, Cain Velasquez and Frankie Edgar, and former champions B.J. Penn, Forrest Griffin, Quinton “Rampage” Jackson, Frank Mir and Urijah Faber.

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Based in Aurora, Colorado, MusclePharm Corp. currently markets and distributes a variety of sports nutrition supplements for bodybuilders, athletes, and anyone looking to enhance their own fitness. These products, based upon years of research and tested by professional athletes, are designed to enhance the effects of workouts, help repair muscles, and nourish the body for optimal physical fitness.

• AssaultTM combines natural ergogenic agents to promote endurance, mental focus, strength and power. It has been scientifically proven to allow users to train harder and longer, with increased energy.

• Battle FuelTM contains several natural compounds shown to impact the body’s hormonal, recovery, and immune pathways. It supports muscle growth, fuel recovery, and maximizes the body’s adaptive response to hard training.

• Bullet ProofTM is a mix of clinically proven ingredients to support necessary restful sleep while encouraging recovery and repair through hormonal modulation and nutrition, maximizing the growth and recovery process.

• Combat PowderTM consists of a carefully engineered matrix of protein concentrates, hydrolysates, isolates, and other components to produce the ultimate time-released super-food. As a result, amino acids are delivered to the bloodstream quickly, but then continually for up to 8 hours.

• Re-ConTM is an innovative formulation to provide specific amino acids for muscle building, especially in the immediate post-training window-of-growth, critical for muscle repair and rebuilding.

• MuscleGelTM is a game-changing nutritional supplement, providing an easy way to get the purest form of protein, to help the body build lean mass, burn fat, and boost metabolism. Through the application of Profusion™ Technology, MuscleGel delivers nutrients quicker than any other system of delivery.

• Shred MatrixTM affects the body’s metabolic, energy, and performance pathways for fat control, to generate the most comprehensive and effective fat loss system available. It reduces sugar cravings and blocks fat storage.

For additional information on MusclePharm and their products, visit the company’s website at www.MusclePharm.com.

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As can be guessed from the name, MusclePharm is a company dedicated to nutrients important to bodybuilding and general fitness. Based in Colorado, MusclePharm researches, develops, produces and distributes its own line of supplements that are emphasized to be 100% free of banned substances. The company is expanding from the dedicated bodybuilding market into the general fitness and even weight-loss markets.

One of the more impressive aspects of the company’s operations is the extent of their evaluation of supplement candidates before allowing them to carry the MusclePharm name. The supplements are comprised of amino acids, herbs, and proteins scientifically tested to ensure both effectiveness and safety. Each product is the result of a multi-stage investigational process and involves input from nutrition experts as well as many professional athletes representing, among others, the NFL and Major League Baseball. The company uses a 30,000 square foot training facility and state-of-the-art technology to gather quantifiable data for their formulations, in addition to generating feedback from athletes, coaches, fitness experts, and medical personnel.

MusclePharm supplements are now being sold in over 120 countries, including thousands of U.S. retail outlets such as GNC, and are also available in over 100 online stores, like BodyBuilding.com, the largest online retail outlet for sports nutrition products. The company has even developed a MusclePharm clothing line to take advantage of the popular MusclePharm brand. The MusclePharm business plan is currently focused on increasing distribution and sales, and hiring key employees to strengthen the company, while continuing to develop their high-reputation products.

Although the overall sports nutrition market is still dominated by sports beverages and foods, the sports supplements market is well over $1 billion, and is growing rapidly. The #1 sports nutrition consumer is the U.S., followed by Europe and Japan, with the market increasing as it moves from dedicated bodybuilding to the mainstream fitness population.

For additional information, visit the company’s website at www.MusclePharm.com

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It’s considered one of the hottest global markets, jumping from $27.8 billion in 2007 to $31.2 billion by 2008, and is expected to reach $91.8 billion by 2013. It’s the sports nutrition and high energy supplements market, feeding off the growing worldwide fitness trend, with the U.S. leading the way. Once primarily dominated by young body-building males, it’s a market in which women, often taking up sports and exercise to complement diets, are playing an increasing part. More than ever, health is a major issue for consumers, but food, drink, and supplement products that specifically target the sports and exercise market are aimed at an especially dedicated audience.

The sports nutrition and high energy supplements market is made up of sports beverages, by far the largest portion, sports foods, and sports supplements. The sports supplements segment is the baby of the group, with sales of $1.1 billion in 2007, but with that figure expected to more than double by 2013. Because sports related supplements have had a controversial role in professional sports, it’s critical that such products be free of any banned substances and be backed up by testing and verification.

One of the best examples of a company doing it the right way is MusclePharm Corp. (MSLP), a Colorado based producer of nutritional supplements that have been scientifically approved and are 100% free of banned substances. Their products go through a long development process, involving leading nutrition scientists and doctors, as well as top professional athletes. MusclePharm is one of the first to use the field as its laboratory, truly combining science with athletics. At the company’s 30,000 sf training facility, they use state-of-the-art technology like Omega Wave, DEXA, and Kaiser performance equipment to gather feedback about their formulations. They then have a medical advisory team, strength coaches, and top fitness experts, evaluate the results to judge the true effectiveness of the products.

MusclePharm products are now sold around the world, including at thousands of retail outlets in the U.S., such as health food giant GNC. They’re also sold at over 100 online stores, including Amazon.com and BodyBuilding.com. MusclePharm is one of the top sellers at BodyBuilding.com, which is the largest online retail outlet for sports nutrition products. The company’s goal is to become the nutritional supplement line of choice for serious athletes around the world. The brand has grown to the point that they recently launched a MusclePharm apparel line, capitalizing on the increasingly trendy MusclePharm name.

For additional information, visit the company’s website at www.MusclePharm.com

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MusclePharm Corp., an ever growing U.S. nutritional supplement company, was pleased to announce this morning that its Senior President and Co-Founder Cory Gregory will be featured on the cover of national publication Fitness & Physique Magazine.

The magazine, which focuses primarily on natural bodybuilding, will arrive on newsstands next week and will be available at national retailers like Barnes and Noble, Hastings Entertainment and Books-A-Million.

Gregory is also the featured story that tells of his fitness background and the growth of MusclePharm. Although he has been featured in numerous fitness publications over the past decade, this marks the first cover shot and featured story for the lifetime natural fitness athlete.

“This is an exciting moment for me on a number of levels. The article tells my story of how I got to this point, how a lot of my roots and disciplines come from natural bodybuilding, and it also lets MusclePharm consumers know that we are serious about fitness,” Gregory said.

“This cover shot will prove to our consumers that we at MusclePharm keep a high level of fitness,” he continued. “By showing that I am both a natural athlete and executive, this really puts us as in touch with the consumer as we can be.”

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MusclePharm Corp., an expanding U.S. nutritional supplement company with products sold in over 120 countries, was pleased to announce today that Jeremy Deluca, the former Bodybuilding.com President, will be joining the company’s Executive team as Co-President and Chief Marketing Officer.

Together with his brother Ryan, Deluca helped create and grow the Bodybuilding.com brand to become the most visited bodybuilding and fitness online destination in the world. Today it is the largest online sports nutrition company in the world, boasting annual sales that exceed $200 million. The site sells more than 12,000 products from nearly 600 brands worldwide.

“Jeremy will be an invaluable asset and we are very excited to have him on the MusclePharm team,” MusclePharm CEO Brad Pyatt stated. “In my opinion, Jeremy was the biggest free agent this industry has ever seen, and it’s a testament to our company that he signed with MusclePharm. Adding Jeremy will be a huge part of our overall growth strategy as we continue to expand in hopes of dominating the industry.”

MusclePharm has quickly become one of the top brands on the Bodybuilding.com website, which draws more than 300,000 unique daily visitors, taking place on the site’s top 10 best-selling supplement brands list. Two of the company’s award-winning and popular products, Assault and Shred Matrix, were among the website’s top-selling products.

“I am thrilled to be joining the MusclePharm team. I have known this management team since day one and recognize the tremendous amount of work that they continue to exert for long-term success,” Deluca commented. “Bringing proven success from this industry to an already aggressive and focused management team, I am confident that MusclePharm will achieve even greater success in both the long and short term future.”

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MusclePharm Corp. is a healthy life-style company focused on developing and manufacturing a full line of National Science Foundation approved nutritional supplements that do not use any substances banned in the sports industry. The company continues to expand rapidly, with revenues growing from $80,739 in 2008, $1,016,000 in 2009, and $4,076,764 in 2010 to $3,517,774 for just the first quarter of 2011.

Current CEO Brad Pyatt founded the company to develop a superior line of nutritional supplements that would help fellow athletes improve their performance in a way that existing supplements did not. Even as the company has grown, its mission has remained the same: to improve its customers’ lives, increase their ability to excel, use cutting-edge science to develop the best nutritional supplements on the market and provide a safe option for athletes.

Now sold in more than 120 countries and available in over 5,000 U.S. retail outlets, including GNC and Vitamin Shoppe locations, the company’s products address all categories of an active lifestyle, including muscle building, weight loss, and maintaining general fitness through a daily nutritional supplement regimen. The products are also sold in over 100 online stores, including BodyBuilding.com, Amazon.com and Vitacost.com.

Over the last few years, the consumption of sports nutrition products has shifted to mainstream consumers who have become the key drivers of growth within the industry. According to BCC Research, the U.S. is the largest consumer market for sports nutrition products, with annual sales reaching $22 billion in 2007, and projected sales of $29 billion in 2013. With a full line of supplements and an extensive distribution network, MusclePharm is well positioned to capitalize on the growing demand.

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MusclePharm Corp., an expanding U.S. nutritional supplement company, today released a shareholder letter from its CEO, Bradley J. Pyatt, to update shareholders on the current status of the company. The letter in its entirety is shown below.

Dear Valued MusclePharm Shareholder,

The MusclePharm Executive Team would like to offer its most sincere thank you for your continued and amazing support over the past year. We have continued on an impressive pace in building a very powerful brand and company since MusclePharm was created in 2008.

We believe that the foundation we’ve formed at MusclePharm – high-level employees, top-notch institutions, and the numerous and extensive studies we have engaged in – will ensure the long-lasting growth of MusclePharm. We have followed compliance on everything from our manufacturing certification to our studies at Oklahoma University, and both of these items are what the top vendors love to see.

Our worldwide distribution has grown significantly in the last 12 months. The growth has been so impressive that we have received numerous accounts in person from those in the industry that say that we are the fastest-growing company in the sports nutrition market.

We also believe our partnership with the Ultimate Fighting Championship (UFC) is growing our brand internationally at a rapid pace. We saw this first-hand with international distributors at the recent FIBO conference in Germany. There, nearly everyone knew and recognized the MusclePharm brand.

Additionally, Medicaid reimbursement is in its final stages in New York. Our entire medical board continues to work diligently and vigorously to finish what could be a landmark moment for our company.

We also have shown that the fundamentals of our company continue to get better as we move forward and manage our extreme growth. MusclePharm has gone from $80,000 in sales in 2008 to $4 million in 2010 and, now, already more than $6 million through just the first Five months of 2011. We are excited about that growth and we are confident the best is yet to come.

In closing, we at MusclePharm appreciate your remarkable support and we will not rest until we are the dominant name in this industry. We will continue to sell more and spend less, expanding at a significant rate thanks to quality and proven industry professionals.

Sincerely,
Brad Pyatt
Chairman, Chief Executive Officer

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