In today’s world of MySpace and iPhones, consumers are extremely hard to target with marketing campaigns. Many times promotions are lost in the noise of the IT world and never reach the targeted consumer. Advertisers need look no further than Mvive’s mobile marketing platform. It allows consumers to be targeted and initial tests are confirming the effectiveness of the company’s pioneering new technology.
The company initiated a Beta platform test of its mobile marketing technology. It was conducted in Canada as part of the company’s ‘Get Mobilized’ promotional campaign. Customers opted to be a part of the promotional campaign and signed up to receive various coupons. 5.5 million web hits were drawn after the launch of the campaign.
A portion of the “Get Mobilized” initiative was launched through a media commercial that can be found on their webpage. The company intends to continue to increase awareness of their mobile marketing systems. They recently announced the addition of two new commercials, which highlight the many benefits of their technology. It is the company’s belief that these commercials will increase their visibility and grow their market share.
President and CEO Roy Choi commented on the Mobile Marketing Awareness programs stating, “There are so many statistics out there which validate the fact that marketing through mobile cell phones, Blackberrys, etc., is the hot, technology wave of the future and receiving 5.5M website hits during a testing program is just another indication of the interest and soon the demand, for this application of mobile devices. At Mvive, we look forward to leading the technology charge in the mobile marketing arena.
He also recently commented on the company’s newly added commercials and continued commitment to growing their customer base by saying, “In anticipation of our imminent commercial launch, we are very pleased to have created two new commercials which we feel are another dynamic difference between Mvive and others looking to get into the mobile marketing arena. We are committed to becoming the pre-eminent player in permission based mobile marketing and these commercials are another step towards achieving our goals.”
Mvive is a mobile-based advertisement company. They offer customers unique advertising that is targeted and free of clutter. It gives advertisers and customers the ability to communicate directly with each other. The best thing about their product is its ability to pre-qualify leads because customers choose to sign up and become a part of the loyalty group. The company is led by President and CEO Roy Choi who is an expert in strategic management and sales with over 18 years of experience. They trade under the symbol (MVIV.PK) and 4m1 on the Frankfurt exchange. Mvive intends to bring order to the chaos of Internet advertising.
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