Archive for the ‘Simtrol Inc. SMRL’ Category

Simtrol, Inc. (SMRL.OB) Sells Vistor™ and Scheduler™ Products to Strike Industries

Friday, November 13th, 2009

Today, innovative enterprise-class software solutions developer, Simtrol, Inc. , announced the sale of its Visitor(TM) and Scheduler(TM) products to its partner Strike Industries, Inc. The transaction grants Strike Industries the right to modify, advertise, promote, market and license the software.

As per the terms of the agreement, Simtrol will receive a cash payment, a secured note, plus a royalty stream from future sales of the software. The products support and enable software-based management and delivery of prisoner visitation in a truly scalable and cost-effective way.

Oliver Cooper, Simtrol President and CEO, stated, “We are excited to leverage Strike’s deep industry expertise and sterling reputation with their clients to bring our technology solutions to the large and growing corrections market. Strike has made a substantial investment into this product and we have entered into an ongoing financial relationship which is consistent with our strategy of working with our partners to maximize the value of our assets.”

Strike CEO Pat Sellati added, “Simtrol’s Device Manager(TM) represents state of the art technology which has been applied to solve major problems in the corrections market. We have demonstrated its value through the mutual successes we have had with customers utilizing the Visitor(TM) and Scheduler(TM) products. This is a large marketplace with the opportunity for substantial growth as new technologies are deployed to facilitate jail operations. In addition, our ongoing economic arrangement with Simtrol aligns our interests and furthers our partnership – a true win-win. Ownership of the products gives us true control of our destiny.”

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Simtrol, Inc. (SMRL.OB) Issues Shareholder Letter

Wednesday, November 4th, 2009

Today, Simtrol, Inc.’s President and CEO issued the following letter to stockholders:

Dear Valued Shareholder,

I am writing today to give you an update on our business. In our business model, it is important that our technology offerings are scalable, easy to implement, attract market leading channel partners, and provide tremendous value for the end customer. We have refined and productized our technology assets, making them easy to deploy through our channel partners into the verticals we have targeted. During the past year, in spite of a difficult financial environment and exceptionally soft business climate, we have successfully developed multiple distribution channels for products based on our Device Manager™ technology. The major markets for these products include Education, Healthcare and Judicial/Corrections. We are excited about the prospects for these products as they work their way through their sales cycles. As these channels develop, there is a significant revenue opportunity which can emerge over the coming months and years.

Current situation and market activities since March by vertical market:

Education – Our products are primarily offered by our partner, a large, rapidly growing interactive whiteboard manufacturer focused on the education market.

As we told you in March, there are “buying windows” in education. The activity in the spring window was slower and smaller than anticipated due primarily to two factors: reduced spending on education due to a decline in tax revenues in most states and a delay in receiving stimulus funds, which caused planning delays for many districts. In spite of this we have:

• Deployed pilots in multiple school districts representing in excess of 20,000 potential classrooms if deployed district wide.
• Made major proposals to additional districts representing another 15,000 total classrooms.
• Negotiated distribution agreements with two large statewide education cooperative buying organizations which we are in the process of finalizing. These organizations support districts with hundreds of thousands of classrooms.
• Continued to develop opportunities in conjunction with our partner.

Healthcare – A large medical device distribution and integration company is our partner.

• We have sold 50 licenses to our partner.
• As of October 1, 2009, they are actively marketing our product.
• We continue to do software development work for our partner, more tightly integrating our technology into their product offering and addressing FDA and customer requirements.

Corrections – A leading integrator and service provider to the sector is our distribution partner.

• We have sold our Visitor™ and Scheduler™ applications to our partner for $500,000, along with an ongoing royalty arrangement on future sales.
• Our partner has established an initial strong pipeline of existing and prospective customers. The products are currently deployed at two customer sites.
• We will leverage our network and contacts to find additional opportunities to sell with our partner.

Business Model & Strategy

Based upon the current market conditions, our ability to deploy our existing products very efficiently and the traction we are realizing via our current channels we are transitioning our business to a low fixed overhead, success-based business model. Our strategy will focus on maximizing the value of our existing technologies and business activity while leveraging our business platform, technology expertise and business contacts to acquire technologies or businesses where our skill and experience can have a significant impact on value creation.

Our key initiatives are as follows:

Exercise strong financial control over our business, establishing a low overhead, success-based business model

• As stated above, we have chosen to market our products primarily through channel partners and licensing arrangements. This allowed us to reduce expenses and headcount in both sales and software development.
• We have significantly reduced net cash used by operations during the current year. Actual cash used by operations:

o Q1 2009- $595,501 (Actual)
o Q2 2009- $571,321(Actual)
o Q3 2009 – $256,751 (Estimated)
o Q4 2009-less than $100,000 (Estimated)

Maximize the value of our current technology and business activity

• Our products currently operate successfully in the field delivering value to satisfied customers.
• We are focused on creating value by licensing our technology to distribution partners who have the capability to successfully promote our technology solutions to their customers.
• In addition, where it makes strategic sense, we will sell certain products to buyers that recognize the value created by their ownership of the technology/product.

Acquire businesses and technologies where we can accelerate value creation for existing ownership and our shareholders

• We will partner with and acquire complimentary businesses where our existing technologies, deep technology expertise, industry experience and relationships can improve operating results and drive value.

Our acquisition targets will have the following profile:

• Profitable and cash-flow positive with an established track record of customer success.
• Successful private firms that have made it through the developmental stage, but need additional product development, product management, business development, and marketing expertise and support to accelerate growth.
• Operate in markets where our existing proprietary knowledge, experience and network will have a strong impact.
• Have flexible ownership looking to build long-term value.

We intend to partner with existing ownership and support them in managing and growing their businesses to improve their outcomes.

Conclusion

We have transitioned our company to a low fixed overhead, success-based business model. We are marketing our technology products primarily through channel partners and licensing arrangements. Our strategy is focused on maximizing the value of our existing technologies and business activity while leveraging our business platform, technology expertise and business contacts to acquire technologies or businesses where our skill and experience can have a significant impact. Executing this strategy will require additional funding and the company is in constant dialogue with potential funding sources.

Thank you for your continued support. Rest assured that the team is working hard to create value in these turbulent times.

Respectfully,

Oliver M. Cooper, III
President and Chief Executive Officer

Simtrol, Inc. (SMRL.OB) Announces Triple Digit Increase in Sales

Thursday, May 21st, 2009

Simtrol, Inc., an innovative developer of enterprise-class software solutions that manage the extended network of connected devices, today reported its first quarter 2009 fiscal results. Revenue for the first quarter totaled $251,287, a 215% increase compared to the $79,897 reported for the quarter ended March 31, 2008. Net loss for the quarter shrunk from $1,433,502, or ($0.19) per common share in the quarter ended March 31, 2008, to $882,733, or ($0.08) per common share.

“Last quarter’s sales success in this extremely challenging economic environment reflects the tremendous value that our core device management application delivers,” stated Oliver Cooper, Simtrol Chief Executive Officer. “Our software helps administrators, IT support staff, and end users increase their effectiveness, optimize their use of technology, and significantly reduce power consumption and maintenance costs. We are excited by the momentum we are building, particularly in the Education market, and our increased ability to win and delight customers.”

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Simtrol, Inc. (SMRL.OB) is Well Positioned to Benefit from Education Stimulus

Tuesday, April 7th, 2009

Simtrol, Inc. believes it is well-positioned to capitalize on the $100+ billion in Education stimulus funds that are part of the American Recovery and Reinvestment Act (ARRA) of 2009. The Recovery Act has allocated funds designed to fund education-specific initiatives to boost student achievement and teacher effectiveness by targeting improvements in areas such as technology, professional development, collection and use of data, and modernization of facilities.

“In order to achieve maximum results, ARRA-funded solutions should be innovative, scalable and sustainable – objectives perfectly in line with our capabilities,” commented Oliver Cooper, Simtrol Chief Executive Officer. “Simtrol’s software provides data that help school districts maximize the use of technology to improve student achievement and to strategically identify opportunities for professional development.”

He added, “Our software also enables districts to minimize energy consumption and streamline maintenance activities of technology-rich classrooms, thereby lowering operating costs for the schools while advancing the ‘green’ initiatives of the stimulus package. I am excited about Simtrol’s opportunity to contribute to the educational reform efforts currently underway.”

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Simtrol, Inc. (SMRL.OB) is Serious about Security and Surveillance

Wednesday, December 17th, 2008

Security and surveillance has evolved into a large system of devices, including video cameras, sensors, radar, access control, radiation, GPS, smart fences, DVRs, display systems, and audio announcement systems, that must be controlled efficiently and accurately. As more of these devices are installed and basic security becomes more complex, it becomes crucial for surveillance solution providers to ensure that all devices are always available to collect and distribute data all the time.

In order to effectively manage the many physical devices that are used in a surveillance deployment, robust device control software is required. The surveillance solution providers that offer advanced device management capabilities are able to guarantee the effectiveness of their complete solutions and the ability to deliver the optimal security that end-users demand.

With Simtrol’s Device Manager software, those in charge of security operations can remotely control and monitor each security device, as well as groups and collections of devices, to ensure data is being properly captured. The ability to remotely control, monitor, diagnose, and troubleshoot surveillance devices can mean the difference between providing a real-time alert the moment a security event happens and not even being aware that a breach occurred.

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Simtrol, Inc. (SMRL.OB) Digital Signage Solution Opens Door to Retail and Hospitality Markets

Monday, December 15th, 2008

Devices including plasma screens, LCDs, IP-based cameras, and lighting systems are being placed in malls, stores, airports, hotels, and many other environments, but solution providers and business owners often miss a vital component to effectively deploy these technologies – device management, which is necessary to ensure the devices are operating properly and improving the customer experience as intended. That’s where Simtrol comes in.

The number of LCDs and Plasmas being installed to increase sales and/or create advertising revenue is increasing rapidly as prices for these displays continue to fall. The most critical component of using this technology is the effective delivery of content to the targeted audience. Software applications designed to efficiently create, distribute and schedule content deliver tremendous value, but overlook the need to monitor deployed devices to ensure they are operating properly and delivering the content as expected.

Simtrol’s Device Manager™ software includes a device control engine that does the “heavy lifting” of command/response processing and queuing. The software also contains an array of tools for remote diagnostics and monitoring, including proactive notification, remote control panels, reporting, and other asset management functions. With Device Manager’s advanced capabilities, businesses are able to manage and schedule content to numerous displays as well as remotely monitor and control each individual device, as well as groups and collections of devices.

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Simtrol, Inc. (SMRL.OB) Solutions Focus on Improving Energy Efficiency, Cutting Costs

Thursday, December 11th, 2008

Energy consumption and costs is emerging on the list of top priorities for Information Technology executives across all industry sectors. Efforts to further conserve energy are becoming increasingly difficult as many cuts have already been made. Some professionals know they are still throwing money away, but don’t know where. Others know they need to save money, but don’t know how.

Simtrol’s Energy-Efficiency Management capabilities can help businesses isolate and measure areas where it’s possible to further reduce energy use and peak power demand. The software provides an assessment of asset performance, comparison to a baseline of similar assets, and ROI/savings analysis specific to asset configurations and utilizations.

Simtrol’s device management platform also includes the network asset administration module which delivers a comprehensive view of all extended network device assets across an entire enterprise. The all-inclusive view enables businesses to easily identify the untapped potential of each asset and make changes in real-time to ensure the devices are being used the way they are meant to be used by the individuals who are meant to be using them.

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Simtrol, Inc. (SMRL.OB) Troubleshooting Module Minimizes Downtime and Expense

Wednesday, December 10th, 2008

Increased efficiency is one of the primary reasons why technological equipment is purchased today. However, if the devices aren’t operating as intended, the expected gain in efficiency is eliminated. Simtrol’s Diagnostics & Troubleshooting module ensures devices are operating as expected by providing the ability to efficiently diagnose and resolve device issues.

The Diagnostics & Troubleshooting module allows IT resources to centrally support all devices deployed throughout a room, building, campus, or enterprise. If a device is not working as intended, IT resources can repair the issues automatically from remote location, avoiding travel time for them, and down time for the devices.

By facilitating Simtrol’s Diagnostics & Troubleshooting module, businesses can:

• Diagnose device issues remotely via access-controlled utilities
• Inspect two-way device traffic to assist with device troubleshooting
• Resolve device issues remotely without requiring truck rolls or other costly support functions
• Automatically remediate appropriate device issues without requiring user intervention

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Simtrol, Inc. (SMRL.OB) Solutions Enable Enterprises to Thrive in an Increasingly Complex World

Thursday, December 4th, 2008

Digital displays, security cameras, interactive whiteboards, DVRs, and projectors are becoming more functional and less costly, which has led to an explosion in use for mission-critical applications across numerous industries. Although these devices are easy to manage in the same room, it’s virtually impossible to simutaneously manage them when they’re stretched across a campus or global enterprise.

Simtrol’s Device Management Platform meets this rising demand for greater control and access with enterprise-class software solutions that manage the extended network of connected devices. The platform provides comprehensive capabilities for centralized management, monitoring and control; remote diagnostics and troubleshooting; asset management; and reporting and business intelligence.

Through the use of Simtrol’s Device Management Platform, businesses realize:

• Improved asset utilization through proactive maintenance and improved performance
• Increased ROI and reduced operational costs
• Reduced energy consumption
• Increased technology leverage and information visibility

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Simtrol, Inc. (SMRL.OB) Offers a Comprehensive Solution to Secure Congested Courts and Prisons

Monday, December 1st, 2008

Simtrol, Inc. has created a novel, technological solution for managing the overcrowded courts and prisons. Due to this over congestion, governments are increasing their use of technology, such as video codecs, IP cameras, and digital recording systems, to improve safety conditions and increase efficiency. Although many facilities are using this technology, software-based solutions that seamlessly integrate these technologies have not been readily available.

Through Simtrol’s Device Management Platform, governments are able to easily manage multiple technologies to enhance criminal justice procedures such as digital arraignments and video visitations. The company’s software is able to seamlessly integrate multipoint videoconferencing, digital document management, digital signatures and evidence into a unified platform, effectively reducing complexity, risk, and cost associated with arraignments and other pre-trial proceedings.

While similar arraignment solutions focus most of their attention on the video component, ignoring the procedural paper trail, Simtrol’s software is a total solution that brings the judge, county prosecutor, police officer and offender together into a virtual courtroom. The solution manages the extensive workflow documents related to each case, making it a unique contribution that can save a county more than $15 million each year while improving security levels.

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Simtrol, Inc. (SMRL.OB) Further Strengthens its Leadership Team

Wednesday, November 26th, 2008

Over the last three months, Simtrol has added several high-class experts to its team of professionals. In August, the company appointed Debbie Yasenka, the channel architect for educational technology giant Promethean, Inc., as its Vice President of Channels. Simtrol CEO Oliver Cooper believes her knowledge, experience and commitment to building high-performance teams will drive Simtrol as they expand into new markets.

Earlier this year, they also appointed a new Chief Technology Officer, David Strickland. He previously held management positions with Manhattan Associates (NASDAQ: MANH) and M&M/Mars Snack Foods. He is a significant addition to Simtrol’s management team and will be crucial to the company’s mission of expanding their ability to enable enterprises to more efficiently manage their extended networks.

Just a few weeks ago, the company also appointed Dave Barry as Vice President of Worldwide Sales. He brings a wealth of sales and business development experience in the network management software space, and has proven his ability to forge strategic alliances with partners and customers. Commenting on the appointment, Barry stated, “Simtrol’s unique, software-based solution allows enterprises and institutions to cost effectively manage these assets in the same way they manage traditional IT infrastructure. I am very excited to join the Simtrol team to deliver this innovative solution to the market.”

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Simtrol, Inc. (SMRL.OB) Visitor Software Offers a Whole New Way to Manage Jail Visitations

Monday, November 24th, 2008

Simtrol Visitor is a software-based video visitation system that allows visitors to connect with inmates. The software records and monitors all activities and manages jail visitation. Visitor can be deployed by itself or be integrated with Simtrol’s other criminal justice products.

Visitor offers several key benefits such as better safety since the visitors are safely separated from prisoners, enhanced productivity because there is no need for movement in and out of secure areas, zero chance of contraband, the ability to record evidence, and greater access as visitors can visit from remote locations outside of the jail facility.

The platform is capable of working on any standards-compliant Java Web Application Server and Relational Database Management Server. Through the operator dashboard, officers can easily schedule and manage visitation sessions, monitor a live grid of visitations, record all or selected sessions, manually terminate visits if there are disturbances, extend or reduce visit durations in real time, and provide instructions to participants.

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Simtrol Inc. (SMRL.OB) Separates Itself from the Competition

Wednesday, November 19th, 2008

Simtrol Inc. has begun to turn the heads of the business world with their device management technology which is in a constant state of evolution. The Simtrol device management technology truly tells the story of who Simtrol is.

Device management technology has seen many twists and turns with the last pioneering aspect being the “Network.” The 21st century has seen a massive proliferation of devices that reside beyond the traditional network. Simtrol focuses on bringing enterprise-class management technology to this world of the “Extended Network”. While Simtrol is perfecting the world of management technology, the company is far different from the rest of their competitors.

Simtrol has set their focus exclusively on enterprise-wide solutions that deliver extreme value to organizations. While it is simple to control an individual device, either with controls on the physical device or with a remote control, it is far more complicated to control a building full of rooms, full of devices. There is even greater value in controlling a campus full of buildings, full of rooms, full of devices. Ultimate value is attained when organizations can rationally manage, monitor, maintain, control, and optimize devices on an enterprise basis. This is the unique value proposition of Simtrol and makes the company stand out from the crowd.

Simtrol is a company on the cutting edge due to its unique focus and state-of-the-art evolution of the “Extended Network”.

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Simtrol Inc. (SMRL.OB) Builds Success with an Established Board of Directors

Friday, November 14th, 2008

Simtrol Inc. has been making their mark in the ever-changing world of technology by developing products that bring technologies together. Simtrol addresses connected devices on the “messy edge” of the network such as medical devices, interactive whiteboards, security cameras, digital signage and DVR’s. While this is a complex field, the leadership at Simtrol has the company poised to make its mark in the future and a large part of their recent and future success has to be attributed to their Board of Directors.

Leading the way on the Simtrol Board of Directors is Dallas S. Clement. Clement has served as a Director of Simtrol since April 2001 and as Chairman of the Board of Directors since June 2007. Clement has served as Senior Vice President, Strategy and Development for Cox Communications, Inc. since August 2000 and has had a long and successful career at Cox which has earned him a significant reputation in the business world.

Another known figure on the Simtrol Board of Directors is Adam D. Senter. Senter has served as a Director of Simtrol since January 2005 and has served as Chairman of Keowee Partners, LLC, a private real estate investment and development company in South Carolina, since 2004. Senter began to make his mark in the business world by achieving a varied and successful 19 year career with IBM from 1981-2000.

Lee D. Wilder has served as a Director of Simtrol since February 2008. She has been a private financial consultant since 2000. Prior to that, Wilder was an equity research analyst and officer for The Robinson-Humphrey Company, Wachovia Securities, and J. C. Bradford & Co from 1983 to 2000.

Oliver M. Cooper III joined Simtrol in May 2008. Cooper has more than 25 years of experience managing high-growth technology companies, both public and private. Before joining Simtrol, Mr. Cooper served as a Partner at Triton Value Partners, an Atlanta-based business advisory/private equity firm,

Clement, Senter, Wilder and Cooper are guiding Simtrol with unique leadership and an aggressive business style that is quickly making Simtrol a force in the marketplace.

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Simtrol, Inc. (SMRL.OB) Uses Partners to Get Platform to Customers

Wednesday, November 12th, 2008

Simtrol, Inc. (SMRL.OB), with headquarters in Georgia, is focused on helping companies streamline the management of assets while increasing the use of the assets. The company’s Device Management Platform increases asset utilization, reduces operational expenses, improves technology utilization, and reduces energy consumption. Simtrol partners with a number of industry leaders to deliver its world-class solutions to the market.

Simtrol works with its partners to connect people and processes with the technology needed to reduce operating costs and increase profitability. The company has chosen to develop partnerships with companies that have highly personalized services, from planning to ongoing support, to ensure the roll-out of its platform is optimized specifically for each client. Simtrol has reseller, OEM, and End User partnership programs

Simtrol’s Reseller partners have access to a dedicated sales and technical support team to address issues. To ensure customers’ needs are addressed promptly, the customer base is separated into targeted groups to minimize channel conflicts. Resellers also receive world-class training curriculum and certification upon completion of training. To ensure that resellers are up-to-speed on the latest developments, ongoing education is made available through the Simtrol library where marketing and sales tools, support materials, and product document are housed.

OEM partners receive the same world-class training and resulting certification along with the ability to access the Simtrol library as the resellers. The OEM partners are assigned product engineers to ensure issues are addressed by technicians who are experienced with a customers’ specific niche. Additionally, OEM partners have a number of integration alternatives that include web services and sockets.

End user partners have access to the Simtrol library and receive the world-class training curriculum as well. A key difference here is that the end users receive support for technology-based solutions along with strategic services models. These partners can either develop a stand-alone solution model or integrate the platform into other applications.

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Simtrol, Inc. (SMRL.OB) Adds Sales Veteran Dave Barry to Management Team

Thursday, November 6th, 2008

Simtrol, Inc. (SMRL.OB) was pleased to announce today that Dave Barry has joined the management team as Vice President of Worldwide Sales. Simtrol is a leader in developing enterprise-class software solutions to manage an array of electronic devices for more cost-effective utilization and more pro-active maintenance.

“Dave brings to Simtrol a wealth of sales and business development expertise in the network management software space,” stated Oliver Cooper, CEO of Simtrol. “His proven ability to forge strategic alliances with partners and customers alike will enable us to rapidly accelerate our growth into new markets.”

Barry earned a Bachelor of Science degree in Marketing and Law from Drexel University before diving into a career in sales which spans over 20 years. Before accepting his new role at Simtrol, Barry held the role of Vice President of Business Development and International Sales with AlterPoint. In less than 4 years at AlterPoint, he was able to establish strategic alliances with key companies like Cisco, BladeLogic, EMC, and IBM.

Prior to AlterPoint, Barry held executive level sales positions at Visual Networks, Inverse Network Technology, and Johnson Controls. Barry brings a broad base of experience that combines a complete understanding of the sales operation, technical software knowledge, and business savvy to motivate those he works with and to sustain business relationships.

According to Barry, “Enterprises are struggling with the increasing cost, scale and complexity that arise as non-standard, high-value devices proliferate.” He also stated, “Simtrol’s unique, software-based solution allows enterprises and institutions to cost effectively manage these assets in the same way they manage traditional IT infrastructure. I am very excited to join the Simtrol team to deliver this innovative solution to the market.”

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The Simtrol, Inc. (SMRL.OB) Device Manager Takes Security to the Next Level

Tuesday, November 4th, 2008

The Georgia based company Simtrol has become a renowned leader in their field as an innovative provider of device control and monitoring software. Simtrol has found a way to effectively manage costs while providing software solutions that can monitor a vast array of complex environments that range from courtrooms to boardrooms. The showcase product created by Simtrol to lead this field is the Device Manager.

The Simtrol Device Manager™ is windows-based software that includes a device control engine designed to perform the difficult task of command/response processing and queuing. The Device Manager contains an array of tools to assist in any number monitoring and asset management functions.

One particularly unique aspect of the Device Manager is that it has open architecture, making it an ideal solution to be bundled into security and surveillance applications. The Device Manager can easily adapt to integrate with any Security/Surveillance application that provides consumers maximum functionality and flexibility.

The most critical component of any security and surveillance solution is the data that is captured by devices deployed throughout the target environment. The Device Manager software provides unlimited capabilities that can allow anyone to deliver a more robust and differentiated solution to the marketplace. With the incredible capabilities and cost-effectiveness of the Simtrol Device Manager, this product proves to be one more important asset to the growing Simtrol family.

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Simtrol, Inc.’s (SMRL.OB) Technology Finds Application in the Retail and Hospitality Markets

Thursday, October 30th, 2008

Simtrol, Inc. (SMRL.OB) is helping companies of all sizes to better manage their electronic assets. Digital signs, security cameras, interactive whiteboards, wide-screen televisions, DVRs, and projectors can actually be utilized beyond their initial intended use. By incorporating the devices onto Simtrol’s Device Management Platform, electronic media can be combined into an extended network, improving utilization of assets across any enterprise. One niche that can benefit greatly from Simtrol technology is the retail and hospitality market.

A major focus in the retail and hospitality market is to provide consumers with the best level of customer service possible. Some companies are attempting to use digital signs, in-room controls, and security to improve a consumer’s experience. Airports, hotels, and malls are seeing increased use of plasma screens, LCDs, IP-based cameras, and lighting systems to facilitate a better customer environment. A challenge that many facilities are finding is the complexity and the time required to properly manage the devices to ensure that they are working to enhance a consumer’s experience as planned.

Simtrol’s Device Management Platform provides the flexibility and functionality needed to properly manage electronic devices. The device management system not only reports the health, status, and use of devices, it can only schedule when specific devices power-up and power-down each day. This is an essential component for facilities seeking to reduce energy costs. The system will also proactively alert designated personnel when a device becomes non-operational so that repairs can be scheduled promptly.

Simtrol can benefit the retail and hospitality market greatly. Digital signs can be monitored to ensure that messages are displayed to their target audience at the right time of day. The system increases device uptime through remote diagnostics and troubleshooting, as well as the ability for proactive maintenance and the use of optimized device settings. There is also an ability to significantly reduce general and administrative costs by the decreased energy consumption and by the decreased need of manually managing the devices. By using Simtrol’s technology, a company with 16 plasma displays can actually save over $5000 per year and reduce its annual carbon footprint by nearly 27,000 pounds of CO2.

Not only does the Simtrol Device Management Platform help maintain and extend the life of electronic devices, it helps significantly reduce overall costs. As more retail and hospitality facilities seek ways to reduce costs, Simtrol has the technology to address the cause.

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Simtrol, Inc. (SMRL.OB): Assisting Businesses with Simple Management Systems in a Complex World

Tuesday, October 28th, 2008

Today, businesses around the globe are growing alongside technology. The pace of relaying information seems to increase by the minute, and organizations around the world are rapidly adding devices to their meeting rooms, auditoriums and training facilities, with the intentions of enhancing employee productivity, reducing operating costs, and developing business approaches that are more environmentally conscious.

Simtrol, Inc. (SMRL.OB) is a company focused on helping businesses manage and facilitate numerous devices through one platform. Simtrol’s device management platform enables businesses to control and monitor an advanced suite of devices from a single point. The solution’s streamlined user interface allows for proactive monitoring to ensure asset uptime. It also delivers rich diagnostic tools to enable the IT staff to troubleshoot and repair technical problems that may arise on-site or in remote locations. Whether it’s to manage a single room, an entire building, or across a global enterprise, Simtrol’s device management platform is a great addition to any business environment that relies heavily on controllable devices.

In today’s economy, businesses are being forced to cut costs. There is a decrease in company’s IT budget even though there is a great demand for support. Simtrol’s leading-edge device management platform enables businesses to expand the use of their technology resources and improve the return on technology investments by delivering an array of benefits.

By implementing Simtrol’s management platform, businesses decrease energy consumption and associated power costs by intelligently scheduling devices. Asset life is extended through proactive maintenance and optimized device settings. Users will see an increase in device uptime and utilization with proactive alerting and remote diagnostics combined with troubleshooting. Furthermore, businesses can reduce operating costs by enabling centralized management of assets and simplifying technology support requirements.

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Simtrol (SMRL.OB) Provides the Necessary Solutions

Thursday, October 23rd, 2008

Simtrol is a company with a vision that may lead to a dominate position in the healthcare industry by providing efficiency in the operating room and allowing this saved time to equate to saved money in the pockets of patients.

Simtrol has embraced the challenge of cutting healthcare costs. Today, hospitals across the country have technology-heavy operating rooms that increase the price of a hospital stay to patients across the United States. Numerous controllable devices, including scopes, arms, lasers, operating tables, lighting, drapes, and teleconferencing technology, are used to conduct critical procedures and display vital information; yet hospitals have lacked cost-effective solutions to centrally control and monitor all of this advanced operating room equipment to ensure medical procedures are completed as efficiently as possible. Simtrol may have the solution to this problem.

The answer is the Simtrol Device Management Platform. This development makes utilizing and managing complex medical technology easier while also increasing efficiency and improving patient care.

The benefits Simtrol’s unique device can simply not be measured. The facts tell us that in healthcare, much like the marketplace, time is money. The current cost of staying in an operating room at a local hospital ranges from $90 to over $200 per minute based upon what the patient’s procedure entails. Simtrol’s Device Management Platform allows an efficient utilization of time which enables hospital personnel to concentrate on the medical task at hand.

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Simtrol Inc. (SMRL.OB) Secures Courts and Prisons with State-of-the-Art Technology

Monday, October 20th, 2008

Simtrol has developed the Arraigner™ and the Visitor™ to handle the problems of overcrowded courts and prisons. This technology allows law enforcement to concentrate on upholding justice instead of losing money and energy dealing with over populous in the court and prison systems.

The Arraigner is one of the company’s flagship products that have garnered national attention. By integrating multipoint videoconferencing, digital document management, digital signatures and evidence into a unified platform, Simtrol’s Arraigner substantially reduces the complexity, risk, and cost associated with arraignments and other pre-trial proceedings. If utilized, the Arraigner can save up to $15 million per year for a large county while simultaneously improving security levels.

Another problem facing the judicial system is inmate visitations. Simtrol has attacked this problem by creating the one of a kind Visitor. Simtrol’s Visitor is a video visitation software application that enables correctional facilities to conduct inmate visitations with enhanced safety and cost-effectiveness. Via a centralized, easy-to-use touch screen featuring a Graphical User Interface (GUI), correctional facilities can easily schedule and manage visitations. The technology also enables facilities to observe a live grid of video visitations, record desired sessions, annotate recordings, send messages to participants, and start and stop visitation sessions automatically per configurable schedules.

Amongst the many benefits provided by Simtrol include cutting arraignment times in half and eliminating the costs and safety issues for transporting prisoners. Simtrol has made incredible progress in a short period of time and may end up being a force in the marketplace.

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Simtrol, Inc. (SMRL.OB) Assists Educational System in Managing Classroom Tools

Thursday, October 16th, 2008

Throughout the educational system, teachers are constantly striving to better engage and educate their students. With innovative technology popping up regularly – including interactive whiteboards and distance learning equipment – advanced systems are being deployed in K-12 classrooms, college lecture halls, corporate training rooms, and other learning environments to make the educational mission more attainable.

Digital signage is in the midst of this technological transformation, as well as security cameras, emergency response systems, access control systems, and other communications technologies. They are being installed to improve the communication flow, safety and efficiency of school operations. Although billions of dollars are being spent on these innovative technologies, there is little focus on providing teachers, school administrators, and IT staffs the proper tools to integrate and manage the networks and systems.

Simtrol, Inc. (SMRL.OB) has developed their proprietary device management platform that integrates all technology deployed throughout a school or across a college campus. The Simtrol solution provides the ability to easily control all classroom devices via one easy-to-use touch screen featuring a simple Graphical User Interface (GUI). This enables an instructor to use the advanced technology and apply it to her advantage. Now teachers can focus on teaching rather than toying with complicated and impractical technology, which results in improved learning.

Outside of the classroom, Simtrol’s device management platform enables school administrators and IT organizations to centrally manage and maintain all devices deployed throughout a school, across a district, or around the world. The solution offers the ability to report on the health, status, and use of devices. Users can now schedule devices for routine activities such as powering a project at a specific time and shutting down the project at another time, and they can also proactively alert designated contacts when a device unexpectedly becomes non-operational.

Simtrol’s device management platform assists users in numerous ways which were never available before. The company’s platform reduces energy consumption and associated power costs by intelligently scheduling devices. The system extends asset life through proactive maintenance and optimizing device settings. One of the greatest benefits associated with Simtrol’s device management platform is that it reduces operating costs by enabling centralized management of assets and requires fewer support resources.

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Simtrol, Inc. (SMRL.OB) Offers Advanced Modules to Provide Benefits for Users

Tuesday, October 14th, 2008

Digital displays, security cameras, interactive whiteboards, DVRs, projectors and other such devices are becoming more functional and less costly, leading to their explosion onto the extended network and increasing use for mission-critical applications. Device proliferation is forcing enterprises of all shapes and sizes to reconfigure how they manage their devices in the face of such rapid change.

Simtrol, Inc. (SMRL.OB) created a device management platform that opens up the endless possibilities of the extended network to enterprises around the globe. In order to support the extensive management platform, Simtrol devised multiple application tools that give their users unlimited support and facilitation assistance.

The management, monitoring and control module is the cornerstone of Simtrol’s device management platform. The module provides the ability to remotely control and monitor each individual device, as well as groups and collections of devices, to ensure the devices are functioning properly.

The diagnostics and troubleshooting module provides an IT with resources to centrally support all devices deployed throughout a room, building, campus, or enterprise. When a device is not operating up to its standards, IT resources can repair the issues automatically, avoiding travel time for them, and decreasing down time for the devices. Diagnostics and troubleshooting saves time and money and ensures users assets are functioning when they need to be.

The reporting and predictive analytics module provides the ability to create standardized and customizable reports to manage all information related to device deployments. With an end-to-end understanding of the health and status of the devices deployed across a users enterprise, which include cameras, plasmas, LCD displays, codecs, projectors, sensors, switchers and more, a user can access how each device is being allocated and measure the performance of each one to gain the maximum return on their device investments.

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Simtrol, Inc. (SMRL.OB) Offers Unique Capability to Their Users

Thursday, October 9th, 2008

The 21st century has brought a massive proliferation of devices that reside beyond the traditional network. Client/server architecture came to the forefront with firms such as Tivoli (since acquired by IBM) and OpenView (recently acquired by Hewlett-Packard), who were among the first to offer solutions that efficiently monitored, maintained, deployed, and controlled equipment in data centers and server farms. The next step was the network, which became a critical component of IT ecosystems when companies like Cisco began offering solutions that made networks more powerful and more reliable.

With users wanting more reliability, flexibility, and advanced applications, Simtrol, Inc. (OTCBB: SMRL) is a company that focuses on bringing enterprise-class management technology to the world of the extended networks. From digital signage displays and security cameras deployed in everyday environments to medical devices and interactive whiteboards utilized in specialty industries like healthcare and education, the complexity of devices and the applications involved, as well as the support needed to keep them operational, has showed no signs of slowing down. This is where Simtrol comes in.

Simtrol is taking a new approach to device management with enterprise-class software solutions that help organizations easily manage devices across networks, and enable users to optimize asset utilization, ROI and energy savings. Simtrol’s device management platform allows enterprises to centrally control, monitor, diagnose, and schedule all devices on their extended network. Simtrol assists companies with thriving in an increasingly complex world through their proprietary platform.

Simtrol focuses extensively on enterprise-wide solutions that deliver extreme value to companies and organizations. Simtrol believes that ultimate value is attained when organizations can rationally manage, control, monitor, maintain, and optimize devices on an enterprise basis. This belief alone separates Simtrol from all other competitors. The company develops scalable software solutions that give their users cost-effective management disparate devices that can be utilized in complex environments, including boardrooms, courtrooms and operating rooms.

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Simtrol, Inc. (SMRL.OB) Announces the Finalization of Funding and New Technology Chief

Thursday, October 2nd, 2008

This morning, before the bell, Simtrol announced that it appointed David Strickland as its new chief technology officer. Previously, Mr. Strickland was the senior vice president of Development for Swingvote, Inc., a shareholder material communication company and electronic voting platform, and director of Technology for Singlecast Technologies, a provider of compliance and supervisory technology to support Sarbanes-Oxley regulatory requirements. He also held management positions within Manhattan Associates (NASDAQ: MANH) and M&M/Mars Snack Foods.

“David is a significant addition to our leadership team,” said Oliver Cooper, Simtrol Chief Executive Officer. “His expertise in scaling technology organizations will be invaluable to Simtrol as we expand our ability to enable enterprises to more efficiently manage their extended networks.”

In the same press release, the company also announced that it has closed additional financing for $1.4 million of private placement equity to accredited investors. The private placement contains Series C preferred stock and warrants to purchase common stock and raises the company’s total proceeds from its current offering to $4.1 million.

“We are pleased to have attracted additional capital during these challenging market conditions,” stated Oliver Cooper. “Investors have reacted positively to Simtrol’s business plan and market opportunities, and we will use these funds to further accelerate our sales, marketing, and operations efforts in key vertical markets.”

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