- Soft drink and alcohol sales plummet as Americans guzzle healthier drinks
- Millennials are switching to functional drinks and cannabis
- Tinley meets market needs with wholesome hemp and cannabis beverages
Soda is losing its pop. Hit with new taxes on sugar and repelled by fears of putting on weight, Americans are consuming fewer soft drinks. A 1.2 percent decrease in 2016 marked the 12th consecutive annual decline in sales of soda drinks in the U.S. This trend will undoubtedly continue as more localities impose sugar taxes, meant to discourage the consumption of sweetened beverages and mitigate the costs of treating the overweight. Added sugar in foods and beverages has been linked to obesity and type 2 diabetes, and the World Health Organization (WHO), the U.S. Food and Drug Administration (FDA) and the American Heart Association (AHA) have all recommended reducing consumption of soda as a way to reduce sugar intake. As awareness of sugar’s risks has risen, a thirsty nation is turning to wholesome beverages like those produced by the Tinley Beverage Company (CSE: TNY) (OTCQX: TNYBF), whose products are now available in California. Under its Hemplify® brand, the company is offering a line of fruit-flavored, sugar-free supplements containing extracts that amplify the benefits of hemp.
These hemp extract beverages, manufactured and distributed by Tinley™, contain many ingredients common to medical marijuana, with the notable exception of THC. The Tinley Tonics will not get you ‘high’. They come in three delicious flavors bottled in 10oz serving sizes. Each bottle of Hemplify Vitality Elixir includes nine times the electrolyte potassium of major sports drinks plus 200mg of Omega 3, as well as daily doses of vitamins B12, C and D, and high doses of Vitamins A, B1, B3, B5, B6 and E. All products are over the counter and no medical recommendation or dispensary membership is required. The hemp extracts are micellized (micelles are a type of suspension) to enhance bioavailability, as compared with standalone oils, and Hemplify products, while manufactured in the U.S., are produced from hemp grown on high quality European farms.
Available in over 100 branded retail stores in Los Angeles, Orange County and elsewhere in Southern California, cannabis drinks have made a broad entrance into the universe of mainstream functional beverages. Distribution channels include brick-and-mortar 7-Eleven, Chevro, and Esso outlets, as well online marketing monster Amazon. Tinley recently finalized production of a new batch of Hemplify products with updated flavors and packaging, and it is rolling them out to all of their existing stores.
Notwithstanding its mainstream crossover, Hemplify is available at 420 Central, one of Southern California’s largest cannabis dispensaries. This broader distribution of Tinley products furthers the company’s goal of exploiting cross-branding, merchandising and natural lifestyle synergies between its Hemplify Hemp Extract CBD products and the cannabis-infused drinks of the Tinley Collection.
The Tinley Collection, which includes cannabis extracts and cocktails, is another major company initiative. Tinley has collaborated with a Californian liquor formulator to create alcohol-free, cannabis-infused versions of popular liqueurs, liquors and cocktails. The extracts include coconut rum, amaretto, and cinnamon whiskey, all containing 80mg of THC, while the margarita cocktail contains 10mg of THC. These beverages contain the same extracts, ethers and flavors that are used to make their alcohol-based counterparts. This approach enhances the adoption of these novel products by allowing people to enjoy familiar flavors while experiencing a THC effect rather than an alcohol effect. The manufacturing process encompasses leading terpene technology, which tailors the beverages to produce different effects.
The company’s range of cannabis extracts is marketed under the Tinley ’27 brand, a label whose name has historical significance. Notably, ‘27 also commemorates the year 2727 BC, the year of medical cannabis’s first recorded use. It is also a tip of the hat to 1927, which brought the end of alcohol prohibition in Ontario, Canada, prompting many innovative entrepreneurs to develop alcohol brands that are still on the market throughout North America to this day. Tinley is part of that time-honored tradition, and the company lives by old-world values of artisanship, integrity and quality.
The launch of the Tinley Collection could not have come at a better time. Consumers are switching from alcohol to cannabis, according to a Deloitte report (http://ibn.fm/KXGfh). In U.S. states that allow medicinal use of cannabis, sales of alcohol have fallen up to 13 percent. This suggests that legalizing the recreational use of cannabis may reduce alcohol consumption even further. Tinley believes that the switch will accelerate as cannabis beverage brands improve in taste and quality.
Tinley’s facility in Riverside County, California, is now licensed to manufacture medicinal and adult use cannabis products. As a result, the company is now producing margarita cocktail products and will start production of its ’27 product. Tinley intends to manufacture in this facility during buildout of its 20,000 square foot bottling facility and beverage R&D center in Long Beach, California. The company has also reported inquiries from beverage companies seeking co-packing services, including those in the fresh-pressed juice, cola, wine and beer industries.
In early March 2018, Tinley qualified to begin trading on the OTCQX Best Market, upgrading from the Pink Open Market, where it previously traded under the symbol ‘QRSRF’ (http://ibn.fm/rr4T3).
For more information, visit the company’s website at www.DrinkTinley.com
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