The capabilities, convenience, and global use of the Internet have created an explosion of advertising and online shopping opportunities in unprecedented fashion. Never before have consumers been inundated with such high volumes of information and targeted marketing.
For this reason, the advertising space is cut-throat competitive. An advertiser’s message can easily be lost in the whirlwind of information – to be fully effective, even the most basic TV commercial must stand out from competing messages. The average person watches television with their smartphone in hand, receiving subtle and not-so-subtle advertisements as they skim social media sites, visit news sites, and navigate through other Twenty-First Century distractions.
Keeping pace with trends birthed through such a competitive environment, StreamTrack Media has incorporated the use of patent-pending DionyVision™ digital video player technology to maximize the convergence of original network content and interactive product placement – the result is WatchThis.com.
WatchThis.com is an online network for original and syndicated commercial-free content with unobtrusive in-show advertising. For instance, a viewer is watching a show and likes the actor’s jacket and/or briefcase in a particular scene. It’s not just any get-up this actor is donning – these are strategically placed items that can be ordered from a menu on the right-hand side of the screen. The advertisements for these items (the jacket and/or briefcase, in this case) are highly visible without disrupting the show and are immediately available for purchase with the click of a mouse.
StreamTrack Media believes the future of traditional televised advertisement and Internet is at a point of convergence and is leveraging WatchThis.com to become a leading developer of content, network and technology in the highly competitive entertainment industry.
For more information, visit www.streamtrack.com
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