Category Archives: The UpTurn, Inc. UPTR

The UpTurn, Inc.’s (UPTR.PK) Unique Focus on the Real Estate Market

June 30, 2009

The UpTurn, Inc., an online information portal for real estate industry professionals, homeowners, sellers and buyers, recently announced the launch of the company’s Reality on Realty blog, which hosts a team of highly experienced real estate bloggers and has quickly become the online destination for news and information for forward-thinking industry professionals, homeowners, sellers and home seekers.

Currently in a private Beta testing, the company’s TheUpTurn.com website matches users interested in real estate with sellers and real estate professionals that specialize in properties of that specific type and area of search. Set up for the exchange ideas and information, the portal maintains a fully opted-in audience and will be capable of sending query results to users via email, Facebook and LinkedIn.

“Reality on Realty blog is just the first of our community-based destinations. The UpTurn, Inc. is built on a foundation that searching for Real Estate should be people-centric, not property-centric,” stated Jeffrey M. Eckman, chief executive officer of The UpTurn, Inc. “The most important and largest purchase one will ever make is property. We want that property to also fit their lifestyle and commuting preferences, not just meet their criteria for number of bedrooms.”

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The UpTurn, Inc. (UPTR.PK) Aided by a Strong Board of Advisors

June 23, 2009

The UpTurn Inc. is developing an innovative online real estate matchmaking exchange where residential real estate participants are matched with each other based on their individual profiles and intended roles in the market. The company intends to serve all participants in the residential real estate industry.

The company is being aided in achieving its goals by a highly competent board of advisors who have a wide range of experience and skill sets. The UpTurn’s board of advisors includes:

Karen Webster – Ms. Webster is president of Market Platform Dynamics. She serves as an advisor and member of the board for a number of companies operating in the payment, technology and digital media industries. She is also a frequent industry speaker and the author of numerous published articles and white papers on payments, mobile, social media, product design and loyalty.

Ms. Webster has a long history of consulting experience, having served as the managing director of global marketing and planning for PricewaterhouseCoopers’ US $6-billion management consulting practice.

Krishna Jain – Mr. Jain is a mechanical engineer with diverse experience in the aerospace, transportation, and technology industries along with a decade-plus of service in the US government. He was worked for McDonnell Douglas, General Electric, the US Department of transportation and the Research and Innovative Technologies Administration.

In March 2008, Mr. Jain began work on Galago Labs, a technology startup. Galago Labs’ goal is to create hand-held devices to support highly specific workplace needs in the medical and transportation safety fields.

Bruce L’Orange – Mr. L’Orange is the chief business development consultant for Blue Green Ventures and is also the international business director for an alternative marketing firm.

Mr. L’Orange brings unique experiences to the team, having spent more than a decade in Japan as a business owner and entrepreneur. Among his accomplishments in Japan, Mr. L’Orange built Italian fashion label MIO Milano into a well known brand in Japan, worked as business development manager for Matsushita Electric, and worked as a translator and international relations liaison for the government in Japan.

Val Fox – Ms. Fox is the founder of Red Valise and has helped companies launch successful online business and marketing strategies to drive business growth. Prior to starting Red Valise, she worked at Gather.com, Forrester Research, and Bose Corporation.

Anthony Brogna – Mr. Brogna has his own consulting firm where his expertise ranges from strategic positioning to field execution, with an eye toward precise communication, both on and offline. He currently serves as marketing director for CDI America where he leads strategy and execution for Aclipse, a recruiting and staffing company while supporting the rebirth of The Daily Jolt, a website for and by college students. Mr. Brogna’s prior experience includes a stint at Red Bull North America.

Kenneth Steinberg – Mr. Steinberg is CEO of Cambridge Research & Development, a R&D company he founded in 2003. In his 20 years to Cambridge Research & Development, he helped forge the success of leading institutions such as Hughes, Hitachi, and Savant Protection. Mr. Steinberg has also held senior management positions with Digital Equipment, Softbank, and the John Von Neumann Supercomputer Center/National Science Foundation.

Stefania Mitrano – Ms. Mitrano is a leader is operations management and a successful entrepreneur with over 15 years experience in small business settings. She has over 10 years experience in production and design. Ms. Mitrano currently serves as director of production at an educational software company where she leads large and diverse teams responsible for the design, content, production and quality assurance of cutting edge learning technology products.

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The UpTurn (UPTR.PK) Receives Support from High Powered Team at BGV

June 22, 2009

The UpTurn, Inc., under the leadership of founder and CEO Jeffrey Eckman, is combining real estate needs with lifestyle interests to create what some are calling the world’s first Web 2.0 real estate site. As a startup venture, the company is being capitalized with investments from private funding and capital markets, and is also receiving resources and support from another young company founded by Eckman, BGV (Blue Green Ventures).

BGV provides business development strategy and tactical services for early stage companies, with the goal of creating and expanding markets through innovative business models. The UpTurn is BGV’s primary focus, but the quality of BGV team members suggests a bright and diverse future for the company. Besides Jeff Eckman, who has over 15 years of Fortune 500 and business development experience, BGV management includes the following:

• Bernard DeCunha, Executive VP and General Manager, who has 20 years of experience in client acquisition and business development with companies like Xerox and Kodak. He also founded the Boston office for Polaris Software Labs.

• Stefanio Mitrano, BGV Executive Director, handles Projects & Client Services operations and brings over 15 years of small business development and operations experience, including the software market and ecommerce.

• Scott Shunk, Executive VP, Strategy & Business Development, is an award winning developer of interactive media and technology products for commerce and content delivery, and is also director of the MIT Visualizing Cultures project.

• Bruce L’Orange, Chief Business Development Consultant, has a decade of experience as an entrepreneur and business owner in Japan, and has also worked for Panasonic.

• Krishna Jain, BGV Board of Advisors, has a strong engineering background in aerospace, transportation, and technology industries, including McDonnell Douglas and General Electric.

• Anthony Brogna, BGV Board of Advisors, helps uncover what makes companies and brands successful, and was one of the key people responsible for making Red Bull the #1 energy drink in the U.S.

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The UpTurn Inc. (UPTR.PK) and Real Estate 2.0

June 18, 2009

The UpTurn Inc. is developing an innovative online real estate matchmaking exchange where residential real estate market participants are matched with each other based on their individual profiles and intended market roles. The UpTurn intends to serve all participants in the residential real estate market.

The website intends to be very user-friendly, allowing visitors to enter their interest and lifestyle requirements. The company then matches these users with buyers and sellers that meet their particular interests. Visitors will also be able to communicate with other members on Twitter, Facebook, etc. and view homes on Youtube and Flickr.

The company’s website is nearing completion and will then be ready to start generating revenues. The UpTurn’s founder and CEO, Jeffrey Eckman, has said that he expects the company will begin to generate revenues by September of this year and he thinks that the UpTurn has the potential to generate $4 – $5 million in revenues in 2010.

The UpTurn, through its community – realityonrealty.com – has been generating traffic and interest for the site. New community members at realityonrealty are up in excess of 1,000 per cent over the past three months. The company is creating quite a buzz and expectations are high for when the main website goes live.

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The UpTurn Inc. (UPTR.PK) Led by a Strong Management Team

June 15, 2009

The UpTurn Inc. is developing an innovative online real estate matchmaking exchange where residential real estate market participants are matched with each other based on their individual profiles and intended roles in the market. The UpTurn intends to serve all participants in the residential real estate industry.

The company is led by a very strong management team with a broad range of experience. The UpTurn’s management team includes:

Jeffrey M. Eckman, CEO – Mr. Eckman founded Blue Green Ventures in 2008 and has over 15 years of leadership experience in the technology, media, and healthcare industries. His background includes a mix of operational, business development, and consulting practice from his work with various firms.

Mr. Eckman holds an MBA from the MIT Sloan School of Management. Prior to starting Blue Green Ventures, he worked for several Fortune 500 companies including Viacom and Wyeth, as well as served in management and consulting capacities with SMBs ion interactive, Molecular Insight Pharmaceuticals and Three Lens Advisors.

Scott Shunk, Executive Vice President, Strategy & Business Development – Mr. Shunk is an award winning developer of media and technology products for commerce and content delivery. He has led teams in emerging media projects including interactive television, kiosk design and online development to create innovative, cutting-edge content and technology.

Mr. Shunk currently serves as director of the MIT Visualizing Cultures Project, a flagship program of MIT’s open education initiative – OpenCourseWare. Prior to MIT, he was a principal at Botticelli Interactive where he produced numerous technology products for Fortune 500 companies including Apple, Microsoft, Oracle, Motorola and AT&T. Mr. Shunk has also developed innovative media products for organizations ranging from the EPA and the National Science Foundation to HBO and the government of China.

Bernard DeCunha, Executive Vice President and General Manager – Mr. DeCunha has 20 years of experience across the US, India, Dubai and Canada helping Fortune 100 firms with outsourcing strategy, program management, client services and executive relationship management. He was worked with major firms including Infosys, Xerox, Kodak, and Wellpoint Systems.

Julia Miller, Business Development Intern – Ms. Miller is a 2008 cum laude graduate of Tufts University, where she earned a B.A. in economics and a minor in entrepreneurial leadership studies.

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The UpTurn, Inc. (UPTR.PK) to Present at Inman News’ Real Estate Connect Conference San Francisco 2009

June 10, 2009

The UpTurn, Inc. announced this morning that it has been invited to present at Inman’s Real Estate Connect Conference this August in San Francisco. Representing the cutting edge of real estate, and attended by both established industry leaders and visionaries in the space, Inman’s annual west coast event is the organization’s flagship conference.

Inman, the preeminent real estate technology news and industry organization, anticipates this year’s Real Estate Connect conference to attract over 1,500 world class leaders in real estate, technology, lending, title and financial services professions. The San Francisco event has attracted sponsorship from Google, Better Homes and Gardens, Trulia, Bank of America, and Realtor.com.

TheUpTurn will be one of only four companies showcased the morning of August 6th at the “Connect Launchpad” session where attendees will “be the first to see new online real estate applications” as noted on the Inman Real Estate Connect Conference website. Elaine Baker of Inman News said, “Everything about TheUpTurn is fresh and fun. It is one of the most creative new ventures I’ve seen.”

Jeffrey M. Eckman, CEO of The UpTurn, Inc., commented, “We are thrilled to have been invited to present at Inman San Francisco. It’s an exciting development for us that underscores the vitality and relevance of our work. As Inman represents the height of real estate technology, we couldn’t dream of a better place to launch.”

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The UpTurn, Inc. (UPTR.PK) To Kick Off Beta Launch At Inman

June 8, 2009

The UpTurn, Inc., developer of a much anticipated revolutionary online real estate marketplace, has been invited to kick off its beta launch as part of the Inman Connect Conference, a 3-day event bringing together innovators, technologists, visionaries, and risk takers from around the world to define real estate’s future. The launch will take place in San Francisco on August 6. The UpTurn will be one of four companies presenting that morning in the Connect Launchpad session, hosted by the founder of Inman News, Brad Inman.

The Upturn, Inc. is working in conjunction with Thoughtbot, a technology consulting firm well known for its understanding of social networking platforms, to create a real estate matching and support system that is fundamentally different than existing offerings. The site will be a collection of elements designed to provide a much more flexible and functional way for anyone interested in real estate to connect with the right people, whether buyers, sellers, landlords, renters, or professionals. The system is expected to be able to send query results via email, Facebook, and LinkedIn in an effort to serve its users anywhere, anytime. In addition, Flickr and YouTube will allow easy posting of photos and even videos.

The company has already initiated a real estate blog, as a preliminary entry to the real estate community. The community-based destination blog, www.RealityOnRealty.com, is full of insightful articles and videos, but will be just one small part of the final package. CEO Jeff Eckman commented on the company’s goal, “The UpTurn, Inc. is built on a foundation that searching for Real Estate should be people-centric, not property-centric. The most important and largest purchase one will ever make is property. We want that property to also fit their lifestyle and commuting preferences, not just meet their criteria for number of bedrooms.”

In spite of the pressures felt in the real estate industry over the last several years, the company feels this is an ideal time to launch. Perhaps its name says as much as anything about the positive orientation of the company, The UpTurn.

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The UpTurn, Inc. (UPTR.PK) Continues To Gain Attention As It Builds Innovative Site

June 3, 2009

The UpTurn, Inc., founded by Jeff Eckman, a graduate of MIT’s Sloane Business School, has gained attention for its mission to become the preeminent online real estate exchange, bringing together real estate buyers, sellers, renters, and various professionals and businesses, in a way not currently available on the Web. The company is being capitalized with investments from a number of sources, including private funding and capital markets, as well as resources provided by Blue Green Ventures.

The site itself, TheUpTurn.com, is currently under development, available only in a private Beta release. TheUpTurn.com will be designed to match people and properties in a much more flexible and Web 2.0 oriented way than today’s standard real estate sites, which all look and function pretty much the same. Participants will be able to create a unique profile, based on a series of questions, allowing them to join and benefit from the community in the most effective way.

The system will even be able to send query results via email, Facebook, and LinkedIn to provide active users with timely information. In addition, Flickr and YouTube will be integrated to the site for easy posting of photos and videos. The first element of the system, a separate blog site, www.RealityOnRealty.com, was recently opened, and the company has hired the technology consulting firm Thoughtbot to help make the rest of the vision a reality.

Jeff Eckman, UpTurn’s CEO, commented on the company’s stock listing and continued development. “As we enter this period of growth and increased awareness of our company, we wish to see our shareholders benefit as well. I’m confident that our efforts to meet the unmet needs of the real estate community will help us gain recognition among investors and help increase our shareholder base.”

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The UpTurn, Inc. (UPTR.PK) Chooses Thoughtbot to Accelerate Development

June 1, 2009

The UpTurn, Inc. announced last month that it has engaged Thoughtbot, a technology consulting firm that provides web application development and design services, to help with UpTurn’s real estate site matching platform. The UpTurn, Inc. is a Massachusetts startup currently in the process of putting together a revolutionary online real estate marketplace and social networking site, designed to more effectively match people with effective real estate solutions, based upon individual profiles, needs, and offerings.

The UpTurn plans to serve all primary residential real estate stakeholders, including buyers, sellers, renters, owners, and anyone with an interest in real estate, along with professionals such as agents and brokers. In addition, the company will directly or indirectly serve the home improvement industry, the mortgage industry, banks, legal, inspectors, contractors, and other real estate-dependent economies.

Thoughtbot is known for creating dynamic content management systems and consumer driven applications, and will help develop the underlying software for UpTurn using a Ruby on Rails platform.

Jeff Eckman, CEO of The UpTurn, explained the reason for choosing Thoughtbot, “We engaged Thoughtbot, in part, due to their rapid development methodology, which will enable us not only to develop and get to market rapidly, but also allow for rapid changes as our customers demand them. Traditional web development processes don’t necessarily allow for that level of responsiveness. Thoughtbot shares our mission to create a compelling, powerful, online real estate experience and to add value for our consumer and professional customers.”

The fact that The UpTurn has chosen a Ruby on Rails base for its offering says a lot about the company’s intentions and potential success. Ruby on Rails is considered one of the best platforms for social networking environments, and should provide The UpTurn with a far different face than most real estate sites. In fact, the non-technical community may know Ruby on Rails best for someone else that used the platform: Twitter.

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UpTurn Inc. (UPTR.PK): Social Networking and the Real Estate Market

May 28, 2009

The UpTurn Inc. is developing an innovative online real estate matchmaking exchange and social networking site where real estate market participants are matched with each other, based on their individual profiles and intended roles in the market. The company’s site serves would-be buyers and sellers, real estate professionals, and others.

The UpTurn was started by M.I.T. Sloan Business School graduate Jeff Eckman. Mr. Eckman founded Blue Green Ventures in 2008 after 15 years of experience in the technology, media, and healthcare industries. This groundbreaking venture – The UpTurn – has established a Web 2.0 real estate business model. The company is moving to become a key player in this rapidly growing industry, which has been in part fueled by the housing crisis.

The UpTurn does face competition in this rapidly-growing sector. However, the company’s competitors do not offer the match component of social networking that TheUpTurn.com has. The UpTurn will match buyers and sellers, renters and landlords, etc. through profiles based on every criteria imaginable: number of bedrooms, bathrooms, square footage, shopping locations, school preference, cultural activities, etc.

The UpTurn anticipates completing future partnership deals with the following: the National Association of Realtors, TheMLS.com, Flickr, YouTube, MySpace, Facebook, and LinkedIn. Hoping to become as successful as other social networking sites such as Twitter, Facebook, and LinkedIn, the company has its aim set on generating substantial revenues while intelligently bringing the real estate community closer together.

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The New World of Electronic Real Estate

May 26, 2009

If there is one industry suited to embrace the online revolution, it’s real estate. After all, the Internet is all about bringing together people and information, making it easier for the right people to find the right information. Substitute the word “houses” for “information”, and you have real estate.

But real estate is far more complex than most people imagine. The average person thinks of real estate in terms of their own experience. They put their house up for sale, probably by calling a local real estate agent, and then wait for a buyer. The selling agent (and buyer’s agent, if there is one), along with the closing company, handle all the paperwork. All the buyers and sellers have to do is sign a lot of papers.

All of the paperwork and activity that goes on in between the first call and the final closing has to be handled by someone, and that someone is usually the real estate agent. Decades ago, state governments came up with the idea of having licensed real estate agents for one purpose only: to protect the public from being cheated. Not an unreasonable idea, but it soon led to a mountain of work and a lot inefficiencies. Nobody but licensed agents were allowed to help sellers sell and buyers buy, at least for any type of compensation. Highly trained agents had to spend their time filling out forms, making phone calls, driving people around, and unlocking doors. Property listings often came in the form of huge books, constantly updated, which agents spent hours flipping through. Even though commissions were high, many agents were poor, barely making minimum wage when calculated on a per hour basis. It was a rough way of doing business, but there weren’t many options.

Enter computer technology and the Internet, providing the industry with what it needed most: automation and communication. Today, much of the work that used to be done by agents has been passed on to machines, as well as to buyers and sellers. For a modest fee, sellers can list their properties themselves and buyers can search online for properties in the comfort of their own living room any time of the day or night. Agents can easily keep dozens of their clients aware of new properties automatically by having advanced software keep a continuous eye open for properties fitting a given buyer’s specifications, and instantly emailing them whenever one comes on the market, complete with all the details and photographs. New efficiencies have created a downward pressure on agent fees, but whether or not an agent is used, the process has changed dramatically.

Nevertheless, the transition to electronic real estate is still far from complete, even though there is no shortage of companies and individuals trying to move the process along. Beside the fact that virtually every real estate agency, investor, buyer and seller now uses computers and the Internet to do part of the work, there are also online companies moving in on traditional real estate operatives. In addition to Zillow.com, Realtor.com, and countless smaller RE listing and agency sites, public companies such Yahoo (NASDAQ: YHOO) and eBay (NASDAQ: EBAY) now serve growing real estate markets.

The problem common to all of these companies is that none of them stand out as the best place to go to list your house for sale. They all do pretty much the same thing: they let you search on their list of houses. Then you have to move on to the next site to see if their list is any better. Although eBay has some real estate listings, there really is no home-selling eBay. Even searching MLS (Multiple Listing Service) listings only shows you standard agent listings and many properties aren’t listed through agencies.

However, there is one publicly traded company on the horizon that may have just the right approach to become the central clearing house for everything real estate. UpTurn, Inc. (PINKSHEETS: UPTR) is still under development, but is benefitting from the expertise of some of the brightest people in business, technology, and online marketing. The idea is to put together an innovative combination of social networking and online technologies to create a marketplace experience so compelling that it will soon become the go-to place for anyone wanting to buy, sell, rent, or service any type of real estate. But it’s planned as far more than just a list and search service. It’s being designed as an overall real estate solution resource, a place where anyone can quickly and easily get the answers they need or link up with the people they need. Maybe this is why it’s being called the next big step into the world of electronic real estate.

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Thoughtbot Engaged to Develop The UpTurn, Inc.’s (UPTR.PK) Real Estate Matching Platform

May 21, 2009

The UpTurn, Inc., an innovative company operating an online destination (www.TheUpTurn.com) where industry professionals, homeowners, sellers and seekers can be intelligently matched for their real estate needs, announced after the closing bell today that it has entered into an agreement with Thoughtbot to develop TheUpturn.com on the Ruby on Rails platform, the same platform that the highly successful Twitter.com was built upon.

Thoughtbot, an advanced technology consulting firm, provides a range of web application development and design services, creating dynamic content management systems and designing consumer-driven applications for the digital age. The consulting firm’s recent successes include Hoptoad, a service for web designers to gather performance metrics and trends for the web applications they produce, and Gradefund, a website that funds college tuition by allowing people to pledge money to the student based on academic excellence. Specializing in the Ruby on Rails platform, Thoughtbot has produced several open source applications that run off it.

Jeffrey M. Eckman, CEO of The UpTurn, Inc., stated, “We engaged Thoughtbot, in part, due to their rapid development methodology, which will enable us not only to develop and get to market rapidly, but also allow for rapid changes as our customers demand them. Traditional web development processes don’t necessarily allow for that level of responsiveness. Thoughtbot shares our mission to create a compelling, powerful, online real estate experience and to add value for our consumer and professional customers.”

“Developing on Ruby on Rails will also allow us to remain lean on our development, and later on our operational requirements, Mr. Eckman added. “Ultimately, this will enable us to achieve our revenue and profitability objectives.”

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The UpTurn, Inc. (UPTR.PK) Happy With Success of Real Estate Blog

May 20, 2009

UpTurn, Inc., the much talked about venture to provide a new online marketplace for everyone and everything involved in real estate, is still under development. But in case you haven’t heard, the idea is to create an innovative site that is focused on people and their lifestyles, not just on property specifications like other sites.

Based on the principle that networking and communication is the best way to get answers and solve problems, the objective is creating a fast and easy interface and lifestyle approach, allowing users to connect and socialize with like-minded consumers and professionals. The platform will even send query results to users via email, Facebook, and LinkedIn, and allow videos and photos through YouTube and Flickr. A team, led by the company’s founder, Jeff Eckman, a graduate of MIT’s Sloane Business School, is currently testing various technological and business elements in a private beta release.

However, one of the elements, a community-based destination blog called Reality On Realty, is already live, and has achieved a following by offering insightful content from a team of award-winning real estate bloggers. The blog continues to develop unique ways to support the exchange of useful and honest information about the real estate market, including hands-on tools you can use, like how best to negotiate with a pre-approval letter, or how a caterer can sell your house, along with a ton of links to social and information sites, and even other blogs.

CEO Jeff Eckman commented on the significance of the blog: “Reality on Realty blog is just the first of our community-based destinations. The UpTurn, Inc. is built on a foundation that searching for Real Estate should be people-centric, not property-centric. The most important and largest purchase one will ever make is property. We want that property to also fit their lifestyle and commuting preferences, not just meet their criteria for number of bedrooms.”

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The UpTurn, Inc. (UPTR.PK) Leverages High Powered Talent to Break New Ground

May 15, 2009

The UpTurn, Inc. is probably not a company you’ve heard of as frequently as Twitter, and that’s a good thing. It just recently became a publicly traded stock, and is already being compared to MySpace, Facebook, and other highly successful social networking sites.

The company’s founder, Jeff Eckman, a graduate of MIT’s Sloane Business School, is looking to put together what could also be described as the next eBay. TheUpturn.com will bring together a huge number of buyers, sellers, and everyone in between. It will represent a sophisticated amalgam of social networking and marketplace technology, all dedicated to the biggest single market in the country, real estate.

UpTurn, which has yet to go live although elements are being tested in a private beta release, is being designed to match buyers with sellers, and renters with landlords, in addition to providing a host of other services, in a unique and flexible way not currently available on the web.

There are already plenty of standard listing sites out there, but they all face a common problem. They all look pretty much the same, and, as a result, potential users simply don’t differentiate between them. Some people will list on one site, and some on another, leaving every site incomplete. Even the MLS (Multiple Listing Service) sites are limited, representing only sellers with agents. The UpTurn hopes to change all that by providing a user experience so compelling that it becomes the one central place that everyone goes to.

To accomplish this impressive goal, the company has lined up a high-powered board of advisors.

• Karen Webster – President of Market Platform Dynamics, Karen advises a number of successful high-tech companies, and is a well known speaker and consultant on social media, product design, payment technologies, and other aspects of online business.
• Krishna Jain – A respected engineer with experience at some of the biggest names in technology, Krishna is currently working with a technology startup, Galago Labs, in the development of a new breed of hand-held devices utilizing advanced “cloud” computing.
• Bruce L’Orange – Chief Business Development Consultant for BGV, Bruce offers a strong international background in growing businesses, and is founder of the Boston Brain Trust.
• Val Fox – Founder of Red Valise, an emerging brands marketing company, Val is considered an expert in driving online traffic, the key to any successful online business.
• Anthony Brogna – Marketing Director of CDI America, Anthony knows how to uncover what makes companies and brands unique, maximizing their impression in the marketplace.

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The UpTurn, Inc. (UPTR.PK) Enlists Award-Winning, Experienced Bloggers for Reality on Realty Blog

May 12, 2009

The UpTurn Inc. is a company focused on operating a website where professionals in the realty industry, along with homeowners, buyers and sellers, can be matched with their real estate needs. The company recently launched its Reality on Realty blog, a place where people exchange ideas and information on real estate, with topics ranging from home financing to property tips.

The key to the Reality on Realty current and future success rests upon the award-winning, experienced bloggers who contribute to the blog. The team at Reality on Realty consists of: Sarah Pappalardo, Katrina Munsell and Pamela Reynolds.

Sarah Pappalardo is finishing her M.A. in English at DePaul University. Sarah wrote for a FSBO real estate marketing firm in Chicago. Sarah also has written for many other media sites including Redfin and BuyOwner.

Katrina Munsell says she is obsessed with real estate, having transacted several major home deals on the West Coast. Katrina has a background in law, economics, and business development for a Fortune 100 company. Katrina is also a former contributing writer to Redfin’s Sweet Digs Seattle.

Pamela Reynolds earned a Bachelor’s in Journalism from the University of Missouri-Columbia (magma cum laude). Pamela is an award-winning journalist specializing in real estate, urban issues and environmental sustainability. Her work has appeared in national magazines, the Boston Globe, other newspapers and on the internet.

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The UpTurn, Inc. (UPTR.PK) Announces Reality on Realty Blog

May 8, 2009

The UpTurn, Inc., a company focused on operating an online destination (www.TheUpTurn.com) where industry professionals, homeowners, sellers and seekers can be intelligently matched for their real estate needs, today announced its successful Reality on Realty blog.

The Upturn, Inc. enlisted a team of award-winning, highly experienced bloggers from the Real Estate space to create the Reality on Realty blog. Within weeks the online destination became a sought after source of news and information for forward-thinking industry professionals, homeowners, sellers and seekers. Reality on Realty is a place where people exchange ideas and information, with topics ranging from home financing to property search tips. The blog maintains a fully opted-in audience that has indicated its desire to have access to the lifestyle matching engine.

Jeffrey M. Eckman, CEO of The UpTurn, Inc., stated, “Reality on Realty blog is just the first of our community-based destinations. The UpTurn, Inc. is built on a foundation that searching for Real Estate should be people-centric, not property-centric. The most important and largest purchase one will ever make is property. We want that property to also fit their lifestyle and commuting preferences, not just meet their criteria for number of bedrooms.”

The company’s TheUpTurn.com website, currently in a private Beta, inquires users about their real estate desires and position in the purchasing process. TheUpTurn.com then matches users interested in real estate with sellers and real estate professionals that specialize in properties of that specific type in the specific area of search. TheUpTurn.com is also capable of sending query results to users via email, Facebook, and LinkedIn. YouTube videos and Flickr photos for available properties are automatically compiled in one easy-to-use listing.

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The UpTurn, Inc. (UPTR.PK) Announces QualityStocks Coverage

May 7, 2009

The UpTurn, Inc. announced they will be featured in upcoming Daily Newsletters, Daily Blogs, and Message Boards. QualityStocks has over 750,000 subscribers to The Daily Stock Newsletter, which is a free service that collects data from hundreds of Small-Cap and Micro-Cap online Investment Newsletters and puts it all into one Free Daily Newsletter Report.

The UpTurn, Inc. is focused on developing an innovative online real estate matchmaking exchange and social networking site where real estate market participants are matched with each other based on their individual profiles and intended roles in the market.

TheUpTurn.com will serve all primary residential real estate stakeholders, including would-be buyers, would-be sellers, renters, owners, casual browsers, and real estate enthusiasts, along with professionals including agents and brokers. To view a demo of this unique real estate matchmaking site, visit http://www.bgvglobal.com/theupturn/walkthrough.

Mr. Jeffrey M. Eckman, CEO of The UpTurn, Inc., stated, “The UpTurn, Inc. has a unique and solid business foundation, and appreciates the opportunity to sponsor the Quality Stocks Newsletter, Video and Blogs. QualityStocks is providing a much needed service in the micro-cap and small-cap markets.”

Michael McCarthy, Managing Director for QualityStocks, commented, “We are very pleased to have The UpTurn, Inc. as a featured company. The Company is methodically establishing itself as a category leader.”

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The UpTurn, Inc. (UPTR.PK) Brings Social Networking and Real Estate Market Together

May 6, 2009

The UpTurn, Inc. announced to the investment community today that its common stock is now being traded on the over the counter markets under the symbol “UPTR.” The company operates an online destination (www.TheUpTurn.com) where industry professionals, homeowners, sellers and seekers can be intelligently matched for their real estate needs.

TheUpTurn.com, currently in a private Beta, inquires users about their real estate desires and their position in the purchasing process. TheUpTurn.com then matches users interested in real estate with sellers and real estate professionals that specialize in properties of that specific type in the specific area of search. TheUpTurn.com is also capable of sending query results to users via email, Facebook, and LinkedIn. YouTube videos and Flickr photos for available properties are automatically compiled in one easy-to-use listing.

Jeffrey M. Eckman, CEO of The UpTurn, Inc., commented, “We are excited to begin trading on the over the counter markets. The UpTurn, Inc. is a vigorous and progressive company that is positioned to thrive even during the current market conditions. With the real estate beginning to show signs of turning around and interest rates at record lows, we couldn’t have picked a better time to launch our innovative ideas.”

Mr. Eckman added, “As we enter this period of growth and increase awareness of our company, we wish to see our shareholders benefit as well. I’m confident that our efforts to meet the unmet needs of the real estate community will help us gain recognition among investors and help increase our shareholder base.”

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Upturn Inc. (UPTR.PK) Directed by Management Boasting Years of Notable Experience

May 5, 2009

Upturn Inc. (UPTR.PK) is an online real estate company focused on coordinating networking between real estate market participants such as banks, inspectors, contractors and other relative entities in the industry. The company is backed by a management team that guides the direction of the company through a variety of experience and leadership.

Jeffrey M. Eckman, founder of Blue Green Ventures (BGV) in 2008, serves as Upturn’s CEO. With more than 15 years of experience in leadership roles for technology, media and healthcare organizations, as well as holding positions in several Fortune 500 companies, Eckman contributes knowledge in operations, business development and consulting practice.

As the executive director of Projects and Client Services for BGV, Stefania Mitrano, has more than 15 years of operation management leadership and small-business in her resume. She is experienced in early stage businesses, production and design, and has worked in various fields, including technology, education, hospitality, publishing, specialty retail and e-commerce.

Scott Shunk serves as the executive vice president of Strategy and Business Development. He has won awards for his development of interactive media and technology products for commerce and content delivery, and has experience developing large-scale projects, directing their process from conception to completion, such as projects in interactive television, kiosk design and technology.

Bernard DeCunha has 20 years of experience assisting Fortune 100 businesses with outsourcing strategy, program management, client services and executive relationship management, and now serves as executive vice president and manager for UpTurn. DeCunha has an impressive record of enterprise consulting and technology services, including governing the growth of a “key relationship” from $0 to a run rate of $7 million annually in less than two years, as well as the renegotiation of a $25 million contract, both accomplished while working for Infosys.

The company also has an experienced board of advisors, each of them seasoned veterans in their various specialties. Board members are: Karen Webster, president of Market Platform Dynamics; Krishna Jain, mechanical engineer; Bruce L’Orange, chief business development consultant for BGV, and a member of the BGV Advisory Board; Val Fox, founder of Red Valise; and Anthony Brogna, marketing director for CDI America.

Let us hear your thoughts: The UpTurn, Inc. Message Board

The UpTurn, Inc. (UPTR.PK) is “One to Watch”

April 30, 2009

The UpTurn, Inc. is focused on developing an innovative online real estate matchmaking exchange and social networking site where real estate market participants are matched with each other based on their individual profiles and intended roles in the market. The website will also provide users with similar desired properties as well as the ability to network and share valuable experiences with others.

TheUpTurn.com will serve all primary residential real estate stakeholders, including would-be buyers, would-be sellers, renters, owners, casual browsers, and real estate enthusiasts, along with professionals including agents and brokers. TheUpTurn will also directly or indirectly serve all those with a vested interest in residential real estate, the home improvement industry, the mortgage industry, banks, legal, inspectors, contractors and other real estate-dependent economies.

Through RealityOnRealty.com, The Upturn, Inc. offers a pre-launch public site for people to exchange ideas and information, with topics ranging from home financing to property search tips. The site has enlisted a team of award-winning, highly experienced bloggers from the Real Estate space who have attracted forward thinking industry professionals, homeowners, sellers and seekers.

Let us hear your thoughts: The UpTurn, Inc. Message Board

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