Archive for the ‘True 2 Beauty Inc. TRTB’ Category

True 2 Beauty, Inc. (TRTB) Charges Forward with a Superior Product Line and History of Success

Wednesday, May 4th, 2011

A leading manufacturer and distributor of sexual potency pills and liquid products in the United States, True 2 Beauty, Inc. offers a line of products that currently includes Libigrow, Libigirl, Libiliquid Shots, XXXTREME and T.N.T. The company’s products are regarded as the most powerful over the counter herbal sexual and performance supplements available on the market.

Containing only natural ingredients, the Libigrow product line is formulated to increase sexual desire and confidence, increase orgasm threshold and intensity, assist with premature ejaculation, and work immediately. Reviews posted online by customers clearly indicate the potency and effectiveness of Libigrow products.

The company’s products are targeted towards ages ranging from eighteen to fifty, without excluding anyone over the age of fifty, however the majority of their customers are used by men and women in their 20s. This is ideal considering many of these younger consumers will become lifelong customers with a projected range of at least 30-40 years of use.

Alex Hbaiu, CEO of True 2 Beauty, founded Libigrow in 2004 with very little capital but in just four years led to growth of more than $10,000,000 in sales by “word of mouth” advertising. Mr. Hbaiu has always enjoyed and found much success in entrepreneurship. While working for Eli Lily Research Labs, he published several research articles and findings and had the opportunity to work with some of the most talented and educated doctors and scientists in the world.

A trained and highly qualified full-time staff serve under the direction of Mr. Hbaiu. The staff includes talented and well-seasoned designers, a team of photographers, web designers, a marketing and advertising director and assistant director, account managers in sales, in-house customer service representatives, a commercial ads designer and editor, and an in-house printing team for all promotional material.

Available on the Libigrow website as well as various others, the product line is also sold nationally via convenience stores, liquor stores, smoke shops, vitamin stores, independent grocers, and adult boutique stores. Expansion efforts are currently underway to penetrate larger chains such as CVS, Walgreens and GNC, as well as international markets.

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True 2 Beauty, Inc. (TRTB) Continues Marketing Move Into Television

Thursday, April 28th, 2011

Earlier this month, True 2 Beauty, leading distributor of all-natural pills and liquid products for male and female sexual enhancement, signed television personality and author David Good as celebrity spokesman. Readers may remember Good as the winner of ABC’s reality TV show Bachelor Pad. He was also a former contestant on season 5 of The Bachelorette. Good will be promoting Love Pack, the company’s newest product, which combines offerings for both genders in one package, the product being the result of market research by the company’s North American distributor Kretek International. It’s one of many anticipated television campaigns True 2 Beauty is planning as part of a major marketing scale up.

Alex Hbaiu, True 2 Beauty’s CEO, said of the agreement and Love Pack, “We believe David is the perfect match for targeting our core age groups across both sexes. His strength of character and keen understanding of the male-female dynamic will only add to his allure as a positive role model to promote our products. The concept of bringing the male and female products together into one SKU allows us to simultaneously market our products to both genders at retail and online, and creates a more unique experience at the point of purchase.”

Capitalizing on his television celebrity, David Good recently completed a book written to help women better understand the often puzzling male psyche. Good is currently promoting the book, titled “The Man Code: A Woman’s Guide To Cracking The Tough Guy” on a major book signing tour, but work on the first commercial with Good is expected to begin immediately, aiming for a mid-summer release.

True 2 Beauty’s products include LibiGrow, LibiGirl, LibiLiquid Shots, and the LibiLiquid Relaxation Drink. The company also offers a new water based lubricant named TNT Touch ‘N Tingle, and recently announced the launch of an additional line of supplements under the brand Blue Diamond (for men) and Pink Diamond (for women).

For more information, visit the company’s websites at www.True2BeautyInc.com, and www.LibiGrow.com

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True 2 Beauty Inc. (TRTB) Adds New Product Line to Target Ethnic Market with Sexual Enhancement Pills

Monday, April 18th, 2011

True 2 Beauty Inc., a leading distributor of sexual potency pills and liquid products, was pleased to announce this morning that it has launched a new, additional line of sexual enhancement supplements for men and women under the brand Blue Diamond (for men) and Pink Diamond (for women). The pills are already being sold online and through retail channels; product began shipping in the past few weeks.

“We believe segmenting the market by creating targeted product brands, will allow growth across all demographics. Our flagship brand, Libigrow, although widely distributed, has been mostly focused on a mainstream audience; with Blue Diamond we believe we have created a look and feel that provides a clear differentiation. The packaging and website will be provided in multiple languages. There are many retail locations that serve a wide array of ethnic backgrounds. We strongly support the concept that we can have competing brands within the same retail location,” stated Alex Hbaiu, its CEO.

True 2 Beauty expects Blue Diamond sales to exceed $500,000 in its first 12 months, which should be accretive to existing Libigrow and Libigirl sales. The company will consider celebrity endorsements for the Blue Diamond brand as the line becomes more widely distributed. Currently, the line is sold directly to regional distributors by the company. “We are currently developing other lines of products, some of which may be appropriate under the umbrella of the Blue Diamond brand,” added Mr. Hbaiu.

Management told investors today that it anticipates 2nd quarter sales, which end April 30, to be in line with the company’s internally planned forecast. Further, it was said that the company will be announcing a very exciting opportunity that could potentially be another significant component of future growth. This information is to be released during an upcoming conference call which will be announced in the coming weeks.

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True 2 Beauty, Inc. (TRTB) Continues to Expand Marketing

Monday, April 11th, 2011

The recent announcement by True 2 Beauty of a major online marketing agreement with Direct Market Professional, Inc. was simply the latest step in an ongoing scale-up of True 2 Beauty’s marketing efforts. The agreement calls for DMP to manage a comprehensive affiliate program for True 2 Beauty, manufacturer and distributor of all-natural sexual enhancement products. Online marketing offers the company the biggest margins, but, until now, has grown organically, with almost no advertising. The new arrangement provides a revenue sharing plan, opening up thousands of DMP network websites.

The DMP agreement is an example of True 2 Beauty’s continuing efforts to implement a comprehensive marketing program for LibiGrow and its various other products. The company has also begun developing television commercials, with plans for celebrity endorsements, print ads, social media promotion, and industry trade shows. In addition, Kretek International, a leading distributor for convenience stores and other retail chains, is working closely with True 2 Beauty to integrate their marketing efforts with a major ramp up in retail distribution. Kretek represents a potential of 40,000 retail locations throughout North America.

Well before all the new marketing initiatives, True 2 Beauty was already having trouble keeping up with orders. The company realized early on that additional marketing efforts would have to be matched with significant increases in production capacity. To this end, the company is in the process of growing a new production facility in City of Commerce, California. The new facility will include multiple high-volume production lines able to handle True 2 Beauty’s unique packaging. The goal is to be able to produce and package up to 20 million pills per month by the end of 2011, a huge increase from the 1 million pills per month that the company was turning out last year.

For more information, visit the company’s websites at www.True2BeautyInc.com and www.LibiGrow.com

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True 2 Beauty Inc. (TRTB) to Launch First Nationwide Television Commercial

Thursday, April 7th, 2011

True 2 Beauty Inc., a leading distributor of sexual potency pills and liquid products in the United States, was excited to announce today that it will begin running a direct response television commercial on 5 different cable networks. The company will carefully evaluate the market’s reception to a free sample program promoted online in the past. True 2 Beauty has observed more than 20% conversions into larger ongoing orders for Libigrow products.

“We have downsized and slightly watered down a previous spot created for the company for the purpose of online advertising. This new 30 second spot, which will run on ESPN, FOX SPORTS and other male dominated networks, is focused primarily on consumer direct response and we expect it to drive consumer traffic to our online site (www.libigrow.com) where consumers are able to sign up for a free sample of Libigrow. TRTB will not participate in programs like auto-shipment or auto-billing associated with this free sample deal. Consumers pay $7.50 for the Shipping & Handling and they receive 2 Sample Pills of Libigrow. No gimmicks, just a free sample and because our products really do work, we know they will be back for more,” stated Alex Hbaiu, CEO of True 2 Beauty.

“We have just begun testing our online promotions with our affiliate distribution partner, DMP, and we’ll begin to analyze the results over the next few weeks. And combined, our online and television efforts are a continuation of our plan to increase sales and awareness of our key brands. Looking forward, our future spots will be more lifestyle purposed featuring David Good , and will help with brand identity to support retail distribution,” Hbaiu concluded.

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True 2 Beauty Inc. (TRTB) Selects Reality TV Personality and Author David Good as Celebrity Spokesperson

Tuesday, April 5th, 2011

True 2 Beauty Inc., the leading distributor of sexual potency pills and liquid products in the United States, announced today the signing of an endorsement agreement with reality TV personality David Good, winner of the ABC’s hit reality show ‘Bachelor Pad’ and former contestant on Season 5 of ‘The Bachelorette.’

“We believe David is the perfect match for targeting our core age groups across both sexes,” commented Alex Hbaiu, CEO of True 2 Beauty. “His strength of character and keen understanding of the male-female dynamic will only add to his allure as a positive role model to promote our products.”

As the company’s Celebrity Spokesperson, David will be the first face of the company’s newest product line, Love Pack. A series of commercials are planned for television networks nationwide as well. The addition of Love Pack to the company’s growing product lines is a direct result of market research by Kretek International, True 2 Beauty’s exclusive distributor in North America.

Hbaiu added, “The concept of bringing the male and female products together into one SKU allows us to simultaneously market our products to both genders at retail and online, and creates a more unique experience at the point of purchase.”

“I am really excited to be part of the marketing movement currently under development by True2Beauty,” stated David Good. “My goal is to help engage customers with the Love Pack, and I have no doubt in my mind we’ll see a groundswell of love for these products.”

Creation of the first commercial is already underway, and will be one of a series of commercials in the campaign, with an estimated release date of mid-summer 2011.

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Undiscovered Equities to Head True 2 Beauty, Inc.’s (TRTB) Public and Investor Relations Efforts

Monday, April 4th, 2011

Today before the opening bell, True 2 Beauty Inc., a leading distributor of sexual potency pills and liquid products in the United States, announced that it has engaged Undiscovered Equities, Inc. to manage its investor relations and corporate communications program. The investor relations firm will work closely with True 2 Beauty Inc.’s management team to develop a comprehensive communications platform that will leverage senior management’s strategic vision and industry expertise to build shareholder value.

Kevin McKnight, President of Undiscovered Equities, commented, “We feel very fortunate to have been selected by True 2 Beauty as its Investor Relations counsel of record. We plan to launch a comprehensive investor and media relations program to introduce True 2 Beauty to our international investor network.”

Alex Hbaiu, CEO of True 2 Beauty Inc., stated, “We were impressed by Undiscovered Equities’ successful history of increasing visibility for small-cap companies, as well as their extremely productive investor conferences. We are privileged to be able to leverage Undiscovered Equities’ expertise in the public markets and this engagement further proves our commitment to creating long-term value to our shareholders. We look forward to providing additional updates to shareholders as they progress in the near term.”

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True 2 Beauty (TRTB) Adds New Product

Wednesday, March 30th, 2011

In spite of the fact that True 2 Beauty, makers of various all-natural sexual enhancement products, are in the middle of a major production scale up, they’ve somehow managed to find time to come out with a new product. It’s a water based lubricant aptly named TNT Touch ‘N Tingle, and it’s available in his & her varieties. The line is being marketed as much to women as to men, and is said to be safe to use with latex condoms. The introduction is seen as just in time for integration with the company’s recently announced marketing campaigns.

If the TNT product is as big a seller as their LibiGrow and LibiGirl lines, it will mean another production scale up. They are still growing their new manufacturing facility in City of Commerce, California, designed to greatly increase company output. Their first order from Kretek totaled $1.3 million, but it’s only a part of what can be expected as Kretek gradually rolls out True 2 Beauty products to over 40,000 retail locations. As True 2 Beauty’s marketing continues to expand, moving into celebrity endorsements, more television and print ads, online promotions, and industry trade shows, their increased ability to produce will be critical. The company is also pushing into social networking and mobile marketing.

Over and above marketing and distribution efforts, the popularity of the company’s products is essentially based on ease of access and the fact that they are all made from 100% natural ingredients. There is no need to go to a doctor or take a prescription to a pharmacy. True 2 Beauty products are already found in health and convenience stores all over the country, with the promise of many more stores to come. Their newest product is just one more branch on the tree.

For more information, visit www.True2BeautyInc.com and www.LibiGrow.com

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True 2 Beauty Inc. (TRTB) U.S. Distributor to Present Libigrow Brands at 7-Eleven Trade Shows

Wednesday, March 23rd, 2011

True 2 Beauty Inc., a leading distributor of male and female sexual potency pills and liquid products in the United States, announced its first exhibition directly to 7-Eleven store owners in Southern California and Washington, representing over 700 stores, in partnership with Kretek International, its exclusive distributor in the United States.

“Kretek has been steadily expanding our distribution over the past 60 days; these two shows are representative of their ability to bring exposure for our products to large scale retail chains. Their preexisting and successful ongoing relationship with 7-Eleven offers us the kind of entre we would be unable to secure on our own at this stage of our company’s growth,” stated Alex Hbaiu, CEO. “We believe these shows will generate orders for most if not all of these stores.”

“Further,” continued Mr. Hbaiu, “Our ongoing execution of our stated business plan is beginning to show synergy across all of our marketing platforms. Our first television commercial is finished and ready for airing, and we have decided to make a second version that will have a stronger direct response call to action, in order to determine which type of commercial generates the best response; both should begin airing within 2-3 weeks. We believe we are very close to signing multiple celebrities to endorse our male and female products, which we are hoping to announce very shortly. As mentioned previously, our online marketing campaign is beginning this week, we will provide more updates once the program is underway.”

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True 2 Beauty, Inc. (TRTB) Continues Distribution Scale Up

Monday, March 21st, 2011

It’s been a busy time for True 2 Beauty Inc., producer of LibiGrow and other sexual enhancement pills and liquid products. The company has been working with its new high-volume production facility in California to keep up with current and anticipated sales. In conjunction with that, it continues growing its distribution efforts to build a strong retail presence in all corners of the U.S. and Canada.

The company recently received its first order from Kretek International, a leading distributor to convenience stores and other retail chains, implementing an agreement that gave Kretek exclusive North American distribution rights. The $1.3 million order was just the first step, allowing Kretek to build its inventory of True 2 Beauty products to maintain shipments of LibiGrow to 6,000 convenience stores in True 2 Beauty’s already established distribution network. Kretek previously increased distribution of a competitive brand to over 40,000 retail locations.

Giving Kretek responsibility for North American distribution, taking advantage of Kretek’s well-established contact base and merchandising expertise, lets True 2 Beauty focus on overall marketing and new product development, including international expansion.

Alex Hbaiu, CEO of True 2 Beauty, commented earlier on the arrangement: “Our relationship with Kretek is the next step in the growth of our products and our commitment to increased manufacturing capability, along with a comprehensive new marketing and advertising campaign. Our goal is to provide Kretek with the platform to professionally manage and increase our distribution. Further, this also lets us focus on increasing the company’s online presence and sales, as well as support demand from markets outside the United States. Moving forward, our agreement with Kretek will allow True 2 Beauty to forecast growth and profitability on a long term basis, which will be shared with the investment community at the appropriate time.”

Mr. Hbaiu has also emphasized his company’s marketing relationship with Kretek. “This order is just the beginning of our relationship; we are working diligently with Kretek’s management team to create a strong national marketing campaign, including attendance at high profile industry trade shows, celebrity endorsements, television ads, print advertising, online promotions, and even mobile marketing campaigns.”

For more information, visit www.True2BeautyInc.com and www.LibiGrow.com

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True 2 Beauty Inc. (TRTB) to Substantially Increase Product Exposure through Direct Marketing Agreement

Wednesday, March 16th, 2011

True 2 Beauty Inc., a leading distributor of male and female sexual potency pills and liquid products in the United States, was pleased to announce this morning the beginning of an extensive online marketing campaign to reach millions of potential new customers. According to the release, Direct Marketing Professionals, Inc. (DMP) will manage a comprehensive affiliate program.

“We are extremely excited to begin marketing our products on a revenue share basis through thousands of websites that are part of the affiliate network created by DMP. The anticipated sales should have an immediate impact on revenue and profits. Our current online business has grown organically with almost no advertising, this new affiliate program will provide exposure of our products on an enormous scale, cost effectively,” stated Alex Hbaiu, CEO of True 2 Beauty. “We have been working closely with DMP for the past month to launch this offer and we are very pleased with their overall professionalism in helping us create the right look and feel for our product mix.”

“DMP is extremely excited to be involved in the rising success and distribution of the Libigrow family of products. We believe that our online marketing campaigns will be an additional compliment to the already existing retail distribution channel. Our experience has proven that the Internet is a very profitable media in which to market these types of products. DMP looks forward to a long-term relationship with True 2 Beauty, Inc. and launching several successful marketing campaigns,” commented Mike Loewenberg, President of Direct Marketing Professionals, Inc.

“This agreement is just the beginning of our planned comprehensive program to market the Libigrow brand of products to a larger audience through highly visible media platforms,” added Mr. Hbaiu. “We anticipate the release of our first commercial, which is in the final stages of editing, and should begin airing on television very soon.”

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True 2 Beauty, Inc. (TRTB) Holds a Unique Market Position

Tuesday, March 15th, 2011

True 2 Beauty, manufacturer and distributor of 100% natural non-prescription sexual enhancement products, considers itself exceptional in its product positioning and its related marketing and distribution potential.

One of the key reasons for this is the company’s strength relative to the competition. True 2 Beauty currently offers the LibiGrow product line for men, and the LibiGirl line for women, in addition to 6 different energy shots. The LibiGrow and LibiGirl products are unique in their all-natural ingredient mix, especially when compared to various products made outside the U.S., some of which are laced with a form of Viagra and are under constant pressure from the FDA. The FDA recently required one competitive company to remove all of its products from shelves nationwide due to harmful chemicals. And there is essentially no competition for True 2 Beauty’s LibiShots energy shot products.

In addition, unlike prescription products like Viagra, True 2 Beauty’s products are easy to get and are not focused on one sex or age group. They cover a wide demographic and can be purchased online or at thousands of stores nationwide.

From a distribution and marketing standpoint, True 2 Beauty has signed Kretek International to handle all retail distribution in the U.S., offering a 40,000 retail site potential. Direct-to-consumer online sales and distribution, the most potentially profitable channel, is controlled by True 2 Beauty. The company is rapidly expanding its web and social networking presence, and is also developing celebrity endorsements and event promotions.

True 2 Beauty’s sales, which are already strong, are expected to grow significantly, and the company is already in the process of a major production scale up to meet demand, with a completely new and much larger manufacturing facility in City of Commerce, California.

For more information, visit www.true2beautyinc.com and www.LibiGrow.com

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The True 2 Beauty, Inc. (TRTB) Strategy

Wednesday, March 9th, 2011

One of the best ways to understand the strategy and long term direction of any company is to evaluate its history and the history of the people who are responsible for that long term direction. In the case of True 2 Beauty, the key factor is the company’s founder and CEO, Alex Hbaiu.

Hbaiu was a biochemist working with Eli Lily, the 11th largest pharmaceutical company in the world ranked by revenue. It was there that he began to perceive a growing demand in the marketplace for sexual enhancement products that were made from 100% natural ingredients, safe to use and not requiring a prescription. In 2004, Hbaiu founded True 2 Beauty and purchased the rights to the LibiGrow line of products he had worked with while at LibiGrow, Inc., where he had created a series of aggressive new sales strategies.

The LibiGrow products are an easy to procure and use, cost effective solution to sexual enhancement issues, representing a growing market estimated in the multi-billions. The products have no known side effects, and, together with the company’s LibiGirl line, target a much wider and younger demographic than standard ED products.

True 2 Beauty grew rapidly, based largely on word-of-mouth advertising. By 2009, the product was available at over 5,000 retail locations, and production was unable to keep up with demand. Far from taking a conservative approach, Hbaiu saw this as a solid indication of market potential and chose to begin an ongoing effort to develop new marketing strategies, including new distribution agreements, event promotions, and celebrity endorsements. At the same time, the company took major steps to increase production, covering anticipated as well as existing sales, a still undergoing expansion. The goal now is to produce in a couple of hours what they used to produce in an entire day.

Today, the company’s marketing and production scale-up are in synch, with a new production facility in City of Commerce, California, and a new 40,000 site distribution agreement with Kretek International. Hbaiu’s strategy is to continue with a carefully coordinated growth of marketing and production, allowing True 2 Beauty to become the dominant player in a still relatively new market.

For more information, visit www.true2beautyinc.com and www.LibiGrow.com

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True 2 Beauty, Inc. (TRTB.PK) Reports Operating Profit for Fiscal Q1 2011

Thursday, March 3rd, 2011

True 2 Beauty, Inc., a leading manufacturer and distributor of sexual potency pills and liquid products in the United States, was pleased to announce this morning the release of financial statements for its first fiscal quarter ending January 31, 2011. Reporting gross sales of $1,333,012 with an operating profit of $184,839, the company reported sales increases in all product categories, with female sexual enhancement supplements and female energy shots showing significant increases in retail distribution points and reordering timelines.

At the end of last year, True 2 Beauty moved to a single master distributor relationship, which resulted in a significant short term slowdown in shipments as new marketing strategies were implemented. These new strategies included redesigning the packaging, point of purchase displays, and shipping cartons. The new product lineup has been well received at industry shows over the past month and the company projects continued growth in all product categories.

“Probably the biggest surprise about our new distribution partner, Kretek International, has been their ability to promote our full line of products, not just Libigrow. We are experiencing strong demand for our female line of products and anticipate announcing new items that will complement our already existing female brands,” commented Alex Hbaiu, CEO. “For the first time, we are beginning to see retailers carrying our entire line of male and female products. This is clearly providing the basis for our increases in sales online, especially product offerings that include both male and female pills together.”

Over the coming months, the company plans to commence a comprehensive national marketing campaign to help create brand awareness and drive retail and online sales. “Our strategy appears to be working according to plan, unfortunately we suffered a longer than anticipated slowdown due to the changeover to Kretek, Int. however, sales are increasing again and we appear to be back on track,” stated Mr. Hbaiu. “We are working hard to reach our growth targets for 2011.”

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The Sexiest Thing about True 2 Beauty (TRTB.PK) is Forecasted Sales

Wednesday, March 2nd, 2011

True 2 Beauty believes it has hit upon one of the hottest markets in the growing over-the-counter sexual supplements industry. The company manufactures and markets a unique line of sexual enhancement products that, unlike Viagra and other big players, is made from 100% natural ingredients and is aimed at both men and women of all ages. While most major products in the sexual enhancement market target erectile dysfunction or other specific problems, True 2 Beauty products target a much wider demographic, covering a broader range of ages, regardless of whether the user has any performance issues. It’s a potentially huge worldwide market that has not been adequately addressed.

True 2 Beauty’s products include LibiGrow for men and LibiGirl for women, both designed as complex mixtures of multiple high-grade natural products, with proven enhancement capabilities and no known adverse side effects. Rather than focusing on a particular problem,with a limited audience, True 2 Beauty’s products are advertised as something to be taken “Not because you need it, because you want it”.

The company is now in the process of rapidly expanding its distribution reach, selling directly to online consumers and through tens of thousands of retail locations. It has also been growing its marketing effort, developing celebrity endorsements, event sponsorships, and mobile marketing campaigns. In conjunction with this, they have also been greatly increasing their production capacity, by a factor of nearly 20. In addition, True 2 Beauty has stated that it expects to make accretive acquisitions, though the details of such plans have not been released.

Taken together, along with the fact that demand for their products was strong even before any of these recent initiatives, forecasted sales are expected to grow significantly, with a conservative expected increase of approximately 200% over the next four years.

For more information, visit www.true2beautyinc.com and www.LibiGrow.com

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True 2 Beauty Inc. (TRTB.PK) CEO Invited to Present at the Undiscovered Equities Winter Conference

Wednesday, February 23rd, 2011

True 2 Beauty Inc., a leading distributor of sexual potency pills and liquid products in the United States, was pleased to announce this morning that it has been invited to present at its first investor conference.

CEO Alex Hbaiu will present to an invitation only audience compromised of accredited investors, retail brokers, and institutional investors. The Undiscovered Equities Winter Conference will be held in Boca Raton on March 2 and 3, 2011. Mr. Hbaiu will outline True 2 Beauty’s current operations and strategic plans for future growth.

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True 2 Beauty, Inc. (TRTB.PK) Continues to Expand Marketing Effort

Tuesday, February 22nd, 2011

It’s one of the oldest of business axioms: without marketing there are no sales, and without sales there is no business. And yet some companies seem to get away with a minimum of marketing effort or expense. This is usually due to the sheer power of the product to attract customers and invoke word-of-mouth advertising. It’s a rare and desirable position to be in, and it’s been true of True 2 Beauty, the rapidly expanding producer of 100% natural male and female sexual enhancement products.

But the company has not been resting on its success. True 2 Beauty has been steadily growing its marketing efforts, even as the overall market for such products has itself been expanding. The company recently signed a distribution agreement with Kretek International for exclusive distribution rights in the U.S. and Canada, bringing their products to no less than 40,000 new locations, including tobacco and sundry products stores.

At the same time, True 2 Beauty is ramping up its online sales and distribution presence, developing new sites, clearer product descriptions, and easier ordering solutions. With expanded profit margins, online direct-to-consumer sales could well represent the company’s single most profitable distribution channel. In addition, True 2 Beauty is also in the process of developing a brand awareness program, using celebrity endorsements, sponsorship of live events, and mobile marketing campaigns, intended to reach the broadest market possible.

True 2 Beauty intends to grow organically, as well as through accretive acquisitions, and is also investing in the production capacity needed to back up this growth. With the introduction of a new production facility and associated high-volume equipment, the company will soon be able to turn out 20 times its previous product. The net result of all this is simple: revenues have been forecasted to more than triple by the year 2015.

For more information, visit www.Libigrow.com

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True 2 Beauty, Inc. (TRTB.PK) Announces 2010 Year End Profits

Monday, February 14th, 2011

True 2 Beauty, Inc. was pleased to announce this morning the release of financial statements for its fiscal year ending October 31, 2010, which also reports sales of Libigrow and Libigirl following the asset purchase agreement of the Libi brand in September, 2010. Gross sales totaled $665,423 with an operating profit of $51,991, substantiating the company’s belief that the Libi brand is poised for significant growth as its distribution model matures.

“Considering the hurdles involved in beginning the sales process of the Libi products through True 2 Beauty, Inc. after the Asset Purchase Agreement, including a planned slowdown as a result of the necessity to dispose of existing packaging styles in preparation for the move to a single distribution partner in Kretek International, we are extremely pleased to see these results,” stated Alex Hbaiu, CEO.

“Although it took some time to consummate the relationship with Kretek International and create new packaging SKUS during the first quarter of our fiscal year 2011, we are continuing to see a strong demand for our products as Kretek promotes our products through their distribution channels,” Mr. Hbaiu continued. “This past week our products were featured by Kretek at two major industry trade shows in Las Vegas and the results were phenomenal. The market has adopted the new SKUS very well giving the Company and Kretek positive feedback and substantial orders. Sales and profits for the 1st quarter 2011 appear to be in line with our expectations and the Company is working diligently to file its 2011 first quarter results soon.”

As previously discussed in the company’s recent investor conference call, management is committed to the long term strategy of significantly increasing marketing, including television advertising, and focusing more strongly on online sales, including a soon to be announced partnership for an online affiliate program. The management team is moving forward with financial reporting to become as transparent as possible in all activities required by the current listing exchange.

“We are very excited about executing on our strategy. Our team is committed to building shareholder value and increasing awareness for our Libi brands,” concluded Mr. Hbaiu.

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Why You Should Take a Long Look at True 2 Beauty, Inc. (TRTB.PK)

Tuesday, February 8th, 2011

From an investment standpoint, there are a number of important things going for True 2 Beauty, the fast growing developer of 100% natural male and female sexual enhancement products.

• Wide and expanding market – Most sexual enhancement products are directed at resolving specific problems, and are aimed only at the market associated with those problems. True 2 Beauty, on the other hand, markets products aimed at both men and women, of all age groups, whether or not they exhibit particular sexual health issues. It’s a market that continues to expand as more people seek natural and easy to access over-the-counter solutions.

• Insulation from recession – True 2 Beauty products address a steady and basic human need, one that does not decrease during periods of recession. In addition, their non-prescription products are considerably less expensive than Viagra and other prescription drugs.

• Domestic and international potential – Their market is essentially worldwide, especially considering the lower costs and lack of regulatory concerns involved with True 2 Beauty all-natural products.

• Aggressive growth plans – True 2 Beauty has an aggressive marketing, distribution, and production strategy that it is already in the process of implementing, including a network of over 40,000 outlets, and a production capacity of over 20 million pills monthly. The company is now successfully moving into celebrity endorsements and event sponsorships.

• Good financials – In addition to expanding revenues, the company has strong operating margins, which should only increase as they reduce their unit production costs and increase their direct-to-consumer sales.

• Experienced management team – True 2 Beauty was founded by Alex Hbaiu, a biochemistry scientist with experience at Eli Lilly Research Labs. His research has been featured in hundreds of professional articles.

In short, True 2 Beauty has a hot product, a giant market, and the tools necessary to bring it all together.

For more information, visit www.True2BeautyInc.com

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True 2 Beauty, Inc. (TRTB.PK) Takes on Big Pharma with a Natural Solution

Wednesday, February 2nd, 2011

At the heart of True 2 Beauty’s growth are two products, LibiGrow and LibiGirl, male and female sexual enhancement products which, unlike other such products, are a complex mixture of 100% natural ingredients. The products, developed based on laboratory testing, are said by the company to be regarded as the most powerful over-the-counter herbal sexual supplements on the market.

One key to their success is the fact that their products address a wider demographic than the major players in the sexual enhancement market, such as Viagra (the erectile dysfunction drug sildenafil, sold by Pfizer). While ED products focus on an aging male population, True 2 Beauty products aim at both men and women in the 18-45 age group.

The company already distributes both online and in 10,000 convenience stores, and recently signed a distribution deal with Kretek International for exclusive distribution rights in the U.S. and Canada. Kretek has discontinued sales of a competing sexual enhancement product, and will now distribute True 2 Beauty products to its network of 40,000 nationwide locations, including tobacco and sundry products stores.

True 2 Beauty, which has been producing roughly 1 million pills per month, expects to be turning out up to 20 million pills per month by the end of 2011, with the installation of advanced packaging equipment at its new California location. The company also plans to scale up its marketing efforts, with celebrity endorsements, event sponsorships, television and print ads, generating corresponding revenue increases in 2011 and over the next several years. In addition, by also ramping up direct-to-consumer online sales, and simultaneously reducing per-unit production costs, margins are expected to increase significantly.

The company also sees itself riding a wave of growth in the greater sexual enhancement market, as people of all ages look for natural alternatives to expensive and invasive drugs.

For more information, visit www.Libigrow.com

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True 2 Beauty Inc. (TRTB.PK) Receives Research Coverage from Grass Roots

Thursday, January 27th, 2011

True 2 Beauty Inc., a leading distributor of sexual potency pills and liquid products in the United States, announced earlier today that it has received coverage from a comprehensive independent research report by Grass Roots. To view this report, visit www.grassrootsrd.com and click on the True 2 Beauty icon.

“True 2 Beauty is pleased to see interest from small cap research firms in our business model,” commented Alex Hbaiu, President, True 2 Beauty Inc. The company plans an upcoming conference call, which will take place January 31st, 2011 at 4:30pm EST (1:30pm PST) to discuss the company’s current and future business opportunities.

The conference call presentation is expected to take approximately 20-30 minutes, and will be posted on www.tue2beautyinc.com for public review. Participants are welcome to email any questions they may have to info@true2beautyinc.com. For all who would like to listen to the presentation live please follow the following dial-in instructions:

Conference Call Number: 1-800-868-1837
Default Participation Code: 165371 #

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True 2 Beauty, Inc. (TRTB.PK) Flagship Products Featured in Star Magazine; Announces First Public Conference Call

Thursday, January 20th, 2011

True 2 Beauty, Inc. today announced that, once again, its flagship products, Libigrow and Libigirl, have been featured in a full-page magazine article; this time in the January 24th issue of Star Magazine.

“It is exciting to see such attention on our products,” said Mr. Hbaiu, “This exposure in Star Magazine coupled with the recent full-page article in the In Touch Weekly Magazine has begun an avalanche of positive brand awareness that is causing quantifiable increases in our online demand for both male and female products. In particular, the orders for Libigirl samples have jumped exponentially within the past few weeks.” The Company is looking forward to the next opportunity to detail its plan of operation for additional exposure and growth.

True 2 Beauty also announced today that its first public conference call for shareholders and other interested parties and investors will be held on January 31, 2011 at 1:30PM PST (10:30AM EST). Hosted by the Company’s CEO, Mr. Alex Hbaiu, the conference call will consist of an audio presentation and a question and answer session at the end of the presentation. The conference call will then be available for playback at www.true2beautyinc.com following completion.

It is anticipated that the conference call will last 40-60 minutes, including the Company’s initial presentation and a shareholder question and answer period. Those interested in participating may use the provided dial-in instructions:

Conference Call Number: 1-800-868-1837
Default Participation Code: 165371 #

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True 2 Beauty, Inc. (TRTB.PK) Continues Major Expansion

Wednesday, January 12th, 2011

The history of True 2 Beauty has been one of rapid growth, with demand eventually exceeding production capacity. The rise in sales shows no signs of letting up, and, in fact, the rate of growth is expected to increase. But a major new facility, together with purchase of advanced high-volume production equipment, should now give the company the ability to fully meet expanding market requirements.

It all started when Alex Hbaiu, a biochemist working at pharmaceutical giant Eli Lily, began recognizing a huge and largely unmet demand for natural sexual enhancement products. In 2004, Hbaiu used his pharmaceutical and distribution experience to found True 2 Beauty, offering products for both male and female sexual enhancement made of 100% natural ingredients. Within 5 years, the company had developed a distribution network of over 5,000 retail locations. By 2009, sales began to take off, and it soon became clear that operations would have to expand to meet existing needs and to allow further growth.

The company is now in the process of consolidating operations into a new facility in City of Commerce, California, installing machinery to boost productive capacity from 16,000 units per day to 10,000 packages per hour. Additional equipment will be installed in the second quarter of 2011, providing still higher capacity.

With production in hand, True 2 Beauty can expand its marketing efforts, with new product lines and with direct-to-consumer distribution. In conjunction with this, the company is currently in talks with top-line celebrities for product promotion. In addition, the company recently announced a distribution agreement with Kretek International, Inc., a leading distributor to convenience stores and other retail channels in the U.S. and Canada. Kretek President, Mark Cassar, indicated that his company had successfully increased distribution of a competitive sexual enhancement product to over 40,000 retail locations, and that Kretek is no longer distributing that product.

For more information on True 2 Beauty and its products, visit www.Libigrow.com

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Small Cap Voice Interviews True 2 Beauty, Inc. (TRTB.PK) CEO Alex Hbaiu

Thursday, January 6th, 2011

In his recent audio interview with SmallCapVoice, Alex Hbaiu, the founder and CEO of True 2 Beauty, indicated that the company is expecting big production and revenue shifts in 2011. The previous year was already significant. In 2010, True 2 Beauty went public, in addition to making significant gains in market share. The company, a producer of nature-based sexual enhancement products, also gained some major chains for distribution, which should soon be finalized.

According to Hbaiu, 2011 will see a critical operational improvement in the company as operations are consolidated into a large new facility in City Of Commerce, California. The company is also planning to expand its product lines, for increased market flexibility, and will be introducing direct-to-consumer distribution, which will generate new revenues with far better margins. As part of the new distribution plan, True 2 Beauty is implementing a major new marketing campaign and is already in talks with several top-line celebrities.

Another important development for 2011 will be a huge scale-up in production, as the company installs two new 10-line packaging machines. The increased capacity will, among other things, allow the company to catch up to its sales, which have exceeded supply. In the second quarter of 2011, they will add yet another of the machines, for further expansion and to provide a backup. The advanced production equipment is especially important since True 2 Beauty has proprietary, difficult to copy packaging that is a big part of the product; packaging that the company is intent on protecting.

Hbaiu went on to talk about the history of True 2 Beauty, and his own background, including his education in biochemistry and his work with Eli Lily. He also described the wide-open international market for such products, and hinted at the company’s overseas plans.

To listen to the interview in full, go to http://smallcapvoice.com/blog/11-19-10-audio-interview-with-true-2-beauty-inc-pink-sheets-trtb/

For more information on the company’s products, visit www.Libigrow.com

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True 2 Beauty Inc. (TRTB.PK) Announces $1.3 Million Order From North American Distributor

Thursday, December 30th, 2010

True 2 Beauty Inc., a leading manufacturer and distributor of sexual potency pills and liquid products in the United States, announced today that it has received its first order from Kretek International, totaling $1.3mm. Recently becoming the exclusive distributor of Libigrow and Libigirl for the U.S. and Canada region, Kretek International is beginning the process of building inventory and maintaining ongoing shipments to Libigrow’s already established retail distribution network of over 6,000 convenience stores.

“This order is just the beginning of our relationship; we are working diligently with Kretek’s management team to create a strong national marketing campaign, including attendance at high profile industry trade shows, celebrity endorsements, television ads, print advertising, online promotions, and even mobile marketing campaigns,” stated Alex Hbaiu, CEO. Mr. Hbaiu further states, “This order reflects current demand for our products, which is ongoing and substantial. As discussed in a previous release, the company believes it will be able to provide forecast information for growth during January 2011.”

“We are very excited to begin our relationship with Kretek International. It is very clear that the Libi family of products have a strong presence in the marketplace and we are firmly committed to increasing distribution to thousands of new retail locations in 2011. This order reflects our strategy to provide the marketplace with no interruption of product as we begin the distribution of Libigrow and Libigirl through Kretek International,” added Gil Dizon, Executive Brand Manager of True 2 Beauty, Inc.

As mentioned previously by the company, True 2 Beauty is currently expanding to a new facility, with new custom-built packaging machines, to provide quicker turnaround for shipments as the company experiences greater demand for the libigrow product line.

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