Vsurance, Inc. (VSUR.OB) is a pet insurance product provider that also offers helpful web-based companion animal resource sites for pet owners. All of the Company’s sales, marketing and insurance claims processing are Internet-based. Through Vsurance, pet owners have readily accessible an online reference library of pet health resources, a pet ID service, a lost and found service, and a variety of insurance policies for their pets.
The Company also markets merchandise directed toward pets, as well as pet insurance options for liability, life, and health. The insurance options are available for dogs, cats, horses, and other pets. The rising cost of veterinary care is a common concern and hardship for pet owners, and pet insurance is becoming more of a necessity.
Vsurance has little competition. There are only nine pet insurance providers competing in the US and Vsurance has the greatest online exposure. The company is a leading provider of pet health insurance, and with an increase in online traffic, the company will generate revenues in its focused areas. Since the pet insurance market has little concentration, Vsurance can be the front-runner for a new and emerging concept.
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Vsurance, a provider of pet health insurance, announced today that the National Dog Groomers Association of America has formed an alliance to promote Vsurance’s pet health insurance programs. The partnership is expected to increase Vsurance’s customer base and marketing awareness.
Russell Smith, CEO of Vsurance, Inc., stated, “We are the first-ever pet health insurance provider to be endorsed and marketed by NDGAA. Our critical marketing alliance is yet another example of pet industry professionals recognizing the value of our pet health insurance programs, including our Get HIP(TM) plan. The NGDAA understands that pet health insurance is the only way for caring pet owners to ensure that they can provide the very best for their beloved pets.”
The National Dog Groomers Association of America has been established for approximately 40 years as a professional membership association focused on the grooming and care of dogs. The organization also maintains a library that serves as a resouce of professional information and research.
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Vsurance provides an array of pet insurance products and numerous web-based companion animal resource sites for pet owners. All of the Company’s sales, marketing and insurance claims processing are Internet-based. Vsurance also offers a unique online reference library of pet health resources, a pet ID and lost and found service, and a variety of insurance policies for pets.
Vsurance’s CEO, W. Russell Smith, developed the concept of insuring household pets and has been active in the pet insurance business for the past 12 years. Since April, 2000, Mr. Smith has served as the President of Pets Marketing Insurance.com. Additionally, Mr. Smith founded a pet related reinsurance company, which became an important player within the pet insurance market under his leadership with over 30,000 written policies per year.
The analyst concluded the report stating, “Pet insurance becomes an increasingly attractive alternative for pet owners who want to keep their vet care costs manageable while keeping their pets healthy and happy. Of the 163 million cats and dogs in the United States today, only about 2% are insured. We have rated VSUR a Speculative Buy and established a $2.20 price target for these shares, which is more than twice the current share price.”
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