Earlier today, Content Checked Holdings, Inc. (OTCQB: CNCK), the company behind an innovative suite of mobile apps for individuals with dietary restrictions, announced a landmark partnership with Kitchology, Inc., a mobile platform offering tailored recipes to consumers with special dietary needs. Through this partnership, Content Checked will gain access to Kitchology’s groundbreaking platform, including its library of core and curated recipes for and by consumers with dietary restrictions or allergies. Additionally, Kitchology will be granted access to Content Checked’s vast database of nutritional and ingredient information, which includes data on more than 300,000 packaged foods available for sale and distribution in the United States.
“We’re thrilled to partner with Kitchology and work in tandem to offer complementary solutions to families dealing with food allergies and sensitivities,” Kris Finstad, chief executive officer of Content Checked, stated in the news release. “More than 15 million Americans suffer from food allergies, 60 million plus care about food sensitivity, so it’s important to educate consumers about what ingredients are in packaged foods, and empower them to take steps to cook sensibly.”
Prior to the execution of this partnership, the team of doctors behind Kitchology spent more than a year searching for the best supplier of in-depth, reliable nutritional data on readily available packaged food products. After months of searching, it was determined that Content Checked’s comprehensive database is the only one of its kind that meets the lofty expectations of the Kitchology team. Moving forward, Kitchology will benefit from a limited, non-exclusive and worldwide right to use, display and analyze information from Content Checked’s database in order to improve the functionality of its integrated cooking platform.
While the addition of Kitchology’s database of core recipes into Content Checked’s suite of apps will certainly expand upon the marketability of the ContentChecked, SugarChecked and MigraineChecked platforms in the months to come, perhaps the biggest advantage of this agreement relates to the company’s ability to license its nutritional data. This portion of the agreement is particularly noteworthy, because it opens an additional revenue stream and positions Content Checked to build on its recent progress as it continues to pursue strong financial growth and maximized value for shareholders ahead of the previously announced rebranding of its products, which is scheduled to take place next month.
According to data from the 5th Annual Makovsky/Kelton ‘Pulse of Online Health’ Survey (http://dtn.fm/fESp0), almost two-thirds of Americans stated that they would use a mobile app to manage health-related issues – including 47 percent who specifically indicated interest in tracking diet and nutrition via their smart devices. By licensing its data to other businesses in the nutrition-based app marketplace, Content Checked will look to increase its share of the roughly $58 billion of mobile app revenues expected to be recorded in 2016, according to data from Go-Globe (http://dtn.fm/e7YuG).
“Having access to Content Checked’s database will take our platform to the next level of functionality and give our users the most comprehensive platform to cross check ingredients in recipes for hidden allergens,” Alain Briancon, PhD, chief executive officer of Kitchology, added in the release. “With this partnership, we will leverage our assets to empower families and enhance their quality of life and safety, whether in the kitchen or on the go.”
For more information, visit www.contentchecked.com
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