Spirits are sky high at the eDOORWAYS Corporation (PINKSHEETS: EDWY) as Chairman & CEO, Gary Kimmons and Kristen Claflin, Brand Marketing and Site Monetization Strategist, just wrapped up a call with company shareholders. In the company’s 2nd and possibly most important call of the year, Kimmons committed to a launch date of October 1st, 2009. However the climax of his announcement came when Kimmons disclosed that the company has already secured former speakTECH Lead Solutions Architect to act as the company’s internal technology architect.
Gary Kimmons immediately began the call with what shareholders wanted to know most — the launch date. People close to the matter believe this approach may have faired well with many investors. Gary Kimmons excitedly describes the initial launch of the first doorway “SOLVE” as being a soft launch having all the capabilities to go live prior to October 1st, but explains it is only for the sake of being conservative that the October date was selected.
Kimmons and Claflin then moved on to describe how the eDOORWAYS platform will utilize the current Web 2.0 and seamlessly transition into the leveraging of Web 3.0 technology. They described the four areas of opportunity eDOORWAYS is likely to excel in and capitalize on. Possibly, one of the more interesting of such opportunities was that referred to as “Freedom.”
Mr. Kimmons describes how the Consumer 3.0 platform allows for flexibility and freedom current social networking sites, or even those integrated sites with similar virtual social components simply lack — the ability to take your work, profile, etc. with you wherever you may go, and do whatever you wish with it. Kimmons points out that THE ECONOMIST magazine recently noted social networking sites such as MySpace and Facebook have essentially become “Walled-In Communities.” This term describes sites where you can go and do things like interact with multiple groups within the site’s confined area. However, when you wish to leave or transfer your profile and work to another service or space, you must start over, leaving everything behind.
By contrast, eDOORWAYS will exemplify a totally free and open environment. This is a feature that social networkers currently operating on the Internet — sharing work, school, interest, love and life — will demand in the future of online social networking. Kimmons indicated that the company simply figured, why wait until Internet users got fed up with being “walled in” when the eDOORWAYS Consumer 3.0 platform can be designed to knock down the walls.
The call also touched on a strong candidate for the second doorway. Kimmons partially revealed that the company has a significant interest in a highly advanced educational technology which uses artificial intelligence to emulate the most proficient teacher for ease of learning just about any subject. The company anticipates leveraging this technology to drive the development of what is very possibly the next doorway, “LEARN.” People close to the company indicate that this doorway and its underlying technology can rapidly come to market after the initial launch provided that the global environment is suitable for its content. If this is the case, a greater stream of revenue can be factored into projections much sooner. This of course would mean possibly driving the company into positive territory much sooner than anticipated.
Although Kimmons was clearly the skipper, Kristen Claflin navigated the call with the knowledge and charisma expected of a 20 year marketing and brand strategist veteran. Claflin addressed concerns of what it would take to market an initiative as massive as eDOORWAYS. She quashed concerns of any possibility of a poor reception of “SOLVE” and covered the ingredients needed for an expedited national roll-out. From a marketing perspective, she described the viability of eDOORWAYS in relation to what makes it special as a brand — discussing her plans on quickly signing up the retail market and incorporating viral marketing to attract the targeted consumer audience.
Overall the call seemed to provide shareholders with all of the information needed to determine that eDOORWAYS means business. However, what might have sealed the deal for so many who wondered about the company’s ability to meet its new obligation of October 1st, is the signing of Mr. Michael Vincent to the team as the company’s Lead Technology Architect. Michael Vincent, former Lead Solutions Architect for speakTECH, is charged with the task of ensuring that the eDOORWAYS’ launch date expectation is met. People close to the company feel that this was the icing on the cake regarding the launch. Indeed, the company would be hard pressed to find anyone better qualified to see this technology to a timely launch other than one of original builders of the platform.
As it currently stands, the company seems to be in a very sound position. Should eDOORWAYS continue this relentlessly aggressive pursuit of its business model, anyone following the company is likely to consent to the plausibility of a very bright future for the eDOORWAYS service offering.
