When adults walk into a Giggles N’ Hugs (OTCQB: GIGL) location, the message that greets them is “come in and relax.” When children step through the door, it’s “come in and play.” That Giggles N’ Hugs is able to effectively promote these competing, yet complementary ideas is a testament to how well the company excels in its niche market.
Giggles N’ Hugs owns and operates a trio of kid-friendly, adult-friendly and family-friendly restaurants in Southern California. The company’s award-winning restaurants are groundbreaking; each location unites high-end, organic food with active, cutting-edge play and entertainment for children. “Come eat and relax while the kids play” is Giggles’ N’ Hugs’ decisive appeal, and it is one that reaches directly into the hearts and minds of the parents who frequent its restaurants.
What Giggles N’ Hugs does successfully is no small feat. With its unique playscapes, which span anywhere from 900 to 2,000 square feet, the company lures in parents and kids, then gets them to stay longer.
By keeping Mom and Dad closely in mind, the company has been able to provide added benefits — both large and small — with far-reaching consequences. First, Giggles N’ Hugs offers charging stations and Wi-Fi for parents who wish to wait in the lounge areas next to the company’s play areas. Second, in addition to providing cushy play areas for kids (10 years and younger) and lounge areas for their adult parents, the company ensures that its restaurant offerings are healthier than other places. Third, it also maintains a drop-off service for parents who might need some time alone in order to get some shopping done. In providing play areas that are both lively and convenient, the company entices kids while also keeping its other key constituents — their parents — happy.
In the six years since its founding, Giggles N’ Hugs has proven its concept, and the opportunity to expand seems to be waiting in the wings. A ton of celebrities are already helping to promote the company, and, on top of that, the largest mall owners and mall designers in the U.S. (e.g. Westfield Corp. (OTC: WEFIF), Simon Property Group (NYSE: SPG) and General Growth Properties (NYSE:GGP)) have begun rolling out the red carpet to win the company as a tenant.
Learn more by visiting www.gigglesnhugs.com
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