For many parents in LA, whether they are A-list celebrities like Jennifer Garner and Ben Affleck, or Jessica Alba and her beau, or some of the nearly four million other inhabitants of this sprawling metropolis, there is only one place to take the kids for a birthday party: Giggles N’ Hugs (OTCQB: GIGL). Never before in the history of the casual dining restaurant business has there been a venue such as this, which combines top shelf organic food and elegant dining for adults, with a decided emphasis on entertaining children and giving them someplace to enjoy healthy play while their parents relax. With the roughly 6,000 square foot family restaurant floor space divided between the upscale dining section and a 2,000 square foot plus Gymboree-style play area for the kids – full of fun interactive/tactile toys, as well as climbers, ball pits and thematic elements such as magic castles, dragons and pirate ships – Giggles N’ Hugs has quickly become the go-to place for birthday parties.
With three locations throughout the LA area to choose from, located in upscale shopping centers like Century City’s Westfield Mall, the Glendale Galleria and the Westfield Topanga Shopping Center, parents never have too far to go to enjoy the benefits of being a GIGL customer, with service options like being able to drop their kids off to play at Giggles N’ Hugs while they go shopping. Giggles N’ Hugs is staffed by friendly, trained personnel who keep an eye on the kids and keep them busy, helping to coordinate periodic events that take place throughout the day, like face painting, sing along karaoke, or arts and crafts, and even full-on shows hosted by local child entertainers featuring music, puppetry, and other fun activities.
With a two hour party for 15 guests costing only $350, featuring numerous amenities such as fully orchestrated themes, organic food, beverages, fresh desserts, custom-crafted confections and fun activities that are not available at competing locations such as Chuck E. Cheese, Giggles N’ Hugs has rapidly made a name for itself as the highest value for parent’s party dollar. With an unrivaled variety of themes available for boys and girls to choose from, ranging from superheroes or princesses, to pirates or mermaids and many, many more, birthday parties thrown by Giggles N’ Hugs offer not only nonstop excitement and exercise, but lovingly crafted foods and desserts, as well as gift bags stuffed with themed prizes.
And now the fun is coming to customers via the company’s superb party creation teams, with fully catered, themed in-home parties available, featuring all the amenities parents and kids have come to know and love, minus the awesome Giggles N’ Hugs locale. What these in-home designer parties may lack in access to the wonderful playspaces available at Giggles N’ Hugs locations, they more than make up for in terms of convenience, and the ability to host blowout extravaganzas for lucky little boys and girls who get to be the star of the party, thrown right in their own home where they are most at ease. The company’s award-winning, professional staff takes care of every detail from setup to cleanup, allowing parents to focus on making the day a special one that their child will never forget. And the GIGL party planners stand at the ready to help parents craft the ultimate customized birthday party for their kids, bringing a highly tailored experience to consumers which has resonated far and wide, channeling new customers organically via word of mouth alone.
Little wonder then that Giggles N’ Hugs has been rated the number one kids party place in LA by popular children’s network Nickelodeon. And this kind of coverage is just the tip of the iceberg for GIGL, with numerous write-ups in leading celebrity-focused publications, as well as the mainstream media. Expansion plans to take this winning model nationwide and even into choice global markets have already been executed, with GIGL coordinating the rollout in conjunction with close ally Westfield, which owns and operates a huge number of malls and shopping centers both at home and abroad. Many analysts are convinced that we are witnessing the birth of an industry-defining franchise here and investors should take note of the opportunity to get in before the operation goes supernova, landing new locations across the country on the strength of the Giggles N’ Hugs business model, which presents mall owners with a highly synergistic tenant that can help attract customers to their venues other retail tenants.
Get a closer look at this wining business model by visiting www.gigglesnhugs.com
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