In an article dated January 9, 2014, author Charlene O’Hanlon made note of some recent updates in channel partner news and information. The recently unveiled brainchild of GlobalWise Investments’ wholly owned cloud subsidiary, Intellinetics, Inc., the MarketCommand™ program was highlighted in the article by Ms. O’Hanlon.
Noting that the feature is “a new channel partner program to drive Intellinetics’ cloud- and premises-based enterprise content management systems through print and imaging resellers”, the author also said that the intention behind its design and release was to provide print and imaging vendors with a revenue-generating source that is based on GlobalWise Investments’ proprietary Intelli-Cloud™ platform. The cloud solutions company is targeting the burgeoning enterprise content management industry, which Gartner Technology estimates will reach $5.7 billion by 2014’s year-end and then compound annually at 9.5%.
As data management continues to take more of a center stage in business operations across all sectors, more companies are opting to store their data in the cloud. Cloud-based data storage and management is becoming increasingly attractive on account of its security as well as affordability—with the elimination of a company’s need to no longer rely on on-site servers for data management, a company saves money on software updates, installation and maintenance fees, equipment update costs, and more. For client convenience, however, GlobalWise Investments also offers on-site enterprise content management options, so that it is not limited in its market reach.
The company’s Intelli-Cloud™ platform is powered by its flagship product, Intellivue™. With Intelli-Cloud™, businesses are able to access over 200 on-demand workflow solution templates for document management and enhance their operations and workflows; the platform is designed for the needs of small-sized and medium-sized businesses across a multitude of industries. The platform is also affordable, as it only requires a cost-effective monthly subscription fee.
Developed according to the collective feedback of GlobalWise Investments’ first-generation industry partners, the MarketCommand™ program incorporates the partners’ thoughts on what business, technical, market positioning, and service improvements were needed for greater effectiveness and impact. With the program, as Ms. O’Hanlon notes, dealers can “increase their revenue from stronger device sales and IntelliCloud activation fees”.
While many enterprise content management industry-based companies target large corporations as clients, GlobalWise Investments puts a spin on this strategy and targets small-sized and medium-sized businesses instead. These markets’ needs are largely unserviced, leaving a sizable gap for the company to fill, and many vendors have recognized the innovation and value of Intellivue, with leading vendors such as Lexmark, Samsung, CVS/pharmacy, and DELL having integrated their hardware into the platform.
Backed by the insights of an experienced management team with decades of industry involvement, GlobalWise Investments looks to become a strong player in the growing enterprise content management marketplace.
The article by Ms. O’Hanlon can be read at: http://thevarguy.com/channel-roundup/channel-program-roundup-avaya-intellinetics-awesomecloud
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