The acquisition of ShareRails was completed by Grey Cloak Tech, Inc. (OTC: GRCK) in March 2017 and is already developing new relationships and creating new online-to-offline business opportunities in southeast China. Excel Management Systems, an IT management firm, had valued the acquisition at over $6.4 million. ShareRails is now enhancing the visibility of brick-and-mortar stores to millions of online shoppers thanks to its ShareRails Online to Offline Platform (O2O), which transforms inventory data into digital content that can be indexed by Google and various other search engines. The platform also seamlessly integrates internet marketing, email marketing, and social media to bridge the gap between traditional and e-commerce stores.
Funding by Tomorrow Ventures (a private equity fund operated by Google) has helped ShareRails reach its goals. In fact, ShareRails founder Joseph Nejman previously led seed investments as Entrepreneur in Residence for the venture capital firm and held various roles at Google. In a recent interview, Nejman said of the basis for the ShareRails O2O platform: “Local retailers are missing out on millions of shopping searches each month because their product inventory and other key information is not accessible online and therefore they do not appear in relevant search results nor can consumers see what products are in stock without visiting the store.”
The acquisition promises to have repercussions throughout the retail and e-commerce industries. Serving the trillion-dollar retail sector, ShareRails can draw the attention of online shoppers to local retailers, even if their inventory isn’t available online. Local merchants’ products can be seen through basic online searches. The ShareRails platform makes in-stock products and promotions instantly searchable; it creates a digital product catalog allowing people to find products locally and even on social media. In addition to product details, one will also see directions to the store, hours of operation, and other relevant details.
Once data are imported, stored in the cloud, and published, the ShareRails O2O platform lets people search an online mall. This drives digital campaigns and social media initiatives while enabling a resource for product reviews and recommendations. End users can also take advantage of an outfit builder, wishlist app, and other shopping tools such as the Dress.li recommendation and reward platform. Shoppers can easily connect with fashion experts, stylists, and bloggers. At the same time, merchants have insightful analytics to track customer behavior, trends, and more.
Grey Cloak Tech provides industry-leading click-fraud protection solutions in addition to the retail solutions offered by ShareRails. It is now positioned to address the O2O market and online security (via its proprietary Fraudlytic software for digital advertising fraud protection), giving investors a path to benefit from business ventures serving a vast and diverse market. In the U.S. alone, there are over 10 million product searches per month, even as mall traffic was cut in half between 2010 and 2013, according to a recent company press release.
For more information, visit the company’s website at www.GreyCloakTech.com
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