Although the incredible pace of internet companies going public may have slowed in recent years, there are still areas where new entrants can prove profitable. Social networking sites are the flavor of the day and have proven their ability to generate “buzz” in a host of social areas, not the least of which is a stable revenue source when positive “buzz” can be generated.
Cody Ventures Corp., an internet content and website development company, is currently in the process of growing a new interactive social networking site. In addition to its other activities, the company is hoping to develop a “buzz” among younger socially active “creative type” personalities on http://www.theouterPost.com. The site is seeing its membership base rise in the writer and artist/musician membership categories. As these categories begin to flesh out, the company has hopes of attracting advertising dollars directed toward these 18-25 yr. old age demographics (strictly an observation from visiting the site.) Ultimately, the site will be solely supported through paid advertising.
Although the site has made its initial foray onto the World Wide Web, it still needs to get that “buzz” going. In the social networking world, this is a fairly easy thing to do once the “buzz” starts happening. Often these sites go from 0-100 in a matter of months, so being aware of the sites progress is an important consideration. If an example of this phenomenon is needed, one only needs to look toward the MySpace.com social networking website where, in only a few short years (if that) the site went from $0.00 to being sold to Rupert Murdoch for $580 million. There are several leading social network sites and all appear to be doing fairly well. Finding a social network that is addressing an as-of-yet untapped social category is the key.
TheoutterPost.com has a few interesting aspects to its concepts that other sites do not have when it comes to advertising. Where other social networking sites are generally geared toward the social interaction of the participants, this site has the potential to become a talent cooperative. In essence, the site is a social/business incubator for the next big music/writer/artist, and a collaboration of like minds, providing talent scouts a window into the world of the creative mind and process.
Playing marketing advocate, it would appear that if this website takes off, it will provide a good place for talent agents, producers, dealers, suppliers and other supporting product marketers to advertise or find the next big thing. The site is definitely finding its footing and is adding members at a solid pace. When it hits a critical mass of members, it should become a stable entity unto itself and begin to morph into whatever the membership makes it. By then, however, revenue will be assured.
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