A recent article by Jake Mann from Motley Fool examines the frenzy of fantasy sports. Mann notes that spending on just fantasy football alone jumped 200% between 2008 and 2012 to a current total of $1.6 billion. The article’s stats also demonstrate that growth in the active user base of fantasy football is nothing to dismiss light-handedly, either. From just 2 million people at the turn of the century, fantasy football alone has shot up to 26 million users, an increase that’s 12 times the size of the 2 million user baseline. The Fantasy Sports Trade Association reports that there are around 33 million active users for all fantasy sports in just the United States alone, revealing a lucrative market opportunity for fantasy sports companies to strike it big in this sizable, annual $5 billion sector. But what drives all of those sports-crazed users to this unique digital pastime in such high numbers, and with such fervor, for that matter?
Interestingly, Mann mentions an academic study that attempts to lay out some explanations. The three professors behind the study, Dae Hee Kwak, Joon Sung Lee, and Joseph E. Mahan III, tested the relationship between fantasy sports ads and participation in a bid for answers. They hypothesized that an old, commonsense chestnut would hold the golden ticket: the greater amount of control someone thinks he or she has in an activity, especially in a recreational pastime, the more he or she will want to engage in it. In other words, it might well be the customizable user options that land fantasy sports so frequently in the end zone.
To test their predictions, the academics employed multiple fantasy experts and tracked their reactions to two advertisements, one being fairly generic and the other expressing the pastime’s customizable value. Two key findings arose—the more control and win expectancy one perceived he or she had, the more likely the user thought he or she would obtain victory in his or her league or thought of the fantasy sports product in general. Both perceptions were found to act as positive reinforcements for greater user interest.
Mann said the customizable options – which are largely static and the same across fantasy sports platforms—and sports expert research were the key factors for attracting users to leading fantasy platforms. Aside from the research accessibility factor, it thus seems that expansive, customizable user options could help drive this still-going-strong heyday.
Through its proprietary platform, DraftTeam.com, Intelimax Media is looking to take the fantasy sports marketplace in a new direction. Without so much as a huddle for reflection, the company has jumped into the fray by enabling users to participate in weekly or even daily competitions with the prospect of tens of thousands in winning payouts. That, as opposed to users having their team choices and competitions locked in for the whole season. DraftTeam.com sports accessibility from any device with an Internet connection. The company continues to innovate hundreds of new digital sports opportunities for capturing greater market share.
For greater profitability, Intelimax Media is leveraging its management’s extensive experience and a business model with multiple revenue generation sources and room for industry-bending innovation. The company aims to become an immediately recognizable name in the frenzied, ever-growing fantasy sports industry, locations abroad, and American households everywhere.
The article from the Motley Fool can be accessed here: http://www.fool.com/investing/general/2013/11/26/the-science-of-why-fantasy-sports-are-so-popular.aspx
For more information regarding Intelimax Media, visit: www.intelimax.com
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