Network marketing is a multi-billion dollar industry that is also known as multilevel marketing (MLM) or cellular marketing. The industry leverages a business model based around a distributor. People working within the network marketing industry normally include those who are interested in part-time work, a sense of independence in their job, or simply a flexible work-life balance. These types of programs normally require a low, upfront investment. This gives affiliates a starter kit that provides insight into the product they will be selling, as well as any benefits they can receive depending on the company. Usually, a network company also expects participants to become recruiters. This means each new recruit is encouraged to recruit new sales representatives. This formula normally comes with incentives, such as commissions.
Laguna Blends, Inc. (OTC: LAGBF) is a network marketing company that uses a similar platform, whereby affiliates generate retail sales while being able to recruit new representatives. Laguna Blends is focused on the nutritional health benefits of hemp. The company now has two products: Caffe and Pro369. Both products are loaded with hemp protein, an ingredient that offers a source of nutrition that contains 33 percent protein. LAGBF saw the hemp industry as a way to provide customers with quality health-oriented products that are not currently available. Stuart Gray, Laguna Blends CEO, first learned about hemp when he worked as a consultant for several companies. He decided that the approach to selling these kinds of products could be improved upon.
Mr. Gray chose direct marketing as the best way to educate customers on what they are buying. However, although Laguna is differentiating itself with unique, ‘functional’ beverages, Gray states that “how we separate ourselves is through technology. We have virtual 3D technology that replaces the need to go to hotel meetings to learn how to recruit. Everything you need to build your business is on there.” Laguna Blends is the first company of its kind to use virtual 3D technology for the training, development, and support of its affiliates. LAGBF has a vision to “lead the Network Marketing Industry with innovation and technology and offer a high quality product experience with an emphasis on the health benefits derived from Hemp.”
What is it about Laguna Blends technological platform that makes it so unique? Laguna has stayed up-to-date with current trends, which has encouraged it to build a business backed by innovation and new technologies. This mentality has enabled the company to model its infrastructure into a fully virtual, 3D technology platform called Laguna World. Laguna World is not just a place where management can check up on sales or get an update on human resources issues like in other intranet systems. Laguna World is a system that allows affiliates to better recruit and train others, and generate sales.
The main aim of this platform is to give affiliates freedom in their work. With this, they can work from wherever they are and choose their hours. When setting up this system, Laguna Blends decided to replicate the compensation plan of other MLM companies in order to avoid any issues. The compensation plan offered by Laguna gives its affiliates 8 different sources of income. These include: retail profits, builder/retailing pack bonuses, fast start bonuses, cycling binary bonuses, four-level matching bonuses, lifestyle bonuses, rank achievement bonuses, and binary re-entry opportunities.
For more information, visit www.lagunablends.com
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