Latitude 360, the company behind the ultimate upscale multi-dimensional entertainment eatery, recently upped the ante on its award-winning ‘360 Experience’ through the official launch of its fantasy sports platform, 360 Fantasy Live. Just in time for football season, 360 Fantasy Live provides fantasy athletes with an opportunity to claim cash prizes while soaking in the top-quality entertainment, food and drinks on offer within every Latitude 360 location across the country. By signing up at www.360fantasylive.com, players will have access to a wide range of daily and weekly contests throughout the entirety of the 2015 National Football League season and beyond.
“We’re excited to enhance our current line of offerings with the launch of 360 Fantasy Live, building on the months-long excitement and competitiveness of the NFL season,” Brent Brown, chief executive officer of LATX, stated in a news release. “Our mission is to continually evolve the Latitude 360 brand to reach more consumers and build customer loyalty once they step into our venues – all part of an overarching vision to empower our brand and exponentially grow shareholder value.”
In the past decade, the number of people playing fantasy sports in North America has exploded. An estimated 56.8 million people are expected to participate in fantasy sports this year, up more than 350 percent from 2005, according to a report by the Fantasy Sports Trade Association. Daily fantasy sports, in particular, have experienced a significant boost in recent years. In 2012, fantasy sports players spent, on average, $5 each year on daily Fantasy sports, but that figure is expected to grow to more than $250 by the end of 2015.
While major industry players such as Yahoo (NASDAQ: YHOO) and CBS (NYSE: CBS) continue to evolve their offerings in order to meet shifting consumer demand, LATX is in a strong strategic position to establish a sustainable foothold in the thriving fantasy sports market in the months to come. When combined with the industry-leading experience on offer at its venues, the company’s 360 Fantasy Live platform is a groundbreaking take on the fantasy sports phenomenon that’s expected to promote considerable industry growth in the future.
LATX currently owns and operates locations in Jacksonville, Pittsburgh and Indianapolis, and the company recently announced an agreement with Frank Entertainment that’s expected to double the number of Latitude 360 locations before the end of the year. The launch of 360 Fantasy Live, as well as the company’s impending expansion, highlights its aggressive growth strategy.
For more information, visit www.latitude360.com
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