Loans4Less.com, an online mortgage loan brokerage firm focused on conforming loans, today announced the company is ramping up its brand exposure and market penetration by launching a targeted newspaper advertising campaign to a circulation of more than 1.7 million readers in California.
“Newspaper advertising is a cost-effective way to reach a highly targeted demographic,” Steven M. Hershman, Chairman & President, stated. “The existence of Internet marketing doesn’t mean print advertising initiatives should be abandoned, it means you get strategic. There are a great many regular newspaper readers out there and we aim to inform them about our highly competitive mortgage brokerage and pricing services.”
Loans4Less.com’s attractive newspaper advertisement will be used to promote its services in 133 provincial papers in California.
“Because we’re utilizing the newspaper medium, we know the exact scale, cost and reach of our campaign, which allows us to gauge the ad’s effectiveness as we receive new loan inquiries,” Steven Hershman concluded.
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