Since its founding in 1993 working with union discount mortgages, Loans4Less.com has focused on doing things a little differently from many other mortgage brokers. By avoiding dangerous subprime mortgages and providing clients with excellent and honest service, the company thrived along with the growth of the internet in the late 1990s and survived the 2009 housing market implosion with an untarnished reputation. Now, as the country’s real estate industry continues to make a strong recovery, Loans4Less is prepared to increase its market share in the vital sector.
In a preliminary step towards increasing its influence, the company recently announced the acquisition of proprietary consumer lending and peer-to-peer technology platform 321LEND, Inc., which Loans4Less plans to operate as a wholly-owned subsidiary in order to build volume in both the mortgage and consumer loans markets while rapidly gaining market share. This acquisition, as well as the company’s pursuit of a strategic community bank partner to assist with increasing brand awareness and capital formation, is expected to put Loans4Less in a strong position to maximize shareholder value.
As Loans4Less continues to ramp up its growth efforts, all signs are pointing towards strong market conditions, particularly in the real estate sector. According to the National Association of Realtors, existing home sales jumped to their highest annual rate in 18 months earlier this year, and continued improvement could be in the cards. A report from IBISWorld recently predicted a substantial increase in the share of mortgage services conducted online over the coming years, as consumers continue to display a growing penchant for establishing services on the web.
By avoiding a warehouse line of credit, not holding trust funds and never lending directly or servicing loans, Loans4Less is in a strategically sound position to grow without being exposed to many of the inherent risks of the lending industry. Look for the company to continue growing its influence through a combination of strategic partnerships, further acquisitions and leveraging the advertising potential of its highly attractive brand in the future, providing investors and shareholders with the potential to capitalize on strong returns moving forward.
For more information, visit www.Loans4Less.com
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