Mobile Lads, via its Xtreme Mobility division, already has a sizeable portfolio of market-ready, patented mobile transaction technologies at their disposal. From a real-time security service that renders authorization control to the user and helps eliminate fraud (xmVerify) and a mobile platform for reviewing and authorizing automated or volume billing transactions (xmBilling), to a comprehensive encrypted services platform that can handle everything from emergency notifications and payment processing, to account top-up and marketing (xmOne), MOBO has the capacity to design and deliver robust m-commerce transaction solutions for a wide range of operators in the consumer finance and payment processing industries.
Real-time fraud alert on the mobile device like the kind offered by MOBO, backed up by two-way verification, brings an unprecedented level of situational awareness and control to consumers. As smartphones and tablets continue to evolve into a preferred transaction vehicle, demand for the necessary software to facilitate security and authorization requirements will only increase. With 2015 on track to break last year’s record volumes of mobile platforms shipped, up 3.5 percent to some 1.943 billion units (a figure which is expected to grow another 5.76 percent by 2017 according to research firm Gartner), m-commerce will continue to steal more and more e-commerce market share from PCs, as well as raw retail sales volume, making the kinds of wide-area wireless transaction software solutions MOBO has to offer, indispensible for retailers and consumers alike.
In fact, Gartner also forecasts that by next year alone, some 89 percent of companies believe that customer experience will be their core focus when it comes to competition. This sea-change in the retail market (combined with a progressive shift away from brick and mortar), towards the complete dominance of customer experience, means that solutions like xmVerify, which puts all the power into the hands of the user, allowing them total control over their credit card payment authorizations by sending a confirmation request directly to the user’s mobile whenever a transaction is being made, will help to define a new paradigm in user-driven m-commerce. Solutions like xmBilling take this equation one step further, giving users a cheap but effective central command platform from which to observe, review and authorize all their automated billing requirements, eliminating the associated complexities of volume-based billing.
Gartner sees the customer experience trend resulting in up to half of all digital commerce revenue in the U.S. being m-commerce by as early as 2017, with software like mobile assistants growing to exclusively represent over $2 billion in online transactions by the end of next year, an estimate which further drives home the point that user experience and mobile engagement will increasingly define the nature of retail consumption. Goldman Sachs puts the 50 percent of e-commerce for m-commerce mark at 2018, when they project the space will hit around $626 billion. Either way, m-commerce is a rapidly rising star in the retail world and this rise is driving increasing demand mobile software that can deliver on improved user experience. Goldman Sachs’ projections are not incredible either; especially when one considers that last year m-commerce went from a long period of modest year-over-year gains in the mid-20s, to a 47 percent uptick during Q2. This growth smashed total discretionary retail and PC-based ecommerce by a mile, which did 3 percent and 10 percent growth rates respectively, according to data from 100 plus online retailers and 70 million consumers analyzed by Custora E-commerce Pulse.
Globally, the m-commerce market is projected as growing at a 32.23 percent CAGR from 2015 to 2019, according to Infiniti Research Limited, giving investors a wider angle on just how much growth outside the U.S. there still is in the cards. And with U.S. ecommerce of around $305 billion last year, up 15.7 percent compared to 2013 and expected to grow another 14.2 percent this year to around $349 billion (eMarketer), the recent move by MOBO, in which they bought up and began operating world-class online shopping network, Simbadeals.com, further enhances the company’s digital retail enabler footprint. Key media partnerships with the likes of Globe & Mail, Now Magazine and Tribune, in conjunction with numerous retail partnerships, including those with Starbucks (NASDAQ: SBOX), Macy’s (NYSE: M), Canon, (NYSE: CAJ), Banana Republic and Newegg, make MOBO’s Simbadeals platform an ecommerce site to be reckoned with.
Similar to Amazon’s (NASDAQ: AMZN) Amazon.com, Simbadeals.com is a revenue-generating engine (MOBO takes 4 percent to 15 percent of sales). However, Simbadeals.com is unique in that it is heavily focused on brining consumers attractive savings deals of up to 80 percent or more off on select items from the best brands available, including deals on top end items in the fashion and beauty segment that consumers won’t find anywhere else. With a huge variety of over 30 million products sourced from 400 plus blue chip retailers available via the U.S. portal, Simbadeals.com will quickly become a major focus for MOBO, as the company moves to apply that same customer experience know-how they’ve brought to mobile transaction technologies, turning traffic into sales and increasing the site’s overall market penetration through improved customer experience.
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