An impressive 90% of young adults aged 18 to 29 use social media, with a third of them saying that it is their preferred means of communication with businesses. 70% have an account on at least one social media platform, 52% use two or more social media sites, and the average social media user maintains five accounts, all according to Business2Community.com (http://dtn.fm/TkMZ2). Statistics continue to show the development and projected growth of social media as a marketing tool.
Although return on investment (ROI) is still hard to measure today, 80% of marketers use “vanity metrics” such as “likes” and “shares” as primary success metrics for their social media platforms, and 56% of these base social media success on website traffic. Over 50% of the companies surveyed did not believe or were not sure that social media was linked to their organization’s marketing strategy. However, many if not all consumers said that social media plays a significant role in their buying decisions.
By 2018, the number of social media users worldwide is expected to reach 2.5 billion, which is why social media marketing budgets are expected to double within the next five years. As a result, the overall share of social media marketing budgets is expected to increase from 9.9% to 22.5%. But why is social media marketing so popular and why is it expected to grow so rapidly?
The answer, in a word, is millennials. With a third of millennials saying they prefer social media to communicate with organizations, it is unlikely that these consumer habits are going to change any time soon. Social media habits are following millennials as they age, meaning businesses are having to adapt to a trend that is going to continue to flourish.
Moxian, Inc. (OTCQB: MOXC), providing companies with social media marketing and promotional platforms, is embracing these growing consumer trends and acting on them. The company has designed its platforms with the aim of helping merchants grow and advertise their businesses through social media. Moxian, Inc. has two primary products: Moxian+ User app and Moxian+ Business app.
These enable merchants to run targeted advertising campaigns and promotions with the aim of improving the interaction between merchants and consumers. Behavior data is compiled, making the experience for the user more personalized and giving merchants the ability to get to know their audience better. The Moxian+ Business app has built in Social Customer Relationship Management (SCRM), allowing merchants to push promotions in a variety of ways and generating reports customized to their own shops.
For more information, visit the company’s website at www.Moxian.com
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