A summary published by the University College London Press, titled ‘How the World Changed Social Media’ (http://dtn.fm/nVs3t), of a recently concluded group of studies shows just how insightful Moxian, Inc.’s (OTCQB: MOXC) strategic moves are. The studies, which were conducted over a 15-month period, examined the use of social media in eight countries: Brazil, Chile, China, England, India, Italy, Trinidad and Turkey. The authors of the studies characterize social media as the content of communication channels that sit between private conversation and public broadcasting. The researchers, who came from around the globe, discovered that social media platforms facilitate communication in this middle space but that it is cultural factors that determine the purposes and content of social media in various countries.
China was given special attention, and two studies were undertaken there, including one in rural China and one in industrial China. The research revealed interesting aspects of the Chinese character; Chinese are generally both friendly and prudent. More than any other national group, the Chinese will befriend a stranger. In answer to the question of whether they thought they knew more people due to social media, 82 percent of rural Chinese residents and 89 percent of Chinese living in industrial districts replied in the affirmative. This compares with 46 percent for the English. The estimates for the U.S. range from 20 percent to 50 percent.
There is no Facebook (NASDAQ: FB) in China. The leading social media platform is QQ. English Facebook users have an average of about 350 friends. Rural Chinese QQ users have an average of 181 friends, and industrial Chinese users have an average of 325 friends. In ‘6 new facts about Facebook’ (http://dtn.fm/8XbT6), the Pew Research Center, reporting for the U.S., stated that ‘among adult Facebook users, the average (mean) number of friends is 338, and the median (midpoint) number of friends is 200. In other words, half of all Facebook users have more than 200 friends, and half have less than 200.’
However, Chinese sociability does not imply naiveté. Chinese users of social media are much more likely than their counterparts in other countries to employ aliases. In Brazil, the number of social media accounts employing aliases is estimated at around 8 percent. In Italy, that proportion is 11 percent. But 74 percent of rural Chinese on social media use fictitious names. Big city Chinese are even more cautious. Just 8 percent will use their real name on accounts.
The likelihood that someone will click on an advertisement in social media is highest in China. Generally, whether someone will click on an ad has the same probability as tossing a coin. In China, the odds are in favor of merchants. A large number (72%) of urban Chinese reported responding to online ads. Moxian, with its innovative social media and marketing platform, is betting on those odds.
The Moxian+ online platform is designed especially for small- and medium-sized enterprises (SMEs), especially those that provide personal services or tangible products that a shopper wants to touch and see before he or she buys. The Moxian+ online-to-offline (O2O) concept capitalizes on the growing impact of social media on various forms of commerce, as the authors of ‘How the World Changed Social Media’ have said:
‘We reject a notion of the virtual that separates online spaces as a different world. We view social media as integral to everyday life in the same way that we now understand the place of the telephone conversation as part of offline life and not as a separate sphere.’
The Moxian+ platform also allows merchant clients to access powerful data analytics on the demographics of customers and their buying behavior.
For more information, visit the company’s website at www.Moxian.com
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