In the Accenture Personalization Survey, it shows that most consumers would prefer a personalized retail experience. Also, from a Conversion Rate Optimization Report published in partnership between Redeye and EConsultancy, it says that 63 percent of businesses are personalizing their marketing activity for their customers. Lastly, 73 percent of online shoppers prefer to do business with brands that use customer information to make their shopping experience more personal, according to Digital Trends.
These are just some of the current e-commerce statistics that have seen a rise since 2014. Dave Richards from Accenture Consulting had this to say on the matter: “Personalization can be a powerful method for retailers to differentiate from competitors, increase basket size and build customer loyalty.” This growing trend that allows consumers to self-identify or use their social media platforms to log in to sites allows companies to collect personal information from their customers. They can then use this to customize each individual shopping experience both online and in-store. Although this marketing method has grown significantly in the past two years, statistics show that 38 percent of marketers still do not use personalization in their marketing.
This could be due to the fact that, despite most people preferring a personalized online shopping experience, many consumers are limited as to how much personal information they are willing to give to retailers, at least according to Accenture. Dave Richards followed his previous statement with: “To effectively implement personalization across all channels, retailers would benefit from understanding customers at a broad level as well as individually – determining where personalization strategies can best drive business results, and giving key subsets of customers the choice on how they wish to participate.”
But personalizing consumer experiences does not stop at retail stores for clothes, food, equipment, and other material products. Moxian, Inc. (OTCQB: MOXC) provides social marketing in order for organizations to continue to advertise and grow their businesses through social media. The company has two products: Moxian+ User and Moxian+ Business. These products and services help merchants personalize and target campaigns while enhancing the relationship between them and their users. This is done through the Moxian database, where consumer behavior is compiled.
The Moxian+ User app is designed for users to collect loyalty points from merchants. The app uses geo-location to tailor consumer searches to where they are at a specific time. In addition to the geo-location feature, users are able to set up personalized social media networks, allowing them to interact with friends, join groups and topics, and share and chat with a variety of social circles.
For more information, visit the company’s website at www.Moxian.com
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