Nascent Wine Company is one of Mexico’s first and fastest-growing foodservice distributors. Nascent has been operating since 2001 through thousands of Mexican convenience stores, independent retail stores, restaurants, hotels and bars. This vast portfolio has been cultivated and maintained by a management partnership with over 45 years of collective foodservice experience.
President Victor Petrone started his career in the industry in 1983, as owner and manager of the Capital Food Corporation, a firm which designed formal dining concepts. His actions at Capital Food Corp. got him noticed by Roma Food Enterprises, where he was commissioned as General Manager of the Western United States and Mexico. Victor was recruited yet again in 2001 by distribution-superpower Sysco Foodservice Corp., as overseer of its Specialty Market Division and international business development. It was here that he attained an annual growth rate of 22 percent.
At the position of CEO, company founder Sandro Piancone boasts 20+ years of pertinent experience. Like Mr. Petrone, he developed his career with Roma Foods, where he acted as VP of Sales and Marketing for Mexico. Sandro applied the knowledge he acquired at that position to found Piancone Group International, Inc., thereby breaking into the foodservice distribution industry.
As a result of the efforts of these two men and many others, Nascent enjoys exclusivity with many major brands across Mexico. With their combined business acumen, they have successfully carved a significant slice from Mexico’s 46 billion dollar foodservice pie.
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