One World Holdings, through its wholly-owned subsidiary, the One World Doll Project, recently announced the next phase of expansion for its acclaimed brand of multicultural fashion and play dolls. The highly anticipated Prettie Girls!™ Tween Scene collection will arrive in approximately 3,000 Walmart (NYSE: WMT) stores across the United States in October, providing the company with an opportunity to continue building on the success of its four original Prettie Girls! dolls.
“Our vision in developing the Prettie Girls! Tween Scene collection was to provide young girls with dolls that represent their individual backgrounds, stories, styles, goals and inspirations,” Trent T. Daniel, founder of OWOO, stated in a news release. “It is an honor to launch this new line, which endeavors to reflect America’s children, at Walmart, where America shops.”
The new collection will consist of pre-teen versions of the company’s original dolls, including all four of the Prettie Girls! characters, in addition to the introduction of two new personalities representing additional cultures and backgrounds. In total, the company’s new line will include African-American, Hispanic, South Asian, African, Asian and Caucasian dolls.
The Prettie Girls! were originally launched in 2010 by Daniel and Stacey McBride-Irby, a former designer for toy giant Mattel® who is widely regarded for her role in creating Mattel’s first African-American dolls. Since 2010, OWOO has received orders from a collection of major retailers, including Amazon, Walmart and Toys”R”Us. This increased presence has helped the company post improved financial results in recent months. In April, OWOO announced a 532 percent increase in annual year-over-year revenue in 2014, and the company’s management team expects continued growth moving toward the holiday season.
“It has already been a big year for us and as we continue to expand the Prettie Girls! brand across the nation, we expect to see even more sales performance as the 2015 Christmas season draws closer,” stated Joanne Melton, chief executive officer of OWOO.
According to the Toy Association, the domestic toy industry accounted for over $18 billion in revenue in 2014, with $2.32 billion attributed to the doll category. Through the release of the Prettie Girls! Tween Scene collection later this year, OWOO will be in a strong position to continue expanding upon its current share of the thriving market. For prospective investors, this announcement could foreshadow an extremely promising holiday season later this year.
For more information, visit www.oneworlddolls.com
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