Oriens Travel & Hotel Management Corp., the Next Generation International Hotel Brand Operator, operating its Hotel PURE brand, announced today that the Company is making provisions to organize and instate a new engineering team, to launch a standalone, online hotel search and reservation booking engine, to capitalize on the ongoing developments in Central America.
“There is a large and immediate financial opportunity for us in Central America,” stated Ken Chua, President of Oriens Travel & Hotel Management. “We are committed to be in-line with the rising trends in tourism to specific areas within a region. We now have ‘on the ground’ relationships, affording us economical marketing and sales access to the growing number of hotels in the region. This includes properties requiring a back-end reservation booking service, or access to a complete on-line marketing hotel search and reservation service.”
Management has taken steps to facilitate and launch a standalone hotel search and reservation booking engine. The service is undergoing design, to initially focus on Central America — although Oriens executives indicate the Company will likely accept all hotels signing up within the Americas (North, U.S. Central and South). At present, the Company’s technology is purely a back-end booking engine service much like HotelProxy and/or Open Hospitality. Like these booking engine service companies, Oriens’ FROL provides independent hoteliers with online booking solutions; the primary difference being the Company’s bilateral business model. This model affords Oriens the ability to implement and deploy its services to a larger number of properties with greater revenue potential.
However, as things are quickly unfolding for the Company and financing appears imminent, Ken Chua says it is imperative that “Oriens must begin to generate real quantifiable revenues that investment bankers and the markets can get behind.”
Chua continues, “Over the past years, we have practically given our branded flags and technological services away; almost at a detriment to our financial health. Luckily, sacrifice and persistence has won and now we are equipped with good management, five flag brands, case studies, an easily integrated booking technology, merger opportunities and investment considerations. Launching a standalone online hotel search and reservation booking engine to better position real revenue generation in 2014 and significant investment and acquisition interest is key to building a strong company in this sector.”
Management indicates that the development and launch of a standalone online hotel search and reservation booking engine is affordable and in close reach. The Company has begun to make the required provisions, along with considerations toward the appropriate engineering team to lead the effort.
Chua concluded, “We expect 2014 to be an extraordinary year for us, so early preparation is necessary. We have already formulated a name and see a roll out plan coming into fruition. Revenues and quantifiable value is what we are after to ensure that our future endeavors conclude in excellence.”
