When it comes to shareholder communication, Pure Hospitality Solutions nails it. The company leaves little to investor imagination in terms of what the company is doing and if anyone is active behind the wheel. Within the last month, Pure has issued five news releases highlighting its most recent endeavors as it strives to become a global brand competing in a market with Expedia (NASDAQ:EXPE), Priceline (NASDAQ:PCLN) and Orbitz Worldwide (NYSE:OWW).
In an announcement at the beginning of June, Pure CEO Melvin Pereira urged shareholders and potential investors to read through the company’s first-quarter filings to get a bigger picture of “what we once were, where we are today, and what true value the upcoming months hold for Pure.” Tucked into the filing are nuggets of pertinent info, such as Pure’s successful reduction of $1 million of debt.
“Those who know me, know how serious I am about this company. When I update our information on OTC Markets, sometimes it takes up to 72 hours to reflect the changes. That’s just not acceptable to me. We will keep our information updated on a weekly basis to ensure that shareholders always have recent information,” stated Pereira.
True to his word, the following week Pure issued a news release announcing the submission of the Oveedia architecture to the Sabre Travel Network to expedite the launch of the Central American-Caribbean travel hub.
“Softon is working diligently to meet the programing and integration demands of PURE; particularly where it involves Sabre,” stated Pereira. “Submitting the Oveedia architecture to Sabre is just as important of a step in the Oveedia development process, as is creating wireframes in the ‘beginning’ phase of website development. With the basic architecture in place, programming and integration should continue relatively smoothly.”
Two days later, Pure announced the acceleration of its debt reduction program which will ultimately speed-up the development of Oveedia. By cutting roughly one-third of the company’s debt in six months, Pure said it is on track to eliminate approximately 90% of its debt by year-end.
Pereira wasn’t shy in highlighting the company’s legacy debt.
“I believe, paying down, or eliminating debt, is an investment in yourself,” stated Pereira. “It is a true indication of who you are and what you intend for the future. Of course, building a profitable, successful business, will require proper financing. But it is absolutely asinine for this company to carry this outrageous legacy debt – or any other liability, that is going to hinder and not spur our growth. And this is why we felt it important that PURE accelerate its debt reduction program.”
He also noted the company’s advantage of “operating in one of the hottest growing travel locations in the world,” noting several reasons private tech investors are increasingly interested in the company.
“We have the benefit of a niche market, the ‘home field’ advantage, and historical indicators that point to acquisitions involving OTA’s like Oveedia. So, we are cleaning house! In doing so, we will leverage our strengths and deliver the greatest possible impact on shareholder value and confidence; something never before seen from this company,” he said.
Speaking of leveraging strengths, Pure took to the newswires, again just a couple days later, to announce additions to its database. Teaming up with the Jaco Tour Company, Pure is adding excursions to the Oveedia Travel Network, building on relationships with properties like Tango Mar in Costa Rica.
The partnership with the Jaco Tour Company “greatly” expands Pure’s reach through greater visibility through the promotion of exclusive tours and adventures via the Oveedia online travel agency (OTA).
“Teaming up with the Jaco Tour Company now is perfect timing for PURE. It will help us to properly test Oveedia for its upcoming launch. This relationship also proves to the world that there is an absolute need for a Central American-Caribbean, region specific OTA; suggesting that the end value of Oveedia could be tremendous,” explained Pereira.
Most recently, Pure released Oveedia’s site design snapshots to the public as Softon programmers near completion of the travel hub. One of the primary goals of the releasing the snapshots was to give shareholders confidence that the company is working on delivering tangible, quantifiable results.
“We are giving shareholders a glimpse into the style and functionality of the first iteration of PURE’s Central American-Caribbean online travel hub; and believe me, we are incredibly excited,” stated Pereira. “Those who understand software development will attest, we are currently at a stage where testing will soon begin and an early launch is likely. …Now is the time to show shareholders exactly what we have been doing since I stepped into the CEO position with PURE. We are on our way to having one of the most incredible assets in the history of our organization. We are proud to show our continued progress to our shareholders, as well as members of the tourism industry for the Central American-Caribbean region.”
It’s worth putting Pure on your radar – backed by an aggressive, visionary CEO, the company is quickly on the move to capture its share of the online travel market.
For more information, visit www.purenow.solutions
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