Digital marketing agency PITOOEY! today reports Q2 revenues of $108,788, an increase of 60 percent compared to revenues of $67,935 reported in the comparable quarter of 2012.
The company’s wholly owned subsidiary, Choice One Mobile, Inc., was the primary contributor to rapid sales growth, resulting in a sequential increase in gross profit of approximately 42 percent, or $26,092, compared to the previous quarter of 2013.
PITOOEY! CFO Patrick Deparini noted the company’s strategy to achieve continued favorable performance.
“A refined sales approach contributed to our second quarter results, as did continued operational improvements,” Deparini stated in the news release. “We are continuously refining our services to maximize revenue, while providing a rate of return to business customers greater than they would be able to obtain by advertising or marketing through traditional media outlets.”
PITOOEY! management anticipates that Choice One Mobile’s recently launched C1M affiliate program will continue to drive further revenue growth, leveraged by the subsidiary’s advantageous ability to provide greater market penetration with lower overhead and customer acquisition costs.
The affiliate program will enable agents of credit card processing companies to see immediate revenue generation by selling C1M’s mobile and social media services to existing merchant clientele. PITOOEY! said it is in negotiations with several large credit card processing companies and independent sales organizations.
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